Daily Archives: October 21, 2021

A Step-by-Step Guide « SEOPressor – WordPress SEO Plugin

By | October 21, 2021


Let’s be honest. Creating SEO-friendly content is no longer enough for your blog, especially if your Google Analytics is showing that a majority of your traffic is coming from just a handful of top-ranking posts.

Now it’s time to change your approach, and adopting a pillar content strategy may be just what you need to move your website higher up on search engine rankings.

So let’s walk through more details on what exactly is a pillar content and how you can use it to improve your site visibility.

What is a Pillar Content Strategy?

Using a pillar content strategy introduces site structure into your content creation, which will help improve your Google rankings and overall user experience.

It is basically designed to cover all the aspects and questions that a user may have about a topic. The pillar content strategy mainly focuses on creating two types of content: 

Pillar Content (also known as pillar page or content pillar)

Your pillar content serves as the primary go-to content for keyword clusters and generally targets a short tail or seed keyword. Putting all your information in a single place lets visitors get answers to their queries fast and effectively.

Our Big Keyword Research Guide is a Pillar Content

Imagine a mother of all content pages, where you are creating an expansive content to provide a complete answer to any questions that a reader may have on a specific topic.

They cover all the details across a broad topic but leaves room for much more in-depth analysis in cluster pages. 

Cluster Pages (also known as topic clusters)

Cluster pages, on the other hand, are a collection of subtopic pages that target longer-tail and complementary keywords. These pages tend to have more specific and detailed content that points back to the Content Pillar. 

By using topic clusters, you can optimize your content for relevant keywords, and then hyperlink the topics back to your pillar page.

So let’s say you are targeting the keyword “Workout Routines”, you will be looking to create cluster pages surrounding different workout routines like those specifically to lose fat or to increase strength. 

Image result for pillar content
Courtesy of Hubspot

Understand that the relationship between your cluster pages and pillar page acts in a way to push your point your link juice to your pillar content.

By using a topic cluster or cluster page, you can also improve your search engine rankings and reach the target audience. Cluster pages are a collection of 10X Content or Pillar Content

10X content is another name for pillar content. Rand Fishkin from Moz coined the word and describes it as content that’s ten times better than the best-ranking search results for any given topic.

How Does Pillar Content Boost SEO?

The benefit of content pillars to users is clear: it offers all the details they’re seeking on a single place.

However, there are many other advantages of content pillars to Business owners and seasoned SEO practitioners, such as:

  • Users spending more time on your page. The more the content you have for visitors, the more time they will spend on your site
  • A reduction in your site’s bounce rate. If your page offers the answers your visitors are looking for, they won’t return to the search engine to seek another source
  • More keyword mentions. Pillar pages contain target keywords related to them, which boosts SEO effectively
  • Increase in backlinks and social media shares. Effective pillar pages are shared frequently and widely, particularly among influencers in a particular setting
  • High Google ranking and longevity. With a high word count, more social media shares and increased backlinks, your site will have improved SERPs visibility. 

Additionally, pillar content is evergreen, so your site’s value will not reduce over time. You’ll be able to get traffic all through your blog’s or website’s lifetime.

4 Types of Pillar Content

If you have an interest in incorporating a content pillars strategy, here are the four primary types of content pillars that you should use.

1. 10X Content Pillar Page

10X content pillar pages typically contain the content you want your blog or organization to be acknowledged for. Key characteristics of pillar pages include:

  • Complete and Authoritative Resources: 10X content pillar pages are aimed at answering all the questions potential readers might ask, so they are usually lengthy and include visual elements. The pages are frequently divided into sections, all placed on a single page
  • Putting all the Text on One Page: You can opt to include some form of downloadable resource on your pillar page. However, a defining property is that all the content is located on one page, so users can identify and reach it without completing a form. In addition to enhancing the experience of readers, putting all your text on a content pillar helps your page to rank for essential search words.
  • Bi-directional Links: A pillar page gives complete answers to user questions, but it may still link to other website pages. Linking back your webpages to your pillar page is essential, because it strengthens their connection for search engine ranking purposes
  • Top-Level Website Navigation: Pillar pages form part of the primary navigation on a site, making it simple for visitors to find them
  • Long Shelf Life: While you may create a blog post for a seasonal interest or new market trend, pillar pages are meant to have a longer lifetime. As a vital part of your operations, your pillar page should be relatively solid. That will also help in ranking your content over time, as your links and brand awareness continues to rise

Subtopic Pillar Page (Even Subtopics Can Have Their Own Pillar Page)

A subtopic pillar page is similar to a pillar page, because it dives fully into a particular topic with an aim to cover it fully. However, they are different when it comes to their importance to your operation. While pillar pages have a direct relation to the problem your organization solves, the relation is less direct for subtopic pillar pages. Hence, sub-pillar pages are not as elevated, and are at times called long-form blog posts.

Resource Pillar Page

Resource pillar pages are relatively different from the other two types of content pillars. They are fundamentally optimized adaptations of the normal Resource page on websites. 

A resource page acts as a tool for users, an all-in-one platform where it is filled with all the essential information with both internal and external links to the most relevant content on the topic. 

