Daily Archives: November 22, 2021

SERP News: Google Update Hits Amazon & Best Buy, Ebay Jumps 29%

By | November 22, 2021


Nothing says fun like tracking Google hit some big time retail sites as part of an algorithm update. Should such an endeavor sound like fun then this article is for you, because that’s exactly what happened last month on the Google SERP. To be sure, that’s not all of the SERP news that’s fit to print. The month of May also saw the introduction of a whole new way to approach Google reviews that could be a “ratings” game changer. Of course, the month was filled with your usual parade of tests and changes to Google’s rainbow of SERP features. This is the Google SERP News covering the entire month of May, my name is Mordy, and I’ll be your guide.

Retail Takes a Wholesale Hit as Google Update Impacts eCommerce Sites  

My grandfather, being from the Lower East Side of New York City, was fond of illuminating his family as to how he often avoided paying retail. Evidently, Google has had a few of those long conversations with my grandfather over a bowl of fruit and sour cream (which to this day I find completely repulsive). On May 18th we tracked a moderate increase in rank fluctuations via the Rank Risk Index. The one day event brought with it a mass of speculation as to what was behind the rank changes. Oddly enough, the initial reports indicated that there was not a lot individual chatter within the SEO forums, which is unusual when it comes to Google algorithm changes. 

May 18 Update on Rank Risk Index

The Rank Risk Index notes an increase in rank fluctuations on May 18th

Using a new tool we’re developing, we took a look at how the May 18th update impacted various industries and the domains within them. As fate would have it, we found that a few big names in retail saw some substantial SERP/ranking losses that coincided with the May 18th update. Specifically, Amazon, as well as Best Buy and Overstock, took a slide down page one of the SERP. 

In terms of the data per se, we saw Amazon lose 7% of its visibility, Best Buy’s average rank slip half of a whole position, and Overstock watch as a whopping 10% of its visibility flew away. Not all of the news was bad for eCommerce sites, eBay ended up a big winner. Per the update, the auction site saw a 29% jump in visibility while its average rank increased more than a full position.   




Google Gives Hotel Reviews a New Format

Early in May we saw Google run a test that gave hotels an interesting new format for local reviews. Lo and behold, by month’s end Google had confirmed that the format is here to stay. The reviews, accessed by a few taps into a Local Knowledge Panel (I’ve only seen them on mobile thus far), are different in a few ways. One, they’re simply more colorful and attention grabbing as they employ graphics. However, the real change, and subsequently the real upshot, is in the dissection of data you now have access to.  

The new format gives an overall rating for the hotel right on the Local Knowledge Panel. However, this rating is now further segmented by Rooms, Location, and Service as shown below:

Hotel Review Main Rating Summary

Tapping on any one of the subcategories (i.e. Rooms, Location, or Service), brings you to the overall rating for the criteria. Except, as you’ll notice in the image below, the subcategory is further divided by the type of guest (i.e. Couples, Families, Business, and Solo) with each guest type receiving its own rating:

Hotel Review by Guest Breakdown

                

Now, tapping any one of these “guest type” icons gives you the full story on the hotel vis a vis that sort of guest. Meaning, if we say click on Families, we can see how the hotel performed in terms of Rooms, Location, and Services:

Hotel Review Breakdown for Families

But wait, there’s more! When applicable, Google enables you to see a list of items that qualify the rating. For example, in the image below couples gave the rooms at a hotel a 3.7 rating. By expanding the accompanying list you can see that couples “liked the large, clean rooms, though some commented maintenance could be improved.” 

I, as a father of three young children that would wreak havoc on a hotel, care about these reviews. I really like seeing if a place is kid friendly or not. But outside of the detailed information and the nice layout, why does this matter? Let me ask you, if you were a ******* man or woman, would you say that Google is going to confine this new and improved format to hotels and only hotels? Probably not right? So what you’re looking at here could be the way Google goes about local reviews altogether, at least when it can since I would assume the format does not work for every category of business.   

If indeed you’re looking at the future of Google reviews here, that’s a  big deal. It means that sites need not only concern themselves with ratings, but ratings from specific demographics. It means their product, service, and even website needs to sit well with different demographics, which is not always easy. Google already knows the age of many of its users, would you be surprised if at times ratings were broken down by age? What would it do for your reputation on the streets if those youngsters gave you a poor rating?     

