With so many SEO needs demanding your attention, what should you focus on?
Find out which strategies will help you dominate the SERPs and earn more revenue in 2022.
Miranda Miller, Managing Editor at Search Engine Journal, will join me on the SEJ Show to discuss SEO Trends 2022 and help give you a clear north star into SEO for 2022.
You can catch it live on January 14, 2022, at 3 p.m ET on YouTube, LinkedIn, Facebook, and Twitter. Or catch us on Spotify or your favorite podcast platform.
Miranda Miller, Managing Editor At Search Engine Journal On The SEJ Show
Having planned, managed, and executed engaging digital campaigns for more than 15 years, Miranda specializes in identifying opportunities to enhance digital performance.
Miranda has been widely published in SEO, social media marketing, PPC, and content marketing. She was also a former Associate Editor at ClickZ, Lead Writer at SearchEngineWatch.com, and was awarded the prestigious Silver Magellan Award.
Tune in as she shares the top 10 trends as well as valuable insights from the SEO experts featured in our recent ebook, SEO Trends 2022.
There are numerous types of links that violate Google’s Webmaster Guidelines.
Here are the main ones:
Excessive link exchanges. In other words; “I’ll link to you if you link to me.”
Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links.
Using automated programs to create links that point to your site.
Requiring a link as part of a Terms of Service, or contractual arrangement.
Exchanging money, goods or services for a link that passes PageRank.
On the other hand, links purchased for advertising purposes are perfectly OK as far as Google is concerned.
Assuming that is, they carry the “rel=nofollow” or “rel=sponsored” attributes.
What are Nofollow and Sponsored Link Attributes?
The “rel=” attributes nofollow and sponsored provide contextual hints to search engines:
rel=”nofollow”: Informs search engines the link was created merely as a reference, and that the author of the link does not endorse the website being linked to.
rel=“sponsored”: Informs search engines the link was created as part of an advertising or sponsorship arrangement and no endorsement is inferred.
Here is what these two link types look like in code:
Neither a “rel=nofollow” nor a “rel=sponsored” link passes authority onto the website it is linking to.
Buying links that carry these attributes abide by Google’s Webmaster guidelines entirely.
The trouble is, however, rel=nofollow and rel=sponsored links do not typically carry much (if any) value for SEO.
Does that mean these links are devoid of value? Not at all.
In 2019, Google announced that it would treat nofollow links as hints rather than directives. In other words, Google will sometimes “count” a nofollow link (and sometimes it won’t).
This is especially true for high-profile sites like Entrepreneur and Forbes, who apply “no-follow” to all outbound links by default.
Take this post I wrote for Entrepreneur.com, all the external links I added to that article have been no-followed:
Given the authority of Entrepreneur as a website and its strict editorial guidelines – you can bet your bottom dollar Google is passing along some ranking credit to the pages I linked to.
On the other hand, followed links always pass ranking credit (e.g., PageRank) to the target webpage.
Follow Links: What are They?
A “follow” link is any backlink with no “rel=” marker attached to it.
In other words, a normal h-ref link without sponsored, no-follow, or user-generated content attributes.
Here is what a “follow” link looks like as HTML code:
When there is no “rel=” attribute, Google considers the link as a signal of endorsement and passes PageRank to the linked-to page.
In other words, “follow” links pass ranking credit (AKA “link juice”) and positively influence SEO.
But, here’s the warning:
Buying “follow” links is against Google Webmaster Guidelines.
And, according to Google, websites that engage in buying links that manipulate PageRank can expect their ranking to be negatively affected:
With the looming threat of a ranking decline, surely no smart SEO would engage in backlink buying?
A Brief History of Link Buying
When Google invented the PageRank algorithm it soon left the competition for dust.
The use of backlinks as the main component of their algorithm gave Google a HUGE competitive advantage:
Google could measure the popularity of a webpage better than anyone else.
The result was the best order and ranking of search results of any search engine out there – and users flocked to Google on mass.
With the sheer volume of traffic, Google began to generate, SEO specialists set about identifying what made the algorithm tick.
It wasn’t long before the search engines’ use of backlinks became evident to folks in the SEO industry, and a massive market for buying and selling links emerged.
Early Backlink Buying: The Late 1990’s to mid-2000’s
If you’ve been in SEO as long as I have, you may recall the Yahoo directory.
Along with DMOZ, the Yahoo Directory was the creme de la creme of directory websites in the early to mid-2000s.
At the time the now-perished Yahoo Directory charged a fee of $299 for inclusion.
While some sites got rejected, as long as your business was legit, you were pretty much guaranteed a listing.
But let’s be clear, SEOs were not buying a listing on these websites for the branding or traffic benefit.
They were doing it for the link juice.
The Yahoo directory, and other paid directories like it, were some of the earliest examples of backlink buying for SEO.
The Link Buying Explosion (the Mid-2000s Onwards)
By the mid-2000s the paid link industry was booming.
Numerous link-building services had emerged to cater to the exploding demand for paid links.
Link buying services like Text Link Ads sold individual links on a “rental” basis.
Mostly, these links were site-wide sidebar or footer links. Prices started at $30 per month.
Other services included link building tools like SENuke and SEOLinkVine that blasted out spun articles to a large network of blogs:
These link-building tools enabled users to build “unique” editorial links at scale for a fee as low as 97 bucks per month.
While the inventory of websites was often low-quality, at the time at least, tools like these were seriously effective.
And so bought about, the Google crackdown on link buying.
The Rise and Fall of PBNs (the Late 2000s to 2012)
By the latter part of the decade, a large number of private blog networks (PBNs) had emerged.
These networks of blogs were created for one thing, and one thing only – building links that manipulate the PageRank algorithm.
But wait, what exactly is a private blog network?
A private blog network is essentially a set of websites you use to link out from to improve the rankings of one or more domains.
Often these websites are populated with garbage content and receive little (if any) traffic.
In other words, they’re not genuine websites.
The PBN boom of the late 2000s came about because these “high-PR, low-quality” PBN links worked like crazy.
At the time, you could acquire a few dozen PBN backlinks pointing to an aged domain and your rankings would skyrocket in a matter of days – or even hours.
What’s more, it didn’t seem to matter if the PBN links were even relevant, or if the quality of the content was good. If the backlinks you bought had high PageRank, and you acquired enough of them – your target website could quite literally take over the SERPs.
Enter Google Penguin.
In early 2012 Google released the Penguin algorithm update.
The goal of Google Penguin was to crack down on link schemes and excessive (manipulative) link-building tactics.
Popular PBNs like BuildMyRank were slapped with penalties, and sites using PBN links dropped like a stone from SERPs.
While Google Penguin didn’t specifically target private blog networks, PBNs were amongst the biggest losers in this algorithm update.
Google’s Crack Down on Link Schemes (2012 to 2016)
Building on the first version of Penguin in 2012;
Over the next four years, Google released a series of updates that sought to further penalize websites for link spam techniques.
Beginning with Penguin 1.1 in May 2012, and culminating in Penguin 4.0 in September 2016, Google laboriously cracked down on paid links, gradually forcing link sellers underground.
