Daily Archives: November 29, 2021

SERP News: Abounding SERP Data Changes

By | November 29, 2021


As July began to truly set in with the passing of its first full week, Google SERPs around the world displayed some odd data patterns. Join me as I employ the ever potent SERP Features Tool to pull in last week’s Google SERP features data from around the world in an effort to reveal the latest Google SERP fluctuation patterns. These fluctuations are a reflection of the minor, and not so minor, Google algorithm updates which take place hundreds of times per year.


Worldwide Ad Decrease 

Let’s ease on into last week’s SERP data with a good old fashioned global downtrend. Ads saw a global data downtrend last week from which it has yet to rebound.  


Global Ad Decreases: July 3 -9, 2016 

Global Ad Decrease July 2016

Fig 1. The percentage of ads appearing on Page One of the SERP decreases globally between July 3 – 9

Between July 3rd and 4th, there was a global fall off in the percentage of ads appearing on Page One of the Google SERP. The data in Figure 1 represents a sample of countries that showed a drop off last week, and represent regions from all over the world. 

Some of the world’s most ad concentrated SERPs saw a significant decline in their appearance on the SERP last week. Within a one day period Canada and Australia each saw ads on Page One of the SERP drop just over 7 points, while India recorded an almost 9 percentage point loss. 

Other lower performing countries such as Sweden, Japan, and France each saw a roughly 7 point decrease in Page One ads. Even the UK saw an advertisement decline, sporting a modest 4.6 percentage point decrease between the 3rd and 4th. 

Over the course of the week the data leveled-out as ads in the listed countries plateaued at their new and lower numbers. Though, countries such as India, Sweden, and Japan saw additional loses of 2 points or more between the 4th and the 9th as well.  

What is of course apparent (I speculate) is the evident impact of some sort of Google update to the SERP in regards to ads. That so many unrelated and diverse countries showed a downtrend that began and ended simultaneously, and that was within the same percentage range, cannot (most likely) be taken as coincidence (again, I speculate). 

SERP Feature Data Shifts on the Irish SERP

To quote Shakespeare, “Cry havoc!, and let slip the dogs of war.” In all honesty, I don’t have a better word for what occurred on the SERP in Ireland other than havoc. There was just so many SERP feature data changes on the Irish SERP that it could be a bit chaotic to look at and analyze. With that disclaimer out of the way, let me take a shot at it! 


SERP Shifts in Ireland

 

SERP Shifts in Ireland that Continued from Previous Week

Fig 2. Various SERP features in Ireland show significant fluctuations

This first set of data out of Ireland (yes, I said first, as in, there is more, much more….) is unique in that it presents a continuation of last week’s data. Though not displayed within Figure 2, SiteLinks, Landing Page ResultsDescription Length, and Featured Snippet all came into the week in the midst of a significant data decline, while Answer Box walked into the week smack in the middle of a data spike. 

As you can see however, last week on its own presented quite the set of SERP features data. After rising 2.5 percentage points between the 3rd and 6th, SiteLinks dropped off nearly 7.5 points by July 7. Conversely, Landing Page Results shot up around 2 percentage points between the 6th and 7th as Description Length fell off almost a full character during the same period (not bad for a SERP element that barely fluctuates a tenth of a percentage). 

Answer Box had quite the interesting data path, rising just under 3 points between July 4 – July 6, but falling just over a single percentage point by week’s end. Though, of all the features presented in Figure 2, Featured Snippet is perhaps the most interesting. Why you ask? Because although it seems to have performed much like SiteLinks and the Average Description Length, looks can be deceiving. On July 6, I reported to you that Featured Snippets in Ireland had nearly tripled between May 23rd and 24th. As such, what occurred last week was essentially a return of the feature to its more traditional levels. 


Additional SERP Feature Data Shifts in Ireland 

 

Additional Irish SERP Feature Fluctuations

Fig 3. An additional seven SERP features/elements show significant fluctuations on the SERP in Ireland 

As indicated quite clearly in Figure 3, a staggering seven additional features (for a grand total of 12 features) showed considerable fluctuations on the Irish SERP last week. 

Title Length, which likes its counterpart Average Description Length, is not a big SERP mover and shaker (i.e. its fluctuations are relatively minimal), dropped just under 2 whole characters between July 6th and 7th. Local Pack was another big loser (hey, no name calling!), though unlike Title Length it suffered a more gradual decline losing a tad over 2 percentage points for the week. 

Breadcrumbs had quite the week in Ireland last week, as after a small decline in numbers between July 4th – 5th, the feature showed an 8.5 percentage point net gain with the majority of it coming between July 6th and 7th. Breadcrumbs however was not the only feature to show strong gains between the 6th and 7th, as Video Thumbnail, Images (Box), Related Questions, and Related Search all saw a spike during the same period. Images (Box) in fact saw an astounding 24 point increase between the 6th and 7th! 