Although it may seem counterintuitive to be drawing people away from your page, you are actually still creating opportunities for inbound links 

Resource pillar pages are optimized for improved user satisfaction, and use by search engines.

What Makes a Good Pillar Content?

Good content pillars understand your target audience and are designed to suit their needs. Your pillar content strategy should meet the following requirements:

·Align with your product or service offerings, and reach your target audience

·Solve a problem or provide a answers to questions with detailed and precise information

·Cover a broad scope of the specific topic in detail

Marketers frequently ask about how long pillar pages should be, but in fact, content pillars are not constrained by word count. Instead, they need to offer comprehensive information, which frequently makes them long-form content. If you are looking to adopt a content pillars strategy, you should answer the following essential questions:

·What space do you want to own? You should review your target audience as well as your products or services

·What’s your keyword cluster? Once you establish the space you desire to own, the next step is to perform a keyword research for the best keywords

·How can you make the production process simple? Without a doubt, implementing a pillar page strategy can be a difficult undertaking. You need to divide it into simpler tasks and incorporate into a timeframe. Develop and follow your blogging editorial schedule

·How do you make a pillar page? You should aim to make content that’s so excellent that visitors will bookmark your webpage to read now and come back later for reference

Additional Tip: Developing web content is not about writing words alone. It also involves creating infographics, pictures, videos and any content type that can interest your readers. You should:

·Perform internal linking, which involves cross linking your subtopics with your pillar page

·Expertly promote your web content to enhance its value

·Keep track of your web traffic and conversion rates

·Update and repurpose your web content as necessary

Conclusion

It might take longer for you to develop pillar content than shorter blog posts, but the pillar page strategy is undoubtedly worthwhile. It helps to rank for shorter tail keywords for longer, and enhance your site’s search engine optimization efforts.

After reading the content above, are you ready to create your content pillars for a more successful website?

Updated: 21 October 2021

Vivian

Vivian is an anthropologist lost in the world of digital marketing. She has an interest in learning about the science of marketing and the creativity that businesses use to transform themselves into purple cows.







Source link

Leveraging Structured Data for Maximum Effect | TechnicalSEO.com

By | October 21, 2021


SMX West – February 19th, 2020

The post Leveraging Structured Data for Maximum Effect appeared first on TechnicalSEO.com.



Source link

How Important Are Businesses Citations And Directory Listings?

By | October 21, 2021


In the early years of SEO, directories were a popular ranking tactic. They were a very popular way of obtaining links for a number of reasons. Not only was it very easy to submit websites to dozens of directories at a time, but it was also a low-cost tactic and it worked. Google even encouraged directory submissions.

Times have changed, however. Directories have become less of a ranking factor over the last year. In fact, Google is continuing to remove many of the free website directories amounting to approximately 50% of directories from their index in recent years. That being said, the largest and most trusted directories will remain a ranking factor and have some impact on your Google rankings.

But directories offer much more than just ranking bonuses. In fact, when used correctly, they can be incredibly valuable for your business.

Directories and local SEO

As smartphone use grows, searches are becoming much more localized. Maps and voice search are allowing users to find businesses close to them far easier than ever before. As a result, local SEO is a crucial part of any SEO strategy. Improving your business’ local SEO is key if you want to appear in Google map results and on the first page for Google searches related to businesses in your area.

There are several ranking factors when it comes to Local SEO, but the most important are the quantity and quality of your business’ citations. A citation for your business is any instance of its name, address and phone number (NAP). But your business doesn’t just need to be listed, it needs to be listed with the exact same information every time. That means the same name, the same address, the same opening hours, etc. The more times these elements are listed correctly in high quality, well-moderated directories, the more Google trusts your business. The more Google trusts your business, the more likely you are to rank for local searches.

What directories do you need to be listed in?

It’s not the number of directories that your business should be listed in, it’s the quality of those directories. As such, you should focus on the following:

• Google My Business
• Bing Places
• Hotfrog
• Yellow Pages
• Yelp
• Yahoo Local
• Facebook

How do your citations stack up?

At this point you may be wondering how your business is listed in directories. Lucky for you, we’ve got an easy way for you to find out. Simply head on over to our Directory and Citation Checker to see where and how consistently your business is listed. If you don’t like what you see or you are not happy with your local rankings, our team will be able to develop a custom Local SEO strategy for your business. Get in touch to find out more.



Source link

List Of Search Partner Publisher Website URLs For Microsoft Advertising

By | October 21, 2021


Microsoft Advertising allows you to advertise on the Bing Syndicated Search Partner Network and expand the reach of your campaigns. The extra exposure might be beneficial for some advertisers, but not everyone wants their ads to show here, there and everywhere.

Microsoft Advertising lets you to target the Syndicated Partner Network only, but you don’t get the option to target specific search partners. Instead, you have to exclude the search partners, or publisher websites, you don’t want your ads to appear on. Microsoft lists some of their search partners, but this list isn’t complete and doesn’t provide publisher website URLs.

This leaves you with two options:

  1. Run your ads for a few weeks to find and exclude publisher websites
  2. Find a list of publisher website URLs and copy these into your website exclusion list

The list below provides the publisher website URLs on the Bing Syndicated Search Partner Network. Copy and paste these into your website exclusion list in Microsoft Advertising to narrow your targeting.