May Tests and Changes to Google’s SERP and SERP Features 

Obviously the change to how we see hotel ratings on mobile is an extensive one. Still, there were a series of other SERP and SERP feature tests and changes that were of notoriety. 

Google Goes with Its Jobs SERP Feature

Called Google for Jobs, the newly announced feature follows a test that was first spotted in early May. Though it appears that the new SERP feature has yet to launch, Google did officially confirm that it is forthcoming. The feature, from what I’ve seen so far, would present a list of local jobs related to a query (such as Long Island construction jobs). The question in my mind is what the impact will be to job sites such as Monster or Indeed. It would be interesting to see if Google has in fact partnered with such a site the way it did with the Mayo Clinic when it created its Health Panel.  

Image Search Gets New Filters  

Let’s turn our focus to the way we can now go about image search. In early May Google made sorting through those endless series of images from around the web a bit easier with a new set of filters. You can now filter your image results to show the latest images, GIFs, or clip art. Perhaps most importantly, you can search for images according to color via a new color filter. 

New Image Search Filters



The new filters that are now part of Google’s image search 

The filters (which thus far I have only seen on mobile), while relatively straightforward perhaps indicate, when considered within a larger context, the role images play within the Google search scheme. Just consider that Google only recently announced that ads will start to appear within image search. It just goes to show you that small changes over at Google often exist within a much more substantial and impactful context. Enough said.     


A New Format for Home Service Ads 

Last December we saw Google’s Home Service Ads undergo dramatic change with a hyper-localized map and Google Guarantee status. Now it seems that Google has gone back on that expanded format, showing the ad type via horizontal cards at the top of the SERP. I personally speculate that Google finally saw the redundancy of having a box containing three local businesses along with a map sitting on top of another list of local businesses with a map, i.e. a Local Pack. That is, having Home Service ads appear in a format that was essentially mini Local Packs directly on top of an actual Local Pack always seemed not only redundant, but crowded. Google, you read my mind here. 

New Home Service Ad Format



Horizontally oriented Home Service ads allow for smoother transition to accompanying Local Packs 

More List Information Goes Featured Snippet 

Next up was a change in how Google displays list information, at least some of it. I don’t think I need to tell you that the SEO world has gone completely Featured Snippet crazy. Well, in May Google quietly added to the Featured Snippet fire by moving some list information that it traditionally showed within carousels to the ever-desired above the results box (i.e. Featured Snippets). 

In mid-May we discovered that Google was showing some of its list information related to actors/actresses, not within top of the SERP carousels (as they always had) but via Featured Snippets. 

For the record, you’ll notice the query shown within the above Tweet is in the plural, i.e. actors, not actor. Still, Google is now showing a Featured Snippet related to the winners of the Best Actor Oscar award. Meaning, Google is taking the query to mean that I want to see a list of the winners of the Best Actor award when in truth the more likely intent is a desire to see a list of who is considered to be the best actors ever (this query does still produce a carousel as shown below).

Best Actor Carousel

I would venture to say that if someone wanted to see a list of the winners of the Best Actor Oscar award, most people would enter a query along the lines of best actor winners, one that specifies the award per se. Why? Well would you consider Whoopi Goldberg, Marisa Tomei, or Cuba Gooding Jr. to be some of the greatest actors/actresses ever (no matter how likable they may or not be)? No, and neither does Google when you look at their carousels for best actor ever  (see above) and best actress ever (see below), despite the fact the aforementioned movie stars have won an Oscar for either best lead or supporting actor/actress. All I can say is that this all is not just interesting, but a bit peculiar. 

Best Actress Ever Carousel

Rolling Along with Google’s Algorithm Updates 

We’re not even half way through 2017 and already we’ve seen some really interesting Google algorithm behavior (cough cough PossumFred). Seeing some of the biggest names in retail commerce slip down the SERP just adds to the recent Google update drama. It all begs the question, what’s next? If the current pattern holds true, there are sure to be more interesting SERP shake-ups (so stay tuned). You have to wonder, what is the larger behind the scenes strategy driving these updates over the past few months. For the moment, your guess is as good as mine. 

