Daily Archives: January 3, 2022

How to Use Search Intent to Increase eCommerce Sales

By | January 3, 2022

Sean Salamone

Sean started his career in SEO at a digital marketing agency and has never looked back. He is a data-driven marketing strategist with more than 8 years of experience who is passionate about SEO. Having worked exclusively in agencies, he has worked with clients in all different industries including healthcare, home improvement, eCommerce, automotive, IT, and many more!

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8 Ways to Improve Your Company’s Effectiveness on LinkedIn

By | January 3, 2022

ski resort marketing tips 1

Author - Volume Nine

LinkedIn is a resource hub. It’s a place where people post updates, share company news, professionals seek jobs, pitch potential customers, and members chat and connect. Learn how to improve the effectiveness of your company’s LinkedIn page with these tips.

1. Improve the design of the company page
On social media, visuals are everything. If you don’t grab viewers’ attention right away, they won’t bother reading the content. Short and engaging videos are powerful, while strong and unique images can reinforce the message you are trying to communicate. Be sure to select photos on target with your business and brand. Also, pay attention to the recommended dimensions to ensure your visuals are formatted to be viewed correctly.

2. Include more page managers
LinkedIn is all about networking and connections, so it makes sense to diversify your team and include a variety of page managers who can invite their contacts to subscribe to your company page. Managing your company’s social accounts, especially if you have multiple, takes a lot of time and work. Creating a small team helps lessen the load and allows others to share new ideas on company news from their perspective. LinkedIn provides different admin roles and permissions to give your team members the access they need.

3. Create design templates for employees to use in their profile headers
If you want to get your company page noticed, create a template for your employees to use on their profile pages. Common themes include:
• I just got hired at…
• Work for …
• We’re growing our team at …
• Employee spotlight
These templates can generate new interest for potential job seekers. You can also create an employee spotlight template to showcase your current employees to share their firsthand stories about your company. LinkedIn also has a “My Company” Tab feature for employees to share their voice authentically and fosters community.

4. Review and optimize key stakeholder profiles
Stakeholder engagement should be a key part of your company’s social media strategy. They help influence, gain support, and overall buy-in of the company and your brand. These can include external stakeholders such as a board of directors, partners, customers, and internal stakeholders such as investors and employees. To ensure authenticity, they should be involved in the content creation process. Optimize their profiles by confirming the information they are sharing is in line with your company goals.

5. Encourage team members to share & comment on brand content
Testimonials are one of the most important sales tools in your toolkit. Share your customer’s positive endorsement on your social accounts as well as comment on their initial post. Testimonials are often the final push for customers to buy your product or service. Asking your team members to also share and comment on brand posts helps widen your reach and shows that they are proud of their company and believe in the brand.

6. Create regular ongoing editorial content
Beyond company updates, events, and brand news, you should be creating consistent editorial content. The purpose of this content is to inform, educate or entertain. The content should provide the reader value and not focus on selling something. Producing editorial content also helps create conversations on your page with subscribers and other key audience members. You can utilize LinkedIn’s Content Suggestion Tool that allows admins to discover and share content that their member community is currently engaging with.

7. Tag brands and people in your updates to encourage engagement
Give credit where credit is due, including tagging brands in relevant content on your page. LinkedIn is a great platform to congratulate and call out contributions made to your company. This typically creates a ripple effect in likes, shares, and comments. It won’t go unnoticed with these same brands thanking you for recognizing their efforts and reciprocating the gesture by tagging you in their posts.

8. Publish LinkedIn articles on key stakeholder pages
Publishing industry articles relevant to your company helps start a conversation. Not sure how many articles to post? Follow the 4-1-1 rule that states that for every piece of content you share about your company, you should share four from another source, most importantly, content written by others outside your organization. In doing so, you focus on your audience’s needs and provide helpful information to them rather than just making it a place to talk about yourself.

Looking to build a more strategic approach to social media across all your platforms? Reach out to our team of experts to help you develop data-driven high-quality content.

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5 Black Hat Digital Marketing Techniques You Should Stay Away From

By | January 3, 2022

If you’ve been involved in digital marketing, you know the struggle. Over the past decade or so, Google has constantly shifted its priorities for ranking website content and the techniques it uses to evaluate it for public consumption.

