Daily Archives: November 20, 2021

Google Has Removed Search Box from the SERP

By | November 20, 2021


Dearly beloved we are gathered here today, on Google’s very own birthday, to announce the departure of the Search Box SERP feature from the face of the earth. In less dramatic terms, Google has removed its Search Box feature from the SERP on both desktop and mobile. The removal is uniform, and as such, applies to every country that previously carried the feature. 

Search Box Is Removed from the SERP Globally

 

As of September 25th, our SERP feature trackers for both desktop and mobile began noticing a steep decline in the number of Search Boxes appearing on  SERPs worldwide. After declining sharply for two days, the feature’s removal process was completed.  





The Search Box feature has been removed from the SERP globally after a sharp multi-day decline 

For those unfamiliar with the feature, the Search Box allowed you to search a site’s contents directly on the SERP. The feature appeared below the meta-description within an organic result in the form a slim rectangle box that allowed the user to search within the pages of a displaying website directly from the results page, with the user being taken to the search results page on the target website (as shown in the image below). 

Search Box Example

As indicated, the removal of the Search Box feature was universal. Meaning, no country shows the SERP feature on its SERP any longer. This applies to both desktop as well as to mobile. 

Mobile Search Box Removed Globally



Search Box data indicated it was removed from the mobile SERP on a global basis 

Manual Search for the Search Box SERP Feature Confirms Its Removal 

In the past, there were a variety of site types that would generally show with a Search Box under certain circumstances. Universities, when searched for directly on Google by name, often appeared with the Search Box feature. 

Back in early November of 2016, upon reporting that Google had eliminated the Notable Online SERP feature, I had presented screenshots of direct searches for both Harvard and Yale Universities, as shown below:

Harvard:

Harvard with Search Box

Yale:

Yale with Search Box

In both instances you can clearly see that a Search Box exists within their organic listings. 

Such is no longer the case. A search for Harvard came back as:  

Harvard No Search Box


Again, undertaking a direct search for Yale and the below is the result: 

Yale No Search Box

As can been seen, the Search Box feature is no longer present for these organic results. 

Direct searches for agencies of the United States government also traditionally came back with a Search Box within the specific agency’s organic result. The below is a screenshot of a direct search for dept of state on mobile a few months back which clearly shows the Search Box: 

Dept of State with Search Box

Today, the same search on mobile does not produce the SERP feature: 

Dept of State No Search Box

Lastly, though the Search Box SERP feature was never prominent, it would almost always display within Wikipedia’s organic results. This is no longer the case as evidenced below:

Wikipedia No Search Box

Why Google Removed the Search Box SERP Feature

 

While Google has yet to officially confirm that it has removed the Search Box feature from the SERP, there is good reason to attribute its elimination to lack of use. The SERP feature was never a powerhouse by any means and traditionally only showed on a minuscule number of Page One SERPs. In all honesty, it almost made no sense to have the feature with such a low display rate. Being that Google hardly ever showed the feature in the first place, users could obviously not engage with it. I can only speak personally here, but even when the feature did appear, I never used it. Thus, it makes good sense to say that Google removed the Search Box feature simply because it was not a factor on the SERP. Whether Google will formally declare why it removed the feature remains to be seen of course. In either event, the Search Box is one SERP feature that I would wager will hardly be missed. 

Update: As of October 3rd Google has fixed a bug that resulted in the SiteLinks Search Box being removed from the SERP. As the bug has been fixed, the SERP feature has returned to the SERP globally.

About The Author

Mordy Oberstein

Mordy is the official liaison to the SEO community for Wix. Despite his numerous and far-reaching duties, Mordy still considers himself an SEO educator first and foremost. That’s why you’ll find him regularly releasing all sorts of original SEO research and analysis!



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By | November 20, 2021

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Google Ads Monitor: The Best Google Ads Competitor Analysis Tool

By | November 20, 2021


If you’ve ever invested time manually checking search results for your keywords in order to analyze your competitors’ Google Ads ads, then we think you’re going to **** our new Google Ads Monitor. Allow me to take you on a tour of the Google Ads analysis features you’ll find in the Google Ads Monitor – because there are many, I’ll start by detailing one section at a time.

Google Ads Competitor Graph

The Ad Monitor Graph provides an analysis of competitor ads over the past 60 days in a colorful and interactive format. Top advertisers, competing for a keyword in paid results, are displayed with their ad position rank in this trend graph.  A combined metric hover option displays all competitors and their ad rank for a specific ****. The legend below the graph can be toggled on or off and has a competitor filter feature that allows for clicking off a domain to remove it from the graph, so as to enable targeted analysis of specific competitors.