Here’s the List Of URLs:

advancedsearch2.virginmedia.com
allresultsweb.com
ask.com
consumersearch.com
ecosia.org
everymantravel.com
mysimon.com
pronto.com
results.searchfindweb.com
results.searchshopfind.com
search.becovi.com
search.visymo.com
www.allsearchsite.com
www.duckduckgo.com
www.fastquicksearch.com
www.faqtoids.com
www.izito.co.uk
www.mydeal.io
www.ohdeal.com
www.qwant.com
www.savvyshop.com
www.searchstartnow.com
www.sidewalk.com
www.tellmewhy.com
www.theepulse.com
www.top10answers.com
zapmeta.uk

Questions

How do I use this list?

Copy all the websites you want to exclude from showing your ads, then paste these into your website exclusion list at account, campaign or ad group level in Microsoft Advertising. For example, if you want to advertise on DuckDuckGo only. You’ll need to copy and paste all of the URLs in the list apart from ecosia.org.

How did you get these publisher website URLs?

I’ve had a campaign running on the Search Partner Network for around a month now. This campaign is set up to target all geographical locations, so these URLs should be applicable globally. The URLs are from the publisher website report in Microsoft Advertising. To access this click Reports >> Dimensions >> Basic >> Publisher Websites from your Microsoft Advertising dashboard.

How do I exclude publisher website URLs?

You can exclude publisher website URLs at the account, campaign or ad group level. You can find out how to do this in step 4 of the ultimate guide to advertising on Ecosia.

When was this list last updated?

It was last updated on 14/04/2021. I will update this list regularly as new publisher websites come into my Microsoft Advertising reports.

Hopefully that’s helped you to exclude publisher website URLs and your ads are now showing on relevant syndicated partner websites. Please contact me if you have any further questions or if you’d like some help with PPC advertising.



Source link

Why User Intent Needs to Be Central to Your SEO Strategy – Here’s Why #264 – Perficient Blogs

By | October 21, 2021


As far back as 2011, Google has been giving clear signals about what websites need to do to rank well. Ultimately, it comes down to providing users with high-quality, relevant content that answers their questions, which is more difficult to do than you think.

In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge shares a timeline of the signals Google has provided over the years and discusses why a good SEO strategy centers around user intent.



Don’t miss a single episode of Here’s Why. Click the subscribe button below to be notified via email each time a new video is published.

Subscribe to Here’s Why

Resources

Transcript

Eric: Hey, everybody, Eric Enge here. I’m the Principal for the Digital Marketing Solutions business unit at Perficient. In today’s episode, I’m going to focus on why user intent is so important to SEO.

Let me actually start by showing you some tweets by Googlers over the years.

First, most recently of the ones I’m going to share today, Danny Sullivan back in October of 2019, talking about the BERT algorithm by ending his tweet with, “The fundamentals of us seeking to reward great content remain unchanged.”

Danny-Sullivan-BERT-fundamentals-of-seeking-great-content-remain-unchanged

Or step back a little earlier that year when he’s answering a tweet from somebody else, it’s like, you know, “Want to do better with a broad change? Have great content.”

Danny-Sullivan-have-great-content

And then back a little bit further, Gary Illyes being questioned by someone about an affiliate site and why it’s ranking so well, to which Gary says, “Have you seen what @thepointsguy is doing? They create amazing content. And they have sponsored links, but the focus is on the user.”

Gary-Illyes-create-amazing-content-sponsored-links-but-focus-on-the-user

And then now in response to Marie Haynes’ tweet asking about a site that has a lot of blank pages, and is that harmful? And here’s what Gary says, “What you really need is content created with care for the users, that’s it. Blank pages, we’d just ignore.”

Gary-Illyes-content-created-with-care-for-the-users

And if that isn’t enough, because now I’m all the way back to 2015 with that tweet, I’m going to go all the way back to 2011. And for those of you who’ve been in the industry a long time, you’ll know this name, Matt Cutts.

“Even if you do brain-dead stupid things and shoot yourself in the foot, but have good content, we still want to return it.”

Matt-Cutts-Quote-even-if-you-do-brain-dead-stupid-things-and-shoot-yourself-in-the-foot-but-have-good-content-we-still-want-to-return-it

So, you kind of see a theme in how the central focus of all these tweets and communications from Google have been about great content targeted at users. And this is Google’s central purpose and direction with a great majority of their algorithm updates is to drive increased satisfaction in terms of the way users experience their search engine. And it’s really the big reason why their user satisfaction level has consistently hovered around the 80% level all the way back to 2002.

But it’s more difficult than you think. We can learn a lot from a Think with Google paper called “Decoding Decisions: Making Sense of the Messy Middle.” By the way, thanks to Greg Sterling for giving me a copy of that and making me aware of it. What users want and need is highly complex and shows great variance from user to user. For example, on the screen right now, you’ll see Google’s original rendering of what this is like.

Think With Google Messy Middle 1

Yes, it looks like a pile of spaghetti. And for users, it is much like this in their experiences of websites. And you can relate it to how things were in primordial times. As a caveman, you would evaluate the effort it was to hunt the food versus the energy gained once you killed it. Was it worth the time and the effort?

