Daily Archives: January 10, 2022

Google Has Two Types Of Crawling – Discovery & Refresh

By | January 10, 2022


Google utilizes two types of crawling methods when it goes through webpages — one to discover new content and one to refresh existing content.

This is explained by Google’s Search Advocate John Mueller during the Google Search Central SEO office-hours hangout recorded on January 7.

An SEO professional named Swyamdipta Chakraborty joins the livestream to ask Mueller a series of questions, one of which has to do with how often Googlebot crawls his site.

He notes that Googlebot used to crawl his site daily when he published more regularly, but doesn’t crawl as much when fewer articles are published.

Perhaps out of concern that a reduction in crawl frequency is a bad sign, he asks Mueller if this is normal.

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Mueller assures him this is fine, and goes on to explain the two types of crawling Googlebot engages in.

Learn more about how Google crawls websites in the section below.

Two Types Of Googlebot Crawling

You can find out how often Googlebot crawls your site via a report in Search Console, and there may be periods when your site is crawled more than others.

When questioned about the report, Mueller confirms the fluctuations are normal and discusses the two types of crawling:

“That can happen. It’s not so much that we crawl a website, but we crawl individual pages of a website. And when it comes to crawling, we have two types of crawling roughly.

One is a discovery crawl where we try to discover new pages on your website. And the other is a refresh crawl where we update existing pages that we know about.”

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Not only can crawl frequency vary for the whole site, it can vary by individual webpages.

If your homepage is updated more regularly than other pages, for example, then you’ll see more Googlebot activity on that page.

Mueller continues:

“So for the most part, for example, we would refresh crawl the homepage, I don’t know, once a day, or every couple of hours, or something like that.

And if we find new links on their home page then we’ll go off and crawl those with the discovery crawl as well. And because of that you will always see a mix of discover and refresh happening with regard to crawling. And you’ll see some baseline of crawling happening every day.

But if we recognize that individual pages change very rarely, then we realize we don’t have to crawl them all the time.”

Certain types of websites are likely to be crawled more than others.

A news websites that’s updated multiple times a day will be crawled more than a site that’s updated once a month.

Googlebot is capable of recognizing these patterns and adjusting its crawl frequency accordingly.

“For example, if you have a news website and you update it hourly, then we should learn that we need to crawl it hourly. Whereas if it’s a news website that updates once a month, then we should learn that we don’t need to crawl every hour.

And that’s not a sign of quality, or a sign of ranking, or anything like that. It’s really just purely from a technical point of view we’ve learned we can crawl this once a day, or once a week, and that’s ok.”

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So don’t be alarmed if you notice Googlebot is visiting your site more or less often.

Further, don’t be concerned if Googlebot recently crawled your site and updates to existing content aren’t reflected in search results.

That could be a case where Google crawled your site to discover new content, not to refresh existing content.

If your site rarely makes changes to published content, then Googlebot may crawl more for discovery that refreshes.

Again, it doesn’t necessarily have anything to do with content quality.

Hear the full discussion below:


Featured Image: Diyajyoti/Shutterstock

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Source link : Searchenginejournal.com

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By | January 10, 2022

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How to Create CASE Statements in Google Data Studio

By | January 10, 2022


This post was originally published in 2019, and last updated December 2021.

If you’re used to creating Segments and Advanced Filters in Google Analytics, and you’re using Google Data Studio to visualize your data, this post is for you.

There are serious limitations to Google Data Studio’s ability to understand, interpret, and apply your filters and segments from Google Analytics. Of course these features are helpful for basic users of GDS, but if you want to take your analysis and visualization a step further, then keep reading. I’ll be walking through the CASE statement in Data Studio, and how it can be used to create new fields for better analysis of your data from the 75+ data sources GDS currently connects to.

If you’re new to Data Studio, this post is more advanced than we’d recommend starting out with. Instead, read through my Beginner’s Guide to Google Data Studio, or our alumni’s post on what GDS is before diving deeper into specific ways of manipulating the data you bring into the platform using the following:

  1. A ‘FIELD’  is a dimension or a metric which is used in your report. After you’ve added a data source, all of the fields within it will be available to use in your charts. Google Data Studio highlights dimensions in green and metrics in blue.
  2. CALCULATED FIELDS (or custom fields) allow you to create new metrics and dimensions based on existing metrics and dimensions available from within your data source.

In Data Studio, CASE returns dimensions and/or metrics based on a set of conditional expressions.

Purpose

CASE lets you create new fields that use conditional logic to determine the field values. CASE is most often used to create new categories or groupings of data.

Learn more in this Help article from Google.