==> Check out our Advanced PPC Strategy Guide

AdWords Competitor Graph

Top Competitors displayed with Combined Metric Hover (displays all competitors for the selected ****) and full legend enabled

Google Ads Anatomy – Individual Ad Analysis

Below the competitor graph, you’ll find a snapshot of each ad that includes the ad title, landing page URL, ad content text, and the ad rank position.


Anatomy of an AdWords Ad Analysis

Anatomy of a Google Ads Ad Analysis 

Because a domain may rank for more than one ad on the same day (or **** range) for the same keyword, we’ve increased the level of detail in this tool to provide you with an option to view all the Ad SERP positions by simply clicking on the position number.  Change type is another deep analysis feature of the Ad snapshot, so let’s move ahead in this tour…


Discovery of multiple competitor ad positions

Discovery and analysis of multiple competitor ad positions

Analyze Day-to-Day Ad Changes

The type of change in ranked ad content from one time period to the next for the same keyword can provide deep insights into both competitor advertising strategy and what Google thinks about the ad content, so we’ve included a Competitors Ad Changes report in the Google Ads Monitor. Simply hover over the Change Type: Title, Description, or URL, and the changes between the previous and current ads are highlighted for easy viewing. 

==> Check out our Google Ads Competitor Analysis guide

In this example, we hovered over only a few of the changes in order to provide a visual demonstration of the highlight feature. For example, between September 3rd and 10th, the title (as well as the description and landing page) for the ad that ranked in position 2 changed – in the screenshot below, the hover is on the Title change. 


Analyze Ad changes from day-to-day

Analysis of Ad changes from day-to-day

Detailed Ad Strategy & Performance

Putting it all together in the simplest terms, the Google Ads Monitor provides an easy way to deeply analyze competitor ad strategy and performance.

Analyze competitor ad strategy and performance

This new Google Ads analysis tool is located in the Reports > Research section of Rank Ranger under the Competition Analysis heading. As with all the marketing analysis tools and reports that we develop, we look forward to your feedback – let us know what you think, and what you need.

About The Author

Rank Ranger

Rank Ranger is an SEO Platform designed to standardize management and reporting for the digital marketing world by filling the need for a comprehensive online marketing platform capable of tracking & monitoring campaign data, integrated with 3rd party software and services, providing fully personalized and customized reporting, 100% white label automated reports and a branded web interface.



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By | November 20, 2021

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By | November 20, 2021

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Understanding Google’s Mobile SERP Strategy

By | November 20, 2021


Summary of Understanding Google’s Mobile Strategy  

Google not only has totally unique SERP features on mobile, but also quite often trends those that also appear on desktop differently than it does on mobile. The fundamental premise of this study is that by isolating the instances where Google diverges from its desktop SERP feature patterns, the search engine’s entire stance on the mobile web slowly emerges. Working under the assumption that any mobile data divergence is purposeful and meaningful, mobile’s unique SERP feature trends work to illuminate Google’s overall relationship to the mobile SERP.  


Desktop Vs. Mobile SERP Data Dive 

As part of the effort to isolate Google’s overall mobile SERP philosophy, trends for the following SERP features were analyzed both in the US and the UK for both desktop and mobile: 

  • Image Thumbnails 
  • Video Thumbnails
  • Carousels
  • Rich Cards
  • Knowledge Panel 
  • Local Pack
  • Average Organic Results per Page 

In reference to the above data-sets, only data for Page One of the SERP was analyzed. Further, the data collected was for a period that ran from January 1, 2017 – August 31, 2017. Using the numbers as of August 31, 2017, what will be referred to as the Relative Rate between the desktop and mobile SERP feature data was determined. 

The Relative Rate used throughout the study refers to the increase in the relative frequency in which Google displays a SERP feature from one device to the next. For example, should Google show more Local Packs on desktop than on mobile, the Relative Rate would be the increase in the frequency with which Google shows Local Packs on desktop relative to mobile. 

As such, the data is as follows: 

Image Thumbnails Page One Appearance:

US Desktop: .34% of all Page One SERPs

US Mobile: 8.59% of all Page One SERPs

Relative Rate: 2,426% increase in the frequency in which Google shows the feature on mobile relative to desktop. 