Organic Results on the Irish SERP 

Organic Result Performance in Ireland July 3 - 9, 2016

Fig 4. Results per Page, along with 10 Results dip in Ireland as 9 Results nearly doubled last week 

If you thought I was done reporting on all of the SERP feature data changes off of last week’s Irish SERP, think again, as crazy as that might sound! Indeed, Results per Page fell between the 6th and, you guessed it, the 7th, dropping from an average of 9.66 organic results to an average of 9.45 (which as indicated by Figure 4, is a big deal relatively speaking).  In fact, you’ll notice that along with what might seem to be a small decrease in the average number of  Results per Page, the percentage of 10 Organic Results fell over 20 percentage points, while 9 Organic Results more than doubled! 

I don’t think I need to say much more here, the data speaks for itself.  I simply can’t see any way out of saying that there was some sort of Google update/shift that caused this peculiar SERP features data behavior to transpire, but then again I have been wrong from time to time. 

AMP Expands in a Variety of Directions

 

There is not a week that goes by that I don’t see some sort of news about AMP. Whether it be someone at Google reaffirming its importance, or a new way to confirm AMP pages, the feature is constantly being discussed. Last week in fact provided some interesting international data in regards to AMP (News Results)

AMP Data Trends in Italy 

 

AMP (News Results) Data Trends in Italy

Fig 5. AMP (News Results) in Italy takes an early week spike before significantly falling off by week’s end

One of the most interesting sets of data related to AMP (that I’ve seen) came out of Italy last week. The Italian mobile SERP started the week showing AMP in 22.22% of news results. Two days later, on July 5th, the percentage of news results that consisted of AMP pages jumped massively to 35.3%, an increase of 13.1 percentage points. Quite amazingly however, by week’s end AMP (New Results) in Italy was at a meager 9.38%, a drop of 22.9 percentage points! Like I side… an interesting set of AMP data out of Italy. 

AMP Data in Canada: A Mountainous High

While AMP (News Results) in Italy may have started the week showing a decent percentage of AMP within news results, nothing compares to you “O Canada!” Like Canada’s national anthem, when it comes to AMP (News Results) “with glowing hearts we see thee rise.” 

Canada Show Tremendous AMP (News Result) High

Fig 6. AMP pages within news results in Canada hit a voluminous high of 43.79% on July 3 

Though ending the week at an impressive 36.26% of all news results, AMP (News Results) in Canada began the week at an unprecedented 43.79%! As you can see in the Single Metric Widget  that comprises Figure 6, even when showing two weeks of data, nothing comes close to 43.79%!

Just to put this number into perspective, the highest the very soon to be released Mobile SERP Features Tracker has seen AMP (News Results) in the US was 25%, while in the UK the tracker recorded a high of 29.5%. Oddly enough, the only country that has come even close to 43.79% is Spain, which on July 4th showed AMP pages within 32.26% of news results. In other words, the number seen last week in Canada was over 11 percentage points higher than any other AMP (News Results) recorded on the Mobile SERP Features Tracker


AMP: A Series of Peaks and Valleys

 

AMP (News Results) Pattern of Peaks and Dips

Fig 7. AMP (News Results) in the US shows a series of data peaks within a 30 day reporting period

The idea of AMP in news results spiking and dropping is really not a new occurrence per se. In fact, if you look at the data over the past month in the US, you’ll notice that the percentage of AMP pages within news results tends to show a pattern of peaks and valleys. You’ll also notice that the peaks keep getting higher and higher. Just by way of example, on June 14th, AMP (News Results) peaked at 17.78%, while less than a month later the data presented a peak of close to 25%. 

My personal prediction, this pattern is going to only continue and AMP data is going to climb exponentially. It will increase because I’m of the opinion, one that John Muller himself hinted at a while back, that AMP is a general formatting construct that is universally applicable. Just take a look at eBay. Recently, eBay, with full encouragement from Google, has created 8 million AMP pages. Remember, eBay is not a publishing site, it’s an eCommerce company. Also remember however, that AMP pages load four times faster than pages which are not AMP optimized. Thus, the true benefit to AMP, outside of Google’s publication push, is its speed, which of course is not industry specific (and nor will AMP pages be much longer).  With this AMP update we see our last example of how Google’s tinkering (i.e. founding of the AMP Project) can reshape the web, quite profoundly! 

No Time Left with Which to Tinker

What SERP feature will be next to fluctuate and in which country? How will future SERP feature data adjustments impact you? How have they already impacted you? 

Share your SERP data fluctuation experiences with us. You never know, your SERP experiences could end up in the next edition of the SERP Snapshot.