Syntax

CASE statements consist of the WHEN clause, two parameters; the conditional argument (X1, X2) and the value to return (Y1,Y2) when the conditions are met. And finally, the END clause.

CASE works by evaluating boolean values, and returning the value you specify.

For example, if you’re as sick of Google Analytics limited social attribution as we are, I’d recommend using Data Studio to create a CASE statement that groups common social sources into single fields.

See ‘Social Source’ and more CASE examples below:

Social Source

CASE WHEN REGEXP_MATCH(Source / Medium, “((?i).*facebook|fb|f\.b).*”) THEN “Facebook
WHEN REGEXP_MATCH(Source / Medium, “((?i).*twitter|t\.co|tweet|feed).*”) THEN “Twitter
WHEN REGEXP_MATCH(Source / Medium, “((?i).*pinterest|pin).*”) THEN “Pinterest
WHEN REGEXP_MATCH(Source / Medium, “((?i).*youtube|yt|video).*”) THEN “YouTube
WHEN REGEXP_MATCH(Source / Medium, “((?i).*instagram|ig|insta).*”) THEN “Instagram
WHEN REGEXP_MATCH(Source / Medium, “((?i).*linkedin|lnkd\.in).*”) THEN “LinkedIn
WHEN REGEXP_MATCH(Source / Medium, “((?i).*reddit).*”) THEN “Reddit
ELSE “All Other Sources
END

Channel Type

CASE WHEN Default Channel Grouping = “Direct” THEN “Direct & Referral
WHEN Default Channel Grouping = “Referral” THEN “Direct & Referral
WHEN Default Channel Grouping = “Email” THEN “Social & Email
WHEN Default Channel Grouping = “Social” THEN “Social & Email
WHEN Default Channel Grouping = “Display” THEN “Paid Media
WHEN Default Channel Grouping = “Paid Social” THEN “Paid Media
WHEN Default Channel Grouping = “Paid Search” THEN “Paid Media
ELSE Default Channel Grouping
END

Page Engagement

CASE WHEN Page Depth in (“1″,”2″,”3”) THEN “Less than 4
WHEN Page Depth in (“7″,”4”) THEN “4-7
WHEN Page Depth in (“11”) THEN “10 or more
ELSE Page Depth
END

Content Type

CASE WHEN REGEXP_MATCH(Page, “((?i).*^/$|^/\?.*).*”) THEN “Homepage
WHEN REGEXP_MATCH(Page, “((?i).*.*/about.*).*”) THEN “About
WHEN REGEXP_MATCH(Page, “((?i).*^/services$).*”) THEN “Services
WHEN REGEXP_MATCH(Page, “((?i).*^/products/.*).*”) THEN “Products
WHEN REGEXP_MATCH(Page, “((?i).*^/solutions/.*).*”) THEN “Solutions
WHEN REGEXP_MATCH(Page, “((?i).*^/blog$).*”) THEN “Blog
WHEN REGEXP_MATCH(Page, “((?i).*.*/blog/.*).*”) THEN “Blog Posts
WHEN REGEXP_MATCH(Page, “((?i).*.*/contact$).*”) THEN “Contact
WHEN REGEXP_MATCH(Page, “((?i).*^/contact/.*).*”) THEN “Thank You
ELSE “All Other Pages
END

 

DIY Template

Use our handy Google Sheets template below to start automating and scaling the process of creating new CASE statements in Data Studio:

Copy GSHEETS Template

 

  1. Clean up your inconsistent campaign tagging with LOWER (Campaign)
  2. Group leads and other high value users you’re tracking with COUNT (User ID)
  3. Combine fields for more granular data with CONCAT:
    • (User Type , Device Category)
    • (Landing Page , Count of Sessions)
    • (Channel , Count of Sessions)
    • ((Event Category , Event Action , Event Label)(“ | ” , Page))
  4. Replace full URL page names with page paths using REGEXP_REPLACE (Page,’https://www.seerinteractive.com’,’’)

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QA Tester Training

By | January 10, 2022

QA tester training institute is the online Quality Analyst training institute in the USA. Our trainers will teach you the Concepts and you can build your career. Through the course’s skills and route of thought, you need to become successful in your career.

World’s First Malayali’s Social Media App | MalayalisNearMe

By | January 10, 2022

MalayalisNearMe is the world’s first Malayali’s social media app, it’s an initiative by Maple Tech Space whose main motive is to connect Malayali’s in Canada. MalayalisNearMe is much more than just chats, It’s a safe space to portray your opinions, posts and learn about others. You can support Malayali-owned businesses and promote your business with them, you will also get to know about new events and offers available. MalayalisNearMe also provides facilities like Job listing, advertising rental homes, support to new immigrants, donating belongings, and informative poll.

