Daily Archives: October 20, 2021

Google’s E-A-T Site Authority Update & How it Impacts You | Search Engine Marketing Consultant & Search Engine Optimization Services

By | October 20, 2021


Daniel P. Borbolla
Latest posts by Daniel P. Borbolla (see all)

If you’re into search engine marketing, you know how arduous it can be trying to get a website ranked at the top of the search engine results pages (SERPs). And right when you think you have it all figured out, Google throws a monkey wrench in the form of another algorithm update!

A couple years back, Google rolled out an update that significantly changed how site authority is evaluated, measured and scored.

Previously, backlinks were taken into account to analyze the performance of pages and to subsequently rank them. However, Google now emphasizes Expertise, Authority and Trust (E-A-T) factors when calculating a URL’s site authority.

Site Authority and E-A-T: The Connection

Google has made E-A-T one of the most important factors that determine a website’s overall authority. If you’re wondering what does website authority mean and how E-A-T affects it, keep reading on:

Website authority — or domain authority (DA) — is a metric that assesses how well a website will perform in the SERPs. Created by Moz, this site authority ranking metric has 40 rating criteria points to score a website between 1 and 100.

Many businesses often ask: What is domain authority and why is it important?

While there’s no simple answer to what constitutes having good domain authority, what’s important to understand is that a website’s DA should be used as a factor to analyze its relative competitiveness.

A website with a higher DA score than its competitor is more likely to get ranked higher in the SERPs.

You might be wondering how to find your website’s score. Well, we recommend going straight to the source and using Moz’s free tool to check your site’s authority score.

Google continually strives to enhance its users’ search experience, so it creates algorithms to promote only those sites that are relevant, authoritative and trustworthy. The latest algorithm update focuses on just that.

Understanding E-A-T

E-A-T metrics are configured to gauge a company’s expertise in its respective domain. While analyzing a site’s E-A-T, Google takes several factors into account like the entirety of the website, content on individual pages, and the expertise level of the content creator(s).

1.) Expertise. Demonstrating expertise in your field has become essential. If you can demonstrate in-depth knowledge to your targeted audience, Google will regard you as an expert and display you on top.

2.) Authority. Authority is associated with the author or creator of the main content of a website. It’s indicated through a professional biography on the author that’s usually included with the content.

The easiest way to achieve high site authority is to have an expert create content for your website. Also, make sure to cite other high-authority ranking websites wherever it makes sense.

3.) Trust. Your website’s trustworthiness is determined by measuring your visitors’ reliance on the information you provide. If you keep putting out helpful and informative content that keeps visitors coming back for more, you’re on the right track.

We hope you learned something today about site authority. Visit our blog for more articles and subscribe to learn more about search engine marketing!



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SERP Feature Rank Tracking

By | October 20, 2021


There is no question, SEO has changed dramatically over the last few years.

Traditionally, for any given search Google would simply show ten blue links. This meant that where your link was positioned would influence how much traffic your page would get.

In that world, getting to the top of Google meant everything.

Fast forward a few years and Google Search is now filled with visually distracting SERP features that dilute the power of your blue links. Instead of moaning and lamenting about how things were once better, a good SEO needs to build out a strategy that now includes SERP features.

Google SERP filled with SERP features

In this post, I’ll show you how to use your rank tracker to find insights that will help improve your site’s traffic potential.

To do that, we’ll look at some SERP feature insights using Rank Ranger’s rank tracking software.

Now, since the point of rank tracking is to give you feedback on how your SEO strategy is playing out, I first need to discuss how SERP features fit into your overall strategy…

SERP Features, Your Fast Track to Boosted Visibility

It’s important to understand that there are two different key metrics to focus on to improve your site’s traffic. The one we all know about is rankings. Simply speaking, higher rankings mean more clicks.

However, the second metric can really move the needle on your traffic.

That metric is visibility.

Simply put, visibility is a measure of how noticeable your URLs are to Google users. Things that influence your site’s visibility are:

  • If your URLs are above or below the fold
  • If there are visible SERP Features that attract the user’s attention

Where this becomes relevant is, even if your URL ranks in the top spots in Google it could still be below-the-fold. In such a case, you won’t be getting the most out of your rankings.

Google SERP where position two is below-the-fold

In the above screenshot, the URL in position two is below-the-fold.

The gigantic Featured Snippet and the video carousel are stealing its visibility away in spite of the URL’s high ranking.

This means understanding a site’s visibility is just as important and in some cases more important than its organic rankings.

To understand this, take a look at the Absolute Visibility report…

Absolute Visibility Report

This report is designed to give you a complete understanding of your site’s visibility by giving you a visibility score that is based on whether your URLs are above or below the fold and in relation to any SERP features that are present on the SERPs.

