Daily Archives: November 25, 2021

Guest Blogging: The Ultimate Guide to Build an Army of Guest Posts | Nightwatch Blog

By | November 25, 2021


Guest blogging is one of the best ways to expose you and your business to the right people. Everybody who has ever written long-form content refers to guest blogging as a way to build backlinks to your website. But it has evolved beyond that. As it’s also an excellent way to grow your brand awareness, drive traffic to your site, and position yourself as an authority. You see, when you agree with another party to write a guest post for them, you’re practically borrowing someone else’s audience to create content that’s valuable for both the blog, their audience, and your business.

But when it comes to getting started, when you say “yes! Today I’ll start guest blogging”, what do you have to do? That’s exactly what this post will cover. 

Understanding Your Purpose First

It’s easy to make guest blogging the biggest waste of your time if you don’t have a well-defined purpose for it. Even with all the benefits of guest blogging, you can do it wrong if you write for the wrong publication with the wrong audience, in the wrong market.

So first thing first, determine your main reason to spend your time with guest blogging.

Here are some good reasons to do it:

  • Build links to your website and send some referral traffic.
  • Expose your business to your ideal audience and expand brand awareness (and increase branded searches as a consequence).
  • Position yourself and your brand as experts to strengthen your authority in your industry.
  • Become a thought leader and increase your influence in your niche.
  • Build relationships with new people in your market and expand your network.
  • Show your expertise in a specific skill, demonstrating that you know what you’re offering to your clients/customers.

When you have a clear purpose, it will be evident what kind of websites are worth for you to contribute.

Finding Guest Blogging Opportunities

Googling

Google is the easiest and most straight-forward place to find companies that accept guest posts.

You can get creative with it if you do SERP analysis often. But the most popular way is to insert a keyword related to your business with “submit a guest post” or “write for us” (keeping the quotes), so the results are guaranteed to contain those sentences.

For example:

  • E-commerce email marketing “write for us”
  • UX design “guest post by”
  • Keto dieting “guest post guidelines”

A con of this method is that everybody and their dogs use it, so you’ll probably find yourself competing with a lot of similar websites for a spot in the content calendar (you can bypass this with great pitching though). You can also use other tools like Buzzsumo to see where the people in your niche are getting published. And start from there. It all depends on how you use the tools. 

The big names in your industry

Finding the big names in your industry is pretty straight-forward if you’re up-to-**** with your industry and are active on social media. The problem is: the bigger the publication, the harder it is to get published. However, it’s not impossible if you’re prepared to get a lot of rejection, and if you’re willing to do some upfront work. Just as Aaron Orendorff — the master of guest blogging — does. Aaron writes completed articles specially made for each publication. And if it gets rejected, he’d tweak the article to fit another website, and pitch again and again multiple times. He says in one of his posts: 

“I’d sent the exact same email not only to seven different addresses at Entrepreneur… but a week prior I’d also sent it to multiple addresses at Huffington Post, Mashable, Forbes. Inc…

Each of those pubs either rejected it or didn’t respond to the same article. Seventeen nos. But, it only takes one yes.”

He’s living proof that getting published in major publications is very possible. As long as you’re willing to do what it takes.

Do networking and join a community

The easiest way to get accepted as a contributor is to know the editor/content lead of the website. Networking helps a lot with this and other multiple benefits. And when it comes to guest blogging, it can be a pretty good way to:

  • Know successful guest bloggers and see where they’re being published.
  • Build relationships with other bloggers in your niche (that might accept guests).
  • Hear about websites that openly accept guest contributors and are a good fit for you.
  • Have a wider reach in your market when promoting your guest content, if people have seen you before, they’re more likely to share and engage with it.

Start by joining communities on Facebook, LinkedIn, Reddit, or other platforms where your market hangs around, and find your tribe. You can also expand your network with other activities like conferences, PR outreach, or simply referrals. The bigger your tribe, the bigger the chances of finding a good deal. Alternatively, you can try platforms that are focused on guest blogging.

Platforms like My Blog Guest allow you to find blogs that are actively looking for contributors to reach out to them. You can even post yourself as a writer looking to contribute to a particular niche and someone might reach out to you!

Competitor Backlinks

If you’re playing the SEO game. You can make use of your competition analysis work to gather the backlinks that your competitors receive. This, to spot blogs and publications that are already linking to them and pitch them. Chances are that your competitors are also doing some guest blogging, or perhaps they missed the opportunity and it’s the perfect time for you to do it. You’ll only know when you check. If you have access to SEO software like Ahrefs or Nightwatch, you can find these backlinks easily and filter the results so it only shows one backlink per domain, and blogs only. Moz’s Link Explorer tool is pretty useful too.

You can also do some good ol’ Googling by typing “Link: competitor.com -competitor.com ‘guest post’” to see all the guest posts linking to your competitors as well.

Refine your guest post list

You can’t just write a guest article for everybody. As said earlier, you have to spend your time writing for websites that fit with your goals. And most websites you gather won’t be a fit.

So once you’ve found a bunch of websites to pitch your articles. You need to evaluate them based on a couple of key requirements:

  • Relevance. Are their topics related to what you want to write about? Make sure that your topic is highly relevant to the blog and helpful for their audience.
  • Blog activity. Are they actively publishing content every week? If they don’t, chances are that they won’t bother accepting guest posts.
  • Target audience. Is their audience relevant to your business? Always write for the kind of people that might be interested in what you offer. 
  • Readership and traffic. How much traffic drives the blog? Is their audience engaging with their content? Make sure to publish your content in places where it gets read and shared.
  • Valuable keywords. Is the domain strong enough to rank for great keywords? Are these keywords relevant to your topics? Do some keyword research to know that.

When guest blogging, it’s essential to make sure that the articles you’re writing are not being wasted on a publication that’s 100% out of your industry and provides nothing to your business.

Hence the importance of choosing the right websites for you.

5 Pitching and Writing Best Practices

As soon as you’ve got a renewable source of websites and a curated list of editor’s contacts, you can start pitching them all and pray for a response. But that’s a surefire way of getting rejected. Cold email tools are still great for pitching, but only if you personalize your email enough so it stands out from the rest.

Here are 5 best practices for pitching ideas and writing rad guest posts.

1. Get to know the blog

Before sending a pitch to that dream publication, you need to do some background work. Yes, you can’t just do it all automatically, you gotta do it organically. And the first thing you need to do is to know the blog. The editors who deal with guest bloggers all day every day will notice if you understand what they’re about. You can’t fool them. Check their blog. Take a look at the kind of content they publish, read a few of them, and then ask yourself:

  • How is your expertise valuable for the website’s audience?
  • How is their brand voice? Is your writing style coherent with the rest of the blog?
  • Does the blog require a constant influx of content? How do they benefit from your contribution?
  • Do you know about a topic they haven’t covered yet?

Once you know who you’re talking to, you can start brainstorming some ideas.

2. Research what posts do best

Knowing the blog is fundamental to come up with valuable content ideas. When it comes to brainstorming. Don’t think too much about it, just take them out of your head, and then filter. Now, to filter the right topics to propose to your target site, make sure it meets some key requirements:

  • The topic hasn’t been covered on their blog yet. To make sure of this, go to the blog and use the searcher to look for that topic (if they have a searcher). If they don’t have a searcher, you can use Google and type “site:blog.com topic” to check.
  • Your topic has SEO potential. Use an SEO tool like Ahrefs or Moz, and insert their site’s URL to see which organic keywords are bringing real traffic. Check if your topic fills a keyword gap in their content.
  • Make sure you truly have expertise on the topic. The best way to leverage guest posts is by demonstrating your expertise to your industry, so make sure you’re talking from the voice of experience.
  • The topic is interesting for the audience. Study what kind of content performs best on their blog, whether by traffic or shares. Come up with topics that follow similar formats, headlines, and ideas.

In the end, you’ll only propose like 3-5 ideas. So make sure they really have something.

3. Warm-up your pitch target

The best way to bypass competition is by doing things that don’t scale. In this case, investing time warming up your pitch target. The principle is simple: if the editor knows your name, they’re more likely to approve your idea.

Here’s where you can get started:

  • Find potential bloggers in your network that might know you or your brand and ask them if they’re open to contributions.
  • Engage with your contacts on social media and have conversations with them.
  • DM them, have a chat, get to know them. Be yourself and be personable.
  • Help without expecting anything in return. Share resources that they might find useful.

Once you know they will remember your name. You can ask them if they accept guest bloggers on their website, and start pitching your ideas.

4. Read the guidelines and write great content

When your topic gets approved, it’s time to start writing. If you know how to write great content, this will be no issue for you. However, it’s essential to read the website’s content guideline or brief and pay attention to the details.

SOURCE

These guidelines normally include how your writing tone should be, the maximum word count, the image format, and all the editing process. If you have doubts, ask questions. The last thing you want to do is to ruin your post because you misread something.