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By | January 10, 2022

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By | January 10, 2022

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3 ways to check technical SEO health issues on your website

By | January 10, 2022


No matter how great your content is, your website’s ranking and traffic will suffer if there are unresolved technical issues. That’s why SEOs need to routinely check the health of their properties.

“Technical SEO needs to be aware of and support all functions of the business that have anything to do with the website,” said Ashley Berman Hale, VP, professional services at Deepcrawl, during her session at SMX Next. “We are nothing if we don’t have the support, the buy-in and the understanding of the challenges of our colleagues and what they need.”

This need to be aware of other digital business functions highlights technical SEO’s importance in organizations. Without solid technical practices in place, other parts of the website will experience issues, which could affect your bottom line.

pillar showing technical seo as foundational
SEO pyramid. Source: Ashley Berman Hale

“You have to have a return on your investment,” she said. “It has to be sustainable — you have to be able to grow in a way that allows you to not just manage tech debt, but to innovate and become best in class. That’s what you need to succeed in organic search.”

Taking control of your website means pinpointing the most pressing technical issues. Here are three ways Hale recommends marketers check their site’s SEO health.

Analyze website crawling

“Crawling is driven by links, it’s how the Internet works,” Hale said. ”It’s one of the most powerful assets you have when working on your site. Your links are a way for you to determine what pages are the most important content, and not all of your votes are created equal.”

“There is a way for you to heavily optimize and influence what Google sees as the most important pages of your site and where it [Google] should be driving that traffic,” she added.

tools used to analyze site crawling
Website crawling recourses and tools. Source: Ashley Berman Hale

Hale recommends performing a technical link audit of your website to determine how much priority it’s giving to specific links. Rather than reviewing links coming to your site (backlinks), this analysis shows you where your links are headed, what anchor text is used and more.

Once you know how your site links are organized, it’s a good idea to review log files and crawl stats. These show how Google and other search engines interpret these signals.

“It’s great to see where Google is spending time,” she said. “Look in GSC [Google Search Console] — the crawl stats area and the coverage report — then test individual URLs.”

Ensure search engines are rendering pages correctly

Website crawling is just one piece of the technical SEO puzzle — crawlers need to render those pages. If your site content isn’t optimized for those bots, they won’t see it and it may not be rendered correctly. To avoid this, marketers need to present their content in formats that both searchers and crawlers can view.

frameworks that could prevent crawlers from rendering content
Frameworks that could prevent crawlers from seeing content. Source: Ashley Berman Hale

“Anything that requires a click from the user or needs the user’s engagement is going to be difficult if not impossible for bots to get to,” Hale said. “Go to your most popular pages, drop some important content in quotes in Google and then see if they have it.”

“Another thing that you can do to see rendering is to use the mobile-friendly tool in Google to give you a nice snapshot,” she added.

Review indexing for your site’s pages

Once you know Google and other search engines are crawling and rendering your site correctly, spend some time reviewing your indexed pages. This can give you one of the clearest pictures of your site’s health, highlighting which pages were chosen, which were excluded and why the search engine made those decisions.

using site search operator in Google
Using the site search operator in Google. Source: Ashley Berman Hale
reviewing site indexing in GSC
Reviewing indexing stats in Google Search Console. Source: Ashley Berman Hale

“You can check everything that Google sees, which is insightful,” said Hale, “ While half of our battle is getting the good stuff into the index, the other half can be getting the bad stuff out.”

Hale recommends reviewing the Coverage report in GSC, “which gives you some broad generalizations. You can see a few example URLs for that inspector at the top — it gives you lots of data on each page, including if it’s indexed.”

Watch the full SMX Next presentation here (free registration required).


New on Search Engine Land

About The Author

Corey Patterson is an Editor for MarTech and Search Engine Land. With a background in SEO, content marketing, and journalism, he covers SEO and PPC industry news to help marketers improve their campaigns.



Source link : Searchengineland.com

Salesforce Admin Training

By | January 10, 2022

Salesforce Admin works as a bridge to users when they get any issue regarding Salesforce tools or platforms. Data quality maintenance, adding fields, backup solutions, report development, and password reset are some of the tasks with which Salesforce Admin helps users. The Salesforce Admin is the one who is responsible for account creation for all the users, and they determine which employee will get how much access to the credentials. Wolf Careers’ Salesforce Admin certification training classes will enable you to clear Salesforce Certified Administrator and Certified Platform App Builder certification exams.