UK Desktop: .11% of all Page One SERPs

UK Mobile: 13.39% of all Page One SERPs

Relative Rate: 12,072% increase in the frequency in which Google shows the feature on mobile relative to desktop. (The normal Relative Rate for this feature in the UK sits at about 5,000%, the 12,000% indicated is the result of a one time data spike). 

Video Thumbnails Page One Appearance:

 

US Desktop: 7.6% of all Page One SERPs

US Mobile: .35% of all Page One SERPs

Relative Rate: 95% increase in the frequency in which Google shows the feature on desktop relative to mobile. 

UK Desktop: 6.22% of all Page One SERPs

UK Mobile: .18% of all Page One SERPs

Relative Rate: 97% increase in the frequency in which Google shows the feature on desktop relative to mobile. 

Carousels Page One Appearance:

 

US Desktop: .66% of all Page One SERPs

US Mobile: 3.35% of all Page One SERPs

Relative Rate: 408% increase in the frequency in which Google shows the feature on mobile relative to desktop. 

UK Desktop: .63% of all Page One SERPs

UK Mobile: 2.25% of all Page One SERPs

Relative Rate: 257% increase in the frequency in which Google shows the feature on mobile relative to desktop. 

Note: Google displays another form of carousel on mobile, Rich Cards. At the end of the data collection period, Rich Cards showed on 6.4% of mobile Page One SERPs in the US and on 7.2% of those in the UK. As such, the total Page One carousel appearance on mobile is: 

US: 9.75%

UK: 9.49%

Knowledge Panel Page One Appearance:

 

US Desktop: 8.1% of all Page One SERPs

US Mobile: 7.5% of all Page One SERPs

Relative Rate: Marginal difference 

UK Desktop: 6.6% of all Page One SERPs

UK Mobile: 6.4% of all Page One SERPs

Relative Rate: Marginal difference

Local Pack Page One Appearance:

US Desktop: 42.4% of all Page One SERPs

US Mobile: 34.5% of all Page One SERPs

Relative Rate: 18.5% increase in the frequency in which Google shows the feature on desktop relative to mobile. 

UK Desktop: 18.75% of all Page One SERPs

UK Mobile: 19.78% of all Page One SERPs

Relative Rate: 5.5% increase in the frequency in which Google shows the feature on mobile relative to desktop. 

Average Organic Results per Page 

 

US Desktop: 9.7

US Mobile: 9.55

UK Desktop: 9.8

UK Mobile: 9.64

Average Organic Results Breakdown:

 

US Desktop by %:

10 Results – 81%

9 Results – 17%

8 Results – 1%

7 Results – 1%

US Mobile by %: 

10 Results – 75%

9 Results – 20%

8 Results – 4%

7 Results – 1%

UK Desktop by %:

10 Results – 72%  

9 Results – 20%

8 Results – 6%

7 Results – 2%

UK Mobile by %: 

10 Results – 69%

9 Results – 23%

8 Results – 5%

7 Results – 3%

Questions Based Upon Desktop Vs. Mobile Google SERP Feature Trends 

 

  1. Why are there more Image Thumbnails on mobile than on desktop? 
  2. Why doesn’t this trend apply to Video Thumbnails? 
  3. Why does Google prefer to show more carousels on mobile? 
  4. Why are Rich Cards that much more prevalent than traditional mobile carousels?
  5. Why aren’t Knowledge Panels limited on mobile considering they occupy space within organic results on mobile (and considering that Google does restrict Local Packs when space is limited as seen within the data out of the US)?

Explaining Google’s Mobile Strategy 

Using the data listed above, an overall approach to how Google views the mobile SERP was formulated. This theory will now be used to explain the above listed questions.

Digital Touch Research

Research as to the psychological nature of digital touch devices will provide a foundation to the theory outlining Google’s mobile strategy.  

According to the National Institute of Health

  • Digital touch is like touching a real world object. 
  • Digital touch “increases ownership perception & mental stimulation.” 
  • Touchscreen devices feel like a part of ourselves.

As such, research out of the University of Manchester, the University of Antwerp, and the University of California all indicate that touchscreen technology has a tangible impact on increased user engagement.