Aside from algorithmic penalties, Google plowed increasingly more resources into their manual review team.
More and more penalties got handed out to those caught selling links:
As well as to the buyers they sold to.
Sometimes penalties took the form of a PageRank loss, but in other cases, the result was a complete de-index from search results.
With such serious penalties getting handed out, did this kill off the link buying market?
Not in the slightest, but it did force a pivot:
Link Buying and Selling Today (and Beyond)
Many of the paid link-building tactics that worked in the past no longer work today.
Article marketing automation, private blog networks, site-wide text links…these once-popular link-building strategies have all seen better times.
The current link-building market is far more nuanced and obfuscated out of view.
Sure, blatant link selling still happens on sites like fiverr.com:
But, generally speaking, links that get bought and sold in this day and age are far less detectable by Google.
The most common paid links right now are paid guests posts (AKA “sponsored posts”) and link insertions, also known as “niche edits.”
Let’s break each one down:
As the name suggests, a sponsored post is when you pay for a guest post on another website.
Those posts could be written by you, the site owner, or an intermediary vendor.
Sponsored posts rarely carry mention of sponsorship, use “rel=sponsored” link attributes, or hint the post is a paid guest post.
As such, they are often undetectable by Google.
Link insertions are commonly referred to as niche edits.
This link-building tactic involves paying a site owner to edit their existing content with a link to your website.
Niche edits are popular because link buyers can acquire links on established web pages without the burden of creating content.
Why Do People Buy Backlinks?
Search marketers tend to buy backlinks for one of three reasons:
Time, money, or effectiveness.
There’s no escaping it. Buying backlinks is far quicker and easier than the arduous task of creating content that acquires backlinks naturally.
If you’ve done organic outreach you’ll know it is a massive time-suck.
First, you need to create killer content assets that people want to link to. Second, you must research sites you can target, and third, write custom outreach emails (if you want a reply), and then manage replies and follow-ups.
This whole process can take weeks.
On the other hand, buying backlinks is relatively quick and pain-free.
Find a website willing to sell a link, agree on a price, get your link placed.
Ironically, the price of paid links can be cheaper than “free” backlinks.
Let me explain:
To be effective at free link building, you need a lot of resources.
Let’s say you are doing free guest post link building. This strategy will require you to produce high-value content, and that will demand skilled content writers, graphic artists, and subject matter experts.
You’ll also need a team to perform outreach and subscriptions to link-building tools if you want to win links at scale.
The cost of free link building can work out to be higher than paying someone to do this for you.
Let’s be real. Contrary to what Google might tell you:
Buying backlinks works!
When done properly, there’s practically no risk of a penalty because it’s impossible for Google to distinguish what’s a paid placement and what’s not.
If you are going to buy links, you only want to work with bloggers and site owners who have high standards, such as:
They never advertise they sell links anywhere it can be found. Because of that it would be very hard for Google to ever identify your link has been paid for.
They only sell links to relevant sites within the same niche to maintain a natural outbound link profile.
They space out the placement of paid outbound links with natural editorial links making paid links even less detectable.
They maintain the highest content quality and very often create the content themselves to ensure a consistent tone of voice.
In other words, they behave just like a quality domain with 100% natural links.
And, keep the business of selling links hidden out of sight.
Buying Backlinks? How Much Do Backlinks Cost?
The raw price of paid backlinks can vary ALOT!
The type of link is a factor, the industry is a factor, the site’s Domain Rating or Domain Authority is a factor.
In a study of 450 websites conducted by Ahrefs, they found that of all websites charging for backlinks, the price of link insertions ranged from as little as $50 to as much as $2,500 (no kidding)!
The price of guest posts started at $15 and went up to $300.
Compare that Ahrefs study to the prices charged by a typical link vendor, and you’ll see the prices are pretty similar:
But, the cold-hard price of the link is not your only “cost.”
The Main Four Ways To “Buy” Links (And Which Is Right For You)
Don’t get suckered into thinking that link buying ONLY occurs when you pay a website owner with cash.
Any investment in link building costs either time or money – and usually both.
With that in mind, let’s break down the four main ways you can pay for backlinks so you can determine which one is right for you (if any).
In-House Link Buying
Unless you are a seasoned pro who is super serious about link building, this is not where I’d recommend you start.
Doing link building in-house requires a HUGE investment of time, energy, resources, and learning.
First, you’ll need to hire the right people. Even if you start with a small remote team (I’d suggest an outreach manager and a content writer) you are looking at $60,000 per year in just staff.
Second, you’ll need some tools. At the cheaper end, you could probably get by with Ahrefs Lite plan and Mailshake. These two together would set you back $807 per year.
Third, you’ll need to equip your team with relevant link-building training. If you’d like a suggestion, this course by Brian Dean is one I can vouch for.
Add to that, any other general costs that come with staffing – like perks and medical cover – and you might easily add another $5,000 to your expenses annually.
So, in summary:
If you decide to go in-house with your link building, even if you never “pay” for a backlink, you are still in the hole for $70,000 per annum.
That’s no pocket change!
Agency Link Buying
If you choose to engage an agency to do your link building – you are by nature paying for backlinks.
How much your pay, however, depends on the number and quality of links they build for you, and the SEO company you work with.
Credible link building services can charge anything from $2,000 to $10,000 per month – and upwards of $20,000 monthly for enterprise solutions:
On average, agency link building is going to be lower cost than in-house, especially at lesser link volumes.
(A starting point of $24,000 per year compared to $70,000 in-house)
Plus, it has four key advantages over doing link-building in-house:
You access established processes on day one, meaning you’ll acquire links sooner and faster
You outsource the headaches of hiring, training and managing to someone else – more peace of mind for you!
You pay a fixed monthly retainer which is better for budgeting and provides you with certainty over the outcome (e.g., “for $5,000 per month I’m certain of 10 quality backlinks”)
You can start and stop at short notice (typically with 30-90 days in writing)
Engaging an SEO agency to do your link building is a very good option for most businesses.
Private Link Buying
If you’ve ever performed outreach and gotten a response like this:
Then you just hit up a private link seller.
In most cases, the blogger or website owner won’t openly advertise that backlinks can be bought from them.
(Most “selling” is done in private via their email inbox)
If they do sell backlinks, then they are by definition a backlink vendor.
At SEO Sherpa, we do a helluva lot of link-building outreach for clients – and our own website – and we get asked to pay for links a lot!
In our experience, the prices asked by private link sellers can vary massively.
In the past year, the most expensive link we got pitched was $8,000 from a website in the travel niche.
The lowest-priced link we got pitched was $15 from a general interest website.
Most private link sellers asked between $100 and $200 for a link on their site which is consistent with Ahrefs study.
But remember, the cost of the link itself is not your only expense.
First, there is the cost of the outreach. A half-decent outreach specialist should be able to find, negotiate and get one live link placed for every two hours of work.
And, if you need to create content, you’ll be adding even more to your cost.
Link cost = $150
Outreach cost = $134
Content cost = $100
TOTAL = $384
As you can see, the cost of private link buying soon adds up.