About The Author

Mordy Oberstein

Mordy is the official liaison to the SEO community for Wix. Despite his numerous and far-reaching duties, Mordy still considers himself an SEO educator first and foremost. That’s why you’ll find him regularly releasing all sorts of original SEO research and analysis!



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Google Announces A Search Bug in News Tab

By | November 29, 2021


Google SearchLiaison announced on Monday November 29, 2021 via Twitter that Google News was experiencing a bug and that the problem would not be fixed until Tuesday or sometime after December 1st.

The issue that Google identified allowed non-news content to bleed through the Google news search results.

Google’s Announcement of News Tab Search Bug

The tweet stated that a user would have to go through a somewhat convoluted series of steps in order to produce the bleed-through of non-news search results.

One would have to carry out a search in the Google News Search Tab, while doing it with quotation marks plus ordering the search results by ****, that’s two extra steps than just plain old searching for news.

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Searching by **** actually requires two extra steps, which is to click the Tools button and then click the Sort By **** link. That’s something the average search user probably doesn’t know how to do.

Google SearchLiaison tweeted:

“We’ve identified a bug where searching with quotes while using the news tab and sorting by **** would return content from across the web, not just news-related content. We’re releasing a fix for this tomorrow, so it should be resolved by Dec. 1 or a few days after.”

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To test it out I did a search for “wordpress vulnerability” (with quotation marks) and then sorted the search results by **** .

And it worked, Google failed to produce exclusively news results.

Google Search News Bug

 

 





Source link : Searchenginejournal.com

Keyword Finder – New, Powerful Keyword Research Tool

By | November 29, 2021


We are proud to announce the release of Rank Ranger’s Keyword Finder that’s powered by a data set of half a billion keywords.

Keyword Finder is a robust keyword research tool for SEO and marketing professionals. Its power lies in its huge data set and its wide ranging filtering and sorting features that allow you to obtain the specific data that is so valuable to have when deciding on an SEO, PPC or social media strategy. 

keyword finder big data keyword results

Fig. 1  Half a Billion Keywords at Your Fingertips

Keyword Finder’s Unique Keyword Research Features  

Advanced Keyword Filtering and Sorting

The Keyword Finder’s search interface is really simple to use, it’s divided into two sections: the top section has the Main Filtering Options where you can add multiple Keyword Filters and below that you’ll find a set of Quick Filters for further refinement of results.

Main Filtering Options

The Keyword Finder’s powerful filtering and sorting options allow you to get the precise keyword information you need. You start by specifying what term(s) the keywords should or should not contain. You can also specify terms the keyword should start or end with. You have the option to add an unlimited number of keyword conditions. Options exist to filter results by Keyword, Search Volume, Average CPC, as well as by keyword Character Count and Word Count.

The example below demonstrates the main filtering options and how the Keyword Finder delivers the targeted data you’re looking for. In this search example, the goal was to find keywords that contain the term “gps” but that do not contain the term “Garmin” (a provider of GPS systems) and we applied a filter which limited the results to include only keywords whose average CPC was less than or equal to $10.

 

main keyword filtering options 

Fig. 2  Main Filtering Options

Quick Filters and Sorting

In addition to the main filtering options, Keyword Finder is equipped with a set of easy-to-use Quick Filters that boost your ability to set custom filtering values with a click of the mouse. The following is a list of the quick filters and a brief explanation of each:

  • Popular Search Terms: Keywords that have a minimum search volume of 3K
  • Questions: Keywords that are in question form (i.e., “Which cell phone has the longest battery life?”)
  • Highly Competitive Keywords: Those keywords that have an average CPC of over $2.00
  • Less Competitive Keywords: Keywords with an average CPC of $2.00 or less
  • Short Tail Keywords: Keywords that are four or less words
  • Long Tail Keywords: Keywords that contain more than four words

To provide even greater keyword research results refinement, the Keyword Finder allows you to sort your results in ascending or descending order by:

  • Relevancy
  • Average CPC
  • Search Volume
  • Keyword 
  • Word Count
  • Character Count 

keyword quick filters
Fig. 3 Quick Filters and Sorting

Aggregate Keyword Report

When deciding on a keyword, it’s important to have access to the broader picture of how a specific keyword fits into the data for all related keywords. With precisely this in mind, each and every keyword query executed by Keyword Finder provides the following aggregate metrics:

  • Aggregate Search Traffic – the total search volume for all keyword variations in the search results
  • Traffic Range Data – the range of search volumes for all the keyword variations
  • Cumulative Traffic Cost – the aggregate CPC cost of all keyword variations in the search results  
  • CPC Range – the range of average CPC cost for all the keyword variations
  • Volume Distribution – displays the distribution of keyword terms by search volume group 
  • Word Count Distribution – displays the distribution of keywords by word count

Having access to this data puts each keyword’s search volume, CPC cost and length into perspective and helps you decide which keywords to target.
aggregate keyword results

Fig. 4  Aggregate Keyword Report

Examples Using Keyword Finder

 

Example 1: Narrowing Down Results by Excluding Terms

The following example illustrates a keyword search that might be done by a business that sells toys related to the Pokemon brand or has a blog about the latest Pokemon developments. A simple search for “pokemon” without applying any additional filters returns 62,732 keywords. 

unfiltered search

Fig. 5 Initial, Unfiltered Search

If this business wants to focus only on those keywords with over 1,000 searches per month, they can easily add a filter for search volume that delivers the desired results.