Google’s Mobile SERP Strategy Outlined 

 

Google understands that due to the unique relationship between a mobile device and its user (see research section above), that the mobile SERP is primed for deep user engagement. Knowing this, Google has consciously formatted the mobile SERP according to the underpinnings that make an app highly engaging, i.e. visually focused and deeply layered content. In doing so, Google meets the user’s precognitive expectation of being more deeply engaged on the mobile SERP. That is, Google, like the NIH, understands that the user is inherently more engaged on a touchscreen device like a mobile phone, and has crafted a SERP that meets the expectation of and natural predisposition towards increased engagement.   

As such, and in answering the above listed questions: 

1) Google specifically shows more Image Thumbnails on mobile as means of creating a more visually orientated mobile SERP. Google specifically stated so in September of 2016. By doing so Google enables the user to more deeply stimulated and engaged (in line with the research out of the NIH, etc.).

 

2) Video Thumbnails, though visually stimulating, do not fit Google’s mobile SERP scheme. As opposed to desktop, engaging a Video Thumbnail on mobile results in a new app opening (YouTube) and the user entering an entirely new ecosystem. Doing so creates a disconnect, disassociation, and an overall break in the mental flow needed to foster deep user engagement. As such, desktop shows more Page One SERPs with Video Thumbnails than mobile. 

3) More SERPs contain carousels on mobile since like Image Thumbnails, the feature is visually stimulating thereby fostering the expected level of mobile engagement. Carousels however incorporate two other engagement engendering elements. Specifically, carousels demand the user physically engage the SERP via a swiping action and offer increased cognitive engagement via a longer and more in-depth series of content (as compared to an Image Thumbnail). 

4) Extending that which was elucidated regarding carousels, of all carousel formats, Google prefers to show the Rich Card format. This is logical considering that Rich Cards are more engaging than the traditional mobile carousel in that its images are larger (and thereby more engaging). Additionally, Rich Cards contain ancillary content, and as such, offer a deeper and therefore more engaging cognitive experience when compared to traditional mobile carousels. 

5) While Google does limit Local Pack’s display frequency on mobile, it does not do so for Knowledge Panel. Local Pack sees a limitation when there are less organic results on more pages as the intention of the user is not to be engaged, but rather, to receive a limited set of options in order to make an actionable decision (i.e. where to eat, etc.). Knowledge Panel on the other hand is the perfect tool for increased engagement on the mobile SERP. This is because mobile Knowledge Panels are: 

  • Visually diverse in their appearance (and contain images as well). 
  • Contain multiple functionalities (i.e. carousels, tabs, buttons, etc.) with which the user interfaces with the feature. 
  • Offers an extensive array of content to engage the user with and that frequently results in the user moving from one panel to the next. 

As a result of the above, mobile Knowledge Panels present the most ideal way to capitalize on mobile’s increased user engagement. To this extent, Google does not limit their appearance on the mobile SERP, despite the organic space the feature occupies on mobile.      

The Overall Takeaway from Google’s Mobile Strategy

 

Much has been said about the increased number of mobile searches. This quantitative uptick is widely held to be the reason behind Google’s mobile-centered focus. However, there is a strong case to be made that it is the qualitative advantage that is the primary force behind Google’s mobile centrality. Specifically, capitalizing on the engagement possibilities that mobile offers is an attractive allurement that is moving Google’s mobile momentum.   

To that extent, SEOs and site owners may wish to take the following actionable steps: 

  1. Monitor Google’s constant testing of mobile SERP features.
  2. Aim for rich content (i.e. Image Thumbnails, Structured Snippets, etc.).
  3. Optimize to convert from the SERP itself in a strategic manner.
  4. Ensure that a business has positive reviews as numerous ratings appear within a mobile Local Panel before it is expanded.
  5. Take advantage of the custom content Google allows you to place within the Knowledge Panel (i.e. Google Posts, question and answer placement, etc.).

     

  

About The Author

Mordy Oberstein

Mordy is the official liaison to the SEO community for Wix. Despite his numerous and far-reaching duties, Mordy still considers himself an SEO educator first and foremost. That’s why you’ll find him regularly releasing all sorts of original SEO research and analysis!



Source link

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By | November 20, 2021

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Algorithm Irregularities, Search Box Vanishes & Comes Back

By | November 20, 2021


The September SERP was a doozy! The month was just downright interesting with Google throwing some real curve balls out there. Whether it was pushing an algorithm update or altering SERP feature trends, Google did not seem like its traditional self. On multiple occasions it seemed as if Google had shifted course a bit this past month. All I can tell you is, this one is going to be interesting.


A Series of One Day Rank Fluctuations – Is Google Running a New Algorithm Update Scheme? 