In a shopping context, let’s say I’m a user and I have seven aspects I care about in buying a product, how hard is it going to be for me to execute what I’m trying to do on this site, which includes making sure that those seven aspects are all satisfied? And it also wraps back to the concept of EAT, not only how much effort is it going to be to execute this purchase, but how comfortable am I that this is a good place to buy this thing? Will they take care of me as a customer? Will it work when I get it? Will I have any problems? If I need help, will I be able to get customer service? And all of these things matter to me.

Ultimately, what I’m trying to illustrate here with these examples, discussions I’ve had in today’s video, is these are clear signals on the direction in which Google is headed. They should be clear signals to us for the direction we need to head in too.

So, hopefully, you enjoyed today’s episode of “Here’s Why.” If you did, please click on the link below to subscribe so you won’t miss any future episodes.

Don’t miss a single episode of Here’s Why. Click the subscribe button below to be notified via email each time a new video is published.

Subscribe to Here’s Why

See all of our Here’s Why Videos | Subscribe to our YouTube Channel

About the Author

Eric Enge leads the Digital Marketing practice for Perficient. He designs studies and produces industry-related research to help prove, debunk, or evolve assumptions about digital marketing practices and their value. Eric is a writer, blogger, researcher, teacher, and keynote speaker and panelist at major industry conferences. Partnering with several other experts, Eric served as the lead author of The Art of SEO.

More from this Author





Source link

Conversion Tracking Set Up Guide and Steps – Learnimtactics

By | October 21, 2021


Running a business and ensuring long-term success does not happen immediately. It takes a lot of effort, patience, and resources to achieve a high level of fulfillment and be a prominent leader in your chosen niche. You have to invest in essential software and tools, like conversion tracking, to monitor your company’s progress.

Though, for those still starting out, you might ask what conversion tracking is and how to set it up for your site. May this content be of utmost help towards your journey of success!

What is Conversion Tracking?

Conversion tracking is a tool that is used for monitoring customers’ actions on the road to the business goal’s completion. These actions might include downloading a content offer, adding items to their cart, making an acquisition, playing a video, contacting a business thru message or call, and signing up for a newsletter.

This tool will help businesses figure out the effectiveness of their marketing components such as design change and ad campaign. Hence, allowing you to optimize your ad text, keywords, and bids accordingly. Moreover, you’ll have a greater understanding of how to distribute your marketing resources and budget based upon your highest conversion performing channels like social media platforms.

A conversion can be counted when a consumer fills out an online survey, making a purchase through your site, etc. That will depend on your business though. After identifying the actions of customers that you want to track as conversions, it will only take you some free and simple steps to get the tool up and running for your digital campaign.

Why is Conversion Tracking Important?

Conversion tracking serves numerous purposes which businesses of all types would benefit from. Aside from providing an in-depth knowledge of campaign performance for future optimization and giving both the ad networks and advertisers a concrete view of where an acquisition or install originated from, there are other important reasons why conversion tracking is worth your resources.

  • Enhance Audience Segmentation : Send only relevant, definite material to customers and potential clients. This prevents spam-like horrible stuff and unsubscribes.
  • Improve Website User Experience: With the tool, you can improve the overall experience of your online store for prospects and visitors. Therefore, reducing drop-offs and hitting more sales page.
  • Improve Campaign Efforts and Better Allocation of your Marketing Budget : As have mentioned, the tracking tool determines which campaign works and does not work. So, you will know which spot you should target while saving resources by dumping the weak non-returningcampaigns.
  • Track Return of Investment (ROI): You deserve to know what you are winning back from your sweat, tears, and blood. Every click is valuable. This will also give you an idea about which area needs some improvement. Even those who operate a small business or small advertisers who run campaigns can also take advantage of the conversion tracking tool. With combined data sources and being data-driven, you can move your business to the next level and drive tangible results regardless of your budget.

How to Set Up Conversion Tracking for Your Website

So, you’re all ready to launch the
conversion tracking tool, but how should you get started?

Before starting, you must know that a tag, known as the conversion tracking code, is what you will put on your website. You can add it to your online store on your own or ask help from a reliable webmaster.

Creating a Conversion Action

Step 1 – Sign in to your account in Google Ads

Login to Google Ads Account

Step 2 – Click the icon tools located in the upper corner and then click “Conversions” under “Measurement”.

Step 3 – Hit the blue plus button and choose “Website”.

Click on Blue Icon Button
Conversion tracking options

Step 4 – Enter a conversion name you would like to track. Choose a description for the conversion action in the ” Category” section and select how to track your conversions’ value under the “Value” section. The “Count” allows you to choose a method to count the conversions according to your preference.

Select the Category for Conversion tracking

Step 5- Click the “Conversion Window”, “View-through conversion window”, and “Include in Conversions”.

Step 6 – Complete creating the conversion action by clicking the “Create and continue”.

After final step completion

Setting Up the Tag

To complete this step, you’ll need the event snippet and global site tag. Install the event snippet on website pages you would like to track conversions for, while the global site tag is recommended to be installed on all site pages.