First, it was keyword optimization.

Then, they shifted toward favoring long-tail key phrases.

Where once they focused on content relevance, now that priority is evolving to a preference toward improving overall user experience. Since 2020, mobile first indexing is the name of the game. Not only that, but the algorithms used to evaluate content are in a constant state of flux. There’s an average of 500 – 600 algorithms changes every year, and the platform released seven significant updates in 2021 alone.

That’s enough to frustrate and confuse even the most seasoned marketer. It’s also easy to see why some marketers are tempted to take short cuts by deploying Black Hat SEO.

Black Hat vs White Hat Digital Marketing

Black Hat SEO is essentially any unscrupulous digital marketing practice that’s intended to get around the gatekeepers at Google and generate faster results. While it’s important to create and deploy an SEO strategy that gets results, it’s also important that you present an image of honesty and integrity if you want to sustain them.

When you use Black Hat SEO, you’re engaging in practices that are manipulative and deceitful. Rather than focusing on user experience and building authority, you’re looking for ways to trick search engines and win a higher place in the SERPs. While such practices may work in the short term, things like irrelevant backlinks and images, keyword stuffing, and other black hat practices will backfire when UX suffers. Many of these tactics directly violate Google Quality Guidelines.

White hat SEO is part art and part science. It builds your audience a little more slowly, but it’s done in a way that contributes to long-term brand loyalty and social proof.

When you deploy Black Hat SEO, you’re asking “What’s the fastest route to improving my site rank and drawing more traffic?”

White Hat SEO asks “How can I provide more value and improve user experience?”

You can lead traffic to your website, but it’s the quality of your content that keeps them coming back. White Hat SEO helps ensure that the quality is there, and that Google is able to see and rate that quality.

Is There Room for Gray Areas When it Comes to SEO?

In life, not everything is black and white. However, do those gray areas extend to SEO?

Yes and no.

Gray Hat SEO attempts to provide the value of SEO best practices while employing some black hat techniques to **** the results. Some iffy gray hat techniques include:

  • Buying expired domains with a history of high authority or traffic
  • Buying links or subscriber lists
  • Creating a private blog network (PBN) to falsify backlinks
  • Spinning or duplicating content
  • Creating microsites
  • Using hidden text
  • Scraping or automating content

Now that you understand the good and the merely questionable a little better, let’s move on to black hat practices you should always avoid.

5 Black Hat Marketing Techniques to Avoid

1. Creating Low-Quality Content

In the digital age, content is king. What’s more, Google increasingly considers the quality of user experience as a determining factor in ranking web pages. This is something to keep in mind, especially when you’ll be competing with brands that are producing similar content.

How do web crawlers evaluate content for quality?

By checking keywords and phrases, by making sense of visual content like images and video, and through user activity like page views and time on page. They also look at your backlinks to determine if they lead to high-authority websites with content that’s relevant to yours. Google will also consider which websites and how many users reference your content.

Make sure to do your research for both demographics and keywords, link only to high-authority websites that are in a related industry or contain relevant subject matter, add descriptive alt tags to supporting images and video content, and create useful, engaging content.

2. Keyword Stuffing

This has been – and always will be – a bad practice. Fortunately, it’s less common than it used to be.

What is keyword stuffing? It’s the practice of artificially inserting a high number of the same keyword(s) into your content in an effort to force a high rank for that keyword. Another related practice is to add duplicate content from your own or another website.

Always keep your content 100 percent unique, unless there is a limited need for existing content, such as using a quote or testimonial. Rather than inserting keywords 100 times, use a 3 percent overall density, use keyword groupings or related terms, and focus on creating key phrases that drill down on the product or topic for more granular search results.

3. Cloaking

Cloaking is the practice of using fake content to fool web crawlers about content quality. The page presented to the search engine bots is different from your actual web content, which makes it rank higher by artificially created means. This diminishes user experience and trust when they arrive at your website and find content that doesn’t meet their expectations.

Rather than going to the trouble of creating a false front, just take the time to create high-quality, relevant content that’s properly SEO oriented. If you don’t have the time, knowledge, or talent to do it right, outsource to someone who does.