About The Author

Mordy Oberstein

Mordy is the official liaison to the SEO community for Wix. Despite his numerous and far-reaching duties, Mordy still considers himself an SEO educator first and foremost. That’s why you’ll find him regularly releasing all sorts of original SEO research and analysis!





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Global Cup Carriers Market 2021 by Manufacturers, Regions, Type and Application, Forecast to 2026

By | November 22, 2021

Bharat Book Bureau Provides the Trending Market Research Report on “Global Cup Carriers Market 2021 by Manufacturers, Regions, Type and Application, Forecast to 2026 “under Consumer Goods category. The Cup Carriers Market is projected to exhibit highest growth rate over report offers a collection of superior market research, market analysis, and competitive intelligence and industry reports.

Global Cup Carriers Market 2021 by Manufacturers, Regions, Type and Application, Forecast to 2026

By | November 22, 2021

Bharat Book Bureau Provides the Trending Market Research Report on “Global Cup Carriers Market 2021 by Manufacturers, Regions, Type and Application, Forecast to 2026 “under Consumer Goods category. The Cup Carriers Market is projected to exhibit highest growth rate over report offers a collection of superior market research, market analysis, and competitive intelligence and industry reports.

Google: Republished Reviews Not Suitable For Rich Results

By | November 22, 2021


Google won’t display enhanced search results for customer reviews that are republished from other sources, even if they have valid structured data markup.

In order for a webpage to show review snippets in search results, the reviews have to be submitted directly to the website.

Taking customer reviews for your business from elsewhere on the web, and publishing them on your website, will disqualify the page from being eligible for rich results.

This topic is discussed in the latest Google Search Central SEO office-hours hangout recorded on November 19.

Adrian Lyons, the owner of a photography business, joins the hangout to ask Google’s John Mueller why he can’t get review snippets to show up in search results despite the Schema markup being valid.

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Mueller goes on to explain the difference between reviews that are eligible for the review snippets and those that aren’t.

Google’s John Mueller On Review Snippets

Lyons tells Mueller he has a page on his website dedicated to republishing reviews from Google Business Profile (formerly Google My Business).

There’s nothing wrong with doing that, Mueller says, but Google will only display enhanced results for reviews submitted directly to the website.

“We probably wouldn’t show that as reviews in the search results because it’s more like a testimonial. Reviews would essentially need to be something which is based on a specific product on that page and the reviews need to be things that users leave directly on that page.

So if you’re kind of like archiving reviews from other sources and you’re posting them then we wouldn’t pick those up as reviews for the structured data side. You can keep them on the page we just wouldn’t use the review markup for that.”

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Upon hearing that, you may be quick to ask how Google knows the difference between a direct submission and a review from a third-party source.

Google’s systems are designed to identify that automatically.

However, Google doesn’t always get it right, and you may come across websites in the SERPs that have review snippets even if they don’t accept reviews directly.

But that’s the exception, not the rule.

“If people are leaving the review somewhere else, and you’re making a copy of that then, the original place would be the place where the structured data would need to be implemented.

I think it’s kind of tricky because we try to recognize this situation automatically, and sometimes we don’t recognize it properly and just show it anyway. So perhaps when you’re searching around you see other sites that are shown where it’s just, well, it was like we didn’t recognize that this was actually not left directly on the site.

But from a policy point of view, we try not to show reviews that are left somewhere else that are copied over to a website. You can still keep them on your pages, it’s just we won’t show them with the special treatment in the search results.”

What Could A Business Do Instead?

If getting review snippets in SERPs is a priority for your business, you have to provide a way for customers to send in reviews directly.

This has to be done for each individual product or service on your website. Reviews that rate the business overall are not eligible for review snippets.

The best way to accomplish this is by adding a review submission form on every product or service page on your site. Think about Amazon, for example, and how every product page invites you to leave a review.

Apply the same concept to your site, and with valid Schema markup your product and/or service pages will be eligible for review snippets.

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For more information, see:

Hear Mueller’s full response in the video below.