Absolute Visibility Graph

Use it to get a quick strategic view of how you can increase your site traffic. For instance, in the screenshot above, you can see which SERP features are present that are influencing the site’s visibility.

However, what jumps out to me when viewing the report is the site’s visibility (red line) seems to follow the site’s above-the-fold status (green line). This means in order to improve your site’s visibility, you must make sure it’s above-the-fold.

There are two ways you can do that.

Either increase your page’s rankings or win SERP feature spots that are already above-the-fold.

Once you have a big picture snapshot of your site’s visibility, you now need to look at each page individually.

Absolute Visibility Landing Page Report

On the Absolute Visibility report, you can look at your separate landing pages to see:

  • How they rank
  • Whether they are above-the-fold or not
  • What their Absolute Visibility score is
  • Whether there are any SERP features on the SERP

Absolute Visibility Landing Page report

This granular report will help you improve your individual pages by showing how you can improve your separate landing pages.

Absolute Visibility report showing results that are below the fold

For instance, in the screenshot above, you’ll notice that in spite of being ranked in position one, the top two URLs are below-the-fold (see the ATF column.) This means there are SERP features that are pushing the top-ranking URL below-the-fold, resulting in an Absolute Visibility score of 5.97 (out of ten).

The way forward in a case like this is to try to win a SERP feature. To help you out, the report shows you a list of features.

Absolute Visibility report showing SERP features

As you can see in the screenshot above, some of the SERP feature icons are black and some are gray.

The black ones represent situations where your site has captured a feature. Gray icons represent situations where your competitors have the feature while your site does not.

In the case above, the site has several SERP feature options such as a Product Carousel, Top Stories, and Related Questions, all of which could help improve the site’s visibility.

But, before optimizing anything, the site owner should first check to see how competitive the feature is. Going after a SERP feature that’s too competitive can be a frustrating waste of time.

To see how competitive a feature is, go to the SERP Feature Monitor.

SERP Feature Monitor

The SERP Feature Monitor will tell you how competitive a SERP feature is on any keyword you are tracking.

For instance, in the screenshot below you can see a Video Carousel on the SERP for the term ‘how to play *****’.

Video carousel in Google

You’ll notice that the Video Box features only three videos.

If we take a look at the Video Box in the SERP Feature Monitor you’ll see that within the three video spots six videos have been shown over a 30-day period resulting in a chaotic-looking SERP feature graph. See below.

SERP Feature Monitor

When the graph looks unstable you know the SERP feature is unstable. An unstable SERP feature generally means an opportunity for you the site owner. The reason is, when Google begins swapping videos, you know that Google is most likely unhappy with some or all of the videos that are currently ranking.

The SERP Feature Monitor also shows you more granular data. If you look at the screenshot below, you’ll see all the videos that were ranking in the Video Box over the last 30 days.

SERP Feature monitor showing period visibility

The top video has a Period Visibility of 94.22%. The second video has a Period Visibility of 81.56%. This means that even if these two videos were volatile during the past 30 days, they were both visible almost the entire time.

This means, in all likelihood, that Google is happy with these videos, but Google is testing other options for the third spot.
This is an opportunity to get your video into that third spot.

To win this spot, try creating a video that is targeting the search query. (I’ll get into the specifics of this in a further post.)

Now that you’ve seen how to find opportunities and how to evaluate them, let’s look at the SERP feature big picture…

SERP Feature Tracking in a Nutshell

Hopefully, in this post, you’ve learned how visibility is an essential part of your overall SEO strategy. What’s more, you’ve most likely seen how SERP features influence visibility in a fundamental way.

This means by building SERP features into your overall SEO strategy and by focusing on them you could potentially see a substantial gain in your site traffic. In fact, winning SERP features, in many cases, presents an easy gain that can be achieved in a fraction of the time that it takes to improve your organic rankings.

However, in order to succeed you must have tools that give you insights into:

  • What SERP Features are available
  • How competitive those features are

Having data like this can save you hours of frustration, helping you win on the SERPs.

About The Author

Darrell Mordecai

Darrell is a content marketer at Rank Ranger. While working as the SEO manager at a small marketing agency, Darrell discovered his **** of marketing and SEO.



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I’m back! What’s been happening? | StewArt Media

By | October 20, 2021


by Jim August 9, 2021

Sorry I’ve been missing for so long but not only have I been really busy, but we’ve had a couple of staff changes in the office. Last year we covered the enormous success of gift delivery during lockdowns, and I’m pleased to report nothing has changed. If your eCommerce business is suited to gift delivery I suggest you jump on board as I feel it will continue to be a success for at least a few more months.