The advantages of private link buying are that you can get links live quickly, and there is no long-term commitment to an agency retainer or a team of in-house staff.
The disadvantages are that it requires an investment of time and money – and there is an element of risk.
After all, you could get caught!
Middleman Link Buying
If you want to save some time – and reduce your risk, then you could consider buying backlinks from a marketplace.
Link building marketplaces sandwich themselves between the website selling backlinks and the end-user (e.g. you) buying the backlinks.
Using a middleman marketplace requires a fraction of the time needed for direct blogger outreach.
Instead of manually searching for niche relevant websites, sorting and filtering opportunities based on SEO value, finding email addresses, personalizing and sending hundreds of individual pitches, and writing content…
You could simply send one email to an account manager who sources and places the link on your behalf.
How it works:
Middleman link vendors cultivate relationships with thousands of publishers.
They do this by offering free content to bloggers and website owners (or even paying them) for the ability to link out from that content to a handful of customer websites.
They do this at scale across multiple verticals.
Then compile those sites into curated lists from which you the link buyer can choose.
Think of these services like a giant Rolodex of blogs.
Therein lies the value:
By using a middleman link vendor, you access an on-demand portfolio of websites sorted by niche and domain authority, without the headaches associated with finding the websites yourself.
As for costs?
You can expect to pay anything from $100 to $250 for a single quality link with decent Domain Authority.
Which, with all things considered is (probably) less than expensive if you were doing it yourself.
How to Buy Backlinks (The Right Way)!
In a moment I’m going to show you how to buy backlinks, safely and effectively at scale – step-by-step.
If you are considering buying backlinks, let’s get clear about what you should not do:
(1). Don’t buy backlinks from fiverr.com, UpWork, Freelancer, or any other low-cost gig websites. The price is cheap for a reason. Links sold through websites like this are almost always toxic link spam that does more harm than good.
(2). Don’t buy backlinks from any form of link networks such as private blog networks (PBNs), or any website publicly selling links. If they can detect them, Google slaps these types of paid links real hard.
(3). Don’t buy backlinks from any vendor that pitches you over LinkedIn or Gmail with an “authority blogs” list. Not even if they look like Harry Potter:
The potential risk posed by these link-building wizards is far greater than any possible reward.
With that cleared up, lets now cover how to buy backlinks the right way:
The Foolproof Process for Buying Backlinks “Safely”
Any form of link buying (for the purpose of manipulating PageRank) has some degree of risk.
If you do your proper due diligence, you can mitigate that risk almost entirely.
So, what makes a paid link safe?
Basically, any backlink, that “appears” natural to users and search robots.
In other words:
It’s on a “legit” website or blog and not part of a vendor network or PBN
The website has no mention of selling links ANYWHERE Google could find it
The website is valued by search engines. A good site should rank for hundreds of keywords and generate 1,000+ visits per month
The website and page should be relevant to the target URL you are linking to
The site should be in a reputable neighborhood. In other words it should have links to (and from) authoritative sites in your niche, and definitely no pills, **** or ******** links.
The website should contain valuable content – and not content produced solely for SEO purposes
If you are going to buy backlinks – have the time and money to do so – finding and negotiating placements yourself is (in my opinion) worth the extra effort.
By securing your own opportunities, you’re guaranteeing the links you purchase are on high-quality sites that not only build link equity but drive traffic and awareness.
Not only that, you’ll uncover a tonne of untapped link opportunities the middle man link vendors (and your competitors) are yet to discover.
With that out the way, let’s break down the process:
Method 1: Find and Pitch Sites Accepting Advertisements
The simplest way to find squeaky clean backlinks to buy is to identify websites that actively accept advertising.
Websites like this make money from selling space on their site, which makes them a damn easy pitch.
You can find sites accepting advertisements by using a range of advanced search operators.
Here are a few that work great:
“advertise on our site” + keyword
“advertise on this site” + keyword
“advertise” + keyword
“partnership opportunities” + keyword
Focus your keyword modifier on terms related to your business, such as your niche:
Or your geography:
Try multiple search operators and keyword combinations to build a list of potential targets.
Then, remove any websites that do not fit this criterion:
Now, it’s time to make your pitch.
The key is to explain that you’re looking for a sponsored post, and not a newsletter insertion, banner ad, or any other form of traditional advertisement.
Here’s how your pitch might look:
Since many of the sites you target won’t have sold links before, be sure to stipulate these two points:
The post should not be marked with sponsored, or advertorial etc.
The lins in the article should be followed and not “rel=sponsored” or “rel=nofollow”
If the target cannot agree to these two terms, then move on to other targets.
Method 2: Blogger Partnerships
This second method works like gangbusters.
Because, a few hundred bucks to add a link into their content, is a lot of money for a blogger.
Most don’t get paid to write and will snatch your hand off for that kind of money and two minutes of work.
To find bloggers to target try these search operators:
“blogs” + keyword
“bloggers” + keyword
“blog” + keyword
“updates” + keyword
inurl:blog + keyword
intitle:blog + keyword
You can also, search for “Best Blogs” lists:
This tactic alone will uncover hundreds of opportunities in most niches.
Once you’ve filtered your list and found each blogger’s contact details, then you make your pitch.
For this method, you are seeking a link in an existing piece of content.
Most bloggers aren’t going to accept guest content (the notable ones at least).
Plus, getting existing content updated is actually better for you:
You dont’t have the expense of writing content
You can land links on already authoritaive pages
This is what a pitch might look like:
If you’re going to buy backlinks – that’s how you can do it (relatively) safely.
Over to You
I hope you found this link buyers guide useful.
Buying backlinks is definitely something you should do cautiously. But, there’s no escaping it, if done properly it really can work.
The only question is: Is it worth the risk to pay for backlinks?
Tell me what you think:
What’s your #1 takeaway from this post? Are you more, or less likely to buy backlinks after reading this guide?
Or maybe you have a question. Leave me a comment below, and I’ll answer it for you.
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Slowly but surely, marketing conferences are returning to normal. There is an excellent mix of in-person, virtual events, and even hybrid conferences to take advantage of this year. But, let’s discuss some important factors before you set your 2022 marketing conferences and networking schedule.
First, you need to consider what you’re looking for in a conference and compare that to your business goals and priorities for this year. For example, is there a specific topic you want to focus on, or would you like something more general to help spark inspiration?
Also, consider whether you’d like a larger event with more chances for networking, or a smaller one with better-focused opportunities? Plus, it’s also valuable to see who’s speaking at the events and what topics they are covering. Would a strategist or subject matter expert better suit your goals, or perhaps both? Finally, are you more open to many speakers, or would you prefer a smaller line-up?
Whether you’re comfortable attending in person or want to enjoy from the comfort of your home office, there are numerous conferences worthy of attending in 2022 to network and sharpen your skillset and drive your professional growth this year.
In this post, we will explore 22 marketing conferences that may be of interest for digital marketers to attend, their dates, key speakers, and what attendees can expect to learn at each.