Besides being great, remember that your guest post should be:

  • Similar to the rest of the blog. Keeping the same format and style according to the guidelines.
  • Valuable to their audience. Write for the audience that’s going to read you, not for your editor.
  • Zero promotions. You’re only allowed to link your website when it’s highly relevant to the topic and makes no interruption.
  • Rich in internal links. You should also include links from that website, it should be beneficial for them too.
  • Include a call to action! Ask the editor what they want their readers to do after reading their content. If it’s to engage, include a CTA asking for a comment. If it’s to sign up, tell them to learn more about their services. Get a list of CTAs and use what seems more actionable.

Also, there’s nothing wrong with outsourcing your guest posts! As long as you come up with the ideas and supervise the content, you’re still the author.

Make sure to hire the right writer for you. And if it’s too hard, use an AI tool like Chimp Rewriter to create a draft and make your work easier.

5. Perfectionate your author bio

The only place where you can promote yourself is in your author bio. 

If there’s no author bio, it’s not a guest post. So make sure to submit an appropriate author bio that describes you and your business properly.

Author bio best practices:

  • To get the backlink, include a link to your website within the desired anchor text.
  • If you want to maximize traffic to your site, take a page from your site that’s highly relevant to the topic and put the link in the bio along with a great call-to-action. If you don’t have anything relevant, don’t do it. 
  • To get more social media reactions, include your Twitter or Instagram tag in the bio with a CTA asking to follow you to get more quality content.
  • When describing yourself and your background. Make sure to position yourself as an authority, but sounding human at the same time!

Author bio example:

SOURCE

After your guest post is published

Publishing is not the end of the job. You need to put your article in front of the right people. If you want to get the desired traffic, the shares, and the results. This is a must.

So here’s what you should be doing the day you get published:

  • Track performance. The only way to determine if your guest post was a success or not is to watch out for the referral traffic you receive from it. Getting an analytics tool will help you track such traffic and most of your marketing KPIs.
  • Engage with comments. If you’re the author, you’re in the obligation of responding to all the comments made in the blog or social media. Respond to questions, give your opinion, and make it worth commenting on your posts.
  • Share it on social platforms. Distribute your article on your social accounts so people that follow see it, you can also ask your close friends to you to give it a read and give you their opinion (and to share it).
  • Distribute to people who might find it valuable. If you’re active in a community, share your article with the people who might find it valuable. If making it public, try to not sound too promotional, as these often ban promotional posts.
  • Listen to feedback. Ask readers to give you their opinion, and listen to it. Read the comments and see what are the most commonly asked questions, see what you didn’t cover, and learn so you can do it better next time.

Build Your Guest Posting System

When you get into the game, you’ll eventually find guest blogging opportunities where you didn’t see them before. And if you keep doing it, you’ll be seeing more and more traction over time. Building a portfolio of publications logos you might want to add to your personal website. Remember that guest blogging isn’t more than borrowing an audience to provide value. So go and give value. Always.

About the Author

Mark Quadros is a SaaS content marketer that helps brands create and distribute rad content. On a similar note, Mark loves content and contributes to several authoritative blogs like HubSpot, CoSchedule, Foundr, etc. Connect with him via LinkedIn or Twitter.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

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How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the “When inside of” nested selector system.





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2016 Year in Review: Marketing Software

By | November 25, 2021


As another year has come and gone, Rank Ranger has continued to develop and expand with full throttled force. 2016 saw our most prolific year to **** with the development of what felt like an endless slew of updates and additions. We’ve kept to our core value of providing the most comprehensive and customizable SEO and digital marketing software available. Having set sail in 2016 with our own vision, as well as that of our customers (via the WeDevelop program), our development team doubled-down on their efforts to bring you a set of superlative additions to Rank Ranger’s already rich SEO and digital marketing platform.    

Rank Ranger Platform Updates and Additions

In 2016 we released some major updates and additions to our platform. This meant that our users were introduced to a series of system-wide improvements and groundbreaking new additions. All of which helped make 2016 an interesting and dynamic year here at Rank Ranger. 

New Account-wide Campaign Summary Screen 

This is an update that greets you right at the door, literally. This year, users logging into Rank Ranger were greeted to a new campaign summary screen, Account Campaigns Pro View. Besides for presenting a new and easier to navigate interface with which to access campaigns, Pro View brought with it a plethora of new abilities. The new layout allows each user to custom select a wide array of data to be displayed on screen, transforming the account campaign summary screen into a data hub that shows system-wide data in one location. More than that, users can efficiently access reports right from the summary screen.

The new Pro View campaign summary screen presents access to a wide spectrum of data and enables users to set custom data targets 


Just to top it off, the new Pro View display offers users the ability to set data target goals, create personal displays for sub-users, export campaign data, set personal color and display options, and even comes with built-in presets geared to specific types of users. 

Pro View Campaign Summary Screen Display Options

The display options for the Pro View campaign summary screen 

The Marketing Dashboard – One Giant Leap for White Label Marketing KPI Dashboards

 

Our most recent platform addition, the Marketing Dashboard goes where no other white label marketing KPI dashboard has gone before. We’ve opened up the dashboard’s HTML and CSS, giving users full access, and as such the ability to make dashboards look and feel like any website. We like to say we’ve taken white label branding beyond the logo (and we’ve done so without wait times and set up fees, etc.). Take advantage of our custom domain services, and you’ve got yourself a 100% white label KPI dashboard.

White Label Marketing Dashboard

The Marketing Dashboard offers users full access to the HTML and CSS 


Moreover the dashboard includes, among other things, the ability to:

  • Show current and active data 
  • Display multiple pages 
  • Integrate third party data from a long list of sources
  • Provide custom communication via text boxes 
  • Embed custom content such as forms and videos

Embed Videos on the Marketing Dashboard

  Users can employ the Marketing Dashboard to display custom and interactive content 


Track Multiple Locations on the Same Google Search Engine 

In the past we’ve had quite a few requests from our customers related to tracking multiple locations on one Google search engine. Well, we not only heard and listened… we did. Users can now track rank for multiple locations across the same search engine. This is optimal when tracking rank for a business that may have multiple locations spread across the United States. Simply, a user could track local Google rankings for a site that has multiple locations spread across the United States with ease. What’s more is that this ability is possible not only for Google desktop in the United States, but for the Google Mobile and Google Maps search engine options as well.  

Local Search Engine Settings

The local search engine options allowing users to track multiple locations across one search engine, as shown within the campaign settings 

Track Multiple Google Business Listings in Local Pack 

Along the lines of Rank Ranger’s ability to track multiple location on the same Google search engine, we’ve made it possible to track multiple Google business listings within Local Pack as well. If a user is tracking rank for a site that has multiple locations and subsequently multiple Google My Business pages, Rank Ranger affords the ability to track all such pages within Local Pack. Our software can pick up the common phrase between a brand’s Google business page (which is usually the business name itself), and indicate if more than one location appears in a Local Pack when a specific keyword is employed.

Multiple Business Pages Within a Local Pack

A local business scores more than one result within a Local Pack

Our development team, with their insatiable update thirst, didn’t stop here. They also made it possible for users to determine how they wish to count Local Pack rankings. That is, Rank Ranger allows users to determine if Local Pack results should or should not be included in the organic count.  

Include or Exclude Local Pack Results I

Include or Exclude Local Pack Results II  

Sample organic count for when Local Pack results are either included or excluded within what is considered to be organic results

The In-Platform Notification Center 

 

With all of these updates (and the ones below as well), we decided we just had to make it easier for users to receive notifications about them. To do that, we developed the Rank Ranger In-Platform Notification Center. Users are alerted to new notifications via a nifty colorful and oscillating icon. Upon entering the notification center, users can see a short description of the update or addition and then choose to see the full write-up.




 Rank Ranger In-Platform Notifications  Notification Icon - Rank Ranger In-Platform Notifications

The In-Platform Notifications message center and indication icon

Rank Ranger’s New SEO Tools for 2016  

 

This was a big year for us when it came to releasing new SEO tools. In fact, no year was bigger than 2016 was for Rank Ranger’s development of absolutely awesome SEO tools. 

The SERP Features Tool for Desktop 

Insight Graph on the SERP Features Tool

The SERP Features Tool tracking a set of Google SERP features on desktop  

Way back in February 2016, we released the groundbreaking Google SERP Features Tool. Tracking Page One of the Google SERP, this tool provides global big data insights into the performance of Google’s SERP features. The tool shows the 30 day trends of Google SERP features, and even tracks the number of Page One organic results as well. The tool’s Global Stats on SERP Features gives users a quick comparative look at how Google’s SERP features perform internationally. 