 

refined search by search volume

Fig. 6  Narrowing down keyword results to fit your needs

Example 2: Narrowing Down Results to Conform to PPC & SEO Requirements

 

Another scenario that exemplifies the ease-of-use and power of the Keyword Finder would be a seller of Star Wars games who is looking for the best keywords to target for their landing pages and blog posts. If this marketer wants to focus on long tail keywords to give them a better chance to rank at the top of the search results, they can obtain those results by clicking on the Keyword Finder’s “Long Tail” Quick Filter as we’ve done in this example.

search with long tail filter

Fig. 7  Long Tail Search for Star Wars Games

Keyword Finder provided more than 1,000 long tail keywords based on the keyword filters applied in the above example.

 

keyword results with long tail filter

Fig. 8  Results of Long Tail Search

After seeing the results of the initial search and noticing the average CPC figures, our marketer might decided that they’re only interested in keywords that cost $1.50 or less. Obtaining those results is simple, all they need to do is add a filter that narrows down the results to show only keywords with that CPC cost, as we’ve done in the following example.

long tail keywords with cpc filter

Fig. 9  Search for Long Tail Keywords that Cost $1.50 or Less

Using the Long Tail and CPC filters further refined the Star Wars research results.

long tail keywords with cpc limit search results

Fig. 10  Results with Long Tail Keywords & $1.50 CPC Limit

Take Keyword Finder for a Test Drive!

Keyword Finder is a powerful and versatile research tool with a broad range of uses and implementations that is only limited by your creativity and imagination. Keyword Finder is included in Rank Ranger’s SEO & Marketing Platform and is also offered as a stand alone service.  Anyone can have free limited access to Keyword Finder to test drive some of its filtering options.  

About The Author

Rank Ranger

Rank Ranger is an SEO Platform designed to standardize management and reporting for the digital marketing world by filling the need for a comprehensive online marketing platform capable of tracking & monitoring campaign data, integrated with 3rd party software and services, providing fully personalized and customized reporting, 100% white label automated reports and a branded web interface.



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Google Watches For How Sites Fit Into Overall Internet

By | November 29, 2021


Google’s John Mueller answered a question about how long it takes for Google to recognize site quality. During the course of answering the question he mentioned something that bears a little more looking into and that’s the concept of how it’s important to Google to understand how a website fits into the context of the overall Internet.

How A Website Fits Into The Internet

John Mueller’s statement about how Google seeks to understand a website’s fit into the overall Internet as part of evaluating a site for quality is short on details, yet the emphasis he puts onto this and his statement that it can take months to complete the assessment implies that this is something important.

  • Is he talking about linking patterns?
  • Is he talking about the text of the content?

If it’s important to Google then it’s important for SEO.

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How Long Does It Take To Reassess A Website?

The person asking the question used the example of a site that goes down for a period of time and how long it might take Google to restore traffic and so-called “authority,” which isn’t something that Google uses.

This is the question about Google site quality:

“Are there any situations where Google negates a site’s authority that can’t be recovered, even if the cause has been rectified.

So, assuming that the cause was a short term turbulence with technical issues or content changes, how long for Google to reassess the website and fully restore authority, search position and traffic?

Does Google have a memory as such?”

How Google Determines Site Quality

Mueller first discusses the easy situation where a site goes down for a short period of time.

John Mueller’s answer:

“For technical things, I would say we pretty much have no memory in the sense that if we can’t crawl a website for awhile or if something goes missing for awhile and it comes back then we have that content again, we have that information again, we can show that again.

That’s something that pretty much picks up instantly again.

And this is something that I think we have to have because the Internet is sometimes very flaky and sometimes sites go offline for a week or even longer.

And they come back and it’s like nothing has changed but they fixed the servers.

And we have to deal with that and users are still looking for those websites.”

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Overall Quality And Relevance Of A Website

Mueller next discusses the more difficult problem for Google of understanding the overall quality of a site and especially this idea of how a site fits into the rest of the Internet.

Mueller continues:

“I think it’s a lot trickier when it comes to things around quality in general where assessing the overall quality and relevance of a website is not very easy.

It takes a lot of time for us to understand how a website fits in with regards to the rest of the Internet.