Digital Marketing Conferences
B2B Marketing Exchange, February 28-March 2, 2022
B2B Marketing Exchange is returning in person to Scottsdale, Arizona at the Phoenician Resort this year. This conference packs numerous networking opportunities as well as workshops and sessions on content strategy and demand generation, including:
‘The 3 Drawbridges: How To Cross The Moat Of B2B Buyers’ Attention Scale’ with Jay Baer, founder of Convince & Convert
‘Qualified On Qualified: 5 Proven Strategies To Drive More Pipeline’ with Sarah McConnell
‘Utilizing Content To Enable Each Stage Of The Funnel’ with James Kessinger
Haven’t gotten your ticket to #B2BMX yet? You’ve got ‘til Jan. 15 to knock $500 off the price and attend #B2B’s first big event of 2022 for super cheap. Get the early bird rate now ⬇️
Marketing Analytics Summit, February 28-March 3, 2022 and June 20-23, 2022
Marketing Analytics Summit takes place this year first virtually in February, then at Caesars Palace in Las Vegas, Nevada in June. Hosted by Rising Media since 2002, it’s billed as “the” conference for digital analysts and offers sessions such as:
‘Analyst’s Guide to Google Analytics 4’ with Google’s own Ken Williams
‘Avoiding the World’s Most Egregious Analytics Mistakes’ with Mehwash Zafar, Deloitte
LeadsCon’s Connect to Convert will take place at Paris Las Vegas Hotel & ****** with digital marketing experts from leading companies. This conference is focused on performance marketing and incorporating technology in lead generation and will offer sessions on:
‘The Infinite Funnel: Untangling the Messy Web of Modern Consumer Journeys’ with Seth van der Swaagh of Google
Three Workshops: ‘Marketing Growth and Optimization Workshop,’ ‘Organic Lead Gen Workshop,’ and the third on partnership marketing
‘Entitled Consumers are a Threat to Your Business – Unless You Make Them an Opportunity’ with Dave Frankland, the Managing Director of Winterberry Group
Adobe DITAWORLD April 2022
Adobe DITAWORLD 2022 is returning for the seventh time for their virtual conference. During this three-day conference, hosts Stefan Gentz from Adobe and Matt Sullivan from TechCommTools will moderate the conversion about:
DITA and Adobe FrameMaker
Adobe’s DITA CCMS (XML Documentation for Adobe Experience Manager)
Midwest Digital Marketing Conference (MDMC) April 27-28, 2022
There are three ways to attend the Midwest Digital Marketing Conference (MDMC) in-person at the University of Missouri-St. Louis, live-streaming and on-demand sessions. This conference is the largest digital marketing conference in the Midwest and is noted as “one of the best ‘digital marketing conferences’ by Forbes” and will cover topics like:
Ad World May 2-3, 2022
Ad World’s 2022 conference is entirely virtual, with over ten digital advertising tracks such as copywriting and conversion optimization. Additionally, impressive Ad World leaders will speak at the conference such as:
Arianna Huffington Founder & CEO, Thrive Global, and Founder, The Huffington Post
Tatiana Holifield Head of Brand Social, Disney Streaming
Simon Morris Global Chief Creative Officer and VP at Amazon
Here’s a taster of the 100+ speaker line-up that will be spilling their secrets at Ad World May 2022 🔥
✅ Tatiana Holifield | Head of Brand Social, Disney Streaming ✅ @ThisIsSethsBlog | Marketing Visionary & Founder, Akimbo
Gartner Marketing Symposium/Xpo takes place in Aurora, Colorado, and states it is “The World’s Most Important Gathering of CMOs and Marketing Executives.” This conference will offer over 100 sessions and eight development tracks; several include:
‘Assert Marketing’s Relevancy and the Relevancy of Your Marketing’
‘Orchestrate Multichannel Marketing to Support the Customer Journey’
‘Leading From Within: Communicating Internal/External Change’
CX North America June 7-9, 2022
This year, CX North America offers an in-person conference in Nashville, Tennessee, and a completely digital experience for their marketing and digital leader conference. Hosted by Forrester, this conference will cover the complete customer experience offering insight from their digital marketing and analyst-focused sessions like:
‘The New Consumer & Impact Of The Pandemic’
‘Changes To Culture & Society, Technology, Internal Collaboration (EX), Data & Analytics, and Relationships With Customers’
DigiMarCon West returns for the seventh time virtually and in-person; for those attending in-person, the conference will take place in Los Angeles, California, at the Loews Hollywood Hotel. This conference will offer numerous opportunities such as strategy sessions, case studies, and cover critical subjects like:
‘Behavioral & Neuromarketing’
‘Sales & Marketing Automation’
SWSX Conference & Festivals March 11-20, 2022
SWSX Conference & Festivals will take place online and in-person in Austin, Texas. It will host diverse speakers and events as well as a film, music, and comedy festival. Some of the featured sessions include:
‘50 Non-Obvious Trends Changing the Future Normal’ with Rohit Bhargava, founder of Non-Obvious Company
‘Future Intersections of Food, Technology & Culture’ with Emily Ma from Google, Denise Osterhues from The Kroger Co., and Andrew Zimmern from Intuitive Content
‘The Second Renaissance of Creativity’ with Jack Conte, co-founder of Patreon
ContentTECH Summit will take place in San Diego, California, focusing on content technology and digital marketing strategy. This three-day conference has unique events and speakers lined up, including:
‘Boring Content? What Would Jerry Seinfeld Do?’ with keynote speaker David Nihill from FunnyBizz/Hub
‘Map Content Measures to Business Metrics for More Strategic Insights’ workshop with Noz Urbina
‘Why it’s Time to Kondo your Content Chaos (And How to Do It)’ workshop with Karen Hesse and Mark Scully
ANA Masters of Data & Technology Conference March 28-30, 2022
ANA Masters of Data & Technology Conference will occur virtually and in-person in Orlando, Florida, at Rosen Shingle Creek. The conference will also host the 2022 ANA International ECHO Awards Gala, which has taken place since 1929. There will be great opportunities to network and learn from C-suite marketing and data leaders about:
Trends in data and technology
Insights in data privacy and measurement
MAICON August 3-5, 2022
MAICON will be held in Cleveland, Ohio, and will focus on marketing artificial intelligence. Learn about AI and the best ways to incorporate it into your marketing strategy:
See how AI can help lower costs and increase revenue
The Virtual MarTech Summit: Europe October 18-19, 2022
The Virtual MarTech Summit: Europe in Bangkok has a reinvigorated summit focusing on company development this year. This conference will cover 20 case studies and host over 40 speakers covering numerous topics such as:
‘Data-Driven Marketing & Digital Transformation’
‘Customer Experience & Engagement’
‘Emerging Marketing Technologies’
#MarTechFest APAC November 4, 2022
#MarTechFest APAC is held at Carriageworks in Sydney, Australia, and is known as the anti-conference for the unique events they offer, focusing on a festival experience over a conference. This event will focus on:
Marketing technology key strategies
Actionable digital marketing technology content
Marketing strategy insights and innovation
Content Marketing Conferences
ContentTech Summit March 22-24, 2022
ContentTECH will occur in San Diego, California, combining content marketing and technology in their conference. With key speakers and innovative sessions including:
‘Content Efficiency Framework: Never Publish a Dud Again’ with Jeff Coyle
‘Convergence or Collision? AI and B2B Content Marketing’ with Michael Semer and Venkat Nagaswamy
‘Empower Your Marketers with this Foolproof Content Design System’ with Amy Balliett
MarketingProfs B2B Marketing Forum April 6-7
MarketingProfs B2B Marketing Forum is a two-day virtual conference for B2B marketers with additional workshops held from April 19-21. Some of the unique sessions include:
‘Peanut Butter and Jam…The Keys To Sales and Marketing Alignment’ with Mark Emond