4. Buying Links, Lists, or Subscribers

One of the ways that Google evaluates your content is by the company you keep. Sustainable link building is the result of drawing high-authority websites that want to link to your blog or article. Fooling search engines, potential followers, and customers by purchasing subscriber lists, buying links from link farms, or using a blog network to forge false alliances will never work, at least not for long.

Reciprocity and strategic networking are key. Create such alliances and links by providing quality, authoritative content, reaching out to related brands as a guest blogger, and linking to such sites yourself.

5. Comment Spamming

Have you ever noticed nonsense accompanied by a link in the comments section of a blog or social media post? This is comment spamming, and it’s a plague. The purpose is to try to generate awareness by posting irrelevant content and providing a link to your page in any *** thread on social media whether it relates to your brand or not.

Don’t be that guy!

If you’re going to mention your brand at all, do so only on articles or posts that are directly related to your product, industry, or a specific content topic, and only provide a link if it’s requested.

Final Thoughts

While some black hat techniques might get you some results, those results will never be long-term or sustainable. What’s more, using such methods will destroy the single most important part of branding: the emotional bond and trust created through authenticity.

If you’re unsure about the best ways to connect with your audience, turn to the marketing specialists at Level343 for guidance. Our only job is creating effective brand and marketing strategies that get results. We’ll keep on top of evolving SEO best practices so you don’t have to.

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SEO News You Can Use: What SEOs Must Focus On in 2022 Based on Google’s 2021 Updates | SEOblog.com

By | January 3, 2022

To say that 2021 was a busy year for search is an understatement. From major core updates to more minor algorithmic tweaks, Google Search was churning out system changes month after month that threw some marketers for a loop. Following major rollouts, some managed to regain their lost rankings, but others saw their pages continue to tumble down the search engine results page (SERPs).

But all is not lost. While some of us have taken a hit, 2021 has been one big teachable moment for SEOs everywhere, and there’s certainly still time to grow and recover.

Considering the year we’ve had, let’s look at what we should focus on from here on in and what will be important for our SEO strategy in 2022 and beyond.

Focusing on Page Speed To Enhance User Experience

Before Google started rolling out the Page Experience algorithm in June last year, it was the start of a slow and arduous process that wouldn’t culminate until September. But since then, this algorithm update, together with the three Core Web Vitals, has become the backbone of good page experience. 

We know that the Page Experience Algorithm will be available on desktop in February 2022 and that Google is developing a new responsiveness metric that could replace First Input Delay (FID). It’s safe to assume that the search engine giant will continue to prioritize user experience (UX) and reward pages providing fast-loading web pages that don’t cause visitors to bounce off the site.

Naturally, for you, this means following best practices to ensure you stay compliant with Google’s load time expectations (under 2.5 seconds), as well as your visitors’.

Focusing on Search Intent When Doing Keyword Research

Search intent has always influenced the way do keyword research, but it’s never been as crucial as it is now. In case you missed it, Google launched Multitask Unified Model (MUM) in May 2021 as part of its initiative to satisfy search intent and answer complex queries.

This update is not only revolutionary, but it also underpins the importance of focusing on search intent, as opposed to search volume, when choosing the right keywords. 

We can break down search intent into four main categories: informational, commercial, navigational and transactional. We can tell someone’s search intent by the terms they use in their queries. So, words like “buy” and “discount” would be transactional, and terms like “why” or “what” would be informational. It also works the other way around – we can formulate intent-specific keywords to increase our chances of being found by people with corresponding search intent.

One way SEOs can respond to Google’s shifting priorities is to move away from search volume and optimize landing pages accordingly – that is, aligned with user intent. So, if your visitors are looking for information, you don’t want to show them your product page. In the same vein, you don’t want to aim an informational article at visitors who are ready to buy.

Focusing on In-Depth Content for Product Reviews

If you’re offering product review content, this one’s for you. We saw two product review updates in 2021, one in April and another in December. Both updates are concerned with content written around products and making sure Google promotes only the most useful, insightful product reviews in the search results. 

