Daily Archives: November 17, 2021

DeepCrawl Site Audit Results Now in White Label Reports

By | November 17, 2021


We’ve partnered with DeepCrawl to form one of the most formidable SEO alliances in the galaxy! Accessing DeepCrawl within the Rank Ranger software means you have greater access to all of the data pertinent to any SEO campaign (i.e. it’s really convenient to have all your data in one place). At the same time, utilizing DeepCrawl within Rank Ranger opens an entirely new reporting world. Get ready for a new take on the site auditing experience. 

Rank Ranger & DeepCrawl

Exploring DeepCrawl Data Inside of Rank Ranger 

We’ve divvied up the data from our DeepCrawl integration into three comprehensive reports. The goal was simple – to offer you as much DeepCrawl data as we could in the most familiar, intuitive, and well-designed way possible. The result of our efforts are three highly-detailed crawl reports:   

The Crawl Dashboard 

 

The Crawl Dashboard provides you with a comprehensive, top-level overview of the results produced by your technical audits. As such, we’ve incorporated both DeepCrawl’s data as well as data visuals so as to offer you the best user experience possible. Within the dashboard you’ll find a: 

  • per status breakdown of the URLs that comprise your site 
  • list of data changes between the current and previous crawl 
  • segmentation of your non-200 pages
  • categorical listings of the top crawl issues you’re facing

Notably, you have the ability to customize your dashboard by deciding which of the above elements should display
within it. 

Crawl Dashboard

The Crawl Dashboard presenting data on crawl issues and changes as well as two detailed page breakdowns 

The Crawl Issues Report 

 

The Crawl Issues Report is designed to provide streamlined access to the issues impacting your site as per a given crawl’s discovery. As such, you can select to see the discovery of the specific crawl you had run.    

Crawl Issues Report

A categorical listing of issues resulting from a site audit as found in the Crawl Issues report 

The crawl issues are presented as the categorical listings of the issues found as the result of a crawl. In this way, the Crawl Issues Report is your gateway to a deeply thorough crawl analysis. The report grants a categorical crawl summary indicating the total number of URLs as well as the number of changes, URLs added, and URLs removed since the last crawl. Also included here are the number of URLs missing from any of the specific Crawl Issues sub-reports. 

Each of the report’s columns can be sorted to show its information in either ascending or descending order. Engaging any specific crawl issue (done by clicking on the name of the
crawl issue) navigates you to the Crawl Reports where you can obtain highly specified insights.  

Site Audit Crawl Reports 

The Crawl Reports provides a sweepingly deep look at the findings of a given crawl. The report is segmented into two elements: a trends graph and data rows that contain itemized findings. You have the ability to fashion the report to your liking by either including or excluding one of the above elements from a given report.  

Site Audit Crawl Report

The trends chart and data rows as seen in the Crawls Report 

The reports available within this section of the DeepCrawl integration are: 

  • Content 
  • Config
  • Links
  • Traffic 
  • Mobile 
  • Performance 
  • Source Gap 
  • Extraction 

Each of these reports can be sub-filtered to show a targeted set of crawl insights. For example, within the Links subcategory, you could choose to show data related to only those pages that contain an internal broken link. 

Once you have selected your desired parameters, the accompanying set of rowed data can be further segmented by those issues that have been added or removed since the last crawl (or that are missing altogether). Of course, you could choose to see all of the aforementioned data together within one set of rows. 

Each row of data contains the DeepRank score, Level, HTTPS Status Code, and indicates if the page is indexable. What each row contains in specific is dependent on the category and subcategory you have selected. For example, rows highlighting pages with duplicate descriptions will contain: 

  • Page Title 
  • Description 
  • URL 
  • Duplicate Description 
  • Primary URL 
  • Found At URL
  • Duplicate Description Count 

When clicking on a URL contained within the rowed data, you will be directed to the Page Report. Here you’ll initially be presented with an overview that contains a slew of data related to that specific URL.

Site Audit Page Report



The Site Audit Page Report showcasing crawl data related to a specific URL 

Included in the initial overview, among other information, is data related to the
URL’s

  • HTTPS Status Code 
  • Indexability 
  • DeepCrawl Level
  • DeepRank 

Also presented is an overview of the page that includes its title (along with the number of characters and pixels), meta-description, canonical URL (should one exist), and a series of metrics on indexation, content, headings, etc.  

Notably, and other than the Overview, the Page Report accessed via the Crawl Reports offers the ability to see page totals for Duplicates, Found At, and Hreflang metrics. Clicking any of the issues that exist within these categories brings up a set of data that provides further and more specified data related to the
crawl issue in question.  

Site Audit Page Report Details

An example of the specific insights found within the SIte Audit Page Report 

DeepCrawl Data Inside of White Label Reports 

One of the most advantageous aspects of having DeepCrawl data available to you within Rank Ranger is the ability to showcase your site audit success within our white label reports. That is, your DeepCrawl site audit data can now be shared, whether internally or externally, in ways that were not available to the market previously. Specifically, the data your crawls produce can be placed inside any of our white label reporting options. 

The most prolific of these reporting options would be our Marketing Dashboard. Here, you could showcase your success by creating full-bodied site audit success stories. That is, the dashboard allows you to showcase not only your site audit prowess but the actual real-world impact these improvements have resulted in. Insert any of the reports found within Rank Ranger to demonstrate the correlations between the site improvements you have effectuated and the site’s visibility, rank, traffic, and even conversions. What’s more, the dashboard gives you full access to the HTML and CSS, which means you can create a truly white label report that has the ability to look and feel like any site you want. 