Featured Image: Screenshot from YouTube.com/GoogleSearchCentral, November 2021.





Source link : Searchenginejournal.com

What Is The Best Title Tag Length For SEO?

By | November 22, 2021


Google’s John Mueller answered a question in a recent Google SEO Office-hours hangout about what the ideal length for a title tag is for SEO and ranking purposes. The person asking the question was concerned because most of his title tags were well over sixty-five characters long.

Sixty-Five Characters for a Title Tag

In Google’s search results it is commonly stated that 60 to 65 characters (letters, spaces, and numbers) is the general range of what Google shows in the search engine results pages (SERPs).

Titles that are longer than that might get shortened or rewritten entirely by Google.

Because the title tag is prominently featured in the SERPs it’s important to get it right to maximize clicks and traffic to the website.

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Title tags are a tiny ranking factor so there’s that consideration as well, on how the title might influence search rankings.

John Mueller Explains Title Tags

title tag ranking google

So the person asking the question had a good reason to be concerned about title tag length..

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This person related that he worked in a news organization with millions of articles that featured title tags that were generally over 65 characters each.

He raised this concern about title tag length with the newsroom management who were subsequently not particularly elated with his recommendation to fix the title tags by shortening them all.

He explained the position this put him in:

“They were very upset about that because …news should be like a long title and a good title.”

So he was essentially boxed in between satisfying the demands of SEO and conforming with the best practices of journalism.

He said that he searched the Internet to find a definitive answer but was not satisfied with what he found which explains why he was asking in the Office-hours hangout.

Is Title Tag Length A Ranking Factor?

The person asked if the 65 characters limitation is a ranking related factor.

He asked:

“Is that a really good factor of ranking, that the title (length) should be like something with the limitation?”

John Mueller answered:

“No. We don’t have any recommendation for the length of a title.”

Title Tag Length Is An Editorial Choice

Mueller followed up by pointing out that title length is up to the publisher to decide and not a ranking related SEO issue.

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Mueller explained:

“So, I think kind of picking a number from your side and saying on mobile like this much room is available so as an editorial guideline we’ll say 65 or whatever you want to choose.

That’s perfectly fine.

From Google, from the …search quality, the ranking side we don’t have any guideline that says it should be this long.”

The person asking the question then followed up and asked if the title length didn’t matter even if the entire title was so long it didn’t show as a snippet in the search results.

He asked:

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“Is that like a ranking factor?”

John Mueller shook his head and answered:

“No, no… the length doesn’t matter.

If we show something shorter or if we show something slightly different that’s just kind of how we display it in the search results, it doesn’t mean the ranking changes.”

The Best Length For A Title Tag

The ideal length appears to be the same as what a person would use for a heading, which is to use whatever is appropriate to describe what the reader expects to find.
Google’s title tag best practices documentation states:

“Title links are critical to giving users a quick insight into the content of a result and why it’s relevant to their query.”

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Additional tips are:

  • Title tags should be descriptive and concise (to the point)
  • Don’t use it for dumping your keywords (keyword stuffing)
  • Avoid boilerplate, repeated words across multiple pages
  • Brand home page title (describe the purpose of the site, etc.)

Citations:

Google’s Title Tag Recommendations

Control your title links in search results

Best Title Tag Length

Watch John Mueller discuss title tags at the 2:57 Minute Mark





Source link : Searchenginejournal.com

Quarterly Rank Reports for Executive Level Management

By | November 22, 2021




Tracking rank can often be a micro-moment, micromanaged, process where the nuances in change over the period of a day, week, or even month take on extreme significance. However, what if you wanted to track rank within a whole new context? What if you wanted to track rank within the corporate setting? Within a context where you wished to show the progress of not only your keywords, but of you and your practices. What if you wanted to highlight your performance whether internally, or to a client at the executive level, and according to the practices of traditional business reporting? With this in mind, we’re happy to announce the release of our newest Enterprise level report, the Quarterly Rank Snapshot. 