There are two ways to set up your conversion tracking tag: installing the tag on your own and using Google Tag Manager.

Choosing DIY installation…

There are several options under the Global site tag. Make sure to follow the provided instructions strictly. You will be provided with a global site tag, copy it and follow the given instructions in adding it to your site.

Global Site Tag

For Event Snippets

Choose whether to track conversions on a click once the consumers click a link or button, or on page load when consumers visit your conversion page for a sign-up or purchase. Again, copy the event snippets and add them to your site with the instructions provided

Event tracking tag

Choosing Google Tag Manager…

A popular tag management system, Google Tag Manager enables users to update code snippets and tags on their site both in an easy and speedy manner. When installing the tracking tag with this tool,

  • Copy first the Conversion label and ID for your chosen conversion action.
  • Ensure to follow the instructions to be given for setting up Google Ads conversion tracking.

For more, Watch this Video https://www.youtube.com/watch?v=22SBYhvsMXo

You will be required to complete extra set up steps if you intend to track clicks onto your site as conversions. Choose from two options – Basic or Advanced. The Basic option allows you to set up a click trigger and the Advanced option allows you to add a functional code call for the button, button image, or link.

Ready to launch your own conversion tracking tool and generate sales and marketing success?

Especially those with multiple campaigns and/or brands, measuring the conversions and metrics of your campaign is no longer a difficult task. The process of conversion tracking allows marketers to determine and execute information on how customers respond to your brand.

Sure, tracking conversions won’t boost sales overnight, however, it might lead to more practical marketing decisions. You’ll be able to determine which search queries and keywords produced the conversions as well as determine where to give emphasis to your future next campaigns. These could eventually guarantee increased sales. Plus, you can use the data to calculate how effective your offline sales efforts are.

The Takeaway

Conversion tracking serves as an essential part of SEM campaigns. While it won’t boost sales overnight, it might lead to more practical marketing decisions. You’ll be able to determine which search queries and keywords produced the conversions as well as determine where to give emphasis to your future next campaigns. These could eventually guarantee increased sales. Plus, you can use the data to calculate how effective your offline sales efforts are.



Source link

What Is Visual Search Technology? | Search Engine Marketing Consultant & Search Engine Optimization Services

By | October 21, 2021


Daniel P. Borbolla
Latest posts by Daniel P. Borbolla (see all)

Visual search is really starting to gain some momentum and doesn’t look like it’s going to stop any time soon.

For example, let’s take a look at some of these eye-opening statistics:

Google Lens has been used 1 billion times (that’s billion with a ‘B’), and it only launched this past year!

– Pinterest receives 600 million searches per month and that number will grow as they continue innovating with new features like Google Lens.

Visual Search Is Just Getting Started

The truth of the matter is that visual search engines are just getting going, with Google Lens and Bing visual search being among the most popular and TinEye being a great third alternative.

You may be surprised at how well they work even though the technology is still relatively new.

Why Is Visual Search Important?

So, why are visual search trends spiking and why is this a good thing? Well, the truth is that they make things a lot more convenient and you can use them for just about any task you perform online:

– Translating content
– Shopping for items
– Getting directions
– Identifying landmarks
– Looking up recipes

Overall, it’s been reported that approximately 62% of Gen Z and Millennial consumers want visual search capabilities more than any new technology that’s currently out now.

How Do You Take a Picture and Search for It on Google?

Visual search is the wave of the future and it’s easier than you might think. So, how do you do a visual search on Google?

You simply take your image and upload it to the Google Lens visual search engine. From there, it’ll be analyzed in order to locate the closest match.

Making Visual Search Work For You & Your Business

One of the most important things about making this type of technology work for your business is through visual search SEO.
Visual search marketing starts with quality SEO and it uses two important criteria:

– Descriptive file names
– Image alt text

It also means creating quality content, updating it and placing a relevant image(s) towards the top of your pages. These strategies ensure that you get on top of visual search trends the same way you should be targeting voice search trends.

We hope you learned something today about visual search. Visit our blog for more articles and subscribe to learn more about search engine marketing!



Source link

How to Use Canonical Tags: Practical Tips

By | October 21, 2021


Canonical tags aren’t new. They’ve been around since 2009. In fact, Back in 2009, Yahoo, Microsoft, and Google got together to create canonical tags. (Did you know??)

Although canonical tags are quite old in the digital world, they are still highly relevant today. Canonical tags can be used to boost your SEO strategy.

However, many site owners fail to implement canonical tags. This reluctance to add them may be attributed to a lack of understanding of what a canonical tag is, the purpose of these tags, and the implementation process.

I wanted to provide some knowledge and understanding regarding canonical tags as a whole. In addition to this, I’ll give you some practical tips that may prove to be incredibly useful when incorporating canonical tags into your SEO strategy.

What Is a Canonical Tag?

A canonical tag is a tool used to deal with duplicate content, as well as preferred content which is also known as a rel=canonical. The word ‘canonical tag’ may seem unusual and ill-fitting for its purpose. However, etymologically speaking, the name is actually quite appropriate.

The name is derived from ‘canon,’ which originally referred to secular or biblical laws and rules. It was once a standard of judgment and was later used to refer to a writer’s workings that were seen as authentic and original.