DeepCrawl Data - Marketing Dashboard

DeepCrawl data as found within the 100% white label Marketing Dashboard 

Crawl With Us 

By partnering with DeepCrawl, we invite you to crawl with us. Crawling with us means that you can access the most pertinent site audit analysis while checking on your Google rankings, monitoring your PPC progress,  and surveying your site CTR, site traffic, social analytics, and email campaigns (and of course much more). Crawling with us means you have access to everything you need to run a successful SEO campaign under one roof. It means you have the ability to create unique site audit stories and one of a kind data correlations. Most of all, crawling with us means you have full access to the custom options that exist within Rank Ranger and the support that comes along with it. 

The DeepCrawl site audit reports found within Rank Ranger are located within the UI under: Reports>On-Page>Site Audit 

About The Author

Rank Ranger

Rank Ranger is an SEO Platform designed to standardize management and reporting for the digital marketing world by filling the need for a comprehensive online marketing platform capable of tracking & monitoring campaign data, integrated with 3rd party software and services, providing fully personalized and customized reporting, 100% white label automated reports and a branded web interface.



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What is Content Optimization and How to Do It in 2021 – SEO Basics

By | November 17, 2021


In today’s post, you will learn about what is content optimization and how to do it in 2021.

Let’s start.

Arguably, the content you create is the most critical aspect of your digital marketing activities.

Not only does content help you develop trust and interact with your target audience, but it also serves as fuel for your other marketing strategies.

The importance of content leads us to the need for optimizing the content.

Which, in turn, raises the question of “What is Content Optimization?”

Content Optimization is the method of ensuring that content is published in a way that it can reach the highest target audience possible.

The content optimization process should involve establishing that related keywords are present, adding meta and title tags, and links that are appropriate.

Along with that, it makes the pages of your website more appealing to search engines and users.

The method seeks to transform keyword research into text that can affect the ability of your site to perform well in the results of organic search.

Content optimization works by making improvements to the text, structure, and metadata of your content so that search engines receive clear signals that it is helpful.

 

How to do Content Optimization

When it comes to optimizing your content, the very first thing that you should know is what is Content Optimization, there are many variables to bear in mind, including tweaks for text, pictures, and social sharing, and new tactics that we will walk through in-depth.

How to do Content Optimization

But identifying your purpose and analyzing what it takes to achieve that aim are the first and most critical steps.

 

1. Creating New and Quality Content

There are no shortcuts to a high search engine rating, so the content has to be great to get there.

The fresher it is, the more the search engines enjoy new content.

The more likely your blog will receive better search rankings if you are publishing new content consistently, the more likely it is.

Another way to do this is by upgrading older content so that it remains new and fresh, clearly telling search engines that you’ve updated it.

 

2. Optimizing Tags

 

(a) Title Tag:

A title tag tells the web page title to search engines.

This is shown for any given search result as the clickable headline.

Meta Title

The title tag should be 50-60 characters long and written as follows: Primary Keyword – Secondary Keyword – Brand Name.

It’s important to remember that there’s no need for the title tag to fit your article title or web page.

It is otherwise referred to as the tag for H1.

Title Tag Code: <head><title>Example Title</title></head>

(b) H1 Tag:

An H1 tag shows the heading of your webpages and allows search engines to recognize the content on that page.

Headers have the same hierarchy as a fundamental outline, nesting under each other as the headers get smaller.

For search engines to decide what your content is all about, the H1 tag is the most important one.

A good H1 tag should be the same or only marginally different from the page title, include your target keyword, and used only once per page.

H1 Tag Code: <h1>TITLE</h1>

(c) H2 Tag:

Apart from one, almost everything that corresponds to the H1 tag applies to the H2 tag – don’t overuse them.

They should be useful and clearly convey important information to your viewers every time they come up.

H2 Tag Code: <h2>SUBTITLE</h2>

(d) Meta Description:

A meta description is the short text fragment below the title tag that appears in the search engines.

Meta Description

The meta definition should be between 155-160 characters and must be a summary of the webpage to which it leads.

You should think of your meta description as advertorials, forcing individuals to click on your offering and visit your website.

Meta Description Code: <head> <meta name=”description” content=”Text that will appear in search results”></head>

 

3. Search Engine Friendly URL and Targeted Keyword Insertion

The URL of your website also offers descriptive details about your content to search engines.

It should be transparent and meaningful, and relevant keywords should also be included.

Search Engine Friendly URL

This also means that your URL might not be precisely the same as your article or page’s title.

In the first paragraph of your post, the primary target keyword for your piece of content should appear in an appropriate and natural way.

 

4. Optimizing Images

The images on your page are not capable of talking to algorithms on their own, but they can talk to people.

First and foremost, images should be valuable and engaging.

Once they’ve been selected, they should be properly tagged to make sure that search engines acknowledge them.

(a) Alt Tags:

The commonly used term alt tag is incorrect; it should be ‘alt text’, ‘alt attributes’, or ‘alt descriptions.’

These describe the function or appearance of your image to let search engines know what it’s all about.

ALT Tags

This is another area where keyword stuffing should be avoided.

Alt tags should define the picture accurately and appropriately.

Alt Tag Code: <img src=”pupdanceparty.gif” alt=”Puppies dancing”>

(b) Image Tags:

The words that appear when you hover over an image are indicated by image tags and help the user understand its meaning.

It should contain appropriate keywords, as well as alt text, and prevent keyword stuffing.

Image Tags Code: <img src=”URL” alt=”text“>; XHTML:<img src=”URL” alt=”text” />

 

5. Optimizing Videos

Search engines aren’t just for posts, but for videos as well.

The way you describe your video content to search engines is vital for its visibility, similar to images, but interaction is the most vital signal for video search engines.

(a) Video Titles:

Your video title is only one aspect that tells search engines whether a person’s search question is important to your video or not.