That means no more thin, templated content “that simply summarizes a bunch of products.” Here’s what Google recommends you do instead:

  • Provide visuals and audio in your product reviews to reinforce your credibility and the reviews’ authenticity 
  • Add links to multiple sellers, instead of just one, to give readers the option to buy from their provider of choice

Ultimately, both updates aim to reward in-depth product reviews and give readers the most helpful product content on the web.

All the updates we’ve outlined so far have a common denominator. At their core is Google’s relentless push for more valuable, higher-quality search results for its users. As marketers, we must put in the effort to align our strategies with shifting expectations and best practices to keep seeing results from our campaigns. Not just now, not just in 2022, but also in the years ahead.

That said, we hope the new year proves fruitful and brings success to all your SEO projects. Keep optimizing!

More SEO News You Can Use

December 2021 Could Be the Most Volatile Month in Google History: Remember when we said 2021 was a busy year for SEO? Turns out it was the craziest, too. According to Semrush findings, December marked the most volatile month in terms of ranking fluctuations and changes, thanks to the multiple core updates and product review updates that happened throughout 2021. Semrush also hinted that December 2021 could be the most volatile time for Google ever. What an exciting month to cap off an already exciting year!

Survey Reveals SEOs Are Not Prioritizing Link Building: A Twitter survey by SEO consultant Barry Schwartz shows that most SEOs are investing little time in link-building efforts. His Twitter poll, which garnered over 1,800 votes, revealed that 58.1 percent of respondents spend under 25 percent of their time doing link-building tasks. Only 9.2 percent said that over 75 percent of their time is dedicated to link building. Quite an interesting turnout considering that link building is still considered a vital aspect of the whitehat SEO methodology. Thoughts? You can join the discussion here.

Survey Shows SEOs Took Time Off Over the Holidays: Despite December being an upheaval of sorts, Google recommended not working over the holiday break. And it seems a lot of SEOs took heed. Based on another Twitter poll by Schwartz, who posed the question: “Did you work over the Christmas holiday?” 47 percent out of 513 responses said, “No – not at all,” 20 percent said, “Yes – a lot” and 33 percent said, “Yes – a little.” Though Schwartz did point out that the poll was “unscientific” and “not statistically sound,” considering a lot of SEOs were off for the holidays and therefore were not present to answer the poll.

Google Now Lets You Exclude Undesirable Ad Placements: There is now an “Exclude Placements” feature in the Google Ads interface, allowing you to exclude not-so-ideal ad placements for your Smart Shopping campaigns. This new feature could be incredibly useful for brands that want to control what their ads appear next to and avoid any unwelcome brand associations. There has been no word from Google on the update. But we’re hoping it will stay available by the time Smart Shopping and Local campaigns are rolled into Performance Max campaigns sometime this year.

Google Is Testing Out an Announcement Tab on the Search Console: Last week, Schwartz spotted a new announcement tab at the top of the Google Search Console interface, though it didn’t seem to be fully functional yet (nothing happened when he clicked on it). The announcement bar has three types of announcements, depending on the severity: informational announcement, minor issue announcement and major issue announcement. Google’s John Mueller has since clarified that the feature is “a test on our side… that shouldn’t have been visible externally.” In any case, Schwartz believes Google will use the announcement bar to communicate Google Search issues directly to site owners. Guess we’ll have to wait until the feature goes live.

Editor’s Note: “SEO News You Can Use” is a weekly blog post posted every Monday morning only on SEOblog.com, rounding up all the top SEO news from around the world. Our goal is to make SEOblog.com a one-stop-shop for everyone looking for SEO news, education and for hiring an SEO expert with our comprehensive SEO agency directory.

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14 Top Reasons Why Google Isn’t Indexing Your Site

By | January 3, 2022

Google won’t index your site? You’re not alone. There are many potential issues that may prevent Google from indexing web pages, and this article covers 14 of them.

Whether you want to know what to do if your site is not mobile-friendly or you’re facing complex indexing issues, we’ve got the information that you need.

Learn how to fix these common problems so that Google can start indexing your pages again.

1. You Don’t Have A Domain Name

The first reason why Google won’t index your site is that you don’t have a domain name. This could be because you’re using the wrong URL for the content, or it’s not set up correctly on WordPress.