Knowledge Graph Global SERP Performance

Global data related to the SERP features that fall under Google’s Knowledge Graph category 

The Mobile SERP Features Tracker

We’re proud to say that Mobile SERP Feature Tracker, along with its desktop counterpart, has been featured in the SEO news on more than a few occasions throughout 2016 (more often than not breaking the news itself). We’re even prouder to say, that we have developed the only tool tracking Google’s mobile SERP features to ****. The tool allows users to gain insights into how Google’s SERP features perform and trend on the mobile SERP. More, the tool tracks mobile unique features such as Rich Cards and AMP (we’ve even set up a separate AMP Tracker). 

Mobile SERP Feature Widgets

Widgets on the Mobile SERP Feature Tracker indicate the performance of Google’s AMP, App Box, Ads, and Organic Result count on Page One of the mobile SERP 


Here too, users can easily track and compare global mobile SERP feature performance. Did we mention that both the Mobile SERP Features Tracker as well as desktop’s SERP Features Tool are free? Well, for the record they are, so dive in! 

Global Google SERP Feature Stats on Mobile

   

The number of Page One organic results on Google’s mobile SERP according to country  

Keyword Finder – A Search Volume Limitation Solution 

 

Though we’re not prophetic, our timing was impeccable when we released our keyword research tool, Keyword Finder on July 12th, 2016. Just as Google’s Keyword Planner began restricting specific search volume data, entered Rank Ranger’s Keyword Finder to fill the gap.  

Aggregate Keyword Research Data

Keyword Finder shows aggregate keyword research data for the query “Nike”

Beyond specific search volume data, Keyword Finder provides users with:

  • Custom and preset filters to limit keywords results by phrase, search volume, average CPC,  as well as word count and character count (i.e. long and short tail keywords).
  • Aggregate data related to search traffic, traffic costs, etc. 
  • Advanced sorting abilities 

Keyword Finder List of Keyword Results

A partial list of the keyword results displayed within Keyword Finder for the query “Nike” 

Powered by a data set of half a billion keywords, and with its array of features and filters, Keyword Finder can be employed in unique ways  and by the full gamut of users. 

                   

New SEO and Digital Marketing Reports

An array of impressive tools were not the only thing new over at Rank Ranger in 2016. Our bread and butter has always been prolific SEO and digital marketing reports. 2016 was no different, as we’ve added some heavy hitting reports to our already broad repertoire.

Single Metric Widgets 

 

One of our most exciting releases of the year was the publication of a dynamic new custom graphing option, Single Metric Widgets. Similar to our fan-favorite Insight Graph, the Single Metric Widgets enable users to create custom graphs incorporating metrics related to rank, landing pages, domain backlinks, Google Analytics, AdWords, Search Console, Bing Webmaster Tools, Social Analytics, and more. 

PPC Data - Single Metric Widgets

A set of Single Metric Widgets displaying Google Search Console and AdWords data together 

Like it sounds, each widget presents data for a single data metric (with the option to show previous period data as well). The widgets can be set according to custom size, color/layout theme, **** range, etc. Due to their simplicity, size, and customization ability, the Single Metric Widgets are widely employed within our White Labeled PDF Report, Client Dashboard, and Marketing Dashboard.  

Colorful Google Analytics Widget

2016 was the year of the widget over here at Rank Ranger. In late March 2016 we gave Google Analytics a makeover. Giving users colorful access to their Google Analytics data, the Stacked Column Widget presents a customized way to see Google Analytics data at a glance.  

Stacked Column Widget Data

The Stacked Column Widget showing Traffic Source data


Similar to Stacked Column Widget, the Google Analytics Pie Chart also presents Analytics data in a graphically enhanced way, but offers users the ability to view data in a numerically inclined manner as well. Synthesizing the best of both worlds, our Google Analytics Pie Chart presents the option of having an ancillary table display alongside the pie chart. 

Google Analytics Pie Chart Labeled   

The Google Analytics Pie Chart includes an accompanying table showing numeric data 


Don’t let the size of these widgets fool you. Besides for coming with an extensive palette of colors to choose from, both widgets allow users to incorporate any of the metrics, dimensions, segments found within Rank Ranger’s Google Analytics reports.

Track PPC Performance Daily

Keeping track of your PPC clicks and costs is of the utmost importance, after all, it’s easy to go through a PPC budget in no time. To help users keep a watchful eye on their AdWords campaigns we developed the AdWords Daily Performance Report. The report gives users a day-by-day breakdown, within a custom selected period, of their AdWords KPIs. 

As such, users can see per day data for their: 

  • Clicks
  • Impressions 
  • Click-through Rate
  • Average Cost per Click
  • Cost per Campaign  

AdWords Daily Performance Report
PPC data as shown within the Adwords Daily Performance Report

Reports can further be broken down on a per PPC campaign basis (as opposed to seeing data across all PPC campaigns), currency, as well as by traffic metrics such as sessions, user type, traffic source, bounce rate, and more. 

Email Notifications to Monitor Ads on the SERP

For users running AdWords campaigns it’s of obvious pertinence to have such ads appear on the SERP. Arguably, it’s of equal importance to know how your competitors are faring at the same. To assist users in this task, this past year we released our Ad Monitor Email Notifications. Via email notifications, users can receive alerts when competitors have an AdWords ad that appears on Page One of the SERP for those keywords being tracked within a campaign.

Competitor PPC Ad Email Notification      



An Ad Monitor Email Notification that indicates a competitor’s ad position and associated keyword 


Beyond just informing users of their competition’s Page One PPC appearance, the email notifications indicate the position of such ads, the keyword that brought the ad up, as well as an ad copy that includes the ad title and description. Users are enabled to set up daily, weekly, or monthly email alerts that can be established according to the keyword tags within a campaign, thereby allowing users to track their competitor’s PPC performance in a categorical fashion.

A Series of Updates and Feature Additions to Rank Ranger’s Reports  

 

With all of the new tools and reports we’ve added, you might think we neglected updating our current set of SEO and digital marketing reports. But you know us better than that, of course we dedicated a huge effort to improving our prolific set of reports! 

Updates to the Insight Graph 

The Insight Graph is a personal favorite over here at Rank Ranger, it’s like our baby. We were the first to offer such a customizable and inclusive graph, so we take pride in making sure it stays light years ahead of anything else on the market. For the uninitiated, the Insight Graph allows users to display cross metric data on the same graph (i.e. rank data and Google Analytics data, among many, many others), according to a custom **** range, with previous period comparison ability, all according to custom data formatting (i.e. chart type and color).  

April 2016 saw us amplify the Insight Graph in two ways. On the social media side of things, we added the ability to plot LinkedIn data on the graph. With this, users can track LinkedIn metrics such Total Followers, Organic Followers, Acquired Followers, and Reach with the full power of the Insight Graph. 

LinkedIn Data on the Insight Graph

LinkedIn data plotted on the Insight Graph and presented according to multiple chart types 

Also added to the Insight Graph this past year was SERP feature data, both for desktop and mobile. With the integration of SERP feature data, the Insight Graph has become a singular tool users can employ to track SERP features on the Google SERP. This is an ability, that to the best our knowledge is not offered to users by anyone else in the industry. 

SERP Features Tracked on the Insight Graph



SERP features shown on an Insight Graph track Google SERP feature behavior that aligns to a Google algorithm update

Set Custom Rank Targets

 

Our Rank Tracker has made setting rank goals that much easier for our users in 2016. Built into our Rank Tracker Dashboard, is the new Target Rank Feature. Displaying as a column within the dashboard itself, users can enter a ranking goal that fits the context of each of their keywords. Once a rank target goal has been met, users will see a green indication flag within the field containing their target. The feature enables users to methodically progress up the SERP via measured goal setting. 

Target Rank Feature



The Target Rank feature on the Rank Tracker Dashboard 

Once a user establishes a target rank for a keyword, the data can be visually tracked on the Insight Graph where users can plot the actual rank against their target. 

Target Rank Compared to Rank on the Insight Graph

Comparing rank data to the target rank set for a keyword on the Insight Graph 




New Filters on the Rank Tracker Dashboard and Beyond 

Onwards and upwards, or in this case, onwards and downwards, drilling down that is. Over the course of 2016 we’ve added some new filtering abilities to the Rank Tracker Dashboard. To help users show the data that meets their numeric preference, we’ve created the Dashboard Search Filter. Users can enter custom values according to numerous numeric qualifiers (i.e. equals, greater than, less than or equal to, etc.) for any data column on the dashboard. As a result, users can set their dashboard to display data according to custom parameters. Users can even filter for specific words or phrases within the URL, Landing Page, and Keyword columns. 

Dashboard Search Filter

The Dashboard Search Filter as shown on the Rank Tracker Dashboard 

It’s been quite the year for SERP features here at Rank Ranger, as the data set has received a lot of our attention. In 2016 we gave users the ability to filter the data they see on the Rank Tracker Dashboard according to displaying SERP features. We present indicators for those keywords that are ranking for a landing page that also happen to be scoring a Google SERP feature(s). With last year’s addition of the SERP Indicators Filter, users interested in scoring for specific SERP features can filter the data displayed on the dashboard to show those results that scored as such.

