Growing up, I used to hate reading. And not in a typical all-kids-hate-books fashion. I would actually avoid reading at all costs.
For book report assignments, I would purposely choose books that had movie adaptions. Anyone ever read Hook… I mean, Peter Pan?
When I was 19 years old, I read a book that literally changed my life (listed below). It had such a profound effect on me that it forged a habit of reading that I’ve carried out to this day.
Over the years, I’ve compiled a list of must-read books that have had significant effect on my life, both professionally and personally.
I’m happy to be sharing them here with you.
1. The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It – Michael E. Gerber
If I could go back in time and give my younger entrepreneur self any book, this would be it. The E-Myth is an absolute must for anyone who wants to truly understand how to scale and automate.
2. The Magic of Thinking Big – David J. Schwartz
Excellent primer on how to configure your mindset for success. I read this book once per year.
3. The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk – Al Ries
This quick-read is a hidden gem. The lessons taught about marketing are timeless and will always apply, no matter what business you’re in.
4. Solution Selling: Creating Buyers in Difficult Selling Markets – Michael Bosworth
This book was huge for me as it introduced a concept I apply on a daily basis: The Sales Cycle.
5. The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You
Recommended by my best friend, who is an absolute boss at team management.
6. CRUSH IT! – Gary Vaynerchuk
Highly motivating book for anyone interested in branding oneself and taking advantage of the incredibly fast and agile marketing environment we currently live in.
7. The Effective Executive: The Definitive Guide to Getting the Right Things Done – Peter F. Drucker
Key takeaway from this one: your most important asset is time. Track it, manage it, and don’t give it out without consideration.
8. A / B Testing: The Most Powerful Way to Turn Clicks Into Customers – Dan Siroker
If you’re into conversion rate optimization (CRO), then get this book right away. Breaks down split testing simply, yet effectively.
9. Convert!: Designing Web Sites to Increase Traffic and Conversion – Ben Hunt
Every page on your site should have a purpose. This book, combined with Solution Selling (#4), will help you tell a story with your website that visitors will relate to.
10. Start Your Own Corporation: Why the Rich Own Their Own Companies and Everyone Else Works for Them – Garrett Sutton
If you don’t have an LLC or have never considered incorporating, after you read this, you’ll be filing the next day.
11. Tax-Free Wealth: How to Build Massive Wealth by Permanently Lowering Your Taxes – Tom Wheelwright
I shit you not. This book saved me $50k last year.
Check this video below, to get a list of 10 more books that will change your life.
12. Seven Habits of Highly Effective People – Steven Covey
This is the book that changed my life. My parents died when I was young. Needless to say, it affected me very harshly. This book opened me up to the possibility that I’m actually in control of how I feel.
13. Man’s Search for Meaning – Viktor E. Frankl
Written by a profound psychologist whom was incarcerated in three Nazi internment camps during WWII. Frankl found happiness, despite his environment, through purpose.
14. Flow: The Psychology of Optimal Experience – Mihaly Csikszentmihalyi
Really interesting take on the functioning of the human mind. Once you understand the idea of a “flow state”, try to seek it everyday.
15. The Power of Now: A Guide to Spiritual Enlightenment – Eckhart Tolle
Probably the best modern spiritual book that I’ve ever read. Whether you believe in a higher power or not, this book will simply make you a better human.
16. Vagabonding: An Uncommon Guide to the Art of Long-Term World Travel – Rolf Potts
Learn how to evolve from a “tourist” to a “traveler” by immersing and getting lost in the uncertainty and character of long term travel.