  • Jim has left; Liz has returned!
  • Why you should adapt for gift delivery.
  • Don’t be afraid to ask questions.
  • If you need me to check something out just ask.

Transcript

Hey, welcome back Rankers. How are you going? It’s been a long time. Actually this is the longest time in the history of the world that I have not done a show, true story, and it’s been for a number of reasons. Been a bit concerned about what I can actually say these days. Everybody seems to be getting censored and cancelled and smeared left, right, and centre if they ask questions and quite frankly, I find it a little bit concerning and just a tad frightening. So ask more questions. It’s really important right now. Speak your truth.

We’ve had some big changes over the last 10 days though. And thank you to Michael from Cloud 9 Fragrances who does beautiful scented candles and essential oils. Go and check him out. He’s going to kill me for calling them essential oils. Smelly reed things you put in your… anyway, thanks Michael, for prompting me.

So we’ve been really busy and we’ve undergone some big changes obviously, in the last year, like everyone. We’ll talk about that in a second, but many of you have been following us for a while, have known us for a while. Maybe you’re familiar with Jim Haritonis. Awesome bloke, and after seven years, he’s decided to go out and do his own thing. So all the best to him and yeah, sad to lose him, of course. But we lost someone else last year that hurt really badly. And that was Liz. And she went to another agency.

Anyway, Liz is back with us now. So she’s taking over Jim’s digital consultant work and I couldn’t be happier with that, the replacement. I just want to say a big thank you this week also to Danielle Johnson, who’s been with us this month, for what, eight years, which is just extraordinary in this industry. She’s our general manager, chief mystery shopper and digital consultant extraordinaire. So thank you to Liz, Danielle and Jim. Right. Let’s get back into things.

Can you do gift delivery?

Last year, we talked about gift delivery and how it was going spiking during the first lockdown. I’m saying, if you’re doing e-commerce, you should be doing gift delivery if it makes sense that your product should be actually a gift, if you know what I mean. Don’t try to gift wrap a turd. So just make sure your products are right for gift delivery. But you can see there, it’s even gone higher this year. That spike is mainly coming from New South Wales where the main lockdown is going on at the moment unfortunately.

And then we’ve got outdoor furniture which was a big category last year, and these categories usually are like clockwork, right? And you can read them over the years and you might see a gradual increase as an audience gets bigger or searches for more things. But generic categories like outdoor furniture is usually pretty stable. You can see here that first spike is the start of September usually, you’ll get that first spike. But then last year we got this middle of the year winter spike, which is highly unusual as you can see for outdoor furniture. And then we had the big spring spike, but then you can see here already in August. This is August here. We’re already way above August 2019. So that one’s going to continue to benefit as well. And office chair, it’s still going. That was an extraordinary one last year. No one could get an office chair. Anyway, it looks like there’s going to be a shortage again this year, unfortunately.
I think it’s important while some industries are going well, I think it’s important to spare a thought for travel, obviously, and just entertainment generally. They got walloped. They started coming back and they’re getting walloped again. It just sucks. I hate it.

Feel free to reach out.

That’s it for us. We had another client come back on this week, who left us last year for a variety of reasons with lockdowns and everything else. And he said, “You know why I like working with you guys?” He said, “You’re a team of specialists.” He said, “It’s like, you’re a band, and you’ve all got your own instruments and you come together and you make some something wonderful.”

It’s like, “Thank you for saying that, that’s how we feel.” And we’re passionate about what we do, which is why we were able to get Liz back. And we’re very, very keen. And we don’t take on everyone obviously which is why I haven’t been doing many shows, but if you want some help, if you’re looking for a second opinion, please reach out to me [email protected] Happy to take a look, probably can’t work with most people just because of the nature of how we do things. But if you’re looking for someone, you want a second opinion, hit us up. Thanks very much. Stay safe. Ask questions, share, tell your friends, like, subscribe and see if you can find me on Telegram.





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A Guide to Content Distribution Strategies « SEOPressor – WordPress SEO Plugin

By | October 20, 2021


It doesn’t matter how valuable or engaging your content is, it’s not worth much if no one reads it (or if the wrong people read it). This brings us to a significant problem that content managers face today. Tons of new content appears online each day.

WordPress alone hosts 70 million new posts every month. As such, how well your content performs largely depends on getting your message in front of the right audience. If you want to drive a content marketing campaign that generates leads, you must have an effective content distribution strategy.

What Does Content Distribution Mean?

Content distribution refers to putting your content out to specific and targeted audiences (individuals and communities) where you increase your likelihood of engagement.

The keyword here is objectives. As opposed to sharing your content on as many platforms as possible (spray and pray), content distribution is about specific goals.