Naturally, insert the keyword into the video title to improve the visual changes.

(b) Video Descriptions:

Essentially, video descriptions are the video equivalent of a meta description.

They should explain your video content accurately, include your target search keyword naturally, and compel individuals to press.

Note, they are your front lines for those choosing which video to watch.

Treat them like an ad copy.

(c) On-Site Optimization:

Hosting your own videos serves an SEO function, enabling you to collect more video-rich snippets on your domain search engines, customize your video player, and create backlinks to that material.

You host yourself for search queries with other media forms on the page to customize the video content.

Accompanying text or images would suffice. Hold it to one video limit as well and allow other individuals to embed it.

Use HTML5, Javascript, or Flash instead of creating a CNAME for your video files, and don’t embed your videos using iframe.

Have social media buttons and apply Google and other search engines to a video sitemap.

Apart from these steps, there are certain things to take care of before creating and posting new content.

Along with this, you need to make sure that you use tools to assist in the process of content optimization.

The Importance of Content Optimization tools are as follows:

 

(i) Keyword Research

You should use resources such as Google Search Console at this point to recognize search terms that present opportunities, such as those with elevated impressions.

Keyword Research

In terms of search volume, associated searches, page authority, and keyword complexity, keyword tools such as KwFinder and Keyword Planner will give you good data.

 

(ii) Crawl and Process

The ability to extract data from top search outcomes.

A precise clean text extraction system will depend on key data points such as word count, links, and topics.

 

(iii) Topic Extraction

This refers to the ability to extract and identify topics mentioned in your clean text automatically.

At a minimum, ideas, organizations, entities, locations, and goods should be able to be extracted by this method.

 

(iv) Content Analysis

A content scoring feature according to subject coverage would be given by most tools i.e. how are your topics relative to top performers?).

Related subjects can be suggested in addition to subject scoring to help the user explore deeper and find ways to integrate fresh content into your text.

 

Tools For Content Optimization

 

1. Frase

For content developers, Frase is an AI-powered Research Assistant.

Currently, they provide assistance in different workflows for content analysis, including optimization of content.

Frase also suggests and summarises relevant sources that should be taken into account as part of the content refresh, in addition to rating the content and recommending topics.

 

2. SEMrush

Perhaps one of the easiest options for agencies and teams to begin producing SEO-friendly content is SEMrush.

This one searches all the top-ranked pages for your target keyword, like other SEO content optimization tools, and recommends adjustments such as a number of terms, words to include semantically related words, where to get backlinks from, and average readability score.

 

3. Clearscope

It is easy for Clearscope to get something out of the content you are already making.

The tool evaluates top-performing organic content for any keyword and provides you with a rundown of all the related words in order of importance.

 

Conclusion

Writing for search engines efficiently is not that different from writing for any other medium successfully.

All you need to know is what is content optimization.

Many guidelines remain the same, but the one all-encompassing rule is that writing for search engines is the best way to write in a normal, organized way for real people.

In their search query results pages, search engines are deliberately aligned to deliver the best information for human searchers, so they are continually augmented with increasingly advanced algorithms to analyze content to display the most important results from a user query.

Create quality content and optimize it effectively to gain a better audience and users.



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Why Cleaning Services Is Essential

By | November 17, 2021

There are many reasons to hire a cleaning service. First, it will allow you to focus on the areas of the business you are most familiar with. You can focus on your local area if you have suitable transportation. Secondly, it will help you keep your costs low. Regardless of how much you spend on cleaning supplies, it would help if you found a way to keep them working efficiently. Using technology to save time and money is a great way to do that.

The air inside our homes and offices is often dirty. This can include dust, pollen, insect waste, and even animal dander. These particles can be easily tracked into our homes and can also linger on our furniture, blinds, and drapes. It’s possible that we don’t even realize how much dust we’re breathing at any given time. As a result, we need to keep our homes clean and healthy.

Hiring a cleaning service for your business can be essential for many reasons. In addition to saving your time, you can avoid the costs of hiring a cleaning crew. The staff that you hire is trained and will have a better knowledge of how to clean your business than you do. It will also make your work easier because you won’t have to worry about cleaning up after an accident or illness. This is a significant benefit, mainly if your workplace is a health risk.

As the economy continues to grow, so will the competition for cleaning services. This means you must stay ahead of the competition by staying on top of the industry trends, improving your processes, and taking advantage of new market opportunities. Successful cleaning services will provide value-added services to customers and maintain a healthy reputation in the process. There are many benefits to hiring a professional team to clean your workplace. And while you’re at it, consider the following reasons:

A professional cleaning service will not only be able to clean your floors and carpets, but they will also clean the air filters in your business. In addition, the quality of a cleaning company’s staff will impact the reputation of your company. The best companies will invest in training their employees, which is why you need to hire a cleaning service. In addition, a cleaner can ensure that your office is free from allergens. This will help them maintain a healthy environment for their clients.

An efficient cleaning service is more efficient and effective. It can cut labour costs and improve customer satisfaction. By hiring a professional, you’ll be sure to protect the health of your business. In addition, you’ll be able to increase your productivity. They can do this by automating the entire cleaning process. They will use modern cleaning methods to eliminate dirt and bacteria and boost the efficiency of their employees.

There are many benefits to hiring a professional cleaning service.

Why Cleaning Services Is Essential

By | November 17, 2021

There are many reasons to hire a cleaning service. First, it will allow you to focus on the areas of the business you are most familiar with. You can focus on your local area if you have suitable transportation. Secondly, it will help you keep your costs low. Regardless of how much you spend on cleaning supplies, it would help if you found a way to keep them working efficiently. Using technology to save time and money is a great way to do that.