If this is happening to you, there are some easy fixes.

Check whether or not your web address starts with “https://XXX.XXX…” which means that someone might be typing in an IP address instead of a domain name and getting redirected to your website.


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Also, your IP address redirection may not be configured correctly.

One way to fix this issue is by adding 301 redirects from WWW versions of pages back onto their respective domains. If people get directed here when they try searching for something like [yoursitehere], we want them to land on your physical domain name.

It’s important to ensure that you have a domain name. This is non-negotiable if you want to rank and be competitive on Google.

2. Your Site Is Not Mobile-Friendly

A mobile-friendly website is critical to getting your site indexed by Google since it introduced Mobile-First indexing.

No matter how great the content on your website is, if it’s not optimized for viewing on a smartphone or tablet, you’re going to lose rankings and traffic.

Mobile optimization doesn’t have to be difficult – simply adding responsive design principles like fluid grids and CSS Media Queries can go a long way towards making sure that users will find what they need without experiencing any navigation problems.


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The first thing I recommend doing with this issue is running your site through Google’s Mobile-Friendly Testing Tool.

If you don’t get a “passed reading,” you have some work to do to make your site mobile-friendly.

3. You’re Using A Coding Language In A Way That’s Too Complex for Google

Google won’t index your site if you’re using a coding language in a complex way. It doesn’t matter what the language is – it could be old or even updated, like JavaScript – as long as the settings are incorrect and cause crawling and indexing issues.

If this is a problem for you, I recommend running through Google’s Mobile-Friendly Testing Tool to see how mobile-friendly your site really is (and make any fixes that might need to be made).

If your website isn’t passable on their standards yet, they offer plenty of resources with guidelines about all manner of design quirks that can come up while designing a responsive webpage.

4. Your Site Loads Slowly

Slow-loading sites make Google less likely to want them featured in the top results of their index. If your site takes a long time to load, it may be due to many different factors.

It could even be that you have too much content on the page for a user’s browser to handle or if you’re using an old-fashioned server with limited resources.


  • Use Google Page Speed Insights – This is one of my favorite tools I’ve found in recent years and helps me identify what sections of the website need urgent attention when improving its speed. The tool analyzes your webpage against five performance best practices (that are crucial for having faster loading sites), such as minimizing connections, reducing payload size, leveraging browser caching, etc., and will give you suggestions about how you can improve each aspect of your site.
  • Use a tool like webpagetest.org – This tool will let you know if your website is loading at a fast enough pace. It will also allow you to see, in detail, the specific elements on your site that are causing you issues. Their waterfall can help you identify significant page speed issues before they cause serious problems.
  • Use Google’s Page Speed insights again – See where you can make improvements to load times on the site. For example, it might be worth exploring a new hosting plan with more resources (pure dedicated servers are far better than shared ones) or using a CDN service that will serve static content from its cache in multiple locations around the world.

Ideally, make sure your page speed numbers hit 70 or more. As close to 100 as possible is ideal.

If you have any questions whatsoever regarding page speed, you may want to check out SEJ’s ebook on Core Web Vitals.

5. Your Site Has Minimal Well-Written Content

Well-written content is critical for succeeding on Google. If you have minimal content that doesn’t at least meet your competition’s levels, then you may have significant issues even breaking the top 50.


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In our experience, content that’s less than 1,000 words does not do as well as content that is more than 1,000 words.

Are we a content writing company? No, we are not. Is word count a ranking factor? Also no.

But, when you’re judging what to do in the context of the competition, making sure your content is well-written is key to success.

The content on your site needs to be good and informative. It needs to answer questions, provide information, or have a point of view that’s different enough from other sites in the same niche as yours.

If it doesn’t meet those standards, Google will likely find another site with better quality content that does.

If you’re wondering why your website isn’t ranking highly in Google search results for some keywords despite following through SEO best practices like adding relevant keywords throughout the text (Hint: Your Content), then one culprit may be thin pages where there really should be more than just 100 words per page!


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Thin pages can cause indexing issues because they don’t contain much unique content and don’t meet minimum quality levels compared to your competition.