Here your focus is on targeting “high potential” users so that you can maximize your conversion rates and ultimately, content creation ROI. Your content distribution channels will typically fall into one of the following three categories:

  • Owned Media Distribution – These are content distribution platforms that you own and control. They may include your website, blog, apps, newsletters, and email.
  • Shared Media Distribution – These refer to social networking/media platforms where you post content in response to relevant consumer conversations. The owners of the platforms ultimately control your content marketing activities.
  • Paid Content Distribution – These channels enable your brand to put out its message and control the platforms in which it appears, for a cost of course.

With content distribution, you have to determine if you are reaching the right people, if your message resonates with those people and if the relationships you build impact your business in a meaningful way.

So, how do you distribute content? You start by formulating an effective content distribution strategy.

What Are Distribution Strategies?

A content distribution strategy is a clearly documented framework that guides your content distribution efforts.

A distribution strategy provides structure to your content promotion process. This way, you can ensure that the valuable content you have invested in reaches the eyes you intend it to.

It is now easy to see why you should consider content distribution a pivotal part of your content marketing and not just an afterthought. In fact, your content distribution strategy should guide your content creation process.

A distribution strategy also ensures all parties in your team are on the same page. From brainstorming to creation to editing to content optimization, you have to align all aspects of the content marketing line for your overall strategy to be effective.

Finally, a distribution strategy allows you to determine key performance indicators (KPIs) and set benchmarks. These aspects are useful when it comes to measuring the performance of your hard work.

How Do You Write A Distribution Strategy?

When formulating your content distribution strategy, there are a few key guiding questions you need to ask yourself. These questions will help you establish where and how you’re going to reach your audience.

1. What is the goal behind every piece of content?

Every piece of content you create must have specific goals.

This could be to create brand awareness, increase user engagement or drive quality leads. For instance, if you operate an online store, what do you want your visitors to do?

Do you want them to only browse or purchase or do you also want them to sign up for email notifications of future store events and discounts? These goals will determine your content promotion efforts.

Also, consider some key triggers to insert in your content to push the readers to do what you want them to do.

A simple sentence such as, “Like this video? Remember to give it a thumbs up, subscribe and turn on notification.” It can be a good start if you’re having video content on YouTube and your goal is to grow your subscribers. 

Instead, if your objective is to drive the video viewers to your website, you can add in a sentence like “Make sure to check out more information about this topic on our website.”

2. Who do you want to consume your content?

By understanding who you are trying to reach, you determine your target audience. You must develop a clear profile of your target audience. Without this, you won’t be able to optimize your content strategy for the right audience.

Do you want to reach out to c-suite executives in charge of business decision making (B2B)? Are you trying to reach out to millennials to harness their social sharing power to drive brand awareness? These questions will determine the type of content you create and the specific channels you will distribute it on.

To create a clear buyer persona, you must account for the psychographics and demographics of your target market. Psychographic data involves questions such as:

  • How do they think?
  • What are their likes, dislikes, and interests?
  • What are their challenges and pain points?
  • What are their goals?

Demographic data involves questions such as:

  • What is their gender and age?
  • Where do they stay?
  • Are they married or single?
  • What is their industry or niche, and what roles do they hold?
  • What is their income

3. How does your audience consume content?

From your target audience’s profile, you can ascertain how they consume content. This allows you to go where they are and speak their language.

Do they mainly use their smartphones or are more likely to be on a laptop or desktop?

Do they prefer long-form articles or concise videos?

If your target audience prefers to consume content in picture form, for instance, it makes sense to reach out to them on Instagram or Pinterest. You can formulate your distribution strategy accordingly once you determine where, why and how your target audience consumes content.

According to your targeted audience, they also have different time periods where they’re more active. If those you target are office workers, and you’re trying to reach them through email, it will be wise to schedule the emails during the weekdays morning where they just clocked into work and checking on their mailbox.

For text-based content, you should consider: website/blog, e-book/pdf, newsletter/emails, LinkedIn, Reddit, Quora.

For videos, you can always go to: YouTube, Vimeo, Facebook, Instagram or their long-form video alternative IGTV.

For images, any social media sites will be suitable such as: Twitter, Pinterest, Instagram, Facebook and more.

Content Distribution Channels

The final component of your content distribution strategy is determining the distribution channels and how to create or repurpose your content to fit the platforms of choice.

1. Your Website/Blog

Your website or blog serves as the home base for your content traffic.

As such, you have to build a strong engaged audience and then expand to other channels to drive traffic your way and enhance this audience’s experience with your business.

A blog supports just about any type of content.