SERP Feature Filter on Rank Tracker Dashboard



SERP feature scorings display per the settings established within the SERP Indicators Filter  

The filter has two options, one that enables users to filter for one of any number of multiple SERP features, and another that offers users the ability to only show those URLs that have scored for a unique combination of SERP features. 

Lastly (in regards to filtering that is), we know that our system is comprehensive and as such bountiful with options and settings. So, in 2016, we decided to expedite the process of filtering through our report options, system-wide. To do this, we inserted a search field that allows users to search our report options for a specific setting. So, as opposed to searching through the expandable menus of options, a user can simply enter the setting they are looking for, eliminating all but the desired option from the menu. 

Report Options Search Field

Report Options Search Field



Utilizing the Reports Options search field to locate a specific option 

The Campaign Rank Export Tool Gets Updated

 

Last in our round of report updates and additions is the Campaign Rank Export Tool. Previously only able to export one campaign at a time, the updated Campaign Rank Export Tool can now export multiple campaigns into a single CSV. We’ve also added new display columns to the Rank Snapshot data option, allowing exported CSV’s to show the following: 

  • Campaign Manager
  • Campaign Reference ID
  • Keyword Tags
  • Search Volume 
  • Total Results 
  • Average Rank

New Rank Snapshot Data Columns

The new display columns added to the Rank Snapshot showing within an Excel document

With the update users can also set custom Average Rank Rules to apply to any data export.

2016’s New Rank Ranger Data Integrations 

Everyone loves third party data integrations, and this past year we’ve added three additional data sources to the platform. With the availability of these integrations into tools such as the Insight Graph and Single Metric Widgets, users can get unique cross data source insights that can’t be found anywhere but Rank Ranger. 

Bing Webmaster Tools Integration 

 

While Google is undoubtedly the search engine king, Microsoft’s Bing is not a slouch either. To offer users the ability to see their Bing traffic data right in Rank Ranger, in 2016 we integrated Bing Webmaster Tools. The integration affords users the ability to see Bing landing page traffic data according to:

  • Impressions
  • Clicks 
  • Click-through Rate 
  • Average Click Position 
  • Average Appearance Position

Our Bing Webmaster Tool reports also offer insights into keyword performance according the aforementioned metrics. The reports additionally present users with a graphic look and the data trends of the same metrics as well, thereby creating a well-rounded data picture for the user. 

Bing Webmaster Tools Rank Ranger Report

Bing Webmaster Tools data shown on a trends chart and within a data table 

IBM Coremetrics Data in Rank Ranger 

 

As a direct result of a WeDevelop request, Rank Ranger began integrating IBM Coremetrics data. The integration is accessed via the Insight Graph as well as via Single Metric Widgets, which of course let users create custom and cross data source graphs. 

IBM Core Metrics Data in Rank Ranger

IBM Coremetric data plotted on the Insight Graph 


The IBM Analytics data found in Rank Ranger includes Activity Metrics such as: 

  • Page Views
  • Server Calls
  • Sessions

Commerce Metrics that include:

  • Items per Order
  • Total Items Ordered
  • Total Orders
  • Total Product Views
  • Total Sales

As well as the following Visitor Metrics: 

  • Total Buyers
  • Total Visitors
  • Unique Registrants 

Rank Ranger Integrates Yext Analytic Data 

Our last data integration of 2016 was that of Yext analytic data. Yext offers a unique set of analytics metrics that can now be displayed, you guessed it, on either the Insight Graph or via Single Metric Widgets.

Yext Analytic Data - Single Metric Widgets

Single Metric Widgets displaying Yext analytic data across two separate rows of widgets 

The Yext analytic data offered by Rank Ranger includes: 

  • Facebook Likes (lifetime)
  • Facebook Were Here (lifetime)
  • Facebook Talking About This
  • Featured Message Clicks
  • PowerListings Live (lifetime)
  • Profile Views
  • Searches

  • Yelp Page Views 

A Sneak Peek at What’s Coming to Rank Ranger in 2017 

The creativity is just flowing at Rank Ranger these days. Even just weeks into 2017 we already have a slew of new additions to Rank Ranger in queue. Care for a sneak peeK? Of course you do! 

2017 Third Party Integrations 

Over the course of 2017 we plan on integrating: 

  • Ahrefs
  • Adobe Analytics
  • Call Tracking Metrics
  • CrazyEgg
  • Kenshoo
  • MailChimp
  • SEMrush
  • Zapier
  • … and who knows what else?!


Rank Ranger Reports and Tools Coming in 2017 

 

We already have an abundance of new tools and reports in the works for 2017 release.

Such as:

 

  • SEO Monitor
  • Custom SEO Metric 
  • Keyword Landing Page Analysis Report
  • New Enterprise Reports
  • Enhancements to Social Analytics Reports
  • and more… 


Wrapping it Up

2016 has been our most prolific and expansive year to ****, no doubt about it. With the such strong development momentum, 2017 is set to be exciting as anything we’ve seen. 



At the same time, there is no way we could have done as much as we did in 2016 without our loyal customers. We wholeheartedly appreciate your feedback and suggestions. We value your partnership in developing what Rank Ranger has to offer to the utmost degree and with that hope to continue bringing you the best in SEO and digital marketing reporting.

So what do you want to see in Rank Ranger in 2017? What features, tools, reports, settings, etc. would make your job that much easier? What changes or additions to our platform would make your data that much more powerful and profound? Like in 2016, and 2015, and 2014, and so forth… we’re all ears! 

About The Author

Rank Ranger

Rank Ranger is an SEO Platform designed to standardize management and reporting for the digital marketing world by filling the need for a comprehensive online marketing platform capable of tracking & monitoring campaign data, integrated with 3rd party software and services, providing fully personalized and customized reporting, 100% white label automated reports and a branded web interface.



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Room Ideas of 8×10 Area Rugs on Sale

By | November 25, 2021

Throwing in a fancy rug is the easiest way to give any area a hip makeover. With Target’s large selection of Area Rugs, you can add a touch of comfort and flair to your home. The collection includes items for living rooms, dining rooms, bedrooms, and patios of all sizes and types. Find the ideal indoor Area Rugs to complement your design or a lovely fade-resistant rug for the outside. Find just about any sort of rug you’re looking for, from hand-knotted, hand-tufted, and hand-woven to Jute, flatweave, and shag. A nice Area Rugs will assist protect your wooden floors from spills in addition to providing a fantastic look. Simply cover with stain-resistant, low-maintenance Area Rugs and you’re good to go. A rug with a higher pile height will not slip on tiled surfaces and will not fold over from foot traffic. Target provides a wide range of sizes, so you’ll be able to find something to fit every room in your house.

7 Dynamic Messages that Leverage Consumer Psychology for Increased Conversion | Nightwatch Blog

By | November 25, 2021


If you’re leveraging tools on your website to boost your CRO, you may be in a similar boat to your competitors, meaning: 

  • You’re unable to personalize to the individual user. 
  • You can’t extract actionable data from your messages. 

User demands are changing. A CRO-only focus on your website just won’t cut it anymore. Consumers expect personalized communication. 71% of customers express some level of frustration when their online experience isn’t personal enough. 

So how do you make your personalization dynamic, relevant, and actionable?

Increasing conversions today is about getting to know your customers buying behavior on a deeper level, and updating your website in line with their psychology. 

Enter: Dynamic messages. 

Dynamic messages update your on-site communication in real-time. They effectively leverage psychological marketing techniques to optimize the messages you show to your users. 

Dynamic messages are the key to a more refined CRO. But more than this, they go above and beyond by making personalization dynamic. 

What makes dynamic messages “dynamic”?

Dynamic messages are “dynamic” because they auto-optimize based on the data of the customer. In other words, they use AI to test messages in line with user behavior and then choose the right message most likely to resonate with the individual. 

Dynamic product messaging from MoEngage

The messages that are shown to the user are most likely to: 

  1. Influence their choice.
  2. Nudge them through to checkout (or to complete their purchase). 
  3. Give them more information most likely to drive their click-behavior.  

A/B testing may have worked for you in the past, but dynamic messages ensure customer journey personalization at scale by leveraging AI.

Many dynamic messages are built on theories found in psychology and behavioral economics. When done well, they not only increase metrics like CTR and CR. But they also make the customer journey seamless by helping users make better decisions. 

In short, dynamic messages:

  • Auto-optimize based on the individual user.
  • Leverage psychological principles in their copy or design. 
  • Are placed at the right place at the right time to drive user behavior. 

Here are seven very different dynamic messaging examples that leverage consumer psychology so you have an idea of how they work and how to leverage this strategy yourself.  

7 Dynamic Messaging Examples that Leverage Psychology 

  1. Dynamic Badges on the PLP to decrease Choice Overload

Choice Overload is the psychological theory that explains why people undergo stress and anxiety when faced with too many options. Imagine a menu with endless choices of pizza, seafood, and burgers. Or a webshop that offers an endless scroll of all kinds of products. 