The air inside our homes and offices is often dirty. This can include dust, pollen, insect waste, and even animal dander. These particles can be easily tracked into our homes and can also linger on our furniture, blinds, and drapes. It’s possible that we don’t even realize how much dust we’re breathing at any given time. As a result, we need to keep our homes clean and healthy.

Hiring a cleaning service for your business can be essential for many reasons. In addition to saving your time, you can avoid the costs of hiring a cleaning crew. The staff that you hire is trained and will have a better knowledge of how to clean your business than you do. It will also make your work easier because you won’t have to worry about cleaning up after an accident or illness. This is a significant benefit, mainly if your workplace is a health risk.

As the economy continues to grow, so will the competition for cleaning services. This means you must stay ahead of the competition by staying on top of the industry trends, improving your processes, and taking advantage of new market opportunities. Successful cleaning services will provide value-added services to customers and maintain a healthy reputation in the process. There are many benefits to hiring a professional team to clean your workplace. And while you’re at it, consider the following reasons:

A professional cleaning service will not only be able to clean your floors and carpets, but they will also clean the air filters in your business. In addition, the quality of a cleaning company’s staff will impact the reputation of your company. The best companies will invest in training their employees, which is why you need to hire a cleaning service. In addition, a cleaner can ensure that your office is free from allergens. This will help them maintain a healthy environment for their clients.

An efficient cleaning service is more efficient and effective. It can cut labour costs and improve customer satisfaction. By hiring a professional, you’ll be sure to protect the health of your business. In addition, you’ll be able to increase your productivity. They can do this by automating the entire cleaning process. They will use modern cleaning methods to eliminate dirt and bacteria and boost the efficiency of their employees.

There are many benefits to hiring a professional cleaning service.

Rod Joseph

كلمات اغنية لو بدالي دموع تحسين

By | November 17, 2021

لو بدالي من الاعمال الرومانسية باللهجة العراقية تحكي حالة من الحب والعشق، يمكنك قراءتها عبر الضغط على العنوان او من خلال الرابط الذي امامك.

SERP News: A Google Update, Featured Snippets Dip & A New Amp Format

By | November 17, 2021


Google was firing on all cylinders last month. The February SERP was just brimming with new data trends and some major changes to both the SERP and the features found on it. Of course, Google threw in an algorithm update of some significance just for good measure. Join me as I explore the ins and outs of the Google SERP for the frigid month of February (unless you’re in Australia and the like, where I would imagine February is quite warm).   



Yet Another Significant Google Update   

Last month I reported that Google unleashed a 20-day update roll-out. On
desktop, the update that began on January 10th and seemingly ended on the 29th. Lo and behold, after a two-day respite, the roll-out continued, picking up on February 1st and ending on the 5th (albeit at lower rank fluctuation levels). 

Rank Risk Index - Desktop

The Rank Risk Index showing an uptick in rank fluctuations less than 20 days after a long-running increase that began in January and that ended on February 5th

The mobile index further illustrated the continuity of the late January update as the platform saw one continuous roll-out that lasted through February 5th (i.e, without the two-day normalization shown on
desktop). 

Rank Risk Index - Mobile



The mobile Rank Risk Index showing the tail-end of the January update along with another two fluctuation increases in February 

That said, there was yet another update on February 21st. This one-day event saw fluctuation levels reach 69 (out of 100) on the Rank Risk Index. However, it’s important to remember that fluctuation levels are relative. In our case, the previous and long lasting update that I discussed, but right above, created a new fluctuation paradigm. That is, the update that began in January and lasted into February created new fluctuation norms. Meaning, had the index caught more days of “normal” fluctuations, the fluctuation level shown on the 21st would have been significantly higher. However, being that the marathon update that began in January had ended but 16 days before (normalization requires about 20 days), the levels shown on the 21st were in a way “minimized.” 

Featured Snippets Decline as HTTPS Hits New Highs 

There was some really fascinating data
off the February SERP. On the one hand, we had HTTPS soaring to new heights (which is to be expected), while on the other hand, Featured Snippets saw a significant slip (which is quite unexpected). 

Featured Snippets Fall 

On February 7th we reported that Featured Snippets had undergone a substantial decrease in numerous markets, both on
desktop and on mobile. Specifically, we saw Featured Snippets shift from showing on roughly 13% of all page one SERPs to just over 10% in the US (desktop). That’s about a 23% loss. 

Here are some of the more notable desktop losses (as compared to the display levels shown at the end of January): 

UK: 17%

Australia: 17%

Brazil: 20%

Truth be told, this data reflects what seems to be a return to the display levels of early January. Though, when compared to the data from early January, the recent trends are still a decrease in the feature’s SERP presence.

Featured Snippets Drop Off



Featured Snippets on desktop show a significant decrease in early February 

The decline actually began on the 2nd. However, at the time, we had no way of knowing whether or not the dip was just that, a temporary dive (as opposed to a new data trend). 

A similar pattern can also be seen on mobile: 

Featured Snippets Decrease



Similar to
desktop, Featured Snippets on mobile underwent a decline in multiple markets

Is this a fall from Google grace? No. I would not conclude that Featured Snippets are any less significant in the eyes of Google. They certainly are still a major component of voice search and will only continue to gain prominence (in my opinion).   

 

HTTPS Results Dominate the SERP 

 

Google’s announcement that Chrome 68 (expected July 2018) will mark all HTTP pages as “not secure,” only makes HTTPS that much more important. At the time of the writing of this article, 99% of all page one SERPs contain at least one HTTPS result. However, what’s perhaps more telling is that February saw the average number of HTTPS results on page jump to 7. 

Meaning, 70% of all the results on page one are now HTTPS (with there being about 10 organic results on the average page, 7 out of 10 becomes 70%).   