In the context of SEO, canonical tags mean just that. They tell search engines which pages are the original pages. By doing this, they deal with the issue of duplicate content.

We often think of duplicate content as intentional – someone has taken someone else’s content and copied it. However, this isn’t always the case. For instance, many URLs are system generated.

Let’s explore some of these use-cases:

Country URL

A country URL is established when multiple country-specific URLs are being used. In these cases, the content largely stays the same, with only a small amount of minor differences being present. Nonetheless, this doesn’t apply if the language is different. If this is the case, you want the search engines to return results that are separate (also related to as hreflang.)

Mobile URL

A mobile URL is created when using a unique URL for the purpose of your website being viewed over a mobile device. Thus, this URL is built as the mobile version and is typically set as m.mydomain.com. (Got to say- a totally bad practice- stop using mobile subdomains or mobile URLs- it’s practically 2021!!)

Upper and Lower Case

Most browsers and users view the use of upper and lower case as the same. For this reason, upper and lower case use is largely treated as interchangeable. However, this idea regarding upper and lower case isn’t necessarily acknowledged by search engines. Thus, you are going to need to implement a canonical tag if your website uses upper and lower case interchangeably in folder structure and filenames.

www, HTTPS, & HTTP

Search engines view https://www.mydomain.com, http://mydomain.com, and http://www.mydomain.com as distinct pages. Due to this, the search engines are likely to crawl and even index these as such.

Session ID URLs

These are URLs that are automatically generated by your particular system. This same automation applies to the tracking URLs, printer-friendly versions, breadcrumb links, and permalinks in specific CMS.

Multiple URLs

Multiple URLs are particularly noticed on eCommerce sites. These URLs are created through the implementation of filter options. These filter options include rating, color, and price, among others.

PR/ Special Events

You can host your earned media on your site, even if it has been published elsewhere. Canonical tags can also be cross-domain.

Why Do You Need a Canonical Tag?

In essence, a canonical tag tells search engines that a particular URL is the unique page’s master copy. Thus, you should use these canonical tags when your unique content appears in a variety of different URLs.

In cases like this, it’s important to use a canonical tag to prevent any problems caused by duplicate or identical content appearing on a string of different URLs. This can help eliminate the threat of your page not being crawled and indexed. Also, I like to treat my crawl budget as gold….

When Should You Use A Canonical Tag?

When URLs are auto-generated, the content isn’t actually duplicated. These are all URLs that are serving the same content. However, it’s incredibly important to use a canonical tag when unique content exists on more than one URL. This includes all of the cases listed above (including auto-generated URLs).

True duplication occurs when the actual content appears through a stream of various URLs that are unique. An example would be www.adomain.com versus www.anotherdomain.com. These unique URLs often result from content syndication.

A canonical tag should be used in all of the instances mentioned above to indicate to the search engines what the original content is, as well as which is the URL that should be returned on SERPs, along with being crawled and indexed.

How Do You Use Canonical Tags?


The first thing that needs to be performed when using a canonical tag is to decide on the preferred URL you would like to use. After doing this, you should include the rel=canonical to the section of your preferred URL, as well as all its variants.

Before continuing, please take note that both absolute and relative paths are acceptable.

The great news when using canonical tags is that most CMSs have this incorporated, or at least have plugins available that provide automation to the majority of the process. However, if you aren’t making use of a CMS, search engines, such as Google, have made the management of these processes a little easier. This includes:

  • Adding HTTP headers by using .htaccess and/or PHP.
  • Making use of Google Website Tools as a way to specify how to handle the parameters associated with the specific URL.
  • The selective use of 301 redirects.

You may want to consider setting a preferred domain through a 301 redirect or Search console if your site uses both HTTPS and HTTP to serve the same content. This is regardless of whether the www is included or not.

Common Mistakes Associated with Implementing Canonical Tags

There’s no doubt that, just like any other aspect of SEO, the implementation, as well as the entirety of canonical tags can be incredibly complex to execute correctly. Many mistakes commonly occur from incorrectly using these canonical tags. Here are some of the most common mistakes to watch out for:

Selecting the Site’s Home Page as the Preferred URL

A common mistake that often happens unintentionally, but as a result of bad technical implementation, is setting the homepage as the preferred URL, across the board, site-wide. If you make this mistake, you run the risk of having none of your pages on your website crawled and indexed by search engines, other than your home page if all of your canonical tags point to your website’s home page. 

Using Canonical Links Instead of 301 Redirects

When looking at the surface of a canonical tag, its functionality seems quite similar to that of a 301 redirect. However, in terms of metrics, these two devices aren’t the same. Both canonical tags and 301 redirects are used to inform search engines to categorize multiple URLs (or pages) as a single page. However, the major difference is that a 301 redirect is used to navigate all traffic to one specific URL. In contrast, when using a canonical tag, the page will still be live and could in theory receive traffic, however, it won’t be in Google’s index.

A 301 redirect would be the preferred option if your site structure has changed. This is because these 301 redirects hold the ability to ‘correct’ bookmarks. However, if your site does use multiple URLs for one specific page and you would like to measure the traffic from each of these URLs, using a canonical tag would be the best option for search engines.