       


Quarterly Rank Snapshots for Executive Level Rank Reporting 

 

Engineered for Enterprise level accounts, the Quarterly Rank Snapshot provides you with a ranking report designed for the boardroom. Shown on a per search engine basis, the report allows you to easily track your keyword ranking performance from quarter-to-quarter. Due to its custom **** abilities, the Quarterly Rank Snapshot can be set to show data for any number of quarters, ****** back to the start of your campaign. Further, you can set the report to show according to traditional quarter time-frames (i.e. January – March = Q1) or you can establish custom fiscal quarters that begin and end according to any 90 day interval. 

Quarterly Rank Data

The Quarterly Rank Snapshot showing ranking data across five quarters 


Compare Quarterly Rank Changes 

 

Perhaps its most notable feature, the Quarterly Rank Snapshot easily allows for quarter-to-quarter comparisons for deep analysis. Once enabled, the Quarterly Rank Snapshot presents you with the quarterly rank change as compared to either the previous quarter. With the Delta option activated, you have the ability to compare quarterly rank performance over the course of as many quarters as you see fit. With the report set to show multiple quarters, you can easily track and determine quarterly ranking progress and proficiency. Additionally, like with the ranking itself, the report affords you the option of sorting the data in front of you by the quarterly change, in either ascending or descending order. 



Track changes in rank from quarter-to-quarter on a per keyword basis

Isolate Quarterly Keyword Performance

 

The Quarterly Rank Snapshot helps you determine the broad performance of your keyword rankings in a variety of ways. Firstly, the report enables you to select the specific keywords you wish to have displayed. As a result, and by way of example, you have the option to show keywords of a specific nature, or even those that contain common phraseology. In such a scenario, doing so would offer you the ability to see the quarterly rank performance for keywords that share a common dynamic, thereby offering you deeper SEO insights. 

Similarly, the report comes with the option to either include or exclude keyword tags. As such, the ability to track the quarterly rank performance of various groups of keywords is at your fingertips. 

Quarterly Keyword Filtering

Isolate the quarterly rankings of specified keywords and/or groups of keywords

Secondly, as part of its efforts to assist you in isolating quarterly rank progress, the report has the capacity to visually isolate keywords according to ranking performance. The Rank Color Scale option assigns a color to keywords based on ranges of rank positions (i.e. dark green = positions 1-3). With this option activated you have a clear and visual way of distinguishing between the various degrees of keyword ranking performance.  

Quarterly Rank Color Scale

Use the Rank Color Scale to visually identify ranking performance for each of the keywords your choose to display 

White Label Reports to Highlight Your Quarterly Success

We’ve taken the full data reporting process into account. It’s not enough to have executive type data. You need to be able to share it in a way that aligns to that level of business interaction. Which is why you can insert the Quarterly Rank Snapshot into any of our White Label reports, particularly the Marketing Dashboard. Here you can accentuate your quarterly ranking data within a dashboard the has been engineered to look and feel like any website you so choose. This multi-page capable, active data dashboard serves as a way to bridge the data you’ve been tracking with those who may not be as familiar with such reporting. The dashboards include multiple methods of fostering high-levels of communication that include text boxes and the ability to embed videos, Google forms, or any other kind of supplementary information. 

Quarterly Rank Marketing Dashboard

Quarterly rank data as seen within the Marketing Dashboard

Score High Rankings on Google and in the Boardroom 

 

In an increasingly competitive business environment standing out and performing well at the executive level is all the more an important part of an effective SEO business strategy. To do so, it’s vital to speak the same language. The Quarterly Rank Snapshot does just that, it transcends boundaries and brings SEO into the boardroom by placing your ranking data within a business context. By syncing your ranking data with the likes of sales and revenue analysis by reporting on a per quarter basis, you are able to make your data accessible at the highest of business levels. Gear yourself up for true business reporting with the Quarterly Rank Snapshot and walk into boardroom with confidence. 

About The Author

Rank Ranger

Rank Ranger is an SEO Platform designed to standardize management and reporting for the digital marketing world by filling the need for a comprehensive online marketing platform capable of tracking & monitoring campaign data, integrated with 3rd party software and services, providing fully personalized and customized reporting, 100% white label automated reports and a branded web interface.