Aside from the conventional informative articles, you can create tutorials, eBooks, reviews, white papers, infographics, podcasts, and videos. One way you can extend your impact and reach is to periodically reuse your top-performing content.

If a piece of content is already resonating with your audience you can use several recycling techniques to extend its value:

  • Republish – If the value of a content piece hasn’t diminished much since you published it, you can republish it and add new information. This ensures it makes its way back onto the radar of your audience.
  • Repackage – You can deconstruct long-form content like eBooks, white papers, and blog posts into small, modular formats such as infographics or pictorials. This way the content may appeal to a different audience you are targeting.

At SEOPressor, we always keep our blog posts updated, and that is a good way to leverage existing content to be redistributed to keep it in sight of new visitors.

2. Email

Email is an effective distribution channel since it enables you to control what content you send, its core message and its custom marketing triggers.

The ideal first step is to create a newsletter list. You should already be doing this through Call-To-Actions (CTAs) on your website or blog, asking readers and visitors to subscribe to your blog and newsletter. 

With newsletters, you are reaching people who are already interested in your offerings. Otherwise, they wouldn’t have subscribed. You can instantly deliver your message to nurture your prospects.

Send your subscribers your mid-funnel content such as white papers, eBooks, guides and infographics. You can also keep your audience updated on your latest offerings. Keep this to a minimum and make it useful. Ensure that you personalize your message by segmenting your email lists.

A great example of newsletter is the one from fame marketer, Seth Godin. He sends out a newsletter a day, always at the same time without fail. I would be lying if I said I’m not consciously refreshing my inbox when it’s time just to read his latest email. And that is newsletter done right.

Seth Godin sets a great example in newsletter. 

3. Social Media

The most commonly used social media platforms for content distribution include Facebook, LinkedIn, Twitter, Instagram, and YouTube.

You have already conducted research and determined where your target audience spends their time. Create or repurpose your content for the relevant social platforms and post regularly.

For instance, if you are a B2C company that sells baby clothes to new mothers, you can research the social platforms that they typically use to source information. Are they more engaged on Facebook or they use Pinterest?

If they use Facebook often, creating video content around their interests can help you capture and drive their attention back to your own website. If they are more engaged on Pinterest and Instagram, high-quality pictures will do the trick.

4. Guest Posts

Guest blogging is a very effective inbound marketing strategy.  Research from Social Marketing Writing reveals that 63% of internet users assign credibility to blogs with multiple authors. Many blogs are willing to accept a valuable in-depth guest post.

Guest blogging offers you authority, relevant backlinks, qualified user traffic and motivated leads. Ensure that you invite guest bloggers with a similar core message and objectives. Ideally, a guest blogger should provide a different perspective on the pain point of your target audience.


Here at SEOPressor we are always actively looking for knowledgeable
bloggers to share relevant information for our readers – which helps us
immensely in switching up the style and attracting more readers. 

5. Paid Content Distribution Channels

Paid distribution channels complement your organic efforts and provide an extra layer of exposure to prospective audiences and your existing followers. You can distribute your content through paid channels on Facebook, Google, Instagram, Twitter, LinkedIn, Taboola or influencers.

Paid distribution can take many forms, but the main model is cost-per-click (CPC), where you pay a certain amount each time a user clicks through to view your content on the advertising platform.

Conclusion

You may have invested valuable resources and time into creating compelling content. However, without a plan to distribute it, your content marketing strategy is incomplete.

With all the available opportunities to increase the reach of your brand’s value, you have no excuse to let your assets wither in online obscurity. Select your content distribution channels based on topic, audience expectations, and intended results.

Here is an infographic to sum up all the available channels you should consider for your content distribution effort!

https://www.groovehq.com/blog/wp-content/uploads/2019/02/content-distribution-trifecta.png
(source)

Updated: 20 October 2021

Lo Jia Thong

A polyglot plummeted into the deep blue world of SEO and inbound marketing armed with a burning passion on letters and a fascination on how thing rolls in the world wide web.







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Multi-Location Marketing Strategy For Local Business Growth

By | October 20, 2021


multi-location businessDigital marketing is an essential medium for businesses of all sizes. Whether you’re just starting to expand your business or want to start franchising, it’s important to harness a strong digital marketing strategy that can help you build up brand recognition and awareness in a variety of target markets.

Multi-location online marketing isn’t just something you can jump into willy-nilly.

It takes a great deal of market research, analytics, and preparation. You need to create effective digital marketing campaigns that appeal to demographics in each specific market location you want to enter. Never assume that just because your business is successful in one market, that you can achieve the same level of success in other markets.

Every business market is unique in its own right. That’s why you need the knowledge and expertise of a local SEO agency to help you create and navigate effective local marketing strategies that are guaranteed to work. Here are some great tips to make your multi-location business a success.

