Daily Archives: January 7, 2022

Natural Carotenoids Market by Type, Form, Source, Application – Global Forecasts to 2028

By | January 7, 2022

Bharat Book Bureau Provides the Trending Industry Research Report on “Natural Carotenoids Market by Type, Form, Source, Application  – Global Forecasts to 2028” under Food & Beverage Market Research Report. The report offers a collection of superior Market research, Market analysis, competitive intelligence and Market reports.


Executive Summary

Natural Carotenoids Market by Type (Astaxanthin, Beta-carotene, Lutein, Lycopene), Form (Beadlets, Powder, Gel), Source (Microorganisms, Algae), Application (Feed, Food & Beverage, Dietary Supplements, Cosmetics) — Global Forecasts to 2028

The research report titled “Natural Carotenoids Market by Type (Astaxanthin, Beta-carotene, Lutein, Lycopene), Form (Beadlets, Powder, Gel), Source (Microorganisms, Algae), Application (Feed, Food & Beverage, Dietary Supplements, Cosmetics) — Global Forecasts to 2028” provides an in-depth analysis of the natural carotenoids market across five major geographies and emphasizes on the current market trends, market size, market shares, recent developments, and forecast till 2028. The Natural Carotenoids Market is expected to reach $1.9 billion by 2028, at a CAGR of 7.4% during the forecast period, 2021–2028.

The growth of this market is mainly attributed to the rising demand for natural food colors, increasing awareness regarding clean-label products, rising incidence of eye diseases and cancer, and growing demand for natural skincare products. Moreover, the increasing use of natural carotenoids in aquaculture and emerging economies in Asia-Pacific, Latin America, and the Middle East & Africa provides significant opportunities in this market.

The study offers a comprehensive analysis of the natural carotenoids market with respect to the technologies, applications, and geography. The natural carotenoids market is mainly segmented by type (astaxanthin, beta-carotene, lutein, lycopene, canthaxanthin, zeaxanthin, and other carotenoids), form (beadlets, powder, liquid, gel, and other formulations), source (plants, microorganisms, and algae), application (feed, food & beverage, dietary supplements, cosmetics, and pharmaceuticals), and geography. The study also evaluates industry competitors and analyzes the market at the country level.

Based on type, the natural carotenoids market is mainly segmented into astaxanthin, beta-carotene, lutein, lycopene, canthaxanthin, zeaxanthin, and other carotenoids. The astaxanthin segment is expected to account for the largest share of the natural carotenoids market in 2021. The large share of this segment is mainly attributed to high demand for nutraceuticals due to their antioxidant properties, rising demand for astaxanthin for the treatment of cancer, increased demand in the aquaculture & animal feed industry, growing number of health-conscious individuals, and rising adoption of novel technologies to increase the production of astaxanthin. However, the Lutein segment is expected to witness significant growth due to its ability to treat age-related eye disorders, including cataracts and macular degeneration.

Based on form, the natural carotenoids market is mainly segmented into beadlets, powder, liquid, gel, and other forms. The beadlets segment is expected to account for the largest share of the natural carotenoids market in 2021. Beadlet carotenoids are free-flowing spherical particles developed from spray drying technology. Beadlet carotenoids offer good flow properties for easy handling, good particle size distribution, and high strength during tableting with resistance to pressures up to 10 tonnes/cm2. The large share of this segment is mainly attributed to its benefits such as increased stability, cold water dispersion, high purity, and enhanced shelf life.

Based on source, the natural carotenoids market is mainly segmented into plant-sourced natural carotenoids, microorganism-sourced natural carotenoids, and algae-sourced natural carotenoids. The plant-sourced natural carotenoids segment is expected to account for the largest share of the natural carotenoids market in 2021. Plant origin is gaining importance globally as it is a potential source of natural carotenoids for their versatility, and also it avoids a variety of health hazards caused by synthetic carotenoids. As these plant-sourced carotenoids are environmentally friendly and non-toxic, they are gaining higher demand from end-users.

