Armando Saenz: SEO to Business Owner – Lion Zeal

In this episode, I’ve bought back my friend Armando Saenz for a third interview to discuss the changes to SEO, digital marketing, and his business itself over the past few years.

It’s a fun look back for any long-term fans of the show – as Armando was the very first guest.

And it’s an insightful episode from two digital marketers with 10+ years in the space.

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Topics Covered

  • A very important announcement (0:00)
  • Who is Armando Saenz, again? (2:56)
  • Building a business while working a full-time job (4:18)
  • “Millionaire actions” (9:38)
  • Understanding the fundamentals of business (25:30)
  • The difficulty in the early days (32:30)
  • Armando’s consulting services (40:03)
  • Client acquisition strategies (50:39)
  • Running ad campaigns: costs and philosophy (54:40)
  • How Armando prices his services, and how Armando brands himself (1:09:17)
  • Final words of wisdom (1:20:42)

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