SMX East – November 14th, 2019
The post SEO + Analytics appeared first on TechnicalSEO.com.
SMX East – November 14th, 2019
The post SEO + Analytics appeared first on TechnicalSEO.com.
With all-new forms of schema markup, such as the FAQ and How-to formats, structured data has taken on renewed focus within the SEO industry. With that development, we wanted to make it super easy for you to create the code needed to produce rich results on the SERP.
May we introduce to you our free structured data code creator, the Schema Markup Generator!
When added to your web page, Schema Markup can provide major benefits. Most notably, using structured data allows search engines to properly read/understand the context of your page. As a result, search engines can pull snippets of content from your page and place it within your organic result on the SERP. These rich results increase a page’s SERP visibility and are visually more enticing. This, of course, is exactly what any site wants as it draws the user to its organic result on the SERP and increases the chances of garnering a click.
Yet, the technical aspects of implementing structured data markup have acted as a barrier for many thereby preventing sites from benefiting from it.
Enter the Structured Data Markup Generator.
As said, this Schema.org based structured data generator tool allows you to easily create JSON-LD markup. Here’s a step-by-step tutorial on how to create the code for your structured markup implementation:
Step 1: Select the schema format you would like to create.
Step 2: Fill in all appropriate fields. Note, each format has its own fields. On the right, you’ll notice the tool automatically creates the code needed for Google to produce its Rich results as you work your way through the fields.
Step 3: Click ‘Validate’ to send your script to Google’s Structured Data Testing Tool, then click the green arrow button to validate your code.
Step 4: Click ‘Test’ to send your script to Google’s Rich Results Test Tool to see if your page is eligible for rich results, then select the device type and click the Test Code button.
Step 5: After your code has been validated and tested, click the copy button to copy the code to your clipboard, then paste the code into your page’s HTML. (Note, Google has said they can read JSON structured data in both a page’s header and body.)
Here is our current list of schemas:
The Schema Markup Generator was created to make producing markup a simple and easy task. Even if you know how to code, the generator will save you hours of work. In today’s world of SEO, one of the best ways to stand out among the SERP fray is through the use of schema. Having your URL as part of a rich result enlarges your space on the SERP, offers the user some great information, and makes your result more visual. So what’s not to like? Get going with schema now!
What schema markup would you like added to our generator? Let us know!
Business directories are key tools for local SEO for a few reasons. The most obvious one is that they help local people to find your products and services online. Perhaps not so obvious is the fact that Google uses business directory citations as an indicator of trust for ranking listings in the Google local 3 pack.
There are a lot of directories out there, but you don’t need to be listed on all of them. If you’re just getting started with directory link building then you should lay the foundations by getting listed on the important ones. Let’s cut to the chase. The 5 best UK business directories for local SEO are listed below.
If you were born before the millennium then you’re likely to know about the Yellow Pages. The massive yellow book of businesses makes it’s way online in the form of Yell. The company markets themselves as “the UK’s leading online business directory”. I’m not one to argue, the directory is within the top 1000 visited sites in the UK, so if you’re going to get your business listed on any directory, make sure it’s Yell.
If you’re not yelling from the roof tops about Yell then maybe Yelp is more your cup of tea. Despite sounding like the noise you make when you stand on a piece of Lego, Yelp is a powerful directory boasting over 34 million users every month. One of the things that’s great about Yelp is that it allows SABs (Service Area Businesses) to get a listing, not just those that have a physical location.
Scooting in at number three is Scoot. The directory acts as a data aggregator for other sites such as the Sun, the Mirror and the Independent, to name a few. Submitting your site to Scoot means that your listing will be published on the Scoot network, saving you a lot of legwork. If you’re looking to get your site published on as many directories as possible with minimal effort Scoot is a good place to start.
I really like Freeindex. It’s aimed solely at UK businesses and is really easy to use. Freeindex listings tend to rank highly on Google. The directory is moderated too, meaning that any low quality listings are removed, preserving listing quality and respect with Google.