And that means on the one hand it takes a lot of time for us to recognize that maybe something is not as good as we thought it was.

Similarly, it takes a lot of time for us to learn the opposite again.

And that’s something that can easily take, I don’t know, a couple of months, a half a year, sometimes even longer than a half a year, for us to recognize significant changes in the site’s overall quality.

Because we essentially watch out for …how does this website fit in with the context of the overall web and that just takes a lot of time.

So that’s something where I would say, compared to technical issues, it takes a lot longer for things to be refreshed in that regard.”

The Context Of A Site Within The Overall Web

How a site fits into the context of the overall web seems like the forest as opposed to the trees.

As SEOs and publishers it seems we focus on the trees, headings, keywords, titles, site architecture, and inbound links.

But what about how the site fits into the rest of the Internet? Does that get considered? Is that a part of anyone’s internal site audit checklist?

Perhaps because the phrase, “how a site fits into the overall Internet” is very general and can encompass a lot, I suspect it’s not always the top consideration in a site audit or site planning.

Hypothetical Example Site A Site Quality Assessment

Let’s consider Example Site A. The phrase can mean, in the the context of links, the sites that link into Example Site A and what Example Site A links out to, and the interconnected network that creates and how it reflects in terms of topic and site quality.

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That interconnected network might consist of sites or pages that are related by topic. Or it could be associated with spam through the sites that Example Site A links out to.

John Mueller can also be referring to the content itself and how that content is different from other sites on a similar topic, how it includes more information, how the content is better or worse in comparison with other sites.

And what are those other sites? Are they in comparison with top ranked sites? Or just in comparison with all normal non-spam sites?

Mueller keeps referencing how Google tries to understand how a site fits within the overall web and it might be useful to know a little more.

Citation

Time It Takes For Google To Understand How Site Fits Into Overall Internet

Watch John Mueller discuss how Google evaluates site quality at the 22:37 minute second mark:





Source link : Searchenginejournal.com

Our Complete Content Gap Analysis Guide: How, Why, & Which Tools to Use

By | November 29, 2021


Mandy Mangold

Mandy jumped into her career in the marketing world in 2011 and has been hooked ever since. She enjoys all aspects of inbound marketing, especially marketing automation, lead nurturing, and content marketing. Most of all, she enjoys helping bring clients success through their website. She is always searching for ways to grow her knowledge in a continuously transforming industry.

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New Tool to Track Google Mobile SERP Features

By | November 29, 2021


The mobile web is growing in importance to all marketers, causing us to realize that there is a need for a tool that monitors the existence and trends of Google updates to the mobile search. Since such a tool did not exist, we decided to build one.  It was a challenging project because Google continued to launch many new updates throughout the development, causing us to build a tool that is able to quickly adjust for new mobile search features as Google releases them.  Creating the first Google Mobile SERP Features Tracker was a great experience and we are happy to share it with you today.

The first mobile search tool of its kind, this big data research tool is armed with a 100K dataset that grants online marketers and researchers free access to the trends of the features that enhance Google’s mobile search results on a global level.

  

Mobile SERP Features Option Menus

Fig 1. The Mobile SERP Features Tracker allows for country specific selection and provides easy access to SERP tracking tools and data, such as mobile SERP Features data by country


SERP Features Trending on Mobile 

Focusing on SERP feature fluctuations, the Trending SERP Features carousel within the Mobile SERP Features Tracker allows for quick and easy insight into those features that are shifting on the mobile SERP.  Displaying data for both daily and monthly changes, the Trending SERP Features carousel offers mobile SERP insights on both the micro and macro level.

Trending SERP Features Carousel within the Mobile SERP Features tool

Fig 2. AMP pages within news results on the Google UsA mobile SERP shows a one day gain of 1.2961% and a monthly gain of 13.3334%


Customizable Mobile SERP Insight Graph

 

Enterprise packages are enabled for tracking specific mobile SERP features in a custom Insight Graph. Select specific mobile SERP features to display on the Insight Graph over weeks or months in order to track trends and patterns of those particular features that are relevant to your marketing and research needs. 