Create a Local Page for Each Location

Even though each location of your business is part of the larger entity, it’s important to treat them as if they’re separate but equal. Businesses must cater to the unique desires and needs of different locational demographics in order to succeed. The type of clientele you acquire in one location could be completely different than your demographic in another location and you need to be receptive to that in order to be successful in both.

Use major fast food chains as a guiding example. Although they typically offer the same food options to guests in different locations, many of them also adjust their menus to suit the food preferences, regulations, and styles of cuisine in different regions.

As a business owner, you need to take the same approach to local marketing strategies for your multi-location business. Creating local pages for each business location you have will enhance your local SEO strategy and increase your rankings for each region.

Keep Your Branding Consistent for Each Location

Location-based market research can help you fine-tune your digital marketing and local SEO strategies for each region. Keep in mind that each business location serves a different area with unique key demographics. However, you still want your overall branding, logo, slogans, and messaging to be the same.

To differentiate each location, you can encourage regional or branch managers to offer seasonal products and services that are specifically geared toward their key demographic while maintaining the same branding as your core business.

Create Brand Guidelines

Multi-location businesses must cater to a variety of different customer demographics and clientele, but they still need a cohesive marketing strategy that ties the entire brand together across all regions.

That’s how you build up brand recognition.

To ensure that every location manager and stakeholder are on the same page while operating according to the unique standards of their locations, it’s important to have a central set of protocols and regulations in place that each location must adhere to. That way, customers will still be able to recognize that the brand and store are the same across all regions, but that each location offers unique products and services.

Create location-based static pages and service pages on your website so that users can determine which locations offer certain products and services.

Familiarize Yourself with Each Market Location

To be able to adequately market and advertise to each store or service area, you need to first understand the unique nuances of each area. Remember that each of your business locations will have unique digital marketing requirements based on a series of factors including key demographics, population size and density, age, and other factors.

Google Analytics is a great tool that tracks online trends including website visits, bounce rates, which pages are getting the most traffic, and even top-rated keywords in your industry. Use this information to identify digital marketing strengths and weaknesses of each of your business locations, so that you can come up with specific marketing solutions.

Locations that are more densely populated might not have an issue with customer acquisition, but their online rankings may be suffering for one reason or another. If this is the case, then it may be time to implement a local SEO marketing campaign that targets certain types of customers that live in the area.

Create and Manage Google Listings for Each Location

A cohesive digital marketing and branding strategy should include location-based static, service, and landing pages. But you also need to have specific online listings for each business location.

Google My Business is one of the most well-known and widely used online platforms to create business listings. The great thing about is that you only have to make one business profile, verify it, and then you can list multiple service areas and locations within it. Whenever a user searches for your business or keywords that pertain to it, Google will automatically present them with the closest store based on the customer’s proximity to that specific location. Customers can also search for your business plus specific locations to see if you have a store in that area.

Communicate Regularly with Each Location

Communication is the cornerstone to building a successful professional and cohesive brand amongst all of your locations.

Check in with branch or store managers regularly to see if they have any recommendations for improving marketing strategies in their area. Encourage them to maintain a strong and consistent online presence, so that customers always know what to expect.

Every business location should implement regular optimization standards, including Google and social media posts, responses to reviews and questions, and updates for customers.

Hire a Local SEO Agency in Toronto

As a top SEO firm in Toronto, Numero Uno Web Solutions has helped countless small- and medium-sized businesses build and maintain successful online presences. Our digital marketing experts have many years of experiencing in helping local businesses expand to a variety of different national and international markets within their purview. By implementing carefully crafted local SEO, SMO, and SEM strategies that are custom-tailored for your business, we can help you build a renowned multi-location global brand. Contact us today to learn more.





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eCommerce #Goals: Optimize Images for the New Online Shopper

By | October 20, 2021


There is a tremendous opportunity for eCommerce brands to increase discovery, improve online shopper experiences, and generate additional revenue through image optimization.

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UI vs UX – Customer Experience – PaceLab

By | October 20, 2021


UI vs UX – DEFINITIONS

Where does the humble interface match inside the trendy industry terminology? We believe this is the wrong strategy. What we see is just as important as data architecture and business objectives.

Customer experience is a high level category with UX being part of it, whilst UI being a part of the UX process. The diagram below shows the relation between these elements. To create a great solution, you need to look after every little detail with great precision.

UI vs UX - Customer Experience

UI or User Interface is the visual representation of a digital product.

Its apparent use cases are apps and websites. UI is the connection between the user and the performance of a product. It helps to achieve the desired outcome by means of a string of human-machine interactions. It’s a series of text, text, shapes, graphics, and photographs combined in a means that allows for a fluid, organic interaction.