‘Attribution Done Right. How to Prove the Real Value of Marketing’ by Moni Oloyede
‘How To Market Without the Crutch of Social Media’ with Leslie Poston
ANA Content Marketing Conference April 27-29, 2022
ANA Content Marketing Conference will offer both a virtual and in-person conference. The in-person conference takes place at the Ritz-Carlton in Orlando, Florida. Learn about important topics at this conference like:
Content marketing strategies
Social and digital amplification
Building customer relationships
Confab Central May 9-12, 2022
This year, Confab Central will be at the Hyatt Regency Minneapolis, Minnesota, focusing on content strategy. Great speakers like Candi Williams from Bumble and Kelsey Shanesy from Target will be sharing their insight at the conference. These leaders and more will cover topics like:
The Content Marketing World conference takes place online and in Cleveland, Ohio, with excellent networking opportunities and content marketing sessions, workshops, and industry forums. This expansive event covers numerous topics for all levels, including:
‘Strategy and processes with measurable results’
‘Real-world stories of great content technology’
‘Innovative ideas and takeaways for enterprise marketers’
This year, LavaCon will take place in New Orleans, Louisiana, focusing on growing professional networks and creating learning opportunities with featured topics, including:
‘Connecting Content Silos Across the Enterprise’
‘Leveraging Content to Generate Revenue’
‘People and Project Management’
Set the Stage for Your Digital Marketing Professional Development
There are plenty of opportunities to learn from expert speakers, connect with like-minded peers, and further your digital marketing education at the events above, and others like them. Whether you’re ready to travel and attend an event in person or would prefer to participate virtually is entirely up to you.
Make the most of these events by being an active part of the audience whether you’re attending in person or remotely– ask questions, take notes, share notable quotes, and top lessons learned in social to start conversations with your network. Follow the speakers on social media and ask follow-up questions if you have them once you’ve had time to process all that you’ve learned.
For all your local marketing questions and needs in the meantime, feel free to reach out to us for any support you need.
Affiliate marketing has become a common buzzword for those who want to leverage their own audience, support brands they use, and earn passive income.
In this blog, we’ll cover:
Affiliate marketing and how it works
Popular niches of affiliate marketing
Benefits of affiliate marketing
Possible downsides of affiliate marketing
Earning potential in affiliate marketing
Let’s dive in!
What is affiliate marketing, exactly?
An affiliate is a person who is attached to an organization and promotes the organization’s products or services to their audience, usually for a commission.
In an affiliate marketing business, the affiliate earns their commission typically through a unique link. When someone — say a blog visitor — uses this unique link, the affiliate gets a cut of the sale.
Let’s run through an example.
Imagine you have decided to leap into affiliate marketing, and you’d like to monetize your baking blog.
CookieCluster, your favorite baking brand, launched an electric mixer, and you simply can’t bake without it. CookieCluster will send you a special link to include in relevant blogs, social posts, YouTube videos, etc.
If your friends and followers buy the new ElectroMix 4000 through this link, you’ll earn a portion of the sale.
Although earning a portion of the sale is the most common among affiliate programs, other pay structures exist within the affiliate marketing world.
Pay-per-lead: getting paid for every potential customer sent to the organization you’re promoting.
Pay-per-engagement: Like pay-per-lead, pay-per-engagement can be measured by clicks, views, or other engagement factors.
Flat or recurring payments: One-time payments, regular monthly payments, or even pre-determined weekly payments are other payment structures within affiliate marketing.
Affiliate marketing spend increases by 10.1% every year. This growth rate means there’s incredible potential in understanding the benefits, as well as the downsides of affiliate marketing.
You don’t have to create your own product/service: Building something from scratch can be daunting.
However, affiliate marketing lets you skip the step of actually developing your own product/service, and lets you simply promote an existing product.
Low barrier to entry: You don’t need to purchase any inventory, and affiliate programs don’t typically charge a membership fee. Usually, the cost to start is minimal, if not zero.
Becoming an affiliate is pretty straightforward. Signing up usually requires your name and email address and a linked bank account for your commission earnings.
Low-risk: Since the investment is modest, you’re not ********. Unlike purchasing inventory or launching a product of your own, you don’t have much to lose.
A fantastic source of passive income: Although affiliate marketers have to actively work at times (more on this in a minute), earning money as an affiliate marketer can be incredibly low-maintenance and highly rewarding.
Sell something you’re passionate about: There’s an affiliate program out there for everyone. If you find something you enjoy, getting sales isn’t going to feel like work.
6 potential downsides of affiliate marketing
Every field has its pros and cons, even a high growth factor field, like affiliate marketing.
Your website needs a lot of traffic, or you might not be accepted as an affiliate: Many affiliate programs have a minimum requirement for website traffic. If your website/blog doesn’t meet the minimum requirement, you may not be accepted into an affiliate program.
Building up substantial revenue can take time: Unless you already have a big audience, making real money as an affiliate marketer will not be an overnight success. In the marathon of affiliate marketing, you’ll need to invest time in growing your website traffic before you’re earning big paydays.
Companies can reduce commissions at any time: The brand ultimately controls what you earn—not you. So they can decide to reduce the percentage you make off your sales at any point unless negotiated otherwise.
Using paid ads can be tricky: When you run paid ads as an affiliate marketer, you can’t use that company’s branding in any of your keywords, a general rule of PPC (pay-per-click). That means you have to get creative to target your audience.
You have to include a disclaimer when using affiliate links: According to the FTC (Federal Trade Commission), you are required to disclose your affiliation with an organization when promoting a product to your audience.
If you don’t disclose this information, not only will you be breaking the law, but the company may not have to pay you. In addition, the transparent relationship between you and your followers may be fractured.
Competition is a given: Many people are branching into affiliate marketing because getting started is affordable and simple.
Competition is expected, but does that mean you shouldn’t do it? Absolutely not, but first understanding what you’re up against is the best way to position yourself for success.
There are challenges when building a successful source of passive income through affiliate marketing. However, it’s possible. Just keep in mind that the right strategy is vital.
How much money can you potentially earn as an affiliate marketer?
There are too many changing variables in place to give you an exact number. Here’s what you need to consider:
Your website traffic
Your general social media following
A good rule of thumb for beginners in affiliate marketing is earning anywhere between $100 to $1000 in your first year. Gradually, this number will increase as you become more experienced and garner more website traffic.