Mobile SERP Features Tool Insight Graph

Fig 3. Mobile SERP Features Insight Graph showing data for Mobile Friendly (Avg. Results) and percentage of page one results with Phone, Featured Snippet, App Box, AMP (All Queries) and AMP (News Results) trending over a 30 day period

Mobile SERP Features Tool Chart Settings The Insight Graph can be used to track, measure and benchmark the behavior of SERP features and elements such as:

  • Organic Indicators: Mobile Friendly, Phone Icon, Carousel, Breadcrumbs, Events, HTTPs, Reviews, Notable Online, Image Thumbnails, Video Thumbnails, Search Box, SiteLinks, Twitter Feed, etc. 
  • Knowledge Graph Features: Knowledge Panels, Featured Snippets, Carousels, and Answer Boxes (e.g., Map, Related Questions, Info, Calculator, Disambiguation, Dictionary, Flights, Sports, Weather, General Converters, Nutrition, Podium, Translation, Stock, Currency Conversion, WhenIs, etc.) 
  • Page One Extras: AMP (All Queries), AMP (News Results), App (Box), Ads and Ad positions, Images (Box), Local Pack, News (Box), Rich Cards, and Related Search 
  • Organic Results Count: Breakdown of Results per Page 

Any graph that you have created can be easily downloaded as a PDF or image file, thereby affording you the ability to readily share the data you are tracking.

Download Menu on Mobile SERP Feature tool's Insight Graph

Fig 4 & 5. The Chart Settings menu on the Insight Graph along with the download options within the Insight Graph on the Mobile SERP Features Tracker 

Mobile SERP Stats at a Glance

Instantly gain current data insights into various mobile SERP elements such as AMP, App Box, Ads, and Organic Results Count

Pie Charts on the Mobile SERP Features Tool Page

 

Fig 6. Numeric data along with graphic charts and hovers for AMP, App Box, Ads, and Organic Results mobile SERP data

Hover over the various elements on the charts to view instant stats like the percentage of AMP results within News Boxes, the ratio of single App Boxes relative to App Box Packs containing multiple apps, the breakdown of Ads placement on the mobile SERP, and a dissection of the percentage of times a given number of organic results appears on Page One of the mobile SERP. 

Additionally, you can view the breakdown of the Answer Box types found on the mobile SERP. Again, use the hover feature to display a numeric representation of the percentage of times each box appears within results on the mobile SERP for the selected country. 

Answer Box Breakdown by Type on the Mobile SERP

Fig 7. Related Questions leads all Answer Box types on the mobile SERP displaying within 38.14% of mobile queries on google.com 


Mobile SERP Features by Country  

Particularly pertinent for marketing professionals and researchers interested in global trends is a new complimentary tool that allows users to quickly compare global stats on SERP features by country. 

Each of the SERP Features are categorically organized with global data summarized on a per country basis. Uniquely, countries can be ordered within any given data category based upon their data performance for a specific SERP feature. Within any data category you have the ability to select one of the listed SERP features and order the accompanying countries based on either those with the highest or lowest percentage showings for the feature selected. 

Additionally, you can set specific data filters within each category of data. Each category on the Mobile SERP Tracker is equipped with a filter that enables you to set specific data display criteria for any or all of the SERP features within the category. Thus, you can quickly and efficiently track down data that conforms to your specific criteria, thereby eliminating any superfluous information.

Organic Indicators Country Comparison 

 

Compare, contrast, and evaluate Mobile FriendlyHTTPS, Carousel, Phone Icon, HTTPS, SiteLinks, Ranking, Image Thumbnail, Video Thumbnail, Events, Breadcrumbs, Search Box, and Twitter Feed in an effort to obtain a global perspective on Google mobile SERP behavior.  Data is presented in two tables, one displaying percentage of total page one results and the other displaying the average occurrences on page one.

Organic Indicators Data by Country

Fig 8. Countries displaying in order of those that present the greatest percentage of Mobile Friendly sites on Page One of Google’s mobile results 

Page One Organic Results Count Across the Globe 

 

Track Page One organic results across the globe per country, per results count, in order to analyze mobile SERP trends and data.  

Country by Country Page One Organic Results Count

Fig 9. Countries in order of those with the highest percentage of SERPs that display with seven results on page one


Page One Extras Global Comparison 

Compare SERPs globally to analyze the Page One performance percentages of Ads, App (Box), AMP (News), Images (Box), News (Box), Local Pack, Related Search, and Rich Cards.

Page One Extras Global Comparison

Fig 10. A global comparison of Page One Extras on the Mobile SERP Features Tracker filtered by countries that have Ads on more than 50 percent of page one results and AMP on more than 15 percent. The Average table displays the average number of Ad and Related Search occurrences on page one for the countries listed.

Worldwide Knowledge Graph Data 

Explore the global percentage leaders in Knowledge Panel, Featured Snippet, Answer Box, and Carousels and discover international trends and Google tendencies. 

International Knowledge Graph Data

 

Fig 11. International Knowledge Panel data presented in order of those countries with the highest percentage of Answer Boxes on the mobile SERP

Mobile SERP Significance

Following in the tradition of global SERP data excellence established by its sister data collector, the Desktop SERP Features Tracker, the Mobile SERP Features Tracker is a powerful ally in analyzing Google’s mobile SERP. With mobile search surpassing desktop queries, having a tool that provides big data on the mobile SERP is all the more relevant. More than ever we see the mobile SERP undergoing changes, improvement, and updates as more and more users rely on its functionality. 