HTTPS 70% Page One

The SERP Feature Tool showing an average of 7 HTTPS results on page one of the SERP 

To accentuate the significance of this data, if we go back one year, only about 40% of the results on the first page of the SERP were HTTPS. This constitutes a 75% increase! With Google’s aforementioned announcement, I would only think this number will climb at an even faster rate. 

HTTPS Average - One Year

An Insight Graph showing 40% more HTTPS results on page one compared to the prior year


Big Changes For AMP 

 

February was a big month for AMP. Looking back at the month, there definitely seems to have been
renewed focus on the speedy page format. With that, here’s a look at what Google was up to last month in order to AMP up the mobile SERP (I know, I’m not supposed to use “AMP” that way – too bad).  

AMP Stories Come to the SERP

The biggest AMP update for the month was certainly the new AMP Stories (though, AMP for Gmail is a close second in my book). What
are AMP Stories? Well, just think of Instagram Stories for the mobile SERP. As with the “Story” format that you may be familiar with from the wide world of social media, AMP Stories are visually orientated content that users can swipe through. 

Washington Post AMP Stories

A carousel containing AMP Stories from the Washington Post 

Currently, Google has partnered with select news publishers such as CNN and The Washington Post. However, the AMP Project has released a tutorial so that you can create your own AMP Story.  

Larger Images for AMP 

Early in the month of February, Google changed its image recommendations for AMP pages. Now if you want your page to show in an AMP carousel on the SERP you need to make sure your images are 1,200 pixels wide (the previous standard was 696 pixels). Thus, AMP images, at least how they appear within mobile SERP carousels, are going to be larger, and therefore more prominent. Simply, AMP page images within mobile carousels just got a visibility boost. 

AMP Click Data

Some interesting AMP data became available in February as well. At the month’s midway point, Google informed the world at large that 60% of AMP clicks from the SERP do not come from the Top Stories carousel. Meaning, the majority of AMP clicks, by a large number, are attributed to organic AMP results (or the carousels contained within these results). To be honest, the data is a bit unexpected. I for one would have thought that news results would dominate the “AMP click” market, especially since we are tracking organic AMP on under 25% of all page one SERPs. 

February’s Google SERP & Feature Changes 

 

There were some major changes to Google’s SERP features as well as to the SERP itself in February. Also of ongoing consequence, Google’s pattern of bolstering the Knowledge Panel only continued. Onwards shall we? 

Image Search Loses Features 

There was a major change to the “Image SERP” that saw a commonly used feature get cut out of the picture (OK, that was a horrible pun, I profusely apologize). The story begins with a 2016 quarrel between Getty Images and Google, with the former filing suit on the basis that Google forced its images onto the Image SERP. This dispute was recently settled by a “multi-year global licensing partnership” (as described by Getty). As part of the arrangement, the View Image button previously found within Google’s Image Search has been removed. Also, Google now displays a far more visible copyright disclaimer beneath an enlarged image. 

Image Search Updated

An image from Google’s Image SERP shows more prominently placed copyright information but no longer includes the View Image button

A Whole New ‘People Also Search For’ on Desktop 

After some significant testing of multiple designs, Google has released an all new People Also Search For
box to the desktop SERP. There are a few things to note about this new version of the SERP Feature:

  • The feature only appears after you click on an organic result and then return to the SERP (or in simple language, after you hit the Back button). 
  • The feature, and the other searches it brings up, appear within a box that displays directly under the result you initially clicked on. 

New People Also Search For on Desktop


The new People Also Search format on desktop showing beneath a result’s description 

When you dig into this a bit, there’s actually a lot to chew on. For example, to what degree are the searches shown influenced by your query vs. the content on the site you visited (and they are certainly influenced by that site)? Also, does the feature negatively impact clicks/traffic to sites that appear beneath it? Meaning, when the feature appears, are users more prone to scroll down the SERP or hop to a new search via the feature, thereby bypassing the results further down the page? Is your organic power thereby limited by the feature’s appearance? 

Take notice of one last thing… the design of the feature. I for one am not impressed, are you? It looks relatively simple as if it belongs to 1998, not 2018. How peculiar. It’s so out of place (considering Google’s style sense when it comes to features like the mobile Knowledge Panel) that I’m not convinced the feature is really here to stay (at least in this format). I’m going to go out on a limb here, but after speaking with some colleagues, I’m of the opinion that Google has no intention of keeping this feature on the SERP (at least as it functions now). Rather, (I think) Google is showing these “other searches” quite prominently in order to collect user behavior data, specifically as it relates to behavior after being dissatisfied with a result (i.e., after hitting the Back button). 

Additional Updates to Flight and Hotel Features

Not all of my analysis is spot on, but I have my moments. Way back in October (2017) Google bolstered its flight and hotel SERP features. At the time I was convinced that this “bolstering” was an indication of Google’s overall revenue strategy. After a few more updates to the said features, I was all the more convinced. This past month, Google again upgraded its travel features, and with this one I have no doubt left, Google is going all-in trying to corner the market on flight and hotel referrals (ads as well, at least as hotel Knowledge Panels are concerned).

February saw Google truly reveal its hand and in a way admit that the two travel elements (flights and hotels), along with their subsequent features, are intrinsically linked (not that we did not know that by now). With the most recent changes, Google has linked flights to hotels. Now, when you search for a flight and expand the Flight Box to specify specific dates, Google is showing a new tab for… drum roll please… hotels. Meaning, you can now book a flight and hotel simultaneously on mobile, much like you can on top the travel sites such as Expedia or Travelocity.   

Hotels in the Flight Box

Google’s Flight Box now includes a Hotel tab upon expanding the initial flight information 

Other changes include improved pricing labels/filters and as Google says “the ability to book right from Google” – exactly!  