Based on application, the natural carotenoids market is segmented into feed, food & beverages, dietary supplements, cosmetics, and pharmaceuticals. The feed segment is expected to account for the largest share of the natural carotenoids market in 2021. However, the dietary supplements segment is expected to grow at the highest CAGR during the forecast period. The rapid growth of this segment is mainly attributed to the rising prevalence of chronic diseases and shift in consumer preferences towards natural carotenoids due to the rising health awareness.

Geographically, the market is segmented into five major regions: North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. Europe is expected to account for the largest share of the natural carotenoids market in 2021. The large share of this region is primarily attributed to the growing food & beverage industry, rising health and wellness trend, rising meat consumption, and rising feed production. Further, the increase in the aging population in the region has led to a surge in demand for lutein, lycopene, and beta-carotene to treat cataracts and reduce the risk of diabetes, cancer, and other heart-related issues.

The key players operating in the natural carotenoids market are Koninklijke DSM N.V. (Netherlands), Sensient Technologies Corporation (U.S.), Archer Daniels Midland Company (U.S.), Allied Biotech Corporation (Taiwan), FMC Corporation (U.S.), Chenguang Biotechnology Group Co., Ltd. (China), Kemin Industries, Inc. (U.S.), BASF SE (Germany), Döhler GmbH (Germany), Cyanotech Corporation (U.S.), Fuji Chemical Industries Co., Ltd. (Japan), DDW, Inc. (U.S.), Carotec, INC. (U.S.), ExcelVite Sdn. Bhd. (Malaysia), Guangzhou Wisdom Bio-Technology Co., Ltd. (China), Novus International, Inc. (U.S.), Lycored, Ltd. (Israel), Farbest Brands (U.S.), Algatechnologies Ltd. (Israel), Divi’s Laboratories Limited (India), and Dynadis SARL (France).
Key Questions Answered in the Report-
•Which are the high-growth market segments in terms of type, form, source, applications, and geography?
•What is the historical market size for the natural carotenoids market?
•What are the market forecasts and estimates for the period 2021–2028?
•What are the major drivers, restraints, and opportunities in the natural carotenoids market?
•Who are the major players in the market, and what share of the market do they hold?
•Who are the major players in various countries, and what market share do they hold?
•How is the competitive landscape for the natural carotenoids market?
•What are the recent developments in the natural carotenoids market?
•What are the different strategies adopted by the major players in the market?
•What are the key geographic trends, and which are the high-growth countries?
•Who are the local emerging players in the natural carotenoids market, and how do they compete with other players?
Scope of the Report
Natural Carotenoids Market, by Type
•Other Carotenoids
Natural Carotenoids Market, by Form
•Other Forms
Natural Carotenoids Market, by Source
•Plant-sourced Natural Carotenoids
•Microorganism-sourced Natural Carotenoids
•Algae-sourced Natural Carotenoids
Natural Carotenoids Market, by Application
•Food & Beverage
•Dietary Supplements
Natural Carotenoids Market, by Geography
•North America
-Rest of Europe (RoE)
•Asia-Pacific (APAC)
-Rest of Asia-Pacific (RoAPAC)
•Latin America
-Rest of Latin America (RoLATAM)
•Middle East & Africa (MEA)

Browse our full report with Table of Content : https://www.bharatbook.com/report/1075909/natural-carotenoids-market-by-type-astaxanthin-beta-carotene-lutein-lycopene-form-beadlets-powder-gel-source-microorganisms-algae-application-feed-food-beverage-dietary-supplements-cosmetics-global-forecasts-to

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Google: One Part Of Site Can Hurt Entire Site Quality

By | January 7, 2022

Google’s John Mueller answered a question about a poor translation on a website. He expanded his answer to address the issue of how Google rates a website for quality when one section of it is of poor quality.

While the question is about a section of a site that has a poor translation, Mueller’s answer provides insights into how site quality, even in one section of a site, can affect the entire website and the rankings.

Low Quality Section of a Website

The person asking the question wanted to know if a poor translation can affect an entire website.

He asked:

“I wonder if a poor translation of a new language version can negatively affect the SEO for (the) domain’s more established main language versions.”

He then offered the example of a well established French language site whose publisher adds a German language section of the site with poor autogenerated German language content.

He acknowledged that he knows Google frowns on poor quality translations.