 

This is downright peculiar in my mind, and I personally think there is more than meets the eye here. What am I talking about? I’m talking about a series of one day rank fluctuation spikes (but you knew that, you already read the H2). Between September 13th and 28th, the Rank Risk Index recorded four spikes in the rank fluctuations. The first spike saw a moderate risk level of 72. Three days later, there was a another more significant spike that reached a risk level of 74. Then on September 20th, just four days later, the index caught yet another spike that hit a risk level of 77. Finally (and as I humbly predicted), there was another increase in the fluctuations eight days later on the 28th. Now, this could all be coincidence. However, we all know Google and the chances of getting hit by lightning while winning the lottery are greater than this being a coincidence.



A pattern of one day algorithmic events pervades the September SERP during the second half of the month 

To be perfectly honest with you, I would **** to the pull the data here and see if there is a pattern to the fluctuations. Wouldn’t it be something if all of these one day spikes related to the same sort of results or niche? Truth be told, pulling this data in light of the way Google rolled these updates out is extremely time consuming, which is what’s leading me to think that this is indeed a new strategic way to roll out an update. Meaning, that instead of rolling out one large update that throws everyone into a tizzy of some sort, Google is rolling out the same update, just slowly, bit by bit. Again, I’d have to really dig into our data to see if a pattern holds up, hopefully I’ll have the time and wherewithal in the upcoming days to do so. 


The Search Box SERP Feature Sees a Premature Departure Globally 

We were busy beavers here at Rank Ranger in September having dug up quite a few SERP feature data finds. First up, Google’s Sitelinks Search Box that had appeared within some organic results, vanished. On September the 27th, the feature was removed the from the SERP globally.





The Sitelinks Search Box was completely erased from the SERP globally on desktop 

The feature’s disappearing act was not limited to desktop, but was equally applicable mobile as well: 

Search Box Global Data on Mobile

Like desktop, the Search Box feature was entirely absent from the mobile SERP across the globe

The Search Box feature never had a prolific place on the SERP, having generally appeared on a paltry .1% of Page One SERPs (US). However, there are practical implications that resulted from its removal. Dictionary site users were fond of the Search Box feature when looking up a word from the SERP (or so we’ve been told). Interestingly enough, the Search Box that appears within Google’s dictionary Box remained in place.

What was gone though was only to return. After announcing that the vanishing act was the result of a bug, Google had the Sitelinks Search Box up and running again by October the 3rd. 

Phone Call Organic Links & AMP Increase Across the Globe  

Another under-performing SERP feature, the Organic Phone Call feature on mobile (at least that’s what I’m calling it, it doesn’t really have an official name, so feel free to come up with your own), saw an unexpected data shift (in what was another Rank Ranger find).

I say unexpected because the phone icon Google shows on mobile within organic results had (until now) only existed in the US and Canada. For the year and half (or so) that Google has been running the feature, there has not been much in the way of news. The feature has consistently shown on a few mobile SERPs. In fact, since its release, the only real news was back in May of 2016 when the feature started popping up on the Canadian mobile SERP. Since then, its data has been stable and Google has pretty much left the feature alone. 

That’s why finding the feature pop up in the UK, Australia, Malaysia, and Italy was quite unexpected. On September 26th we found the feature appearing on an extremely limited number of Page One SERPs in the aforementioned markets. 

The entire proposition is just a bit strange. Why is Google all of the sudden paying attention to this “unfamiliar” SERP feature? Being that as it may, why is the search engine testing it in such an odd group of markets? Usually we see either a universal roll-out, or a geographically or linguistically associated group of countries gaining a feature simultaneously (i.e. the way Google has related to rolling out Featured Snippets in Europe). Here though, while the UK and Australia make logical sense, what’s the connection between those markets and Malaysia and Italy?  

While the organic phone icon is now making headway on the international stage, our team also caught a more familiar mobile face making its own international splash. On September 28th we caught AMP spiking across the globe. While some countries saw smaller AMP gains, others underwent some pretty significant increases.

Global Organic AMP Spike



The percentage of Page One SERPs with at least one AMP result increases globally 


Here are some of the more significant increases I found: 

  • US: 17% 
  • Australia: 19.5% 
  • UK: 14%
  • France: 33.5% 
  • Spain: 19.5%
  • Japan: 18% 
  • Singapore: 21.5% 

What’s interesting here is that while the percentage of Page One mobile SERPs that contain at least one AMP result increased, the average number of AMP results on those pages did not!