Cylex sounds more like a supplier of bicycles than a business directory, but with over 1 million daily unique users, Cylex shouldn’t be sniffed at. The directory boasts a global reach across 5 continents, so for companies operating internationally, getting listed on Cylex is a must.
What next? Get out there and submit your business, but be careful. When submitting a listing to any local business directory there are a few things you need to be mindful of.
Ready to take things to the next level? Go and find more directories, but be mindful of where you submit your site. Some directories can harm your SEO performance rather than improve it.
If you’ve been affected financially by the coronavirus (COVID-19) pandemic and find yourself wondering ‘how do I start a blog and make money on WordPress’, this article will walk you through the first phase of the blog setup process.
Don’t worry, even if you’re an absolute beginner to WordPress (or blogging in general), this article will show you how to create a blog in WordPress step-by-step.
So, you’re probably wondering: ‘what should I blog about?’ Don’t worry, hundreds of other people like you want to start a WordPress blog, but have no idea about what topic(s) they want to write about.
My best advice is to think about what you’re truly passionate about. Even if you’re not a seasoned expert on the subject yet, that’s okay.
Just make sure to choose a topic that you truly **** learning about so that you can provide your readers with valuable insights and information to keep them coming back for more.
Also, when choosing a topic don’t go too broad so that you can attract a more defined and marketable audience, but don’t be so specific that you severely limit the scope of your blog!
Here’s a quick list of blog topics to help get you brainstorming:
Once you’ve settled on a blog topic, the next step in the how to create a blog in WordPress process is to to choose a domain name. A domain name is simply an address that points users to a location where users can access and view your website.
Here’s some things to keep in mind when choosing a domain name:
For those of you looking to create a free WordPress blog, the word ‘free’ might be a bit misleading.
You see, while WordPress software is in fact free for you to download and use for your own purposes, “the catch” is that you’ll need to pay for a hosting service to store your website and make it accessible to the public (more on that in step #2).
1.) To get started on creating a brand new WordPress blog, create a free WordPress account. Click on ‘Start your site’, then fill out the ‘Let’s get started’ section:
💡 We highly recommend using a password manager to safely store all of your login credentials.
2.) Once you’ve created and confirmed your new WordPress account, the next step is choosing your web hosting plan.
Here’s what we recommend when it comes to hosting your WordPress blog:
3.) After signing up for a hosting plan, it’s time to install WordPress. The ideal way to install WordPress is by downloading the latest software package from WordPress.org and performing the installation manually, but for the purposes of this tutorial we’ll keep it fast and easy for you.
Sign into your control panel using the credentials provided to you by your hosting provider.
For cPanel: Scroll down and click on the WordPress icon under the SOFTACULOUS APPS INSTALLER section.
If your cPanel looks different (and it probably will), simply search the page for the ‘Softaculous’ link (Ctrl+F).
For InterWorx: Log into NodeWorx, then click on SiteWorx > Accounts > and click on the ‘SiteWorx’ link that appears next to the site you want to install WordPress on.
Type ‘Softaculous’ into the Quick Search bar and click on the link that appears underneath:
You should see a WordPress icon appear, but if not type ‘WordPress’ in the search bar. Hover your mouse over the WordPress icon that appears and click on ‘Install’:
4.) You’ll then be presented with a software setup form that looks something like this:
– Under ‘Choose Installation URL’, leave it on ‘http://’ for now, then select the domain name you linked to your hosting account and choose a directory name (optional).
– For ‘Site Name/Description’, enter the name you want to use for your blog and a brief one-line description. If you’re not sure what to put here just yet, you can always enter some placeholder text and edit it later.
– Choose a unique username, a secure password, and enter your best email address.
– Finally, choose your preferred language and leave the advanced/theme options at default. Then click on ‘Install’ and wait for the installation process to complete:
5.) Finally, visit the administrative URL on the confirmation page and log in with the username/password you created. Don’t forget to bookmark that URL (Ctrl+D) and save your login credentials!