If you already have steady website traffic, you may be able to aim higher than the beginning approximation.
How much money do you need to invest?
The good news about affiliate marketing is that you’re not going to need to invest in purchasing the product/service that you’re trying to sell.
However, you will need to invest in whatever platform you’ll selling through, which most likely is your website.
If you don’t have a website, you can choose the economical option and build it yourself. If you don’t yet have a website, you either need to build one yourself or outsource it to a web developer. That’ll be an expense.
Once the website is built, there will be additional costs. For example, you’ll need to cover the costs of extra things like:
Since over 65% of affiliate marketers generate traffic through blogs, you’re going to need to be creating content. If you plan to outsource, you’ll need to cover the cost of hiring a writer.
Bear in mind; you do have options here.
Option 1: You can self-teach and develop your website while saving money and learning a new skill.
Option 2: You can build your website by paying well-versed professionals and outsourcing your project. It’s the faster route, but it depends on your end goals.
Both of these approaches have proven successful in the past. The differentiation between what is best for you is based on your experience, goals, and budget.
What platforms can you use to sell?
One of beginner affiliate marketers’ most frequently asked questions is, “Where do I get started?” If you don’t have a large existing audience that you can utilize already, here are our suggestions.
You should prioritize your website for one fundamental reason: you own it and control it.
Your website can’t easily be taken away from you. On the flip side, social media accounts—while powerful (more on that in a moment)—can be shut down at any time, without explanation.
With relevant and engaging content that utilizes SEO (Search Engine Optimization) best practices, you can get your website ranking higher on Google. By doing so, the search engine will reward you with heavy traffic for years to come. Traffic that will engage with your content and use your affiliate links.
Video is an incredible selling mechanism.
After your website, YouTube is the second most important platform to explore.
YouTube is the world’s second-largest search engine, and it’s owned by the world’s largest search engine—Google.
YouTube is a versatile tool, which can help you both as an individual platform and as a supplemental tool for your website. For example, you can post affiliate links in the description of your YouTube videos, and you can use the platform to link traffic back to your website.
Lastly, we have social media. Popular social media platforms, like Instagram and TikTok, can be lucrative avenues for affiliate marketers. The social media channels help you establish your brand, authority, and experience.
Keep this in mind: You shouldn’t rely on social media alone. Some platforms are challenging in adding links to your post or profile.
Also, social media and YouTube are not owned by you, whereas your website is.
3 types of affiliate marketing websites
There are various ways you can set up your website to sell as an affiliate marketer:
Product review site
Your own blog
Product review site
Think of this as an all-in-one site covering a broad category of products/services.
For example, if you **** yoga, you may have a blog to publish reviews of mats, apparel, accessories, and other relevant items in the broad category of “yoga.”
You would want to be an affiliate for at least one of the products on your site.
Micro-websites are niches within a category. Therefore, they are much more narrowed down than product review sites.
For example, in the case of the broad category “yoga,” you may want to center your micro-website around a specific product, like yoga mats.
Your own blog
Lastly, we have the originator of affiliate marketing, a blog.
You can write for a category you’re interested in a blog and create content that resonates with your audience.
Topic, keyword, and competitor research could help you determine the direction of your blog. Throughout the content, you can integrate relevant affiliate links within your blog.
How to start an affiliate marketing website in 10 steps
How can you get started with affiliate marketing? Now that you know some of the ins and outs of affiliate marketing, we can get to the nitty-gritty of developing a website that sells.
Step 1: Choose your niche
As they say, the riches are in the niches, and the first step in developing your affiliate marketing strategy is choosing your niche.
To find your affiliate marketing niche,
First, find an industry you ****.
Second, identify a brand that aligns with your tastes or values.
Third, find out the ins and outs of the brand’s affiliate program.
Does it have an affiliate program with lucrative commissions? If so, great job. You’re on the right track.
Keep this in mind: It’s important to double-check your work before you double down on the brand.
How much search traffic does your niche get in Google? If no one is searching for it, then your website doesn’t stand to get many visitors, and it’s going to be challenging to sell.
Utilizing a tool like SE Ranking will add to your bottom line in the long run. You can evaluate the search volume of relevant keywords through the Keyword Research tool and type in a keyword you’re considering targeting.
In this case, let’s analyze the keyword “electric mixer” to see if we should pursue a baking blog.
On the results page, we get some good news: “electric mixer” gets about 14.8K searches per month. However, it’s also pretty difficult to rank for this particular keyword.
To investigate further, we can view the report under Similar Keywords.
This brings us here.
This tells us that we have many options for keywords, and while some of these phrases might have a lower volume, the competition is lower, too.
The key takeaway: We know that there is search demand for this product type in Google.
If you start to do keyword research and see that your niche looks promising, a logical next step is to collect all of the relevant keywords in one place, like a spreadsheet. These phrases will shape the type of content you create and your target keyword list.
Step 2: Analyze your competitors
Ranking high in Google means outranking a lot of other web pages. Competitor research is a critical aspect of discovering how you’ll strategize to outrank your competitors. SE Ranking’s Competitive Research tool can give you key insights.
In Competitive Research, you can enter the URL of sites you would ideally like to outrank for important search terms. The tool will give insights into important factors that will help you outrank your competition, such as:
Organic traffic and keywords for which the site ranks
You can also look into historical data to gauge what your niche and competitors have looked like across time. To look at the stats of a particular competitor, all you need to do is adjust the time.
You’ll be able to view any domain’s keyword history, along with their organic and paid rankings, as far back as February of 2020.
Go to Keyword Research—Organic SERP History to get a holistic view of the niche you want to target. There, you can see which sites ranked in the top-100 for a particular keyword across a selected period of time.
You’ll be able to spot all the rankings fluctuations, whose rankings improved over time, and which sites dropped in rankings. Also, you’ll see which sites have been in the top-10 the longest and who just recently joined the competition.
This information can give you insight into your competition and your niche’s volatility. By doing so, you’ll better understand how you can climb the Google rankings.
Step 3: Choose an affiliate network
In a nutshell, affiliate networks connect brands and retailers with marketers.
It’s a win-win. The brand gets exposure, and the marketer gets paid. ShareASale is one such network. They help content creators, website owners, and influencers build partnerships with brands that align with their values. Impact and Rakuten are two more options if you’re looking to jump into an affiliate network.
These networks take a lot of the grunt work out of finding brands to partner in affiliate marketing.
You can also explore aggregators like OfferVault. This platform helps affiliate marketers find offers, connect with networks, and verify their reputations.
At this point, you can study various affiliate programs and decide which brand you’d like to partner with once your site is up and running. In most cases, you won’t qualify for admission into an affiliate program until you have a website that boasts a steady flow of traffic.
Step 4: Design your website structure
Before you start building anything (or paying someone else to do it), put pen to paper and map out:
(a) The look and feel of your website.
(b) How your website needs to function.
Is it going to be image-heavy or packed with videos? Is it primarily text-based? With what other tools does it need to integrate, possibly a CMS or CRM?