“Embarrassing UX”

In fact, most restaurants or online shops will try to reduce choice overload, which is why you don’t see endless menus or scrolls very often. That’s because, subconsciously, we prefer things that help us make decisions rather than giving us too many things to choose from. 

Product badges help draw attention to specific products. They highlight what’s special about a product like that it’s a bestseller, new, or is made with premium quality. On ASICS’ PLP, for example, they use badges to make certain shoes stand out. 

Psychologically, choice overload will hurt your conversions. Product badges on the PLP are a great solution. An added bonus is that they will actually facilitate decision making, seeing increased CTR if a shopper clicks on products with a badge.  

Product badges are also dynamic because they optimize based on click-behavior. Meaning, the AI shows the message most likely to drive behavior for the individual. Get this reporting right and it’s a win-win for both your customer and your online shop. 

  1. Dynamic pricing badges on the PLP for price sensitive shoppers
Woocommerce

Dynamic pricing badges on the product lister page (PLP) that show a discount will appeal to your price-sensitive users. In order for these messages to resonate, however, you should tst which customer segments click on discounted products in the first place. In eCommerce, this can be done by tracking in-session behavior on your web shop. For example, 

  • Who’s filtered your products from low-to-high price? 
  • Who’s used your discount codes at checkout? 
  • Who’s clicked on reduced items? 
  • Who navigates your product taxonomy by going to the SALE section?

Woocommerce has a simple dynamic pricing set-up. You can choose your own pricing rules so that every shopper gets personalized prices depending on their loyalty, customer journey path, or behavioral history.

Woocommerce also leverages Price Anchoring (crossing out the higher price and showing the lower one next to it). Psychologically, this is another great way to leverage Price Sensitivity messaging on-site. 

If you want to set up dynamic pricing, be sure to ground your experiments in psychological theory. This will ensure you’re driving the right kind of behavior without your messages feeling intrusive or manipulative. 

Leverage this yourself by tracking competitive product prices and analyzing which target consumer bases react to offers or discounts, whether you’re selling a solution or product. 

  1. Dynamic product USPs on the PDP to meet shopper information needs
Crobox’s Dynamic Messaging

On the product detail page (PDP), users are information-driven. Meaning, they’re at the stage in their decision-making process where they’re looking for information about a product.

Dynamic product USPs on the PDP display the attributes of a product. By showing what’s special about a product in the form of product badges or notifications, you can aid your shoppers’ decision-making. 

However, every product will have many attributes, and every individual has many reasons to buy a product. 

It’s important you make these USPs dynamic by testing and predicting which messages appeal to which customers. For example, Crobox’s AI tracks behavioral data to show USPs most likely to resonate with the individual. 

Crobox AI chooses the best message to show to the individual shopper. 

In this way, our Dynamic Messaging ensures communication that resonates with each shopper. This not only reduces Choice Overload but facilitates decision-making when people are considering adding the product to their cart or checking out. 

This allows retailers to scale their personalization by placing the right message on the right product at the right time. Understanding the attributes that drive behavior for your customers is also important to ramp up your SEO strategy and optimize your target keywords. 

  1. Dynamic product recommendations to guide shopper’s for the products they’re looking for
Dynamic Yield with Sephora

Everybody wants to feel complete. Product recommendations that leverage Set Completion appeals to this psychological driver by offering complementary products. 

Product recommender engines learn from customer behavior and then optimizes accordingly. For example, they helped Sephora personalize their recommendations with three different recommender styles:

  • “Bought together”
  • “Similar products”
  • “You may also like”

Additionally, you can also use product recommendations when search results come up empty. By populating a ‘no search result’ with recommendations, Sephora could use the recommender engine to drive shoppers back through the purchase funnel. Plus, they could show the most relevant products to the individual based on their previous browsing behavior.  

By having different recommendation engine styles, you can test which ones work for which customer segments to personalize according to individual shopping goals. 

It’s the perfect example of where dynamic messages optimize the buyer’s journey, showing the right message at the right time. By tapping into people’s psychological tendency of Set Completion, Sephora can personalize the customer experience in line with shopping behavior. 

You can also leverage this on your landing page, as an interactive overlay, or on your PDP page to cross or up-sell your products. 

  1. Dynamic notifications leveraging Scarcity

Dynamic notifications are tricky. Often, users experience ‘banner blindness’. Or, they get frustrated if these messages are intrusive or uninformative. For notifications to work, you need to strike a perfect balance between showing the right message, at the right time. 

If I sound like a broken record, it’s only because this is the crux of a good dynamic messaging strategy: The right message, the right timing, and, of course, to the right individual. 

La Redoute’s message may seem small. But, by leveraging Scarcity, it draws attention to the product it’s promoting. Things that are “Limited”, “Scarce”, or “Nearly Gone” will trigger Scarcity, as will messaging that shows exclusivity or rarity. 

Smart notifications that are done well will help streamline decision making, but it’s important they leverage psychology in both a truthful and persuasive way. 

  1. Dynamic product content leveraging the Endowment Effect
Persado’s dynamic content leverages AI to auto-optimize product descriptions.

Dynamic product content will test product descriptions or product messages against user behavior. The best performing message per individual will always be shown to that individual to make the content more appealing. 

Persado tests different messages using machine learning and optimizes these messages based on the emotional profile of the user. For example, they optimized Vodafone Italy’s mobile content to win back mobile customers. 

By testing different copy-variants with emotional psychology, they could show the right message that would most likely drive behavior for the mobile user. 

The copy above also leverages the Endowment Effect, the psychological principle that refers to ownership and possession. This effect can be triggered simply by using the word “you”, which is what Vodafone does, e.g., “Just for you”, “You deserve it at a special price”. 

You can also leverage the Endowment Effect by offering free trials or samples, try-ons, or by simply describing the product in use. 

  1. Dynamic pop-ups leveraging Social Proof
Hubspot’s dynamic pop-ups 

Social Proof is perhaps the psychological principle you’re most familiar with. It refers to the behavior where, when in doubt, people follow the actions of others. If you’re encouraging subscriptions in a pop-up, this is often the best place to leverage Social Proof. 

But as with all our dynamic messages, Social Proof has many copy-variants you can test to see what message is right. Hubspot does this in a dynamic way. Meaning, they run continuous experiments with pop-ups that show different variants of Social Proof messaging, and auto-optimize based on which message is most likely to drive behavior. 

By testing which pop-up generates the most clicks, subscriptions, including which gets clicked away, they can choose to show the most relevant pop-up to their customers. But this kind of information will also inform how they communicate across multiple channels. 

For example, if they know that “48,000 fellow sales professionals” vs “thousands of customer-facing professionals” drive subscriptions, they can optimize their email marketing or webinar promotions with numbers leveraging Social Proof.  

  1. Dynamic ad messages leveraging Weather Effects
IBM dynamic weather ads

As we’ve seen throughout this article, dynamic messaging is about updating your communication in line with user behavior on your website. So what about advertisements?  With increasing customer data protection, adverts have to take into account external factors instead of tracking cookies in a third-party context for personalization. One way of doing this is to test different creative approaches to messaging. 

For example, IBM tested over six hundred creative permutations to help meet the needs of different audience segments. Their tactic applied Weather Effects, the psychological principle that suggests tailoring your marketing strategies to the current weather. For example, studies have found that on gloomy days, we feel more risk-averse, and on sunny days we feel more risk-seeking. IBM tested dynamic messages based on the weather to encourage people to download the Storm Radar weather app. Their AI learned and then predicted which creative elements would resonate with who, based on device type, weather, and time of day.

Conclusion

Static messages with the aim to increase CRO are out. Dynamic messages optimized based on your user’s behavior is the only way forward. Dynamic messages personalize your website communication in a way that is relevant to each visitor. With increasing demands for personalization at scale and websites fighting for user attention, dynamic messages can be your competitive advantage. But don’t forget – in order to really make the most of your messages, be sure to leverage psychology and extract actionable insights from the data generated by your on-site testing. 

About the Author

Nikole Wintermeier – Invests in beer, basketball, and books. Big fan of alliteration and psychology. Currently works at Crobox.

Crobox tells retailers what their customers **** about their products. By leveraging consumer psychology and AI, our Dynamic Messages personalize the way shoppers interact with products. 





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CallTrackingMetrics Available in Rank Ranger SEO Software

By | November 25, 2021


We promised that 2017 would be a year full of new third party integrations and Rank Ranger reports. With our first integration of the new year, we didn’t disappoint. Expanding the digital marketing reach of Rank Ranger’s software into new territory, we’re quite excited about integrating CallTrackingMetrics into our platform. An industry leader, CallTrackingMetrics enables users to track call attribution across multiple channels such as PPC ads, social media, etc. Now, with our CallTrackingMetrics integration, users can track their incoming call data in unique ways that only Rank Ranger can offer.  