Average Organic AMP Results

The average number of organic AMP results on Page One of the SERP remains static 

Why is that significant? Well, combine this with the fact that AMP increased globally and you’ve all but eliminated the possibility that the AMP spike is the result of more sites going with the format. If that were the case, how odd is it that all of sites that have suddenly adopted AMP all appear on different Page One SERPs? What is therefore infinitely more likely is that Google decided to place AMP results on more Page Ones. Thus, AMP, as a “page factor” has increased in weight. I wonder then, with great curiosity, if people have suddenly seen their AMP pages move up the rankings and onto Page One?   

September’s SERP Feature Changes

Google made a few interesting changes to its SERP features last month (shocking right?). Unusually (insert sarcasm here), most of these changes (and all of the ones to be discussed here) happened on mobile. As is consistent with the above, some of the moves Google made show that it has perhaps shifted course a bit. 

AMP Enters Featured Snippets

We all know that Google shows the AMP icon within its mobile News Box and organic results. What’s new is that the search engine has started to show the lighting bolt icon within its mobile Featured Snippets. In early September Google began showing a site’s AMP status to the right of the URL within a Featured Snippet. Subsequently, the icon was relocated to the left of the URL later in the month. (I just want to know how that decision is made. Is there an official formal process over at Google with forms to fill out and whatnot, or did someone just stick a note in the suggestions box strongly advocating that the icon be moved to the left immediately?) 

AMP in Featured Snippets


A Featured Snippet with the page’s AMP status displayed next to the URL

Regardless, the real question is does Google give AMP URLs priority in the Featured Snippets? Initial speculation appears that they do. This makes perfect sense to me, as it presents sites with another (and quite strong) incentive to “go AMP.” 

Featured Snippets Related Topic Test 

 

Perusing through search after search in an effort to maximize my SERP feature “geekiness” has its benefits, like finding all sorts of odd looking SERPs and SERP features. In early September I stumbled on this beauty: 

Featured Snippet Related Topics



A Google test showing a series of related topics that bring up new Featured Snippets upon being engaged

What you see here is a mobile Featured Snippet on how to make a campfire. Everything looks copacetic until you get to the bottom of the box. You’ll notice three buttons there that seem to present “random words” (in ark, stranded deep, in h1z1).

Honestly, I was totally baffled by this element of the SERP feature. What in the world is h1z1? Is that some new and improved strain of swine flu? I’m obviously ****** myself here, since these are all popular video games. That’s right, Google is offering me insights as to how to make a campfire within these video games! Why? I have no idea. I haven’t played a video game since Duck Hunt was the latest craze, my kids are too little to play such games, and my wife is currently laughing at the notion that Google thinks she’s a gamer. That being said, this is what Google showed me. It offered me easy access to pull up a Featured Snippet that instructed me on how to build a campfire within these games.

What was nifty though was that upon tapping a related topic button, an overlay that was a new Featured Snippet appeared on the current SERP. Tapping on More Results at the bottom of the new Featured Snippet overlay brought me to the SERP related to the new Featured Snippet content. It’s an interesting test, provided Google is able to match a user and their actual interests.   


Room Type Availability in Mobile Local Panels

As I mentioned, it was a big month for “Rank Ranger” finds. In the midst of researching Google’s in-SERP feature revenue streams (blog post forthcoming) I stumbled upon a “room type” carousel within the Local Panel:  

Appearing within the ad section of a hotel Local Panel, the carousel indicates what room types are available at a hotel on a per booking site basis. Meaning, per each booking site advertising within the panel, you can see what sort of room type you will be able to make a reservation for. The obvious upshot is that it enables you to see if the room you want is accessible via a particular booking site without having to enter information into multiple search fields on multiple booking sites. 

Google Updates Mobile Knowledge Panels for Books and Movies

 

Yet another major upgrade to another category of mobile Knowledge Panel! This time, Google upgraded its already prolific mobile Knowledge Panels for movies and books. Previously, such panels operated via overlays. Meaning, expanding the panel or tapping on its content often brought up another Knowledge Panel that appeared “over” the original one (or at least had that visual effect).  

The recent update however works on a system of tabs instead of the overlay that would previously appear upon expanding the panel. Two things are interesting here: 

1) As opposed to the previous version, organic links are inserted into this format of the Knowledge Panel, though it’s a bit confusing to ascertain where the panel ends and the organic results begin. Perhaps that’s the point! 

