Analyze the Value of Social Engagement

If you’ve been searching for that final piece of the puzzle to help you tell your social media success story, I’ve got great news for you!  In addition to the launch of an awesome variety of colorful Social Analytics reports containing rich metrics from Facebook, Twitter, YouTube, LinkedIn and Instagram, you can now create Insight Graphs with a blend of social media account data too.  For example, perhaps you’d like to show your client the affect that social media marketing on Twitter and Facebook has had on site traffic…

Social Analytics Insight Graph

The Insight Graph you see above was made possible thanks to the addition of Social Analytics as a data source.  Simply select a type (e.g., Facebook Twitter, YouTube or Instagram) and a list of available metrics populates. In the case of Facebook you can choose from New Likes, Page Check-ins, Fans, Impressions, Stories and
Views, People Engaged, Post Clicks, Impressions and Reach, Total Reach
and Unlikes. 

Insight Graph Facebook options

You can add multiple metrics from the same social channel or blend metrics from different channels in the same graph.

Twitter Insight Graph

Choose from Twitter KPIs such as Tweets, Retweets, Replies, Favorites Gained, Retweets Gained, Mentions (plus Mentions: Reach, Replies, Replies Reach, Retweets & Favorites), and Lifetime Followers, Following, Favorites, Tweets and Lists

Twitter Key Performance Indicators

YouTube Brand Channel Performance

YouTube metrics include Likes, Comments, Dislikes, Earnings, Estimated Minutes Watched, Favorites Added, Favorites Removed, Shares, Views, Subscribers Gained, and Subscribers Lost

YouTube Analytics and Average Rank

Instagram Image & Video KPIs

Graph and monitor trends in Instagram Followers, Following and Total PostsInstagram Analytics

Share Social Media Marketing Results

Combine social analytics Insight Graphs and reports, add a custom cover page and schedule PDF reports to be delivered automatically to multiple email addresses.  Or for online interactive reporting you can add them to a white label Client Dashboard. 

Insight Graph with blended metrics

export Insight graphThe beauty of the Insight Graph is that you can make each graph uniquely yours by selecting from a designer color palette, a variety of chart types and extensive set of marketing performance metrics. If you happen to create a masterpiece that you’re especially proud of, we hope you’ll export it to an image or PFD file and send it to customer service so we can admire it as well.

About The Author

Michael Lerner

Michael has his sights on being a Rank Ranger scout. Always searching for the perfect website, scouring the world for SEO tips, optimizing photos, content and links. Whatever can be projected from an LED screen, can be a marketing tool.

Michael believes that Rank Ranger is the ultimate haven for SEO warriors and is passionate about guiding them to find the best way to use our SEO software – reports, graphs, tools and white label features – to improve the way they manage SEO and digital marketing!

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