Call Tracking Metric Integration

Aggregate & Detailed Call Tracking Reports in Rank Ranger

 

To offer our users a comprehensive view of the data within their CallTrackingMetrics integration we developed the Call Tracking Metrics Overview Report. The report includes a combination of numerical and visual data that allows for the customization options our users have come to expect from Rank Ranger. 

Aggregate Call Tracking Data 

 

The Call Tracking Metrics Overview Report appropriately offers aggregate call tracking data for a set **** range. Giving users numeric insight into their overall incoming call performance, this section of the report includes the following metrics: 

  • Total Calls
  • Total Callers
  • Average Ring Time 
  • Average Talk Time 
  • Average Call Duration

Call Tracking Metric Aggregate Data


Aggregate call metrics data as found on the Call Metrics Overview Report 

As such, the data provided not only offers users a look at their overall incoming call performance, but insight into how those calls may have been handled via the inclusion of the Average Ring Time, Average Talk Time, and Average Call Duration metrics.

This numeric aggregate data is accented by the Calls By Day trends graph. The graph offers visual insight into the overall breakdown of new callers versus repeat callers. Via the graph’s hover feature, users can see a numeric accounting of new versus repeat callers on a per day basis.

Calls By Day Trends Chart

The Calls By Day trends graph showing a daily comparison between total call and new callers

Detailed Call Tracking Data 

 

Following the aggregate day-by-day breakdown of new versus repeat callers shown on the Calls By Day trends chart, we’ve included a more detailed breakdown of incoming call analytics supplied by CallTrackingMetrics. This breakdown is done via a two-step process that first breaks down call data by overall source and then by new versus repeat calls within each source.

Calls By Source: Showing data via a combination of a bar graph over a numeric table, the Calls By Source section of the Call Tracking Metrics Overview Report presents users with a look at the sources of their call traffic. The data indicated in this section of the report shows the various sources of calls received with a breakdown of the total number of calls per each source as well as the number of callers and overall call traffic percentage of the source as well. 



A visual and numeric breakdown of calls by source 


New Versus Repeat Calls: Building off the data shown within the Calls By Source section of the report, we further breakdown incoming call data by new versus repeat calls for each call source. Again showing as a bar graph on top of a numeric table, the New VS Repeat Calls section breaks down the number of new versus repeat calls per call source. 

With two rows for each call source, one for the new calls count and one for the repeat calls count, the table indicates the number of calls each source type produced per call type (i.e. new or repeat). Additionally, each row presents the percentage of the totals calls the source produced (per call type). 

New Vs. Repeat Calls Data

The Call Metrics Overview Report depicts a breakdown of new versus repeat calls per data source 

Call Tracking Report Options 

 

Call Metrics Overview Report Toggle Switches True to form, we’ve equipped our CallTrackingMetrics data reporting with custom option abilities. First and foremost, users can set their Call Tracking Metrics Overview Report to show data according to a specified and custom **** range. Further, users can head the report with a custom title, making the report’s placement within our white label reports all the more advantageous. 

In reference to the data per se, we’ve equipped the report options attached to the Call Tracking Metrics Overview Report with toggle switches that enable users to show or hide any of the data elements within the overview. As such, users can set a custom array of data elements to either appear or not appear within the report. This too is becomes particularly beneficial when tailoring white label reports towards the needs of a specific end-user.     

Create Custom CallTrackingMetrics Graphs in Rank Ranger 

 

Besides for the diverse data found within the Call Tracking Metrics Overview Report, we’ve made CallTrackingMetrics available within the Insight Graph and Single Metric Widgets. As part of the Insight Graph, users can plot their call metrics on the same graph as any of the data they are tracking within Rank Ranger. As such, a user could track a correlation between their call metrics and other data sources such as rank, visibility, site traffic, etc. The same can be accomplished via the Single Metric Widgets by employing a series of widgets incorporating various metrics from multiple sets of data.  Additionally, with both the Insight Graph and Single Metric Widgets, users can easily compare data from previous periods.          

Call Metrics Data on the Insight Graph

An Insight Graph showing both call metric and visibility data simultaneously 

Start Tracking Your Call Performance in Rank Ranger Now 

 

Rank Ranger’s latest third party integration, CallTrackingMetrics, greatly broadens your data tracking reach. Employ tools like the Insight Graph and gain unique call metric insights that are able to transcend the data set, thereby affording you a more global understanding of your data and performance. The result is singular call metric data tracking that brings with it a broad marketing and SEO performance knowledge, and as such the possibility of a competitive edge.  

About The Author

Rank Ranger

Rank Ranger is an SEO Platform designed to standardize management and reporting for the digital marketing world by filling the need for a comprehensive online marketing platform capable of tracking & monitoring campaign data, integrated with 3rd party software and services, providing fully personalized and customized reporting, 100% white label automated reports and a branded web interface.



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Black Friday weekend sale: Yoast goes green

By | November 25, 2021


Let’s go! The Black Friday sale at Yoast has started! Buy Yoast SEO Premium, the #1 WordPress SEO plugin, or one of our other premium plugins now and get a whopping 30% discount! Now is the time to put some extra **** and attention into your site! Give your website the **** it deserves and benefit from the biggest sale of the year!

Buy Yoast SEO Premium now!

Unlock powerful features and much more for your WordPress site with the Yoast SEO Premium plugin!

Only Original price: 89 EUR Sale price: 62.30 EUR / per year (ex VAT) for 1 site

Or check out all of our plugins and bundles with a 30% discount!

Go green with the green bullets of Yoast SEO

This year’s Black Friday sale at Yoast is all about going green. Getting your bullets green in Yoast SEO can be hard work! Yoast SEO Premium makes it just a bit easier. And, those green bullets will help you write better texts and rank higher in those search engines. So get serious about SEO and go green with Yoast SEO Premium!

Go green with a greener planet

Going green is about getting your bullets green, but those bullets are not the only thing we care about at Yoast. So, in the spirit of going green, we’ll plant one tree for every order we receive during this Black Friday Weekend. That way, you’re not only getting more green bullets, we’re also making the world a bit greener. If you buy your Yoast SEO Premium plugin now, you’ll benefit from higher rankings and from a greener planet! That’s a no-brainer!

Go green with organic search and sustainable SEO

This weekend at Yoast, we’ll go green all the way. Stay tuned and read all about our amazing products that’ll help you to get all those bullets green. Above that, we’ll tell you about sustainable SEO and the pros and cons of artificial intelligence. And, we’ll dive into the importance of organic search. It’s all about going green!

And don’t miss out on the biggest discount of the year, which gives you a 30% discount on all of Yoast’s plugins and bundles. Make sure to check them out!



Source link : Yoast.com

Long-tail Keywords: What They Are and How to Get Search Traffic From Them

By | November 25, 2021


People often say that long-tail keywords are easier to rank for and convert better. But is this actually true?

It depends. There are two different types of long-tail keywords, and some are no easier to rank for than their short-tail counterparts.

In this article, you’ll learn the differences between the two types of long-tail keywords and how to find them. 

But first, let’s dive into the key things we’ll cover:

What are long-tail keywords?

Long-tail keywords are search queries that get a small number of searches per month. They tend to be longer and more specific than their “head” counterparts and, therefore, often have a higher conversion rate.

For example, the keyword “meditation” is a “head” keyword because it gets 211k searches per month. The keyword “can meditation make you smarter” is a long-tail keyword because it only gets 50 searches per month.

Why are they called “long-tail” keywords?

Long-tail keywords got their name from their position on the “search demand” curve. If we plot all search queries that people have performed in Google in the course of a month and order them by their search volumes, it’ll look somewhat like this:

The search demand curve

At the “head” of the curve, we have a tiny number of keywords with super high search volumes, while the “tail” consists of billions of keywords with very low search volumes.

To be precise, in Ahrefs’ U.S. database (which is the biggest in the industry, by the way), there are just 31,000 keywords with search volumes of more than 100k searches per month; on the other hand, there are 3.8 billion keywords that have fewer than 10 searches per month.

Here’s how this looks like in a pie chart:

Search volume distribution for 4 billion keywords

As you can tell, keywords with fewer than 10 searches per month account for almost 95% of our U.S. keyword database. This should not really come as a surprise, given that ~15% of daily Google searches are new and have never been searched before.

95% of all search queries in the U.S. get fewer than 10 searches per month.

But to qualify as “long-tail,” a keyword doesn’t necessarily have to get fewer than 10 searches per month. And there’s no specific search volume threshold, which would define a keyword as “long-tail.” It mostly depends on the “head” keyword that you’re comparing it to. 

What is a big mistake, though, is to define long-tail keywords by their length in words.

The thing is, there are many one-word keywords that get fewer than 100 monthly searches. There are also keywords five words long (or more) with hundreds of thousands of monthly searches.

Long-tail keywords consisting of just one word

So it is not the length of a keyword that makes it a long-tail. It’s the search volume of that keyword.

What makes long-tail keywords so great?