An interface is a mix of grid, layout, typography, colors, cartoons, and microinteractions. In other words, UI is that we experience – largely with our eyes. UX defined information architecture is a blueprint for UI’s refined final look.

A UI designer is responsible for the final look & feel of the product. The job is to specify its own distinctive style and make it fit the target market. That visual representation should be readable, readable, and devoid of any unnecessary, distracting elements.

UI Design Best Practice

UX or User Experience defines and research how easy it is to use the item. With digital goods, that usually means that the interface, navigation patterns, and communications. The goal of UX is to allow the largest possible group of consumers the capacity to understand and use a product. If the role of a UI designer is the look & feel, the part of a UX designer is defining how it will function.

UI is a part of User Experience because readability and looks will also be influencing the ease of use and form our feelings towards a commodity. This publication covers the most fundamental UX fundamentals but focuses heavily on the UI standpoint of style.

UI Wireframe Design

CX or Customer Experience is often confused as being another name for UX. The truth is that CX is a top-level process that defines not only how your product works, but how your entire company operates.

The CX process is the UX of your product, but also your branding, marketing, or friendly customer support on the hotline.

You can design Customer Experience by defining clear, consistent rules for your entire brand. Those rules apply to all the real-world experiences, as well as UX and UI. They even influence the way you write your copy.

A good example is one of the popular fitness apps. They changed the boring “save your workout” message to an “I’m awesome” button.

Customer engagement went up.

All of those elements combine for a consistent, coherent vision with which our potential customer can quickly identify.

UI Colors

In the last few years, many of the UX designers started calling themselves Product Designers instead. The term merges most UX competences with UI and basic research, allowing you to solve

a wide range of potential problems.

This new naming convention comes from the fact that UX designer, as a title, doesn’t show which skills the person has. UX designers are often product owners, researchers, wireframe makers, or all of those combined.

A product designer can help with both the business processes, choosing the right building approach, and final interface designs. It’s often the most versatile person in the company that can guide the rest of the team, including the developers.

Some say Product Design is User Experience design 2.0.

Product Designer

Our UI design experts lead the way in interface design development, creating websites and applications that are visually appealing, seamless, and intuitive to use, putting users first.

User Interface design is what gives a user the first impression of your site or app. That very initial visual perception can be critical to spark likeability. The more engaged the user becomes, the more important becomes usability. Both these aspects shape the UI design experience and tell the story of your brand and product. We design user experiences that effectively ensure your digital solution becomes a lovable product. Our goal is to make your user’s life as simple and pleasant as possible.

Our UI design team specializes in creating beautiful and functional interface designs for various digital solutions. Our extensive experience ranges from corporate and campaign websites to apps to intranets, dashboard visualizations, and complex enterprise solutions. We believe that creativity and visual design is as important as smart information architecture and interaction design that altogether create a smooth and coherent user experience. Combining user insights, UX best practice, strategic approach to IA and branding we craft simple, effective, intuitive and delightful interface design solutions that fit the product and brand purpose and meet your users’ needs. CONTACT US TODAY



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SERPed.net Spring 2021 Update – New Features, Improvements…

By | October 20, 2021


Time flies when you’re busy, doesn’t it?

Well… It’s already Spring in the Northern Hemisphere and thus time for us to give you a quick recap of all the new features and improvements released over the past few weeks.

Before we start, here is our Winter update in case you haven’t read it yet. We also released a new SEO Audit tool, which offers more flexibility and opportunities. You can read more about it here…

Site Manager

New Google Graph

We added a new graph to the Page Stats section in Site Manager.

This graph combines data from Google My Business, Google Search Console and Google Analytics, as you can see below:

Google Graph in Site Manager

First, you will need to connect to these services in Site Manager.

  • To connect to Google My Business, open Site Manager and select a site. Then open the “GMB Stats” tab and click on “Connect Now”. Tick “Yes” next to “Is this a physical business registered in Google My Business?” and click on “Connect to Google My Business”.
  • To connect to Google Search Console, open Site Manager and select a site. Then open the “GSC Stats” tab and click on “Connect Now”. Finally, click on the blue + button and follow the on-screen instructions.
  • To connect to Google Analytics, open Web Analytics and click on the blue + button. Then select a site and tick the “Google Analytics” radio button. Finally, click on “Sign in with Google” and follow the on-screen instructions.

Once connected, you will be able to select the variables you want to see in the graph, as shown in the screenshot above.

Please note that this Google graph can be included  in the reports that you generate in Site Reports.