Organic Results in Knowledge Panel

Though organic results are displayed, the Knowledge Panel’s header still appears

2) All of the content within the tabs can be accessed upon scrolling down within the initial Overview tab (hmmm). 

Top Stories Tab in Knowledge Panel

The Top Stories tab within the new mobile movie/TV show Knowledge Panel format 

What’s really fascinating is that within book panels you can see if an eBook is available at your local library. 

eBook Availability in Knowledge Panel


eBook availability at the local library as seen in the updated mobile Knowledge Panel for books  

While these are some pretty extensive and interesting upgrades, I am quite curious about why Google decided to undertake such a drastic change. That is, what does Google get out all of this? Expect more from me on the topic, I have a theory as why Google did away with the “overlay” system. In either event, this is a another interesting “September shift” that can be considered “unexpected.” 

Commerce on the September SERP 

Wrapping up the news off the Google SERP for the month of September are two commerce related items, the first of which makes editing your Google My Business listing easier. Last month I mentioned that Google ran a test that allowed business owners to edit their Google My Business listing right on the SERP. In September, Google made that official. No longer a test, Google My Business listings can be updated and edited right on the SERP. What’s nice is that it makes updating a listing a bit more straightforward, especially for those who may not be “SEO experts.” 

Edit Business Listing on SERP

On the SERP Google My Business editing (Image Source: Google Blog) 

Also new as of September, Google is limiting AdWords ads related to addiction treatment. The move comes as advertisers (obviously not all of them) were running ads in the hope of taking advantage of those in need of genuine help. The limitation appears to be extensive as some reports indicate a 40% reduction in certain cases. The details of the ad reduction aside, all I can say is kudos to you Google. 

Thrown into Question by Google’s September SERP 

Does Google have a new algorithm roll-out strategy? If so, will the details ever be revealed? Will the organic phone links take firm hold and fully roll-out globally? Does Google indeed prefer AMP pages for its Featured Snippets on mobile? What new feature will the mobile Knowledge Panel get next? All good questions and all in good time!

Also, are you seeing any changes to SERP features? Does it feel as if you’re seeing a certain feature more often or less often? Let me know, I would **** to hear from you! 

About The Author

Mordy Oberstein

Mordy is the official liaison to the SEO community for Wix. Despite his numerous and far-reaching duties, Mordy still considers himself an SEO educator first and foremost. That’s why you’ll find him regularly releasing all sorts of original SEO research and analysis!





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Tips For Finding the Best Florist

By | November 20, 2021

Choosing the best florist is a crucial step to ensure that your wedding day is a success. The complete guide to finding the best florist will cover every detail you may want to consider. Considering past reviews and portfolio is a good start. You can also use Pinterest to see the florists’ past work. This will give you a sense of their style. Remember that you don’t need to know the exact details of your wedding day if you don’t want to waste your time.

Choosing the best florist requires a thorough knowledge of different aspects of flower design. The most crucial factor is the price. You may find that supermarkets are the best option for flowers, but you might not be able to find the perfect flower at the store. You may need to call several florists and then narrow down the choices. However, you might be able to find an exceptional one at a lower price.

After you have narrowed down your choices, you should then contact a few florists to get their estimates. Many florists will offer you a free estimate, so it’s vital to ask questions and get quotes. You can also search by location using hashtags, which will allow you to find the best florist in your area. This way, you can narrow down your options to find the best flower shop in your city.

Once you have a clear idea of the flowers you want, you can then meet the best florist. Having a list of requirements and ideas is essential, and you will need to discuss your wedding **** with the florist and get an estimate. Keeping in mind that you will be spending a significant amount of money on your wedding, you should make sure to get the most affordable quote. This will save you money and make your wedding day a memorable experience.

The complete guide to finding the best florist. Before you choose a florist, you need to decide on the wedding theme. Many couples do not have a clear idea of what they want. There are many factors that they need to consider, including the wedding budget and the type of flowers they’d like to include. If the wedding is in the Midwest, look for a florist that serves that region. You’ll be glad you did.

The complete guide to finding the best florist for your wedding. It would be best if you found a florist that caters to your needs. Aside from choosing the best florist, you should choose the perfect location for your wedding. You should also be aware of the type of wedding. You should ensure that the flowers you select will be appropriate for the occasion. Finally, it is essential to choose a place that will allow you to meet your wedding budget.