6. Your Site Isn’t User-friendly And Engaging To Visitors

Having a user-friendly and engaging site is crucial to good SEO. Google will rank your site higher in search results if it’s easy for visitors to find what they’re looking for and navigate around the website without feeling frustrated or aggravated.

Google doesn’t want users spending too much time on a page that either takes forever to load, has confusing navigation, or is just plain hard to use because there are too many distractions (like ads above the fold).

If you only have one product listed per category instead of several, then this could be why your content isn’t ranking well with Google! It’s important not only to target keywords within each post but also to make sure that all related posts link back to other relevant articles/pages on the topic.


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Do people like sharing your blog? Are readers being wowed by your content? If not, then this could be why Google has stopped indexing your site.

If someone links directly to one specific product page instead of using relative keywords like “buy,” “purchase” etc., then there might be something wrong with the way other pages link back to that particular product.

Make sure all products listed on category pages also exist within each respective sub-category so users can easily make purchases without having to navigate complex linking hierarchies.

7. You Have A Redirect Loop

Redirect loops are another common problem that prevents indexing. These are typically caused by a common typo and can be fixed with the following steps:

Find the page that is causing the redirect loop. If you are using WordPress, find HTML source of one of your posts on this page or in an .htaccess file and look for “Redirect 301” to see which page it’s trying to direct traffic from. It’s also worth it to repair any 302 redirects and make sure they are set to 301.


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Use “find” in Windows Explorer (or Command + F if Mac) to search through all files containing “redirect” until you locate where the problem lies.

Fix any typos so there isn’t a duplicate URL address pointing back at itself then use redirection code like below:

Status codes such as 404s don’t always show up in Google Search Console. Using an external crawler like Screaming Frog, you can find the status codes for 404s and other errors.

If all looks good, use Google Search Console on-site to crawl the site again and resubmit it to indexing. Wait a week or so before checking back in with Google Search Console if there are any new warnings popping up that need attention.

Google doesn’t have time to update their indexes every day, but they do try every few hours which means sometimes your content may not show up right away even though you know it’s been updated. Be patient! It should be indexed soon enough.


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8. You’re Using Plugins That Block Googlebot from Crawling Your Site

One example of such a plugin is a robots.txt plugin. If you set your robots.txt file through this plugin to noindex your site, Googlebot will not be able to crawl it.

Set up a robots.txt file and do the following:

When you create this, set it as public so that crawlers can access it without restrictions.

Make sure your robots.txt file does not have the following lines:

User-agent: *
Disallow: /

The forward slash means that the robots.txt file is blocking all pages from the root folder of the site. You want to make sure that your robots.txt file looks more like this:

User-agent: *

With the disallow line being blank, this is telling crawlers that they can all crawl and index every page on your site without restriction (assuming you don’t have specific pages marked as being noindexed.

9. Your Site Uses JavaScript To Render Content

Using JavaScript by itself is not always a complex issue that causes indexing problems. There isn’t one single rule that says JS is the only thing that causes problems. You have to look at the individual site and diagnose issues to determine if this is a problem.


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Where JS comes into play as an issue is when the JS prevents crawling by doing shady things – techniques that may be akin to cloaking.

If you have rendered HTML vs. raw HTML, and you have a link in the raw HTML that isn’t in the rendered HTML, Google may not crawl or index that link. Defining your rendered HTML vs. raw HTML issues is crucial because of these types of mistakes.

If you’re into hiding your JS and CSS files, don’t do it. Google has mentioned that they want to see all of your JS and CSS files when they crawl.

Google wants you to keep all JS and CSS crawlable. If you have any of those files blocked, you may want to unblock them and allow for full crawling to give Google the view of your site that they need.

10. You Did Not Add All Domain Properties To Google Search Console

If you have more than one variation of your domain, especially in a situation where you have migrated from http:// to https://, you must have all of your domain variations added and verified in Google Search Console.


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It’s important to make sure that you’re not missing any of your domain variations when adding them to GSC.

Add them to GSC, and make sure that you verify your ownership of all domain properties to ensure that you are tracking the right ones.

For new sites that are just starting out, this is likely to not be an issue.