Using Canonical Tags in Featured Articles

You should avoid using the rel=canonical tag on a specific page if your website integrates a regularly updated ‘featured product’ or ‘featured article.’ This is because including this tag (correctly or not) can lead to this specific page being ignored. The result is that it wouldn’t show up in search results.

Using Multiple Canonical Tags

One canonical tag must be used on a single page. Including more than one canonical tag on one specific page will result in the entire page being ignored. Thus, search engines aren’t going to crawl or index it, and it won’t show up in search results.

In some cases, this can occur without you even being aware of it. This may be because of a faulty implementation of an SEO plugin. Otherwise, another cause could be an improperly edited template or theme.

Incorrectly Placing the Rel=Canonical

This mistake is similar to implementing multiple canonical tags on a singular page. If this canonical link appears anywhere other than its designated area, the entire page will be ignored by search engines.

The ideal placement of a canonical tag would be as early as possible in your section. This is done to avoid any parsing issues that may occur.

Note: Make sure to canonicalize the final URL path- do not canonicalize to a redirected URL.

An Effective Way to Deal With Duplicate Content

Receiving a penalty for duplicated content is highly unlikely. However, having search engines index duplicate content could negatively affect the relevancy of the content’s results. In addition to this, duplicate content can also affect the rank of your pages, along with your site traffic and revenue.

Canonical tags aren’t a magical solution to drastically improve your website’s visibility and the incorrect implementation of canonical tags can, as we have seen, negatively impact your website and its overall rank.

Therefore, to benefit from them, you must carefully consider your actual need for canonical tags. Do you have multiple URLs for the same content or duplicate content? If you do, and you are careful in your implementation, your site could stand to benefit.

About The Author

Liraz Postan

Liraz is an international SEO and content expert, helping brands and publishers grow through search engines. She is Outbrain’s former SEO and Content Director and previously worked in the gaming, B2C and B2B industries for more than a decade.



Source link

How to Rank For a Keyword for Newbies

By | October 21, 2021


Search Engine Optimization (SEO) became the best way to reach a broad audience within the shortest possible time some time back. Even so, it has only recently gained immense popularity among most organizations.

Though several things have changed over the years to suit different technological advancements, following multiple major search algorithm updates, keywords remain one of the primary elements that determine your position on search engines.

Picking the best keyword for a specific business is only half the battle in achieving handsome returns in online marketing. Ranking for the keyword is the most challenging part of your advertising. Thankfully, this is not altogether impossible with the right strategies and tools to guide your choices.

The following are a few guidelines on how to rank for a keyword fast and at the very top of search engines.

Conduct Keyword Research

Keyword Research is the start of everything.

And also extremely important, so we’ll be spending more time talking about this.

Determine which keyword you want to rank for, and identifying its related keywords to use in the content is the first step of your SEO effort.

Your keywords should be the leading ones used by your target market and be well-aligned with your business values.

Though a particular keyword might be meaningful to you, it might not do much for your rank on search engines. Guesswork will only waste your time and the cash you spend on online marketing.

Refer to the keywords your competitor is ranking for

You can use any tools you like, but here at SEOPressor, we use BiQ’s Rank Intelligence tool to discover our competitors’ ranking keywords.

BiQ is really simple to use, I just type in the website URL and the tool will run for a few minutes, and voila, there’s the list of keywords the website is ranking for.

Which you can then steal, cough, I mean to refer to as your own keywords.

Just type in the website URL of your competitor or the industry’s leading company and let the tool run to get the keywords they’re ranking for. 

Or…in another simpler way,

you can do a keyword gap analysis. 

RankingGap is one of the tools with simple UI/UX that any SEO or keyword research newbies can navigate easily.

All you have to do is create a project that compares you and your competitors’ websites and viola! A list of highly valuable keywords generated that you can gain insights from.

If you are wondering how…the RankingGap tool reveals keywords that:

  1. You and your competitors are ranking for (Common keyword view).
  2. Keywords that your competitors all have but you don’t (Missing keyword view).
  3. Keywords that only some of your competitors have (Gap keyword view).
  4. Keywords that are uniquely yours (Unique keyword view).

Higher search volume, higher competition, go for long-tail keywords

Research for the keyword with just enough search volume for your site so that you make informed decisions.

Some people go for keywords with the highest volume, but these might be too competitive more so for new websites.

You should also ideally start with long-tail keywords, so you build a website’s reputation before moving to short-tail ones as you grow.

Long-tail keywords in short, is keywords specific to your business, or what you’re selling, or the topic you’re talking about, they can be perhaps 3 or 4 words long, they tend to not have explosive search volume, but the search trend is steady and you go for the long and steady win the race kind of strategy.

Using LSIGraph to discover valuable keywords to rank

One of the best tools for your keyword research effort is the free LSIGraph tool.

This tool helps you discover keywords that are related to the one you want to rank for so you can build an outline for your long-form content.

LSIGraph can help you to determine which keywords to target, and what are the closely related keywords that can help you push up the ranking.

Use a Catchy Headline

People nowadays are in a rush.

They want to skim through your article fast to get what exactly you are offering and decide whether or not it is relevant to them.