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Updates to Google’s Quality Rating Guidelines — Jordan Koene // Searchmetrics

By | November 22, 2021


GUESTS & RESOURCES

Episode Overview:

Jordan Koene, SEO strategist and advisor to Searchmetrics, joins Benjamin Shapiro to discuss Google’s recent update to the company’s Quality Rating Guidelines. Google has publicly announced some improvements to the human element of its algorithm. Jordan and Ben talk about what this means and who will be affected by the changes.


Looking to revive your content and make it evergreen? Read our blogpost on How to Use Searchmetrics Content Analysis to Repurpose Your Content!





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Global Electric High Pressure Washer Market 2021 by Manufacturers, Regions, Type and Application, Forecast to 2026

By | November 22, 2021

Bharat Book Bureau Provides the Trending Market Research Report on “Global Electric High Pressure Washer Market 2021 by Manufacturers, Regions, Type and Application, Forecast to 2026 “under Heavy Industry category. The Electric High Pressure Washer Market is projected to exhibit highest growth rate over report offers a collection of superior market research, market analysis, and competitive intelligence and industry reports.

Travel Market Report | How to Optimize Your Google Profile for Business Growth

By | November 22, 2021


A 2019 study of 45,000 listings across 36 industries revealed that, on average, any individual business shows up in 1,009 searches per month. From those, there’s an average conversion rate of 5%.

That’s an average of 50 opportunities per month to sell travel to a new client.

While it is true that searches dipped in 2020, they’re on the rise. Marketing firm RIO SEO tracked more than 200,000 Google My Business listings from September 2020 to September 2021. They found that across almost all markets total searches increased by 102%.

Anecdotally, advisors Travel Market Report spoke to at the Dream Vacations concurred.

With searches on the rise, it’s never been more important for travel advisors to optimize their Google profiles. Here are a few ways to do this.



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Track & Optimize Your Landing Pages

By | November 22, 2021


How you guide users to the ultimate goal, conversion, greatly depends on your ability to adequately present them with the right landing page at the right time. For deep sites, with deep content, this process is that much trickier. Such sites, or any site with multiple pages, can quite often rank a variety of landing pages for any given keyword. However, not all landing pages are always equal at the task of driving the conversion process. With fluctuation trends within the industry being what they are due to increased Google algorithm updates, we wanted to make sure you have the right tool for the right job at your disposal. With that, we announce the release of our most in-depth landing page tool to ****, the Landing Page Monitor. 


Discover Your Landing Page with the Landing Page Monitor 

The first step towards landing page success is actually being aware of the landing pages search engines are showing for a particular keyword you are targeting. The Landing Page Monitor reveals any and all of your landing pages that are showing within the top 20 results on the SERP for a given keyword. In truth, the Landing Page Monitor does much more than simply reveal your top ranking landing pages for a keyword. The tool, via its top graph, indicates the fluctuations of the displaying landing pages. Meaning, you get quick and clear insights into how your landing pages have fluctuated over a specific period of time.

By seeing these fluctuations you can easily ascertain not only which page is your top performer, but how all of your top ranking landing pages have performed over a custom selected period of time. That is, within a select period, which pages have performed either consistently or inconsistently on the SERP. 

Landing Page Monitor - Full Data

Deep landing page insights and trends on the Landing Page Monitor that includes rank, traffic, search volume, etc. 

These powerful landing page fluctuation trend insights are supplemented by landing page specific rank information. The tool’s table presents both the current rank of each of your top 20 landing pages, along with the highest rank the page had reached within the reporting period, as well traffic data and SERP feature scorings. This page specific data is further accented by in-depth data for the top performing landing page that includes the page’s current rank, site traffic, keyword search volume, and the total number results for the associated keyword at the time of the last **** shown. The significance of having such a comprehensive set of landing page fluctuation trends and data, as provided by the Landing Page Monitor, is that it is the foundation for developing a landing page strategy and improving page performance. 


Using the Landing Page Monitor to Improve Landing Page Performance 

As mentioned, having a prolific set of landing page fluctuation data is essential for improved performance on the SERP. The Landing Page Monitor, with its deep data, facilitates this process by affording you the ability to create a landing page strategy. The tool enables you to correlate landing page fluctuations with any given number of internal or external events. By seeing the correlation between an event that may have impacted rank, you can determine the factors behind the fluctuations in an effort to develop a landing page strategy.