We hope this tutorial taught you how to create a blog in WordPress in just a few short steps. If you intend on publishing and sharing a blog, this first step in the blog setup process is crucially important.
Our next tutorial will teach you how to best configure your WordPress settings. Don’t forget to subscribe below!
We hope you learned something today about using our how to create a blog in WordPress. Visit our blog for more articles and subscribe to learn more about search engine marketing!
كلمات اغنية سكتتها نصرت البدر مكتوبة كاملة. جانت غلط كلمة احبك من كلتها ورادت تعيد الغلطة شفتي. ذيج المشاعر كلها منك موتتها.
One of the biggest mistakes businesses make online is overcomplicating their website. In order to attract and retain the attention of customers, a clear and concise website is a crucial first step. A website is the face of a business in the online world and the impression that your website makes on visitors will impact the overall perception of your company. If you or your business are looking to build a website or improve on the one you have, follow the guide below to discover what kind of structure users will value from your site.
Before exploring what you can do to improve your website’s structure, it’s important to first understand why structure is so important. A good site structure is the first step in creating a user experience that is pain free and achieves the goals that both you and the visitor aim to. Visitors will be coming to your website in search of information or in search of a product or service that you are selling. They can become easily frustrated if they are unable to access this information quickly and will be likely to click away from your website if it does not immediately hold their attention. So what steps can you take to achieve a structure that does grab their attention and that motivates them to engage your services?
Perhaps the most important step in creating a website that people will want to visit is establishing a logical and succinct hierarchy for your pages. This will help people navigate your website with ease and will eliminate any frustrations that may arise from being unable to figure out where one might find the information that they are searching for. Create simple categories, ensuring that you don’t have too many to navigate, and allow the pages within each category to flow logically. An SEO company may be useful for helping you plan and execute this initial stage effectively. Your website’s hierarchy will be the first step in ensuring that customers are satisfied with the level of ease with which they can find information on your website. With this as the basis for your website, you are already on your way to creating an ideal online experience for your customers.
A website that has dense levels of text and is hard to read through will quickly deter an audience. Your website should focus on text that gets straight to the point and communicates your message quickly and effectively. On the other hand, a website that focuses too heavily on images can overwhelm a customer and will not assist them in finding the information they need. Finding a balance is essential for creating a website that is both rich in information and visually appealing. Your text should be the focus point. It should be nicely laid out and easy to gain information from. The pictures you include should be tasteful and decorative in order to emphasise the points you are trying to make in the text, rather than distracting and drawing away from your message. Once you have found a balance that is exciting and informative but not overwhelming, your website will be greatly improved.
The way in which you write the content for your website is also crucial for holding people’s interest. People may be able to find the information they are after but if it is poorly written, hard to read or makes no sense they will be disappointed and it won’t take long for them to leave and find another website. Improve your content by using language that is easy to understand and quick to grab people’s attention. If your content gets straight to the point and allows people to find the answers they are searching for quickly and easily, they will leave with a positive impression of your business. If you are aiming to encourage visitors to use your services, the language you use should also be selected to excite and motivate potential clients to do so. Provide accurate and informative details and use your content to direct the audience where you want them to go. If this is done effectively, you will see more of your traffic converted into loyal customers.
Broken links are the fastest way to frustrate your website’s visitors. If a link does not go where it promises when clicked on, customers will be left without the information they were searching for which could be detrimental to your business and its reputation. For ease of navigation, you should make an effort to maintain your website and monitor any issues that may arise. Maintaining your website can be time consuming, so it is often helpful to hire SEO services in order to ensure that problems are being taken care of as soon as possible. If you are not maintaining your website regularly, these issues may go unnoticed for extended amounts of time and be detrimental to your business. The quicker you are aware of any problems that may arise, the quicker you are able to solve them and ensure that your credibility is not effected.