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What he wanted to know was whether this poor quality section could bring down the rest of the site or if the negative quality would be isolated to that section of the site.

Related: Using Google Translate to Autogenerate Content?

One Part of Site Can Drag Down Entire Site

John Mueller answered the question as to whether the poor quality would be isolated to one section of a site.


“I guess the short answer is yes.

The main issue is less about these being translated versions of the content, but more that for some things, we look at the quality of the site overall.

Ans when we look at the quality of the site overall, if you have significant portions that are lower quality it doesn’t matter for us like why they would be lower quality.

If they’re just bad translations, of if they’re terrible content or whatever.

But if we see that there are significant parts that are lower quality then we might think overall this website is not so fantastic as we thought.

And that can have effects in different places across the website.

So in short, I guess if you have a very low quality translation that’s also indexed and that’s also very visible in search, then that can definitely pull down the good quality translation as well or the good quality original content that you also have.”


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Related: 50 Questions You Must Ask to Evaluate the Quality of Your Website

No Big Red Flags for Site Quality

Sometimes we look for big red flags that stand out but John Mueller explains that in terms of site quality, it’s a matter of a lot of things working together, like signals, to indicate whether the site is high quality or low quality.

The person asked a follow up question about translations and Mueller started talking about overall site quality assessment.

He described how many different low quality aspects of a site can work together to contribute to a negative quality assessment from Google about the entire site.

Mueller explained:

“So at least the way that I understand it, it’s more a matter of us trying to understand the quality of the website overall.

And that’s usually not something where they’re individual things that we could just point at and say like, oh, if you have five misspellings on a page, that’s a sign of low quality.

These things happen individually.

And all of these factors I think individually are hard to say that they’re a sign of something being low quality but rather we have to take everything together and then figure out what the mix is together.

And that’s also a reason why sometimes when you significantly improve the quality of a website overall or when things get significantly worse, it just takes a lot of time for our systems to figure out like oh, overall the view of this website is now better or worse.

So from that point of view, it’s not that we have anything specific that we could point at.”

Related: It Takes Months For Google To Evaluate Website Quality Across The Web

Overall Site Quality

Mueller’s been talking a lot about overall site quality over the past year and it’s been very fascinating to learn about, especially considering how so many are reporting that their content isn’t getting indexed.

I think an important takeaway is that there isn’t one big specific red flag to point at as something that’s to blame for negative site quality. But rather, it’s a many things working together to signal an overall impression of quality.

One Low Quality Area Can the Hurt Entire Site

Watch at 6:53 Minute Mark

Source link : Searchenginejournal.com

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SEOblog Interview: Yelp Partner Expert Peter Huber from Yelp | SEOblog.com

By | January 7, 2022

We’re excited to have interviewed Yelp Partner expert Peter Huber, from Yelp, for the next installment of our Featured SEO Expert Series!

Peter Huber works in the partnership division of Yelp. He uses his prior experience and knowledge of working for small businesses to approach agencies from a client-first consulting standpoint. He maintains a monthly six-figure billing across all local Yelp verticals, such as HVAC, plumbing, contracting, restaurants and laywers.

Could you describe the benefits of joining the Yelp Advertising Partner Program?  

“The Yelp Advertising Partner Program is all about forming a meaningful partnership between Yelp and marketing agencies and enabling them to leverage our platform effectively to drive leads for their clients. We empower firms to provide professional campaign management through a single point of contact at Yelp, which leads to strategic and ROI-driven results to meet the objectives of your clients.  

“Yelp Partners are given pre- and post-sales support to help them effectively sell and manage ad campaigns that maximize results for their clients. Bundled pricing, upgrades and ad credits only available through the partnership are also offered to agencies to give them the tools they need to sell this on their own. We also train agencies on using tools like video hosting, UTM tracking and API integrations to connect them with the consumers. Our dedicated team of customer success agents work together with our partner team to optimize listings, campaigns and tracking to the fullest.”

What trends in Yelp advertising do you predict for 2022?

“The hottest trends we’ve seen towards the end of 2021 and heading into 2022 are in the home, food and beauty verticals. Our data science team is constantly searching for services people are looking for on Yelp, and then providing our partner team with this data to direct revenue to those categories and searches.  