Additionally, what will your website structure look like—linear, network, or hierarchical? Having the proper structure helps with search visibility and optimization.
The best time to start mapping out the pages of your website is when you’re designing your web structure. Web structure is important because you need to consider how you’ll map out SEO early in the process.
SEO for a new website is vital because it can get you started on the right foot with Google.
Remember, in Step 1, you started collecting keywords that you need to optimize your pages around. While designing your web structure, it’s important to put these keywords into clusters—meaning that you organize them into buckets based on their topics.
Organizing keywords into clusters makes finding relevant information easier for your users. It also helps Google understand and rank your content.
Step 5: Build your website
At this point, you know you have two options: learn to build your site yourself or hire someone to do it for you. Either way, you’re going to want to utilize the research you’ve done thus far around your keywords, optimization, website structure, etc.
Step 6: Fill your site with content
You know what they say: Content is king!
Creating high-quality, SEO-optimized content that’s relevant to your niche is important, but updating and regularly adding to the website is pivotal to your success as an affiliate marketer.
As you create content, you’ll want to keep two main things in mind:
(1) The keywords you need to optimize your content around.
(2) The affiliate links you’re going to insert once you join a program.
By keeping these factors top-of-mind, you can determine where you’ll focus your blogging. Then, in utilizing an SEO tool, like SE Ranking, and finding high-traffic, low-competition keywords, you can create a keyword strategy to dominate the SERPs (Search Engine Results Page).
Staying consistent with competitive research is immensely important and will help you reach your affiliate marketing goals. You will be able to find what keywords bring your competitors the most traffic and use them for your content.
Step 7: Build your backlink profile and stay consistent with your SEO strategy
A backlink is a link from another site that points to your site. Backlinks are so important because Google takes them into special consideration when determining your website’s authority and ranking.
A backlink is basically another site recommending your own. High-quality backlinks from authoritative sites can pass along some excellent “link juice” to your site. (Conversely, low-quality backlinks, or a lack of backlinks, could potentially hurt you.)
How can you get more backlinks?
To get more backlinks, use SE Ranking’s Backlink Checker to audit your competitors and their backlinks.
You can reach out to the sites attached to your competitors and see if they’re willing to collaborate with you. You can ask them for a link to your page, or you can utilize guest posting strategies to provide them with unique content that links back to your website.
In addition to content and backlinks—which are two essential pillars of a successful SEO strategy—you’ll need to take care of several other things, such as improving a website’s technical health, taking care of on-page tweaks, and aiming for a top-notch user experience.
With SE Ranking’s all-in-one SEO platform, you get the right tools to deal with every single SEO task. Try your 14-Day Free Trial. TRY NOW
Step 8: Decide on which programs to join and add your affiliate links.
Once your SEO strategy proves fruitful, let your investment pay off by joining the programs you spotted earlier.
First, consider the logistics. Then, look for programs with fair commissions whose requirements you can meet.
Beyond that, you want to partner with brands you can get behind. Remember, you will be recommending their products to your audience, and they need to be brands you trust. If you recommend something that your users have a bad experience with, it will hurt your relationship with them.
The key takeaway: become an affiliate for brands that you shop with yourself.
Step 9: Split-test different elements of your content
Any good affiliate marketer understands the importance of testing. Comparing two or more versions of the same element is the only way to determine if you’re on the right track.
You can split-test just about anything: H1s, meta-titles, meta-descriptions, CTAs, images, and so on. When you test, be sure you only change one variable at a time. Otherwise, you have no way of isolating any changes that occur—and knowing what triggered them.
Step 10: Convert!
You’ve set yourself up to become a successful affiliate marketer, and now comes the part for which you’ve been waiting.
As you bring more traffic to your site, you will gently guide these users to your product pages and eventually start making sales.
To always be able to calculate your conversion rate, don’t forget to monitor your metrics along the way.
3 other places to post your affiliate links and how to utilize them
We strongly suggest that you focus on using your website as your central affiliate marketing business hub. However, there are other platforms on which you can build your online presence.
How to use affiliate links on a YouTube channel
As mentioned previously, a platform that stands to bring you a lot of traffic is YouTube.
Put your affiliate links in the description of your video (don’t forget your disclaimer!), and be sure to mention them within the video.
Although this goes without saying, only put your affiliate links within content if they belong with the rest of your content.
How to use affiliate links on Instagram
While Instagram isn’t too generous with clickable links, you can still use the platform for your affiliate marketing business.
You can choose one link and use it in your bio, or you can use a service like Linktree and insert your affiliate links there.
Although you can’t include a clickable link in an Instagram post description, you can still mention your affiliate products and direct people to the link in your bio.
Just be sure to include a disclaimer.
How to use affiliate links in an email campaign
Email marketing delivers an incredible ROI, making it a great tool if you want to get into affiliate marketing.
When emailing your subscribers, be sure to deliver value before trying to sell anything. The email should be able to stand alone without any product mentions.
Then, include a strong CTA directing them to the product page. Be transparent about where the link will take them, and don’t forget—you guessed it—your disclaimer.
SE Ranking has its own affiliate program that offers you an easy and transparent way to earn 30% from each sale on a lifetime basis. Join and become our affiliate!
Affiliate marketing is an enormous beast to tackle. In this blog, you learned what it is and about some of the most popular niches, including electronics and apparel.
You should now have a holistic view of the pros and cons, your earning potential, and what kind of investment it’ll take from you.
Together, we broke down the 10 steps for building your website. Then, we covered three additional channels you can use to sell: YouTube, Instagram, and email marketing.
Follow these steps with patience and consistency, and eventually, you’ll start seeing sales.
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Megan has been writing and editing professionally since 2011. Writing is, hands down, her favorite thing to do. Her chihuahua, Peanut, often steps in to help with edits.
Learn how to take your schema markup to the next level and become an SEO trailblazer like Lindsay Malzone from Excel Impact. Not only does she share with you how to get started, she will also share how to scale your schema markup—all while staying ahead of your competitors by looking beyond industry standards to more advanced structured data strategies.
If you are about to get started, you may be asking,
For Lindsay, the challenge was figuring out how to implement structured data across all web pages of her site while incorporating rich result opportunities into her team’s content strategy. Depending on the type of content, different schemas should be used for different enhanced search features called rich results. Now, you may be asking:
What is a rich result?
This is a rich result. The additional information of pricing and availability comes from the structured data added to your website for this content.
You need relevant content marked up with all required and recommended schema.org properties to qualify for rich result eligibility. Through these enhanced search features, you can show more information about the products or services you offer through frequently asked questions (FAQs), how-tos, pricing, reviews and star ratings, and more.
How to Take Your Schema Markup to the Next Level
We asked Lindsay what took her to the next level of understanding as she journeyed in schema markup, to go beyond what we like to call “peanut butter markup” or fundamental markup:
Following the trends and what’s going on in the SEO space, as well as our own industry space and tracking the competitors — figuring out what they’re doing and seeing if they’re ahead of you, or behind you, or if they’re catching up to you.”