Here are three reasons why you should consider making long-tail keywords an integral part of your SEO strategy.

Reason 1. Long-tail keywords are (generally) a lot less competitive

Let’s say you’ve just launched a blog about cryptocurrencies. There are lots of popular keywords with high search volumes that could potentially drive LOADS of traffic to your blog:

Those keywords are tempting to target. But let’s be real. What are the chances that your blog will rank for any of them anytime soon?

All of the above keywords have a high Keyword Difficulty (KD) score. This means it’ll be incredibly hard to get to the first page of Google for any of them. And if your website is brand new, that feat will be plain impossible. 

Now let’s look at some of the less popular search queries for the topic of bitcoin:

As you can see, this time, their KD score is low. This means that even a new website has a chance to rank in the top 10 search results and get a few visitors from those keywords.

Reason 2. Long-tail keywords are (generally) easier to address

Let’s continue comparing the two sets of keywords above. 

How to buy bitcoin” seems like a rather straightforward question to answer. But if you look at the top-ranking page for that search query, it is actually 3,400 words long. 

Conversely, the top-ranking page for “how to cash out large amounts of bitcoin” is just 1,000 words long.

The thing is, the more general the search query is, the more details you’ll have to include when addressing it. But if the search query is specific, you can often answer it rather briefly and still satisfy the searchers.

In other words, creating content for long-tail keywords generally requires less work.

Other than that, you can actually look for groups of similar long-tail search queries and address them with pages that only have a few differences. 

For example, check out the following group of keywords:

The same website builder software would likely suit therapists just as well as it would suit teachers or actors. This means you can target all these different searches with pages that have 80% similar content, while the remaining 20% will be tailored to each user profile.

In other words, you can easily create a dozen pages in one day to address those similar long-tail searches.

Reason 3. There are LOTS of them

Yes, each individual long-tail keyword won’t open floodgates of traffic to your website. But as you address more and more of them, the search traffic will eventually compound to something pretty substantial.

And since there are lots of long-tail keywords in pretty much every industry, you’re unlikely to suffer from a shortage of them.

Back to my example of “best website builder for __” keywords. A search in Ahrefs’ Keywords Explorer returns over a thousand of them:

How to find long-tail keywords

There’s a number of methods you can use to find long-tail keywords. Some are more tedious than others, some are a tad “unconventional,” and some are just plain incorrect.

Let’s start with an incorrect one.

1. Use Google Autosuggest… NOT

Some SEO experts advise you to source long-tail keywords from Google Autosuggest by entering your target keyword followed by different letters of the alphabet.

Google Autosuggest

Well, Google Autosuggest is a feature designed to give you quick access to popular search queries. So if we check the search volumes of keywords in the above screenshot, most of them will have a rather decent number of searches.

In other words, Google Autosuggest is much more likely to offer you highly popular search queries rather than the coveted long-tails.

The same goes for online tools like Answer The Public or Soovle that scrape Autosuggest to generate their lists of keyword ideas. A large number of their keyword suggestions will turn out to be rather popular and competitive.

2. Use Ahrefs’ Keywords Explorer

Unlike the previous one, this method doesn’t require any tedious manual work. Just search for any word that defines your niche in Keywords Explorer and use the search volume filter to instantly see thousands of long-tail keywords.

If your website is brand new and barely has any “authority,” then I recommend you to use the KD filter, which helps you find the least competitive keywords.

Also, make sure to try the “Questions” button. It often returns some cool long-tail search queries that are phrased as questions:

Questions report in Keywords Explorer

3. See which keywords your competitors are ranking for

Another great source of long-tail keywords comes from your competitors. Ahrefs’ Site Explorer will help you see what long-tail keywords they are ranking for.

Just take a website belonging to your competitor, plug it into Site Explorer and go to the Organic keywords report to see which long-tail keywords are bringing traffic to their website:

Competitors' long-tail keywords in Site Explorer

Repeat that with 5–10 of your competitors’ websites, and you’ll mine enough long-tail keyword ideas to keep you busy for months to come.

4. Browse Reddit, Quora, and niche forums

Whenever people visit Google and fail to find a good answer to their question, they ask it at places like Quora and Reddit.

For example, I was browsing the “marketing” topic on Quora and saw this post:

Long-tails on forums

A quick check in Keywords Explorer revealed that “marketing manipulation” is actually a long-tail keyword with a low KD score.

Forum keyword check in Keywords Explorer

The upside of this method is those forum threads may have some good discussions, which can be useful when creating a piece of content on that topic.

The downside is mining long-tail keywords from forums is a rather tedious process. And you’ll still have to use an SEO tool like Keywords Explorer to check for the search volumes and KD of your keyword ideas.

But the thing is, that same keyword can easily be discovered via Keywords Explorer in the first place:

The two types of long-tail keywords

Not all long-tail keywords are the same. Some of them represent a unique search query, while others are merely a less popular variation of a more popular search query.

We call the former “topical long-tail keywords” and the latter “supporting long-tail keywords.”

Supporting long-tail keywords

Let me explain it with an example. “Best healthy treats for dogs” is definitely a long-tail keyword because it gets just 100 searches per month:

But there are a few other search queries that mean the same thing while having a much bigger search volume:

If you search for each of them in Google, you’ll discover the same pages are ranking at the top for each of these keywords. 

Google is smart enough to understand that different people phrase their searches differently while they look for the exact same thing. Therefore, it ranks the same set of pages for all these keyword variations.

This means if your page starts ranking for a popular search query like “healthy treats” (6.8k searches), it will automatically rank for all the query’s long-tail variations. So you don’t need to create individual pages for each long-tail variation. Rather, you should target them all with a single page.

But how do you know if a long-tail keyword you’re looking at is a part of a broader topic or not?

Well, here at Ahrefs, we have developed a unique feature just for that.

It’s called Parent Topic.

Whenever you enter a keyword into Keywords Explorer, we check the top-ranking page for that keyword and see if there’s a more popular search query this page is ranking for.

This is how it looks for “best healthy treats for dogs”:

Parent Topic in Keywords Explorer

As you can see in the screenshot above, this long-tail keyword has a much more popular variation: “healthiest treats” (2.5k searches). And if you manage to rank for that search query, you’ll automatically rank for its supporting long-tail keyword too.

Topical long-tail keywords

Now let’s look at a different kind of long-tail keyword: “fly bites on dogs ears.”

Parent Topic for topical long-tail keyword

This time, the Parent Topic is the same as the original keyword. This means our keyword is actually the most popular way to search for this thing. And you can safely target this long-tail keyword with a dedicated page.

And once you manage to rank for this topical long-tail keyword, you’ll automatically rank for all the less popular “supporting” search query variations:

But unfortunately, things aren’t always this straightforward.

Let’s examine one last search query: “natural sleep aid for dogs.”

Parent topic for 'natural sleep aid for dogs'

The Parent Topic suggests this long-tail keyword is just a variation of the search query “sleep aid for dogs”(1.6k searches).

But I think the word “natural” in the original keyword actually makes it distinct from the suggested Parent Topic. People who search for it seem to be looking for a natural alternative to the usual pharmaceutical options.

And if we look at the top search results for that long-tail keyword, none of them seems to be talking about “natural sleep aid.” Rather, it talks about “sleep aids” in general:

So I’d argue it does make sense to create a dedicated piece of content to target the keyword “natural sleep aid for dogs.” There’s a good chance it will actually rank #1 for that query—in the absence of any other articles that cover that specific topic.

In other words, you shouldn’t always blindly trust whatever the Parent Topic tells you. It’s just a computer algorithm and has its flaws and limitations. It is always a good idea to analyze the top-ranking pages for your keyword and figure out if your search query represents a distinct topic or a part of a broader topic.

Final thoughts

And that is all I have to say about long-tail keywords and what makes them so awesome.

Hopefully, this article will help you fine-tune your SEO strategy and accelerate the growth of search traffic to your website.

If you have any further questions, feel free to ping me on Twitter.





Source link : Ahrefs.com

Google AMP News Results Skyrockets Globally

By | November 25, 2021


Back when AMP first entered Google’s mobile News Box in early 2016, the faster loading, lighting bolt indicated cards were a rare novelty. When we initially started tracking the percentage of AMP results within Google’s mobile News Box, the numbers were not extraordinary at all. Forget seeing a majority of results within Google’s Top Stories being AMP, not even a quarter of the results showed with the AMP icon according to our initial data. Over time the number of publishers optimizing for AMP has grown. Concurrently, the number of AMP articles within Google’s news results has also increased (as has the number of countries showing AMP within their News Boxes). Still though, in most instances you’re talking about 25% of news results being AMP, maybe 35% on a good day. All of that has now changed as the number of AMP optimized news articles appearing within Google’s Top Stories on mobile has skyrocketed across the globe. 