“We’ve seen a dramatic increase in people taking care of their mental and physical health. Beauty trends are also becoming more popular across social media platforms.”

What is the ideal SEO agency for Yelp’s Advertising Partner Program?

“There is no model agency for the Yelp Advertising Partner Program since every agency is constructed differently, and we welcome the opportunity to work with independent thinkers.

“However, if I were to construct the perfect partner agency, their services would include a history of PPC management and campaign management on other paid advertising channels, like Google Ads and social media. Ideally, this agency would already have B2C clients in the professional, local, auto and home services categories of Yelp, which we affectionately call our ‘PLAH’ categories. Of course, restaurants and the foodservice industry are always popular on Yelp, as well!”

Can you give an example of a successful agency partnership currently in place?

“VIIRL Marketing is one of the top partner agencies in our program. They have given us the opportunity to do a few branded case studies on their clients. Their website is also a perfect example of taking the marketing collateral we provide and attracting new clients.”

What are your primary strategies for growing the Yelp Advertising Program?

“From a partnership perspective, there are many ways to approach growth. We focus not only on the acquisition of new partners and the onboarding of their clients but also on the expansion of current partners’ client lists through ongoing support. Yelp’s Partner Program provides collateral for agencies to post on their websites and other social media outlets to let potential clients know their offerings and specialties. Partners also have the ability to use Partner account managers and directors to co-sell with them and be their Yelp subject matter expert whenever necessary.”

What’s the best advice you ever received in business?

“I’ve received what I perceive to be a lot of great business advice, but one of the most helpful I’ve found is to be consistent in everything. Be consistent in your outreach, follow-up, value-add to a client or partner and your own schedule. By making yourself valuable to your partners and clients, you become reliable and build up trust. Not everything is going to be equal all the time, so by establishing trust through consistency, you can give and receive information with an understanding that your partner or client is working towards the same end goal with you.”

What’s the most important quality for making an agency truly great?

“The most successful agencies both in revenue and client success have a few things in common – at the heart of which is really ensuring they are effectively using Yelp as an effective lead source for their clients. Consistency in using the dashboard and checking in on client campaigns regularly is crucial. The best agencies regularly go through factors such as keyword targeting, changing pictures and looking at click-through rates on each of the clickable links on a listing to see what people are looking at the most.

“Additionally, the best agencies also have plans in place for their existing and new clients. By this, I mean they take advantage of the free boost spend Yelp’s ad partnership provides, and they make sure their clients are hitting certain spend levels across the board to get the best combination of savings and boost to promote their listings over the competition. Having a plan in place for certain verticals makes the process of optimizing a listing much easier and more efficient since they know the industry-standard key performance indicators (KPIs) at certain spend levels and can give metrics to new clients based on their historical data.”

Interested in being considered as an SEOblog “Featured SEO Expert”? Reach out to our team at [email protected]! We’d **** to hear from you and give you a high-traffic platform to share your SEO agency’s story and insights.

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How Google Reviews Impact Map Pack & Organic Search Rankings

By | January 7, 2022

There is little doubt there are local SEO and general business benefits to earning and encouraging customers to leave keyword-rich reviews. In many cases, customers will leave reviews whether you ask them to or not.

Even negative reviews can have a positive effect if they are resolved promptly and in a positive way. Perhaps the worst thing a business can do is not respond to a review to show the customer you are listening.

And in addition to the impact they have on conversion, reviews are a local ranking factor that can either bolster or hinder your rankings, depending on a number of factors.

Let’s learn more about how local reviews impact your Map Pack and local organic search rankings.

The Benefits Of Customer Reviews

Customer reviews are a powerful indicator of the standing a local business maintains within its community. After all, who better to advise Google of the worth of a business than its customers?

The events of the past two years have pushed more and more consumers online. They will no doubt continue to look to their peers for insights on which businesses to purchase from or work with in the future.


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In fact, a local consumer review study from BrightLocal released in December 2020 found that 87% of consumers read online reviews for local businesses in 2020 – that’s up from 81% in 2019.