Special Program for Researchers

Our efforts in developing this tool centered on working towards creating a greater understanding and awareness of the mobile SERP. If you engage in research or in-depth case studies surrounding Google Mobile Search, and need access to additional data on SERP Features, algorithm changes, as well as organic, local, and desktop results and their impact on organizations, business marketers, consumers, and societies, we encourage you to contact us using the form at the bottom of the Mobile SERP Tracker.

About The Author

Rank Ranger

Rank Ranger is an SEO Platform designed to standardize management and reporting for the digital marketing world by filling the need for a comprehensive online marketing platform capable of tracking & monitoring campaign data, integrated with 3rd party software and services, providing fully personalized and customized reporting, 100% white label automated reports and a branded web interface.



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Iron Removal Plants in Chennai

By | November 29, 2021

An iron removal plant is one of the most common abundant metals of the Earth’s crust. It occurring the naturally in water soluble form as the ferrous iron (bivalent iron in dissolved form Fe2+ or Fe (OH) +) or completed form like the ferric iron (trivalent iron: Fe3+ or precipitated as Fe (OH) 3).

Choose the Best Area Rugs for Living Room

By | November 29, 2021

We understand that looking for Area Rugs for Living rooms can be a daunting task. There are numerous carpets available now in a variety of sizes, materials, colors, and shapes. The most crucial factor to consider while shopping for kitchen rugs, living room rugs, bathroom rugs, or rugs for another room or hallway is size. There’s generally a trick to quickly determining which rug size will work best in any given location. A good rule of thumb for a dining room rug is to buy one that is large enough for the dining chairs to fit on it whether they are pushed in or pulled out.

New Google Business Profile Identity Attributes Now Available

By | November 29, 2021


Google is constantly testing and adding new features to help local searchers find the best answer to their questions or need. And, while you don’t need to stay on top of every single update, some can directly impact your business and should be on your radar.

New and updated Google Business Profile (GBP) identity attributes are one of those important features to stay current on. These attributes are displayed prominently on your business listing in Search and Maps, helping local customers quickly see whether your location is best suited to meet their needs. 

Attributes can tell searchers whether their method of payment is available, if the property has accessibility features if online ordering or curbside pickup is possible, what social values the brand and customer share are, and so much more.

The types of attributes available to your locations vary and are determined by the Primary Business Category you’ve selected for your GBP. Here are a few recent updates you may be able to add to relevant business listings.

Business “Led” By Women or Veterans Attribute Changed to “Owned”

The “women-led” and “veteran-led” attributes have been updated to “women-owned” and “veteran-owned.”

It’s a slight change in terminology, but it seems that searchers are more interested in who actually owns the business than who “leads” it. This also makes the language used for this attribute consistent with the “Black-owned” and “Latino-owned” attributes.

In Google’s How to add or edit Business Profile attributes resource, it explains that “Attribute names may change over time to better match the ways that people search for businesses.”

Google announced this change ahead of Women’s Entrepreneurship Day on November 19, 2021.

And as Barry Schwartz pointed out at SERoundtable, the “family-led” attribute has been removed.

New Attributes for LGBTQ+ Friendly & Transgender Safespace

Although Google announced the launch of LGTBQ+ Friendly and Transgender Safespace attributes in 2018, local marketing experts found they became far more noticeable recently.

BrightLocal’s Claire Carlisle mentioned she had never seen the attribute before it was mentioned by Andrew Bullimore in October 2021:

Now, these attributes appear in a field called “Crowd” in the Google Business Profile dashboard.

LGBTQ New Google Business Profile attributes

Using attributes to make your brand values clear is incredibly important in this age where 72% of consumers say they want brands to reflect their values. This goes beyond a simple preference and translates directly to an impact on your bottom line. Research from 2020 found that 71% of consumers actually prefer to buy from brands that share their values. 

If the choice comes down to two businesses in close proximity to one another, these are the details that make the difference between converting the searcher to a customer or having them pass you by.

Google Tests New Label for Women-Led Businesses

Schwartz also noticed in October that a new purple heart label to indicate that a business is women-led seemed to be in testing. 

“I wonder if this is all some type of weird bug?” he asked.

It doesn’t seem to be a bug, as Google does have an initiative dedicated to helping women grow their businesses. On its Grow With Google page for women-led businesses, Google says, “Identify your business as owned, led, or founded by women by adding a ‘Women-Led’ attribute to your Business Profile on Google, which shows up when people look for your business on Google Search and Maps.”

It makes sense that they’re trying out new ways to make that attribute more prominent and easily recognizable. One Twitter user noticed that they could see the purple heart in the Map Pack, but clicking through to the business listing reverted the symbol to the existing label (the female sign). Another was unable to replicate the test in Spain and questioned whether it was only happening in the U.S. (as is often the case). See more of the conversation here.