Knowledge Panel Updates 

There were two updates of interest made to the Knowledge Panel in February. Of course, most changes to the Local Panel are significant because the panel showcases businesses, and businesses aim to make money. Thus, changes to the Local Panel are more likely to influence money matters.  

The Booking Button Hits the Canadian SERP: For a variety of queries, and via numerous software partnerships, Google enables users in the US to book an appointment at a business via the Knowledge Panel. This past month the feature has reached America’s northerly neighbor, Canada. The significance is not that one more market now has the feature, but that the feature is proliferating. In my mind, it’s only a question of time before the “Booking Button” hits additional markets and is somehow monetized by Google. 

Canadian Reserve with Google

A Local Panel for a Canadian store now includes the Booking Button 

Mall Directories Added to the Panel: Local Knowledge Panels, of course, contain a map showing the establishment’s geolocation. In fact, more and more mobile Knowledge Panels now contain an indoor map as well. Now panels showing “malls” have received a store directory, thereby making that large panel located near the escalator of malls around the world superfluous. 

Knowledge Panel Mall Directories

A store directory for the Mall of America, as seen within a mobile Local Knowledge Panel 

Learning English with Google

  

Just as the month was set to close, Google snuck an entirely new feature onto the SERP. Appearing in non-US searches only, Google has begun showing what it calls the Word Coach beneath select Dictionary Boxes (mobile). Starting with words connected to the content displayed in the attached Dictionary Box, the new feature takes a user through an English learning drill. 

Google's Word Coach

Google’s new Word Coach SERP feature on mobile 

The educational value of the tool is questionable (the complexity is not scaled nor targeted, some of the phraseology Google uses in their questioning per se might be too complex, etc.). In fact, some have indicated that this could be more Google gathering linguistic data from its users and less Google taking on the role of Sesame Street for non-English speakers around the world.  

Sarcastically Signing Off the SERP 

The February SERP has been brought to you by the word lexicon as well as by Getty images, appointment only Canadian businesses, and by malls across the world. Google would like to remind you to come fly the friendly skies by using the ever-growing Flight Box to conveniently book your passage through the atmosphere. Don’t forget to enjoy a fine hotel (or a complete dump depending on your budget), which can conveniently be booked with Google along with your flight. Please secure your Featured Snippets, as Google takes no responsibility for their loss during the flight, nor during your stay at a hotel, nor during an
appointment you booked at a Canadian business via the Local Panel…. you get the point. 

See anything odd on the SERP? Let me know! 

Until next month, thank you for reading!  

About The Author

Mordy Oberstein

Mordy is the official liaison to the SEO community for Wix. Despite his numerous and far-reaching duties, Mordy still considers himself an SEO educator first and foremost. That’s why you’ll find him regularly releasing all sorts of original SEO research and analysis!





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Google Updates Some SERPs With Translated Results

By | November 17, 2021


Google added documentation for what appears to be a new feature called Translated Results. Translated Results is a feature that will automatically translate and rank web pages that are in a different language than the language of the user and then publish the title and snippet in the translated language.

This change does not affect all languages and is currently rolled out in only six languages. 

Google has previously ranked content in other languages but Google did not translate the title and snippet. The previous behavior was to add a link to the translated content.

A new Google Search Central web page documents what might be a new feature that enables Google to show search results to users regardless of language.

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The goal of the new feature is to fill in “content gaps” for users where there might not be enough content in the users native language.

The way this system works is if there is a lack of adequate web pages to rank in the users native language then Google will select the best web page in a different language and display that in the search results.

Google automatically translates the title tag and meta description of the ranked web page from the foreign language to the language of the user.

When the user clicks through from the search engine results page (SERP) to the web page Google will automatically translate the entire web page into the users native language.

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Google’s new Search Central help page describes the feature as something that will be good for publishers because it will expand the audience for their content.

The documentation states:

“A translated result is a Google Search feature that enables users to view results from other languages in their language, and can help publishers reach a larger audience.”

All embedded images and JavaScript are supposed to work in the translated web page.

According to Google:

“If the user clicks the translated title link, all further user interaction with the page is through Google Translate, which will automatically translate any links followed.

By expanding the result, users can view the original title link and snippet, and access the entire page in the original language.”

Previous Translation of Search Results

Translated Results is different from how Google used to handle content in a different language.

Google’s usual method is to add a link to translated content in the search results. But it didn’t actually translate the title and snippet shown in the search result.

This change in Google’s ranking is reflected in the updated developer page for the Notranslate Meta Tag.

Google Notranslate Meta Tag

Google recognizes a notranslate meta tag that will prevent Google from translating a web page.

Google’s Developer page for the notranslate meta tag used to read like this on November 10, 2021: 

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“When Google recognizes that the contents of a page aren’t in the language that the user is likely to want to read, Google often provides a link to a translation in the search results.”

On November 17, 2021 Google updated the last part of that sentence in the documentation to now say that Google will translate the title tag and snippet:

“Google may provide a translated title link and snippet in search results.”

Google also added new wording to reflect a change in how translated search results are handled:

“If the user clicks the translated title link, all further user interaction with the page is through Google Translate, which will automatically translate any links followed.”

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Translated SERPs Are Limited

The change to how Google is surfacing content in multiple languages is currently limited to the following languages:

  • Indonesian
  • Hindi
  • Kannada
  • Malayalam
  • Tamil
  • Telugu

Google’s documentation says that these are the languages that this feature is “currently” available, which can be construed to imply that the door is open to expanding the feature to other languages.

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Currently, translated results are available in the following languages:”

Opt In and Out of Translated SERPs

The announcement states that all websites are automatically opted in to this new feature. Publishers wishing to opt out should consider using the notranslate directive.