11. Your Meta Tags Are Set To Noindex, Nofollow

Sometimes, through sheer bad luck, meta tags are set to noindex, nofollow. For example, your site may have a link or page that was indexed by Google’s crawler and then deleted before the change to noindex, nofollow was set up correctly in your website’s backend.

As a result, that page may not have been re-indexed and if you’re using a plugin to block Google from crawling your site then that page may never be indexed again.

The solution is simple: change any meta tags with the words noindex,nofollow on them so they read index,follow instead.


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If you have thousands of pages like this, however, you may have an uphill battle ahead of you. This is one of those times where you must grit your teeth and move forward with the grind.

In the end, your site’s performance will thank you.

12. You’re Not Using A Sitemap

You need to use a sitemap!

A sitemap is a list of all the pages on your site, and it’s also one way for Google to find out what content you have. This tool will help ensure that every page gets crawled and indexed by Google Search Console.

If you don’t have a sitemap, Google is flying blind unless all of your pages are currently indexed and receiving traffic.

It’s important to note, however, that HTML Sitemaps are deprecated in Google Search Console. The preferred format for sitemaps nowadays are XML Sitemaps.

You want to use your sitemap to tell Google what the important pages of your site are, and you want to submit it regularly for crawling and indexing.


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13. You’ve Been Penalized By Google In The Past And Haven’t Cleaned Up Your Act Yet

Google has repeatedly stated that penalties can follow you.

If you’ve had a penalty before and have not cleaned up your act, then Google won’t index your site.

The answer to this question is pretty straightforward: if it’s penalized by Google, they may not be able to do anything about it because penalties follow you around like an uninvited friend who drags their feet on the carpet as they walk through each room of your house.

If you’re wondering why would you still exclude some information from your website since you’re already in trouble with search engines?

The thing is that even though there are ways out of being penalized, many people don’t know how or can no longer make those changes for whatever reason (maybe they sold their company). Some also think that just removing pages and slapping the old content onto a new site will work just as well (it doesn’t).


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If you are penalized, the safest route is cleaning up your act from before entirely. You must have all-new content, and re-build the domain from the ground up, or do a complete content overhaul. Google explains that they expect you to take just as long getting out of a penalty as it did for you to get into one.

14. Your Technical SEO Is Terrible

Make no mistake: purchasing technical SEO from Fiverr.com is like purchasing a Lamborghini from a dollar store: you’re likely to get a counterfeit item rather than the real thing.

Doing technical SEO correctly is worth it: Google and your users will **** you.

Let’s take a look at some common problems and solutions, and where technical SEO can help you.

Problem: Your site is not hitting Core Web Vitals numbers

Solution: Technical SEO will help you identify the issues with your Core Web Vitals and provide you with a path to correcting these issues. Don’t just put your faith in a strategic audit – this won’t always help you in these areas. You need a full technical SEO audit to unearth some of these issues, because they can range from the downright simple to the incredibly complex.


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Problem: Your site is has crawling and indexing issues

Solution: They can be incredibly complex and requires a seasoned technical SEO in order to uncover them and repair them. You must identify them if you’re finding that you are having zero traction or not getting any performance from your site.

Also, make sure that you haven’t accidentally ticked the “discourage search engines from indexing your website” box in WordPress.

Problem: Your site’s robots.txt file is somehow inadvertently blocking crawlers from critical files

Solution: Again, Technical SEO is here to rescue you from the abyss. Some sites are in so deep that you may not see a way out other than deleting the site and starting over. The nuclear option is not always the best option. This is where an experienced technical SEO professional is worth their weight in gold.

Identifying Website Indexing Issues Are A Challenge, But Well Worth Solving

Content, technical SEO, and links are all important to maintaining your site’s performance trajectory. But if your site has indexing issues, the other SEO elements will only get you so far.


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Be sure to tick off all the boxes and make sure you really are getting your site out there in the most correct manner.

And don’t forget to optimize every page of your website for relevant keywords! Making sure your technical SEO is up to par is worth it as well because the better Google can crawl, index, and rank your site, the better your results will be.

Google (and your website’s traffic) will thank you.

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