AMP in News Results – Historic Data

 

As I mentioned, when we first started tracking AMP within Google’s mobile News Box, the number of AMP optimized articles was not exactly overwhelming, and of course as a new concept, that made a lot of sense. On our very first day of tracking AMP within mobile news results, we showed data for three countries (the US, UK, and Spain), with the highest percentage of AMP in news results among them being 17.75% (UK).

AMP News Results Baseline Data

Baseline AMP in news results data 

In truth, the numbers did not increase to the extent you may have expected them to as time went on (especially considering the emphasis Google has placed on AMP). By the end of 2016, AMP had yet to regularly approach the majority of news results, with many countries being a long way from the 50% mark.

AMP in New Box End of 2016 Data

Global AMP within news results data as of the end of 2016

 

Fact is, countries like Australia and Germany still showed mobile News Boxes with less than 1/5 of the results being AMP by December 31, 2016. In the case of Australia, AMP hadn’t appeared within their Google news results until August 2016, a good five months after AMP entered Top Stories in the US.

AMP in Google News Results Spikes to New Heights 

 

With the historical data above in mind, it seems that AMP’s fortune within new results has dramatically changed. As of today, of the 12 countries we show displaying AMP news results, only one (Japan) has a mobile News Box containing less than 50% AMP results within it.

AMP News Results Global Data

As of January 30, 2017 only Japan displays less than 50% AMP results within Google’s News Box 

Generally taking place between January 26th and 29th, we first tracked the increase in AMP optimized new results in the US. Where on January the 25th we had seen only about 30% of mobile News Box results in the US showing as AMP, that number more than doubled via a 70% showing on January 29th. 

AMP News Results USA Spike



AMP within news results more than doubles in the US between January 26 – 29 

This data event was replicated across the globe with huge increases across the board. Take France for example, on January 25 – 26 AMP within news results was statistically 0%. Yet, just a few days later 78% of all News Box results on the French mobile SERP were AMP. 

AMP within Google’s mobile News Box spikes globally to new data heights 

Just by way of example and looking at data from 14 days out as a baseline, AMP within Google’s mobile New Box increased fifteenfold in Australia, sevenfold in Italy, sixfold in Germany, and more than doubled in the UK. 

Saving the best for last, 100% of all the results in Google’s mobile News Box on the Indian SERP are now AMP. Just consider that as of January 1st, India did not show any AMP articles within mobile’s Top Stories

All News Box Result AMP in India

All of the results within Google’s News Box in India are now AMP

Google News Box – Going All in for AMP

The spectacularly steep spikes in news oriented AMP results begs the obvious question…. is Google going all in for AMP within its news results? Meaning, is the recent global AMP spike indicative that Google desires all its mobile news results to be AMP? Does the global spike in the number of AMP optimized News Boxes reflect a push for the format to completely takeover Google’s news cards and carousels on a global basis? If so, the implications for publishers are simply huge and presents them with the message that they need to go AMP or fade away to SERP irrelevancy in so far as News Box results are concerned. Regardless, the recent data should be enough to tell publishers that are not on board with AMP as of yet to quickly climb aboard.    

About The Author

Mordy Oberstein

Mordy is the official liaison to the SEO community for Wix. Despite his numerous and far-reaching duties, Mordy still considers himself an SEO educator first and foremost. That’s why you’ll find him regularly releasing all sorts of original SEO research and analysis!



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Everything You Should Know About Writing a Meta Description | Nightwatch Blog

By | November 25, 2021


Any marketing specialist knows the basics of SEO by default. Therefore, a marketer understands the importance of meta description in terms of optimization. To refresh memory, the meta description is an HTML attribute that is written in a short form. The purpose of this attribute is to summarize what the page is about. It can be seen right under the title tag.

Despite the fact meta description is not a ranking factor, it still plays a key role in the overall on-page optimization. 

So, how to write an ideal meta description that would Google ****? You will find all necessary information on writing meta descriptions in this post. 

Shall we begin?

Why Meta Descriptions Are Important 

As has been already mentioned in the introduction to the post, the meta description describes the entire information on the page. To put it simply, the meta description tells what information you can expect by clicking the URL. What’s more important, meta description serves as a trigger that forces people to visit the page. 

It won’t be hard to guess that meta description is tightly connected with the traffic that drives to your website. Since meta description is a must thing in your on-page SEO, you should know how to write it perfectly. Let’s find out!

Writing Meta Description Tips You Should Be Armed With 

To write the meta description ideally, you should pay attention to the following four tips. 

Meta description must be short

The meta description reflects the summary of the page. It should be short and sweet. Therefore, people who read it should understand the idea behind the topic in the blink of an eye. Additionally, if your pages have long meta descriptions, they will be truncated with no doubt. It is SEO basics that you must know.

From the example you can see two different meta descriptions – one of them is truncated. Keep in mind that the optimal length of the meta description is ~160 characters (desktop) and ~120 (mobile). You can use Deep Field that will help you count the number of characters for meta descriptions specifically. 

Write meta descriptions in an active voice

Let’s start with an understanding of the difference between active and passive voice. Passive voice stands for the sentences where a subject is a recipient of a verb’s actions. While active voice can be seen in the sentences where a subject acts upon its verb.

When we talk about applying voice forms in the meta description, here you should focus on the active one only. This very form pushes users to make an action – click the URL.

Meta descriptions should match search intent

You know that search intent stands for the problem people try to solve with the help of your content. How to connect this problem with your meta description? 

The most straightforward way to do this is to review other meta descriptions per your target keywords. 

As you can see, these meta descriptions represent the steps that should be taken when writing a digital marketing report. It means you must follow the same scheme per search intent that would be related to your page. 

Build a clear connection between meta description and title tag

Any meta description and title tag must be tightly connected. Both must illustrate the summary of the page. And don’t forget to include your target keyword there. 

The example above proves – the meta description must have a clear call-to-action. Plus, the other information works for encouraging people to click the link. Let’s review why more precisely:

a) It is an online infographic maker

b) It allows creating infographics, reports, and charts

c) It suggests 700+ templates

d) You can start using it for free

By reading this meta description people who are interested in an infographic maker will willingly click the link and visit the service page. They see that this product can solve their issue.  The next step is to find out how to prioritize and edit meta descriptions. 

How to Prioritize and Edit Meta Descriptions

As a rule, when you create a piece of content you don’t forget to write the meta description as well. It is a prevalent practice. Even if you hire a writer, this person will move the needle in the same direction. In general, meta descriptions are strictly important from an SEO perspective. Consequently, you must keep an eye on them and make sure that they are not spoiled somehow.

Does it mean that you should review each page on your website?

No, it only makes sense to analyze those pages that drive traffic to your site. It would be fair to ask – how to find these pages?

For this, you will need some SEO tools. As an example, you can work with Page Explorer tool by Ahrefs. The only thing you will have to do is to apply the following filters shown on the screenshot below:

After, you should manage columns by applying the filters marked:

The last action you should take is to sort the results by Organic traffic:

Afterwards, review these pages and explore those meta descriptions that should be optimized ASAP. 

A Couple of Meta Description Examples That Are Worth Attention

The best way to write perfectly optimized meta descriptions is by understanding core SEO fundamentals and by following in the footsteps of popular resources. 

Let’s review some of them:

  1. Uptrends

Google is widely used for finding different definitions. For the query “what is website monitoring” the website Uptrends provides the meta description that gives a direct definition of this term. Also, it covers the aspect of work that website monitoring services do. Pretty good, isn’t it? 

  1. Visitscotland

This meta description answers your query “where to stay in scotland” for a hundred percent. No waffle. Just the places that you should visit in Scotland. Nothing more. 

  1. Pullandbear

If you own an online shop, draw your attention to the meta description from Pull&Bear. Here you can see a call-to-action. The latest clothing trends and the best discounts suggested. It deserves a click to the page. 

  1. Grammarly

Simple but persuasive meta description from Grammarly. It has a call-to-action, it shows the recognition among millions of users and all other necessary words that lean people to click the link.

To Sum Up

The meta description is one of the first things that a user gets familiar with when browsing the SERP. If your meta description doesn’t work, your page won’t be able to attract visitors to read the content. The meta description is not hard to write. But it doesn’t mean that you shouldn’t care about it.  Therefore, this brief piece of content has revealed to you all necessary information about writing the meta description. Don’t forget to comment and rate the post!

About the Author

Sergey Aliokhin is a community outreach manager at Visme. When not at work, he likes to spend his time with family, read books on science-fiction, practice playing the bass, and visit the gym.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

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How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the “When inside of” nested selector system.





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Ya Nabi Salam Alaika يا نبي سلام علیك

By | November 25, 2021

Ya Nabi Salam Alaika يا نبي سلام علیك Ya Salam يا سلام Ummi أمي امي امی ya ummi Assubhubada الصبح بدا من طلعته أغاني دينية أنشودة روعة اناشيد النبي سلام حبيبي أناشيد اسلامي قمر سيد النبي فيديوھات دينية, Egyptian Hotlist, adha