Directions for Ad Networks

Google also published a new help page with documentation for enabling ad networks to work with this update.

The documentation is: Enabling your ad network to work with translation-related Google Search features

Citations

Read Google’s New Documentation for Translated SERPs:

Translated results

Newly Updated Notranslate Documentation

New Documentation: All meta tags that Google understands

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Old Documentation: Archive of previous Notranslate Documentation

Documentation for Enabling Translation for Ad Networks

Enabling your ad network to work with translation-related Google Search features





Source link : Searchenginejournal.com

How to Reduce Bounce Rate in Google Analytics in 2021 – SEO Basics

By | November 17, 2021


In today’s post, I’m going to show you tips about how to reduce bounce rate in Google Analytics in 2021 and beyond.

After implementing the below-mentioned tips on your website, the session duration will be increased and the bounce rate will be decreased.

So let’s start without further ado.

One of the most influential barometers of success in digital marketing is the bounce rate.

Even it’s one of the most overlooked metrics, too.

Bounce rate in Google Analytics is the proportion of visits to your website that did not hang around and bounced off after reading the page they landed on.

When a user lands on a website page and leaves without initiating another request to the Google Analytics server, a ‘bounce’ (often called a single-page session) occurs.

According to Google support, “bounce is a single-page session on your site. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session.”

 

What is Bounce Rate?

The percentage of visitors who land on your website and intend to leave without going to a second page is the bounce rate.

A higher bounce rate suggests that the customer could not be convinced to continue and respond to the call-to-action.

A high bounce rate will potentially impede your chances of success, so it is important that you examine your site’s multiple areas and determine what is causing the issue.

It’s time to take steps and decrease the bounce rate until you have found the trouble location.

Some actionable measures to assist you to reduce the bounce rate in Google Analytics and boost conversions are described below:

8 Actionable Tips to Reduce Bounce Rate in Google Analytics

1. Better User Experience

User experience includes all facets of the relationship of the end-user with the business, its facilities, and its merchandise.

User experience is a user’s general view as they engage with the website.

A strong user experience is when a customer not only finds a website convenient to access but also enjoyable.

Better User Experience

The first step in that direction is to build an accessible website that looks equally fantastic on both platforms and computers.

Monitor closely how the customers handle themselves and what affects their choices.

You can find several more suggestions in this post, all of which come under the user interface.

Understand, when using a website, it’s the ultimate atmosphere that a customer feels, because everything is part of the user experience.

 

2. Optimize Call-To-Action

In the first couple of seconds, most people decide whether they want a website or not.

Even without scrolling, with only a quick glance at the visible region.

This region is different from device to device.

You will refine this area so that you know what your customers are looking at.

Call-to-Action

It should explain what you offer instantly, and there should be a call to action that is prominently noticeable.

The further CTAs that you have on a single list, the more likely you are to annoy your guests and exhaust them.

Well, if we could have several CTAs on a single page and trust users to diligently review and assess each one before taking an action, that will be nice, but let’s face it, this doesn’t happen very much.

Your platform should make it convenient for tourists, quickly and conveniently, to find and do what they want.

With lots of CTAs, don’t annoy the visitors.

Think about the purpose of the customer and how the pages will help users reach their goal, then have a simple, specific call to action that lets them accomplish the job.

 

3. Upgrade Your Site Speed

As we described earlier, in the first couple of seconds, users make up their mind about a website.

This time, you do not want to waste showing them a blank screen that loads scripts and downloads content.

Taking forever to load is arguably the worst of all the issues a web page can face.

Upgrade Your Website Speed

After all, if a user can’t read it (or even see it), it doesn’t matter how good or poor the quality of a website is, and 47 percent of users anticipate a web page to load in two seconds or less, making on-page optimization vital to minimizing the bounce rate in Google Analytics.

You should customize your photos, use a Content Distribution Network, add improved caching, and consider switching to a quicker hosting service to speed up your website.

Using a CDN is one of the simplest and safest ways to keep the website going fast.

In order to speed up your website, find the right one for you on our list of the best CDN providers.

 

4. Sidebar and Widgets

Some web pages are a perfect vehicle to give the audience relevant information, deals, and other material.

Blog sites are a perfect example because, without anything in the sidebar, you’d actually fail to locate a good blog.

Cramming your content’s digital margins with advertisements, coupons, award emblems, and other garbage, though, is a surefire way to confuse and tempt your guest to bounce.

Do it in a manner that gives the reader added benefit if you wish to illustrate related material from your sidebar.

For instance, similar article reviews that apply to the subject discussed in a blog post are a perfect way to make your website “stickier” and provide your followers with truly meaningful and relevant material.

Similarly, if you want to have honors and trust symbols in your sidebar, make sure that they are only from the most credible and renowned outlets to fulfill a real reason.

 

5. Mobile-Optimized

Every year, with the number of people visiting the web mostly from mobile devices growing, failing to customize your mobile website basically asks users to bounce and invest their time and resources elsewhere.

Launching a mobile-friendly site, however, is a massive bit of a nuisance, particularly for larger websites.

It can be a painstaking operation, and it can be beyond your technological skills.

This means that your web or company can also have another (considerable) cost.

Mobile Friendly

It’s difficult to understate, however, just how important mobile optimization is for any type of site.

You should consider making your site mobile friendly, regardless of the time, effort, and cost involved, or the ulcers or sleepless ****** that you incur in the process.

Remembering tip #3 when optimizing your mobile website is also vital.

If it takes longer than a minute to launch, it does not matter how pretty the site looks on a smart device.

 

6. Attract Appropriate Audience

A big reason why the bounce rate is so high is that the right audience may not be targeted.

You might get a bunch of guests, but if it’s low-quality traffic, you won’t get a lot of interest, let alone conversions.