It is essential to include catchy headlines that will boost the **** of people getting interested in your articles and reading or viewing it.

A research carried out by BuzzSumo concluded that emotional headlines for online articles were the best for driving engagement. If you intent on making your clients curious about your content, go for keywords that induce some kind of emotions.

The number 10 and list posts in headlines were also proven by the research to be extremely powerful for SEO.

To start, you can head over to Blog Title Generator to insert your keyword, pick if it’s a generic keyword, or is it a brand, or something else. And you’ll be presented with 10 headlines which can serve as your starting point to crafting your own catchy headlines.

Blog Title Generator can instantly generate a list of headlines for your keyword that serves as a good starting point to craft your own catchy headline.

Build Links

Having a varied and strong backlink profiles is one of the ways to push your domain, and serves as a boost to all the keywords you’re trying to rank for.

When someone links to you, it proves to search engines that your content and your domain are authoritative because people will barely link to mediocre sites.

Other than this, people trust sites with backlinks since these show that your content is exceptional enough to be shared with others. This will, in turn, build online traffic to your website and generate a lot of exposure in the right circles.

Building links is, however, not an easy task.

A good way to build your online presence to attract people’s attention to your website and in the way attract some backlinks is by sending out a press release.

At SEOPressor we use MarketersMEDIA. They have great reach to premium news sites like Yahoo Finance, the price is not terribly expensive like other famed newswires in the industry, but it gets the job done.

example of press release on yahoo finance distributed through marketersmedia

All in all, press releases reach a broad audience within a short time and are among the best choice you have to make a bang for your site online quickly to gain those backlinks.

Repurpose Your Site’s Content

You need not use different types of content to reach clients on different platforms.

You can research on the article that is performing best on one platform then share it on other platforms to reach clients looking for something different. The content can also be linked to each other, voila, backlinks!

You, for instance, can repurpose text contents like a blog post into videos and photos for YouTube and social media platforms.

This is because people on these platforms barely pay attention to long, wordy, thousand words posts.

Videos and photos, on the other hand, can be changed to long text posts and slideshows for the LinkedIn audience.

Google Search Console is the best tool when repurposing your content.

This tool analyses the impressions, traffic amount, and performance of the content on different platforms. This way, you can pick the best articles to repurpose and link to your site to maximize your returns in online marketing.

Do a Competitor Research

To gain insight into what works and does not for your industry, you should know what your competitors are doing.

Researching the content your competitors are using and how well it is working for them is your ideal approach in this case. You can then use your findings to inform what content to steer clear of or replicate then refine to become the best-performing content.

Not everything in your research will be relevant.

Focus on the URLs and domain that competitors are using and how well their title tags apply keyword use. You should also consider what business sizes are ranking best for specific keywords.

If, for example, you are a small brand, it would make little sense to use the same keyword as a huge brand in your field.

Again, for competitor research, BiQ is one of the best tools out there.

This is a suite of tools, including keyword, content, and ranking intelligence and rank tracking of the keywords and content that people in your industry are using. There are different pricing ****** for BiQ to suit your marketing budget and give you some crucial insight into the elements on which you should center your marketing content.

BiQ provides granular cost control,
BiQ has a flexible payment plan that can suit different needs and is also excellent for competitor research.

Pay Attention to the Elements of On-Page SEO

Most online marketers are excessively focused on getting backlinks and drawing traffic to their sites that they forget their on-page SEO.

Once you get relevant traffic to your website, you should know how best to keep them there and convince them to take some desired action. Things like slow-loading pages, broken inbound links, and duplicate content only drive away clients.

To optimize your on-page SEO, use GDoc SEO Assistant.

This is a free writing tool that automatically calculates the SEO score of your article as you write and point out any issues that might affect your on-page optimization.

The tool also guides you on the best way to guarantee that search engines will understand your content better and, in so doing, rank your site high.

Other than that, make sure to link from one post to another.

This is called interlinking and it can make a huge difference in helping the search engine, like Google, to understand your website, as a whole, better. Remember, the better Google can access and understand your website, the bigger chance you have to rank high.

Conclusion

Ranking high on search engines is the only way to actualize profits in the current competitive world of online marketing.

Few people will, after all, proceed to the second and third pages on search engines once they type in their query. If, therefore, your article does not show up within the first pages of search engines, your chances of making profits are significantly low.

Fortunately, the above guidelines will give you the best head start to know the keywords you should use and how best to apply them to optimize your SEO position. Keyword optimization for SEO not only applies to your website but also your social media sites. This way, you are sure to gain your desired position on search engines and social media platforms within the shortest possible time.

Let us know how you like our tips, or if you have your own little tip to rank high, fast. Now, good day and I’ll see you in the next blog post.

Updated: 21 October 2021

Lo Jia Thong

A polyglot plummeted into the deep blue world of SEO and inbound marketing armed with a burning passion on letters and a fascination on how thing rolls in the world wide web.







Source link

كلمات اغنية قل حبيبي امير درويش

By | October 21, 2021

كلمات اغنية قل حبيبي امير درويش مكتوبة كاملة وتقول قبل ما تهمس عيونك بالنظر والله فهمتك. وكنت تسمع نبض قلبي، وشفت حلمي.