Another local consumer study from BIA/Kelsey and ConStat reveals that, not surprisingly, 97% of consumers now use online media when researching products or services in their local area.

Further, the study says that “90% use search engines, 48% use Internet Yellow Pages, 24% use vertical sites, and 42% use comparison shopping sites.”

Google and other search engines certainly appear to reward businesses with higher volumes of positive reviews by placing them in the coveted Map Pack at the top of organic local search results.

It appears in search results over 30% of the time and whose links receive upwards of 70% of organic search traffic.

The Map Pack (or Local Pack) features three Google Business Profiles, deemed most worthy of this top billing, along with their star rating, customer reviews, and business details.

A recent study by SEMrush of the Local Pack for 5,624 businesses found the average star rating to be 4.1 and, more importantly, the business in the number one position on average had more positive reviews than those in positions 2 and 3.


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In other words, more positive reviews received on a consistent basis will have a positive effect on a business’s ability to rank, be seen, and gain targeted local traffic.

Going a step further, Whitespark’s 2021 report on local ranking factors, based on a survey of 42 SEO experts, breaks down the importance of review-specific characteristics to Map Pack ranking as follows:

  1. High Star Ratings (i.e. 4-5).
  2. Keywords in Google Reviews.
  3. Quantity of Google Reviews.

Whitespark’s polled SEO experts also point out the importance of reviews to Google Business Profile conversions, which represent customers taking action (i.e. clicking, calling, etc.).

In this case, the following review characteristics were deemed to be most important with the top 2 being the overall top factors in GBP conversion:

  1. High Star Ratings.
  2. Positive Sentiment in Review Text.
  3. Quantity of Google Reviews.
  4. Recency of Reviews.
  5. Presence of Owner Responses to Reviews.
  6. Quantity of Positive Review Attributes.

One other benefit of customer reviews is the generation of keyword-rich content tied to the local business as customers comment on the business (brand), products, or services they’ve consumed.

This is content the business owner/managers don’t have to create.

There is, however, an onus on the business to respond to reviews, which we’ll discuss in a moment.

Based on all of this, if you own or manage a local business, you need to capitalize on the potential benefits of customer reviews.

How Do Reviews Affect Map Pack vs. Local Ranking?

There are some differences in how Google interprets reviews relative to where a business shows up in the Map Pack and what ranking it receives in local search engine results pages.

Whitespark’s report reveals reviews account for a 17% share of rank in the Map Pack, but only a 5% share in local organic ranking.

Map Pack rankings tend to be geared more towards the quality of a Google Business Profile page, which local organic rankings are tied to a broader set of on-site and off-site factors.


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Regardless of the percentages, reviews have an important part to play in how businesses appear in either organic search format.

Several of the experts in Whitespark’s report cited focusing on “Keywords in Google Native Reviews” and “Quantity of Native Google Reviews” as two areas they will be focusing on to improve visibility in 2022.

Where Should I Get Reviews?

For many local businesses, Google reviews submitted via a Google Business Profile page are the most valuable type of reviews you can receive.

According to ReviewTrackers, Google reviews account for 57.5% of all online local reviews, with Facebook reviews coming in at 19%.

Specialized businesses may find value in obtaining reviews on industry-specific or locally focused websites.

Reviews from these sites will, by definition, hold less weight from an organic search ranking perspective and should therefore not be sought out proactively.

Pro-tip: Identify whether or not an industry-specific directory or review site shows up in the search results for your primary keywords (i.e. has authority of its own) before spending any time or money seeking exposure or reviews there.


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How Do I Obtain Reviews?

Brightlocal’s 2020 report noted above found “72% of US consumers have written a review for a local business,” which means most customers certainly are willing to submit a review if they feel they’ve had a positive or sometimes negative experience.

So, the first natural key to getting (positive) reviews is to simply provide your customers with review-worthy products and services.

However, sometimes customers need to be shown or reminded where to extend their praise. There are a few things you can do to encourage your customers to leave reviews:

  • Ask: Don’t be afraid to ask your customers directly for reviews, particularly after you’ve successfully delivered a product or service. Some businesses trigger review requests via text or email immediately or within hours after a customer has made a purchase, used a service, or completed an appointment.
  • Other businesses include links to their Google Business Profile, Facebook page, or other review sites in their digital or paper invoices. There are technology solutions available to help small businesses, which are generally strapped for time, automate the process of requesting and responding to reviews post-delivery to ensure this is being done on a consistent basis.