That’s why your bounce rate in Google Analytics is a helpful signal that may mean that your whole target is off.

And if you have the best marketing and customer interface, you won’t get a good response if you’re reaching the wrong kind of users.

Attract Appropriate Audience

You want high-quality traffic to be targeted, and high-value keywords are the way you do it.

To check the internet, find keywords that your ideal audience is using.

There are strong traffic potential and transactional consumer intent for the most profitable keywords.

High-value keywords can allow the guests to build in-depth content and power pages that invest more time reading.

And the more they stay on your website, the more you develop trust and the more likely they are to convert.

But it can also draw more backlinks and raise the authority of your website, as well as increase your online popularity by producing convincing content around quality keywords.

To create content around, pick high-value keywords, and you’re likely to draw the right kind of visitors.

Those in the future that are involved and likely to convert.

 

7. High-Quality Images and Videos

Images are incredibly entertaining and draw more interest than text or even pictures.

As a backdrop, you can use a fullscreen video or connect it to the call of action next to it.

The videos are strong.

Animation, sound, audio, narrative, colors, and so many different types of methods for convincing can be used.

With a limited budget, you can build a very powerful video clip by hiring a freelancer.

Another powerful technique you can use to reduce the bounce rate is photos.

From numerous stock photography websites, you can buy quality images.

There are many websites available that also provide royalty-free pictures.

You may use these high-quality photographs next to your call to action as fullscreen backgrounds, parallax backgrounds, backdrop slides, or inline videos.

 

8. Useful Internal Linking

As a way to reduce the bounce rate, several individuals recommend the use of thousands of internal ties in the content.

Although this technique can work well, as it provides Analytics with the critical second click to reliably quantify Time on Website, by making the content look, well, a little sleazy or inexpensive, it can also backfire.

Internal Linking

In any other article, we’ve all seen places that connect internally, and not only does this look bad, but it also doesn’t do anything to enrich the web interface or give anything of actual benefit to viewers.

Focus on relevance and a logical linking strategy when choosing internal links and anchor text.

For example, if you take a look at our Quality Score guides, you can find that we connect to other pages focused on topics such as AdWords bidding and click-through rate since these topics are highly important to the Quality Score issue.

Linking to articles based on, say, clickbait or SEO will make far less sense to us simply because they are not important to the Quality Ranking.

 

Conclusion

The bounce rate analytics is a vital statistic because it shows you so much about your user experience, validity, and digital marketing.

To make sure that you keep things in check, keep a constant watch on the bounce rate.

Your conversions can be impeded by so many bounces, and sometimes even impact your SEO.

In certain situations, while having a high bounce rate typically has a negative connotation, it is very common (single-page websites).

To get much more detailed details, make sure that your bounce rate analytics is cross-referenced with other metrics on your web, such as “time spent.”

This will aid you in diagnosing the precise trouble spot that requires care.

Hopefully, now you know what is bounce rate, how it can be measured and problems found.

To help you reduce your bounces and improve your conversion rate, use these tips.



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Google adds documentation on translated search results and ad networks with Google Translate

By | November 17, 2021






Google adds documentation on translated search results and ad networks with Google Translate








































Source link : Searchengineland.com

How to Change Roles within a Company | Seer Interactive

By | November 17, 2021


So, you’re thinking about switching teams? I’ve been there! I’ve been at Seer for almost 5 years now, and at the beginning of 2021, I decided I would switch from the SEO team over to the Analytics team. It took a lot of research, patience, and encouragement from my both the SEO and Analytics teams, but I made the jump nonetheless. 

In this post, learn how to determine if transitioning to a new team is for you, and how to take the steps to make the jump.

Ask Yourself, Why Do You Want to Switch Teams?

If you’re considering changing roles, there needs to be a reason or purpose.

If I was going to be doing the same work, why even change? Thankfully the Analytics and SEO teams at Seer do fundamentally different work. If the SEO team are the painters of Seer, the Analytics team is the canvas.

What I found most interesting about Analytics, is the deep dives into data and the ability to answer questions you might not even consider. Seer Analytics helped me answer questions like How much of an impact does personalization actually have, or do Television Ads boost conversions in a meaningful way?

Seeing the really awesome work our Analytics team was doing, I started to put out feelers:

  • I shadowed presentations
  • I helped out on smaller projects
  • I started to speak to the analytics team members to get their POV

Before Making The Jump, Try The Work

First and foremost, before you make the move be sure you’ll like the work you’ll be doing. Thankfully, I had the chance to tackle a few smaller analytics projects before I made the full transition. Talk to your boss, ask for opportunities to try out that work. Nothing would be worse than switching and then realizing it was a bad idea because you don’t like what you’re doing. 

How to Ask Your Boss to Switch Teams

Thankfully, Seer encourages alternative career growth plans, we have hybrid roles, custom roles, and more! In my experience, I brought up the topic of transitioning teams with my SEO supervisor and received great feedback and guidance.

She was completely supportive and allowed me to reach out to additional team members, ask questions, and put together a timeline for a potential transition. We spoke with every account manager I had, and let them know that I would be potentially moving teams. 

With all of my teams informed, we set a rough timeline of 3 months of transitions. We began slowly reducing my work on SEO projects and layering in the new analytics work I’d be tackling. 

Getting Adjusted & Learning Again

Once I fully transitioned to the Analytics team, I was surprised by just how much there was to learn again. When you change divisions, be prepared to become a student again, it won’t just be the work that changes but the way in which you think about how to accomplish your projects. Working within the confines of a new team will open new ways of thinking, and new ways to tackle projects. It’s truly an exciting endeavor to work towards. 

We’re Hiring!

Check out our open positions and learn more about what it’s like to work at Seer.

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