To stay ahead of the competition, you need to keep an eye on what others in the industry are doing to stand out. By going beyond the most commonly used schema to implementing more complex and unique schema markup, you can discover new ways to connect with your customers through engaging content and interactive search features, like this FAQ rich result:
To keep a competitive advantage, Lindsay realized that her team needed to do even more. She wanted to dig into more advanced levels of SEO complexity to beat her competition. After playing with a couple other tools or plug-ins, she found that most weren’t up to speed with everything she needed for a more advanced schema markup strategy. Figuring out how to organize sets of pages, group them together, and distribute different types of schema manually—Lindsay knew that doing this in-house would be a big ask of her SEO and development teams to create JSON-LD (Google’s preferred structured data format ) by hand:
I realized that it was going to give me carpal tunnel!”
Whether it’s a set of 5 or 500 pages, you need to figure out what types of schema you can implement on them and keep it organized and consistent. That way, you’ll be able to scale your structured data through templated pages and dynamic tools like the Schema App Highlighter.
The key to successful structured data is organization. You want to organize different types of content and keep your schema markup consistent so that when it’s time to scale your strategy or when Google introduces something new, you’re already prepared to deploy new recommendations to groups of content at scale that are currently on your site.
Schema Markup is a Learning Journey
We like to think of schema markup as a journey—from strategy to results.
Start with strategy—what is the unique value proposition you want to communicate to your customers in search? Use these values as well as rich result opportunities to inform your content strategy so that you can maximize your results from structured data. Schema markup is an iterative process; you are always learning and growing on your schema markup journey.
For Lindsay, working with other SEO experts is where she learns the most. Working with Schema App, she was able to have a dedicated team focused on this advanced area of SEO for her company. Meetings with her Customer Success Manager were an opportunity to share new ideas, discuss updates from Google, and celebrate wins together. Being able to have an internal, dedicated team to help stay on top of everything and stay informed on what other experts are saying isn’t always an option—especially for more agile organizations that may not necessarily have an entire team dedicated to search engine optimization. That’s why Schema App is so focused on empowering our customers with scalability and agility through our expert tools and support. We work with you to develop a customized schema markup strategy aligned with your return on investment goals. Through expert recommendations, we help your SEO team learn how to use structured data opportunities to inform their content strategy in order to maximize results.
In her ten years of doing SEO, significant increases or decreases to website traffic were usually due to an algorithm update. The only other time she’s seen that happen is when she launched schema markup on her site. Beyond metrics, the visual change to your website content in SERPs is very impactful in demonstrating the value of structured data.
Not only are you standing out from the competition through rich results you’ve achieved and commanding more virtual real estate on the first page of the SERPs, but you’re also presenting new, engaging opportunities for your customers to connect with your brand right in search. Don’t wait until it’s become the standard for your industry—stand out from the competition by doing it first!
Are you ready to unleash the power of structured data?
As the digital marketing manager for Schema App, Elise Marion digs into the details of SEO, content marketing, and authorship for the Schema App website. She has a Bachelor of Arts in English and Classics from McMaster University, a Masters of Arts in Comparative Literature from Dublin City University, and a post-grad certificate from Conestoga College in Integrated Marketing Communications. In her spare time, you can find Elise enjoying a good book, planning her next trip, or taking long walks with her Labrador Retriever Jude.
Today, we’re launching Yoast SEO 17.9. In this release, we have an awesome new feature to share with you. We’ve partnered up with SEO tool Wincher to bring you keyphrase performance tracking. This new feature will allow you to get a better understanding of how your posts are ranking over time. Let’s find out more about this brand-new feature in Yoast SEO 17.9!
Yoast and Wincher have joined forces to empower you even more when it comes to doing your own SEO.
Keyword tracking with the Wincher integration
The reason that we’re joining forces with Wincher is that we both believe in the power of SEO. Like Yoast, the team at Wincher wants to help you optimize your content for users and search engines. Wincher is an SEO tool that helps you track your keywords. This means that it can give you insight into how you’re ranking on the keywords or keyphrases that you’ve chosen for certain pages. This allows you to see how well your pages are performing, making it way easier to track the progress of your SEO efforts.
To bring keyword tracking to your website, we’ve built a Wincher integration that you can use in both Yoast SEO free and Yoast SEO Premium! In both versions of our plugin, you’re able to choose a free or premium Wincher account. When you decide on a free account, you’ll be able to track up to a total of 5 keywords for your entire site. With a premium Wincher account, you can track up to 500 – 10.000 keywords (depending on the plan you choose). Regardless of which one you choose, make sure to give it a try. Because this integration gives you a better understanding of how your most important posts are ranking over time and can give you the right tools to climb to that #1 position!
How to activate the Wincher integration
When you’ve updated to Yoast SEO 17.9, you will be able to active the Wincher integration in the sidebar of your post editor right away. The first time you use it, Yoast SEO will ask you to either login or register for Wincher. After that, you’ll be able to start tracking the performance of your keyphrases in the post editor! Just go to a post and click the tab ‘Track SEO performance’ in the sidebar. You will get a popup that shows you the position that this post has for this keyphrase and it also shows you a graph of your position over time. If you want to read more about how it works, check out our help article on how to use the Wincher integration in Yoast SEO.
It’s important to remember that when you choose to use the free version of this Wincher integration, that you’ll only be able to track a total of 5 keyphrases on your entire website. So make sure to choose wisely and track your most important pages! In the example below, you’ll see tracking for multiple keyphrases on one post, but this is only possible with the related keyphrases feature in Yoast SEO Premium.
When you use the free version of Yoast SEO, you’ll be able to track one keyphrase per post (with a premium Wincher account that is). However, in Yoast SEO Premium we also have the related keyphrases feature allowing you to fill in multiple keyphrases per post (phrases that are related to your focus keyphrase). With the new Wincher integration, this means that you can also track these related keyphrases per post. Meaning that you’re able to track five keyphrases per post.
Yoast SEO 17.9 also comes with Japanese language support
In addition to the Wincher integration, Yoast SEO 17.9 also comes with full language support for Japanese. This means that Yoast SEO now recognizes the Japanese language and gives you feedback on your content, both on readability and SEO! Find out why that’s so important on our page on language availability in Yoast SEO.
Users of Yoast SEO Premium have access to the full suite of tools in Japanese. That includes the related keyphrase, synonym and word forms features. These features help Yoast SEO recognize different versions of your focus keyword and include them in the analysis. Which makes the analysis a lot smarter and even more accurate. Japanese is actually the 20th language that Yoast SEO understands and we’re not planning on slowing down any time soon.
Update to Yoast SEO 17.9 now!
Yoast SEO 17.9 is now available for you to download. And thanks to our partnership with Wincher, it comes with a shiny new feature that allows you to keep an eye on how your pages are ranking for certain focus keyphrases. It’s available in both Yoast SEO free and Yoast SEO Premium and you can decide on a free or Premium account. Whichever fits your needs best. Make sure to try out this new keyphrase tracking feature and let us know what you think.
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Camille is content manager at Yoast. She writes and optimizes blog posts and enjoys creating content that helps people master SEO.
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