This graph is also available in SERPed Agency, which means that you can add it as a widget, so your clients can see it in their respective client dashboard. Don’t have the Agency add-on yet? Click here to learn more…

Content Curator

New AI Search

We added a new “AI Search” option to Content Curator, meaning that you can now get articles generated with the help of Artificial Intelligence.

This new feature is still in beta, but if you’re looking for content, for your blog networks or even niche sites, we highly recommend that you give it a try.

AI Search in Content Curator

Citation Scanner & Competitor Citations

New Citation Sources

We added about 20 new citation sources to Citation Scanner and Competitor Citations.

Directories in Citation Scanner

As a reminder, Citation Scanner is a tool that scans directories and similar platforms to find out where any given business is listed, and where it should be but isn’t, while Competitor Citations is a tool that allows you to compare the citations of any local business listed in Google vs. their top competitors.

Site Explorer

New Export Options

We added new export options to the View Backlinks section in Site Explorer. You can now export the list of backlinks as a CSV, PDF or XLS file.

Export Options in Site Explorer

Site Auditor Pro

New Unsubscribe Option

We added an unsubscribe option to Site Auditor Pro, as you can see below:

Unsubscribe Optin in Site Auditor Pro

If you tick this box, the following sentence will be added at the bottom of the email your leads will receive:

If you want to unsubscribe and not receive any more emails from us, please email us at (COMPANY_EMAIL)

You can edit this sentence of course.

If someone asks to unsubscribe, make sure you unsubscribe him/her from your future mailings in your autoresponder.

New GDPR Compliance Options

We also added several options to the GDPR Compliance section, to help you with compliance.

GDPR Options in Site Auditor Pro

These are suggestions that you can add to the Optin Form to take into account GDPR requirements for EU visitors. We do not guarantee that by adding them you will be fully GDPR compliant.

Here is how the form would look like, if the options shown above are ticked:

Optin Form Preview in Site Auditor Pro

➡️ Not a member yet? Click here to sign up now…

➡️ Already a member? Log in now and give these new features a try!

If you have any questions or feedback, don’t hesitate to leave a comment below.

Remember you can also find us on Facebook, Twitter and LinkedIN.





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All About Microsoft’s New Advertising Solution Unified Smart

By | October 20, 2021


Microsoft has recently announced their new advertising solution, Unified Smart. A range of key advertising tools will be available in one convenient place. This has been announced as an attempt to accommodate for all businesses, small and large, as businesses will only pay for their ad spend, not management or service fees.

What is it?

Unified Smart is Microsoft’s newest advertising pilot program. It is, as the name suggests, a unified place for you to create online advertising campaigns for your business. Whether you are a big or small business, you can use this program to easily create strategic campaigns. It is as simple as entering your business’ URL and your advertising goals. Microsoft will automatically generate an advertising campaign on Microsoft Advertising and on Google Ads based on your site. You then have the chance to tweak and review the important elements of the ads such as timing, budget, and more.

What does this mean?

Unified Smart will most notably provide a single management solution for different avenues of advertising and social media. This will allow you to track and manage your campaigns in one convenient place. The low cost also allows small businesses to get on board with the program and utilise digital marketing more effectively. Through Unified Smart you will be able to:

  • Run search ads- on Microsoft Advertising and Google Ads
  • Run social ads- on Facebook and Instagram
  • Interact with customers- through publishing social media content and engaging with their responses
  • Analyse reports- through reviewing impressions, engagements, and audience growth
  • Create campaigns- by quickly establishing goals such as increasing visits or calls
  • Automate your ads- by creating a few that you like and letting AI generate the rest
  • Optimise your ROI- through automatic distribution of your budget across channels
  • Utilise AI- by setting up the foundations of your campaigns and letting AI do the rest, no keyword or bid management necessary

These features will allow you to create well-rounded advertising campaigns for your business easily. With a range of AI generated suggestions, including images through Microsoft’s partnership with Shutterstock, advertising will be simple for those unfamiliar with digital marketing. This program will allow you to easily maintain and optimise your advertising strategy and take full advantage of the online space. If you are a small business new to digital marketing, these tools will be particularly useful for getting started.

How can you get it?

The program is not yet available to everyone. If you are interested in utilising it for your business, you will need to fill out Microsoft’s online questionnaire in order to get early access. If you are happy to wait, however, Microsoft has assured users that the program will be coming very soon. Watch this space.

 





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كلمات اغنية محد يستاهل همام ابراهيم

By | October 20, 2021

كلمات اغنية محد يستاهل همام ابراهيم مكتوبة كاملة. شوگي ودمعتي بي انشغل ويضيع ع الفاضي وكتي. هاي العلاقة الچانت غلطتي اصبر.