Identifies as women-owned Business

Whether Google sticks with the purple heart or not, it’s clear that ownership attributes matter to searchers and therefore, Google will continue finding ways to highlight this important information. Watch for new labels and icons for ownership attributes in the future.

Conclusion

Google Business Profile attributes are an important differentiator in competitive local search results. They can help your locations appear in relevant searches, stand out against the competition, and convert searchers to business-generating customers. The new Google Business Profile identity attributes are another tool to convey to searchers unique identifiers related to how your business operates and help you build a more personal connection.

Explore the different attributes available to your business and watch for new ways to make an impression with attributes as they roll out.





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We Tested Display Expansion for Search & Here’s What We Found | Seer Interactive

By | November 29, 2021


Over the last several months, Google has recommended enabling the Google Display Network for Search campaigns that are not meeting their daily budget goals. Essentially, no new assets are required, as Google will re-purpose the text ads the campaigns are currently running, though you have the option to add Responsive Display Ads to help optimize performance.

Google hypothesizes that by expanding campaigns to serve cross-channel, marketers will be able to capture incremental conversions at similar CPLs to search campaigns.

We tested this recommendation on campaigns targeting both the US and UK here at Seer and wanted to share the results!


Recommendations

💡 TL;DR: Enabling the display network for search campaigns contributed to an overall increase in cost and CPL, with minimal incremental conversions

We recommend only testing Display Expansion for Search campaigns that meet the following criteria:

  • The campaign is not meeting daily budget goals
  • The campaign generally sees low volume
  • The campaign optimizes towards a variety of conversion actions (clicks and conversions, for example)

We found that Display Expansion generally drove an increase in cost and, subsequently, CPL — while driving minimal additional conversions for Lead Gen-focused campaigns. However, campaigns that captured additional top-of-funnel conversions, such as link clicks, saw improved performance.

Methodology

We enabled the Google Display Network and compared performance period-over-period after implementation.

Test A: US Targeted Campaigns

  • Goal: Increase conversion volume at a similar CPL for campaigns that were not meeting their budget goals and are using a tCPA bidding strategy.
  • Hypothesis: The Google Display Network will utilize available budget from search campaigns to capture additional conversions at similar CPLs.
  • Results: After the initial performance check-in (two weeks after launch), overall campaigns saw a +100% increase in cost, +32% increase in conversions and a +51% increase in CPL.
    • Most of the conversions were driven by campaigns that either historically struggled with driving traffic or were optimizing towards a variety of conversion actions (both top-of-funnel and bottom-of-funnel).

If you have campaigns that aren’t seeing an increase in traffic after adjusting their bidding strategies, cutting out wasted spend, adjusting their targeting, etc – these are great candidates for a Display Expansion test!

For other lead-gen focused campaigns that usually spend their budgets in full, CPL increased by as much as +170% after implementation while driving no incremental conversions. 

These results were statistically significant, so we disabled the GDN for any campaigns that had not driven a conversion since launch, and kept the GDN enabled for remaining campaigns. As a next step, we will also test the impact the addition of Responsive Display Ads has on performance.

Test B: UK Targeted Campaigns

  • Goal: Similar to our US campaigns, increase conversion volume at a similar CPL for campaigns that were not meeting their budget goals and are using a tCPA bidding strategy.
  • Hypothesis: The Google Display Network will utilize available budget from search campaigns to capture additional conversions at similar CPLs.
  • Results: After the initial performance check-in (two weeks after launch), overall campaigns saw an +89% increase in cost, -33% decrease in conversions and a +184% increase in CPL.
    • Similar to the US test, most display conversions were driven by campaigns that either 1) historically struggled with driving traffic or 2) were optimizing towards a variety of conversion actions (both top-of-funnel and bottom-of-funnel). The biggest difference between UK and US is that these UK campaigns actually saw a significant decrease in conversions and a much higher increase in CPLs than the US campaigns.

These results were statistically significant, and we ultimately ended the test for campaigns that had not driven a conversion on the display network since launch in order to help improve efficiencies. As a next step, we will be testing the addition of Responsive Display Ads to those with the Display Network enabled.

In Conclusion

Overall, we don’t recommend using display expansion unless your campaign meets the criteria we mentioned:

  • The campaign is not meeting daily budget goals
  • The campaign generally sees low volume
  • The campaign optimizes towards a variety of conversion actions (clicks and leads, for example)
    • As Display tends to be an awareness initiative, it is more effective at driving those upper-funnel conversions than a typical search campaign.

However, Google is always optimizing their networks and there are additional iterations to test in terms of bidding strategies and ad assets. Have you tried this for any of your campaigns? Let us know in the comments!




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