One of the easiest and most effective ways that you can evaluate how you might improve your website is to research your competition. Visiting the websites of other businesses in your industry will allow you to see how the ones that perform well are approaching the online world. Getting ideas from your competition’s website structure can give you valuable insight into what you might do to either match them or even better surpass them. Take note of the pros and cons of their website and determine how your website might be improved. Staying aware of what your competition is doing is a great way to stay ahead in your industry and ensure that you are not struggling to understand what you need to do to keep up. A huge benefit of the online world is being able to see what your competitions strengths and weaknesses are. Use this to your advantage and build a website that stands out from the rest.
Visually, when people visit your website, you should have something that ties each page together and represents your brand. Aesthetic touches such as background, colour or font can make a big difference in creating a website that appears well-designed. If each page of your website uses varying thematic elements it may be confusing to a visitor and may seem unprofessional. A consistent theme will make your website appear unified and will send a stronger message about your company. Figuring out what your brand image is and translating that into the layout and theme of your website will give customers a good impression of your brand overall and will make you recognisable to them.
The structure of your website is crucial for driving traffic and increasing your sales. The way that your business is presented online can be the make or break point for converting visitors into loyal customers. If you have been overlooking this fundamental tool for increasing your reputation and better engaging customers, use this guide as a start to begin building your website in a more effective way.
We are a friendly and reliable team that pays detailed attention to your projects and management of your brand. Our team at SEO Shark has a passion for all things online. We constantly innovate using the latest professional techniques and strategies.
Bounce Rate is one of those new-age SEO terms that seemingly came out of nowhere to confuse everyone in the content marketing industry.
As much as you may not like the idea, you’re eventually going to have to add Bounce Rate to your search optimization dictionary, whether for yourself or for your clients.
Google’s definition of a bounce is that it is a “single-page session.” What does that mean? Well, that translates to the action of a user clicking on your page and taking no more activity on your site from that page. In other words, the user is landing on your site and bouncing straight back out.
Given that a bounce involves someone leaving your site without further interaction, there are a few key triggers that we can discuss.
Returning to your browser window can trigger a bounce, as well as closing the browser, visiting a new URL, clicking on an outbound link, or timing out.
Once you or your client understand the what and why of Bounce Rates, the follow-up question is almost always going to be what is a good Bounce Rate.
Putting a definitive number on this is difficult. There is an immeasurable amount of tiny variables that play a part in it, so getting it down to one broad stroke number is nearly impossible.
What can be considered a good Bounce Rate largely depends on what kind of website you’re operating, and the industry that it finds itself in. You should always try to learn the benchmark.
Let’s dive a little deeper into what makes a good Bounce Rate for the various different types of common websites:
Blogs, in particular, have a pretty high average Bounce Rate. Blogs aren’t particularly written to send users down-the-funnel. They come for the content, absorb it, and then leave. That’s not to say you shouldn’t persuade them to stay, but just be aware that you’re going to have a tough time doing it.
As well, a lot of blog users are going to be clicking on the content from a social media site, making it increasingly likely that they’re going to return to the site that they were on after they finish with your post.
Contact information pages are a perfect example of why some pages can have a higher Bounce Rate than others. When users visit the site, they are there for a single purpose, which is entering or receiving information. Once this purpose is fulfilled, they are going to go back to what they were doing.
While the interaction between you and the user may continue afterward through the use of email or SMS marketing, Google Analytics still counts this as a bounce.
It shouldn’t come as a shock to realize that e-commerce and retail sites have a low Bounce Rate when compared to the others.
Rather than just coming to the site for one specific purpose, the user’s business may be more general. For example, rather than wanting to read a specific news piece, they may want to buy a new pair of shoes, which results in them clicking on several different makes and ******.
As well as being aware that there is a staggering difference in Bounce Rate depending on what type of website you have, you also need to understand that there is a difference by industry.