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  • Promote: Visibly display banners, badges, or links to your preferred review sources on your primary web properties, so your customers have easy access to provide feedback e.g. your website, shopping cart, email signature. Also, consider promoting and asking for reviews offline. In a retail environment, this might involve referencing reviews sites on your front door or next to your cash register.

Regardless of where you prompt them to provide reviews (if they feel you are deserving), it is also a good idea to suggest they reference the product, service, location, or other details related.

The goal here is to have customers create and submit reviews containing keywords and phrases the search engines can pick up on and attribute to the business; a small, but effective SEO tactic.

In short, the easier it is for a customer to leave a review, the more likely they will. Further, the review will more likely be a reflection of their overall positive experience with your business.

But What If My Business Receives Negative Reviews?

This is probably the most asked question when it comes to reviews and why some local businesses may shy away from asking in the first place. Every business, regardless of its employees’ best efforts, is (at some point in time) going to get a negative review.


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The key is to deal with the bad review and resolve whatever issue your customer has, as soon as possible.

In fact, a conscientious business owner will look at a negative review as an opportunity to demonstrate responsiveness and customer service. Savvy customers pay keen attention to this as well.

ReviewTrackers study found that “53.3 percent of consumers expect a response to their review within 7 days” while Brightlocal’s research revealed, “When writing a review, 20% of consumers expect to receive a response within one day.”

Note that there is no mention here of positive or negative, meaning most consumers expect some response to their reviews regardless of the sentiment.

These percentages certainly must go up if the customer has left a negative review. Quick responses and resolutions are critical to keeping and attracting customers.

According to a Harvard Business Review study from 2018, which “examined tens of thousands of hotel reviews and responses from TripAdvisor,” hotels that responded to reviews saw a 12% increase in the number of reviews that came in and a marginal increase in their overall rating.


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Further, it didn’t seem to matter whether these responses were too good or bad reviews.

While Google reviews should be the primary focus, if you maintain a profile and receive reviews on a third-party site like Yelp, Tripadvisor, etc., you should be just as diligent at responding to this feedback, particularly if it’s negative.

While the organic authority of these sites is limited, the overall effect on your brand and public perception is real.

As noted earlier, there are technologies available to help quickly manage reviews, which can be tied to their sentiment. In other words, negative reviews can be highlighted and prioritized to ensure they are dealt with swiftly.

Google understands and no doubt accounts for the likelihood of negative reviews as well, when considering the authority and trustworthiness of a business.

A few negative reviews will not hurt your ability to rank, but they could if those reviews are left unanswered. Moreover, unanswered negative reviews are likely to hurt your business in general as they demonstrate a lack of customer service overall.


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Multiple bad reviews, as you would expect, are undoubtedly going to reflect poorly on any business and its ability to rank prominently in the search engines. If this is happening to you, it’s likely time to step back and reflect on how you are running the business in the first place.

Social Proof Makes The Digital World Go Round

One thing which has never changed, regardless of the medium, is that people want to deal with other people and companies they trust.

They often look to their family, friends, and neighbors to validate the trustworthiness of the businesses they are considering.

Online reviews are simply an extension of this process to this relatively new medium where modern buyer journeys are increasingly happening.

Google recognizes this and rewards those businesses who obtain, monitor, and effectively respond to their customer base with improved organic search visibility.

More resources:


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Featured Image: Lulu877/Shutterstock

Source link : Searchenginejournal.com

Googler Dancing On The Google NYC Rooftop

By | January 7, 2022

Here is a video I made into a GIF of a Google product manager dancing on a rooftop at the Google New York City office the other day. He said on Instagram “One of my fav flows from Oct 2021! I had a tough day. Nothing a little dancing couldn’t fix! 🎥 terrace at @google NYC 🕺 @lifeatgoogle.”

Here is the embed if you want to watch the full thing:

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.

Source link : Seroundtable.com