Determining How A Google Update Has Impacted Your Landing Pages 

 

In an environment where algorithm updates are part and parcel of operating on the Google SERP, it’s quite common to see a once prominently ranking landing page lose its SERP prominence in favor of another page on your site. As Google constantly updates the criteria it uses to ranks pages on the SERP, tracking your landing page fluctuations could give you deep insights with long-term payoffs.

Tracking shifts in your landing page performance in conjunction with Google updates can help isolate the page qualities Google now favors. Meaning, noticing that landing pages with common elements or qualities are now favored on the Google SERP, whereas previously (i.e. before a given update) they were not, is an invaluable insight. This would be particularly true if you could isolate such a correlation across numerous keywords. The result would be the ability to form a comprehensive landing page strategy that conforms to the current and revamped Google algorithmic criteria, a serious competitive advantage for certain. 

Landing Page Monitor within the Marketing Dashboard

The Landing Page Monitor displaying a Google update and the subsequent page fluctuations that came along with it, as shown within the white labeled Marketing Dashboard 

To offer you such analytical ability, the Landing Page Monitor includes the options to show when a Google algorithm update took place. With the update indicated directly on the trends graph, you can easily isolate any correlation between a Google update and landing page fluctuations. 

Tracking the Impact of Landing Page Optimization 

 

The data available within the Landing Page Monitor makes tracking the SEO impact of changes you’ve made to your landing pages simple and straightforward. The tool offers you the ability to add custom events that display directly within the tool’s line graph. That is, you can indicate any change or optimization process you’ve executed and visually track its impact by monitoring landing page fluctuations.   

Landing Page Fluctuations per SEO Optimization

Determine the ranking impact of changes made to landing pages by inserting notes/events onto the Landing Page Monitor’s fluctuation graph

As such, the Landing Page Monitor is the perfect tool for A/B testing. Meaning, should you make a change to one landing page that ranks for a specific keyword, but not to another, with the Landing Page Monitor you can easily determine the ranking impact effectuated by the change. As a result, you can effectively determine the real-world value of your current landing page strategy.  

Monitor Landing Page SERP Feature Scorings 

Beyond offering you the ability to develop a more effective landing page strategy, the Landing Page Monitor provides you with a global understanding of the strength of your landing pages. By showing you the SERP features that each of your top 20 ranking landing pages score, you can determine the overall strength of your landing pages.

Take for example a scenario where you have an inconsistently performing landing page that when it does appear within the top 10 scores a Featured Snippet. Such information is invaluable in determining where to allocate limited SEO resources. Certainly the potential to consistently score a Featured Snippet would be a big win and might deserve your full attention and SEO resources to move the page towards a more consistent top 10 ranking. A scenario such as this is only one of the ways that you can utilize the SERP feature disclosure found within the Landing Page Monitor. 

SERP Feature Scoring - Landing Page Monitor

See which SERP features your top ranking landing pages score on the SERP

Smooth Landings Are within Your Grasp 

Fluctuating landing pages are almost a given as sizable Google algorithm updates seem to be the new norm. In such an environment, monitoring your landing page performance is all the more important. After all, the last place you want to end up is relying on a specific landing page to make that conversion when Google has swapped it out for another page on your site that better aligns to the latest update. Staying on top of vacillating algorithmic preferences could result in huge returns should you be able to pick up on the driving factors behind Google’s page favorability.

The Landing Page Monitor gives you the competitive edge that comes with being able to isolate the types of pages that Google prefers. Whether it be in responding to a Google update, or even just working to improve your pages, the Landing Page Monitor takes the guesswork out of developing a sound landing page strategy. Don’t let fluctuating landing pages ruin your chances for scoring conversions, utilize the Landing Page Monitor and put smooth landings within your grasp. 

About The Author

Rank Ranger

Rank Ranger is an SEO Platform designed to standardize management and reporting for the digital marketing world by filling the need for a comprehensive online marketing platform capable of tracking & monitoring campaign data, integrated with 3rd party software and services, providing fully personalized and customized reporting, 100% white label automated reports and a branded web interface.



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