However, different industries don’t make as big a difference as site type, which can make the difference between a Bounce Rate of 20% and 80%.
There are far too many industries to list off individually, but what you should know is a couple of benchmarks. Real estate has the best average industry Bounce Rate, ending up at around 44.5%. However, the food and dining industry has an average rate of 65.52%. (You can collect the data from the Google benchmarking tool. This allows you to see the average stats of over 1,600 different industries, so it could come in handy when trying to see how your website is holding up to the average.)
There are several different things that encourage a low Bounce Rate. Obviously, at the top of the list, you have website type and industry. Choosing a site that falls more in line with low Bounce Rates, combined with an industry that sits at the bottom of the percentage list, is going to give you a natural head start.
When developing your site and content, you need to consider why your target user is clicking on your website. As a review site, you’re going to experience a high Bounce Rate because a user is going to be searching for a specific review, reading it, and then moving on.
You need to think about why someone should browse your site. This is why eCommerce sites do so well with bounce. It is naturally designed to encourage users to browse through their products. It’s also easier to encourage browsing on retail sites, due to the fact that you can up-sell and offer exclusive deals on items.
You can find your Bounce Rate on your Google Analytics account, like any other website metric that you may use.
What channel the visitor has used to get to your website also has an impact on whether or not they stay to look around.
How channels relate to your Bounce Rate can actually be very important for analyzing the ROI you’re getting on your various marketing campaign activities. It can also help tell you if your leads are working or not.
For those unaware, a channel refers to the way that users reach your site. There are a few different channels to analyze. Each way may come with its own specific marketing campaign, which is why it’s so important to be able to make sure that you’re getting your money’s worth.
Knowing the difference between the various channels and how each interacts with the Bounce Rate is absolutely critical in ensuring that your marketing strategy is working. Having a thorough knowledge of analytics ensures that you know what is optimized and what needs to be improved.
You also need to be keeping in mind that industry and website types are still playing a part in the equation, so you need to be able to analyze all the data in the context of one another to truly get a grasp as to how good your Bounce Rate is.
The Bounce Rate by channel changes dramatically depending on what type of site you’re running. Display ads are great for marketing sites, but not so much for online communities, and so on.
In general, though, display advertisement has the highest Bounce Rate out of all of the channels. There are a few reasons for that, including that banners aren’t trusted, are considered clutter, and can be shown to people that have no interest in your site.
Email has the lowest Bounce Rate, and that all comes down to interest. With an email list, you’re marketing to a target audience that already has an interest in your site, making a bounce less likely.
Lastly, the final metric that you need to bring into the Bounce Rate equation is what device your visitor is on.
Mobile users have a higher Bounce Rate than those on desktop. For those that prefer to use a tablet, they fall somewhere in the middle of a mobile device and a desktop.
This is a trend that we see between the three devices over every single industry. There is never a change in that structure. That shouldn’t come as a surprise to anyone. Our attention span using mobile is significantly worse than if we were using a laptop or PC. We are more inclined to close things down, switch apps, throw on a video, and so on.
If you decide that you want to combat this, you need to make sure that your site is designed with a mobile-friendly UI and that it adapts to the resolution of various mobile screens.
With all of the technical data analyst information out of the way, we can now comb through the fine details of a good Bounce Rate.
Before getting an average rule of thumb to work off, you should try and change the question a little bit.
Rather than asking what a good Bounce Rate is, you should be asking how your Bounce Rate compares to the industry average. As a metric, this is the best way to determine whether or not your site and marketing campaign is fully optimized, and that you are reaching your SMART goals.
With that, as a rule of thumb, you can follow these benchmarks: A Bounce Rate between 26% and 40% is great, 40 to 50% is average, 50 to 70% is above average, and anything over 70% should be cause for concern.
Your Bounce Rate can be a tricky and deceiving metric depending on how you segment your data. It can appear good or bad based on this alone, meaning that the truth of the matter can be skewed very easily.