Focus keyword: What it is and how to pick the best one for your page | Mangools

By | January 10, 2022


What is a focus keyword?

A focus keyword is the best representation of your page’s topic that helps you to focus on the topic and optimize your page for the said topic. It should be placed in the key areas of the page such as a title tag, heading, text, etc.

The rule of thumb is: Each page should have one focus keyword.

Note: Do not mistake a focus keyword with a meta keyword tag. While having the focus keyword for each page is an important part of your SEO strategy, the meta keyword is an HTML tag Google does not take into consideration anymore.

Topics vs keywords vs focus keywords

The words “topic” and “keyword” can be used interchangeably because the difference is quite often very little.

For example, let’s say you want to write an article called 10 Pilates Exercises That’ll Give You Rock Hard Abs.

if someone asked you to describe the topic of the article, you would probably say something like “pilates abs exercises” or “best pilates abs exercises”. So you would basically used “keywords” to describe the “topic” of the post.

The focus keyword is the best keyword representation of the topic. You pick this focus keyword intentionally based on various factors you need to consider when doing keyword research (more about them below).

In our example, the best focus keyword would probably be “pilates abs exercises”

Keywords are the words or phrases that describe the common themes found within your content. For this one, you might have keywords like “at-home workouts”, “ab exercises”, and “fitness routines”.

How do you find the right focus keyword?

Writing high-quality and highly relevant content for your website is important. However, if you want any of that content to rank, there has to be a strategy behind it.

Choosing the right focus keywords for the most important pages and posts on your site is an important step in that strategy.

A simple rule you can follow when selecting your focus keyword is the so-called Keyword Tripod Rule.

The Keyword Tripod Rule

It tells you to always keep in mind the three most important factors :

  • popularity of the keyword (how many people use the keyword in their searches?)
  • rankability of the keyword (how hard it is to rank for the keyword?)
  • relevance of the keyword (is the keyword relevant to your content?)

How do you use the focus keyword?

Once you’ve found the perfect keyword for your content, it’s time to put it to work.

Step 1: Choose one unique focus keyword for your page

Each page should have one focus keyword.

So if you’ve gotten to this point with a few you want to optimize for, ditch all of them but one. If the others are relevant, they’ll naturally appear within the page anyway.

In addition, each page should have a unique focus keyword.

For example, let’s say you’ve built a website for your grooming business. You have a Grooming page under your services and have optimized it around “ grooming”. You also have a blog post that touts the benefits of professional grooming and you’ve optimized it for “ grooming”, too.

It is quite rare to rank with two different pages on the 1st SERP. If you’re not already ranking in the top ten for your focus keyword, don’t make it harder by providing more competition for yourself. For example, you can make your focus keywords more specific and optimize the Grooming page around “ grooming services” and the blog post around “benefits grooming”.

Step 2: Write the content

As a best practice, the focus keyword should be chosen before you write the content. This allows you to write a comprehensive and competitive piece of content for the focus keyword, rather than try to pick a viable keyword from the page after the fact.

While the remaining steps focus on keyword optimization and analysis, it’s important to take your time here.

Content quality is the most important thing to Google. If you’re not creating highly relevant and readable content specifically for your audience, it’s not going to rank no matter how good of a focus keyword you choose.

Step 3: Optimize your content around the focus keyword

There’s no official way to tag your focus keyword and tell Google: “Please rank this page for this keyword.”

What you can do instead is include the focus keyword in the key parts of the page where Google is going to look for it.

focus keyword optimization

The most important places to put your focus keyword are:

  • The title tag
  • The heading of the page (and subheadings, if relevant)
  • The body of the page (ideally in one of the first paragraphs of the text)
  • Anchor texts of internal links pointing to the page

Note: Keep in mind that focus keyword optimization isn’t some technical checklist that has to be fulfilled. If the keyword cannot naturally be added to less important areas — like image alt text or subheadings — there’s no need to force it.

Step 4: Find the right balance

Keyword stuffing is a big no-no in search engine optimization. Google hates it and part of the reason is that it creates a terrible experience for your visitors.

While your focus keyword should have a decent presence within your content, it should never completely overwhelm the messaging to the point where it looks unnatural.

On the other hand, if you’re struggling to incorporate it into your content, then that’s a problem as well. In this chat with Google’s John Mueller, someone explained a problem they were having with their focus keyword not appearing until the bottom of their 20,000-word page.

Essentially, John Mueller says that it needs to be perfectly obvious to visitors and to Google what the page is about. If it takes you 19,000 of your 20,000 words to introduce the main topic, then you have a problem.

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