It is also a very context reliant metric to hold in any high regard. How good your Bounce Rate is depends on a large variety of different attributes that need to be taken into consideration at the same time such as time On Page.
For instance, if a site user is on your page for a long time, say ten minutes, the fact that they didn’t take any other action would not indicate a flaw in your content.
This might seem like a lot of interpretation for something so small, and it is, but understanding your Bounce Rate is something that you simply must do in order to ensure that your marketing campaign is effective.
If you’re going to focus on anything from this article, let it be the relationship between Bounce Rate and channels. This is the metric that is going to give you the most bang for your buck when it comes to valuable data.
Analyze this well, and you’re going to be able to understand not just what area of your marketing campaign isn’t working, but exactly whereabouts in the funnel you’ve sprung a leak.
One important thing you need to keep in mind going forward is to not let your Bounce Rate overshadow the other aspects of your operation. If you obsess over it, you’re going to find that you are hurting your overall business in pursuit of a percentage that means nothing if you’re not getting the ROI that you’re looking for.
Hopefully, throughout the course of this article, you’ve learned all you need to know about Bounce Rate.
We’ve covered everything about the metric, from what it is, why it’s important, what it’s used for, how to find it, and how it interacts with other aspects of your site’s performance.
With that, you can never know too much about the world of digital marketing and SEO, so we encourage you to continue on your path in the pursuit of knowledge.
The more you learn about this aspect of your business, the more successful your business is going to be. Not only is it going to help you make things right, but the knowledge is going to arm you with the ability to see exactly what you may be doing wrong in the first place.
SMX East – November 14th, 2019
The post SEO Tools Survival Guide appeared first on TechnicalSEO.com.
Getting your business on Google Maps is a foolproof way to improve your local SEO. This blog post will show you how to get your business on Google Maps, what to do if your business isn’t showing and how you can increase your Google Maps visibility.
To get your business to pop up on Google Maps you’ll need to sign up to Google My Business (which is free) by following the two steps below:
After you’ve followed these two steps your business should appear on Google Maps.
If you’ve followed the steps above to get your business on Google Maps then there could be other reasons that your business isn’t appearing. Here are 4 reasons that your business isn’t appearing on Google Maps:
If you don’t serve customers from your address, then you’re operating a SAB and won’t get a pin, but you can still appear amongst other local businesses on Google Search. If you’re serving customers from your address then you’ll need to add your address to GMB. Do this by going into the management section of GMB and adding your address under your profile information.
Google shows authoritative businesses by default, meaning that only the most authoritative businesses appear when zoomed out of an area. Try zooming in to where your business is located and see if it comes up. It’s also possible that your business is appearing on a deeper page of results. If you scroll down to the bottom of the results on a desktop device then you will see an arrow pointing right that will take you to deeper results, as pictured below.
Google has strict guidelines on how businesses should be listed on GMB. If you fail to comply with these guidelines then you may find that your GMB listing is suspended. If this happens to you, read Google’s GMB guidelines, make the necessary changes and contact Google to get your business listed again.
By having duplicate GMB listings you’re sending conflicting signals to Google about your business. It could be that your business has moved and you’ve not closed down your old listing. Or you may have accidentally created a new GMB listing when you already had one. Whatever your reasoning, where possible, make sure you have one, unique GMB listing for each location. It can take Google up to 3 days to update your listings, sometimes even longer. If you’ve been waiting for over 15 days then contact Google directly to get them to process your updates.
If your business is still not showing on Google Maps or you need further assistance then get in touch with an expert or contact Google directly for help.
Bharat Book Bureau Provides the Trending Market Research Report on “Natural Bee Honey Market – Global Outlook and Forecast 2021-2027 “under Food & Beverage category. The Natural Bee Honey Market is projected to exhibit highest growth rate over report offers a collection of superior market research, market analysis, and competitive intelligence and industry reports.