Daily Archives: October 18, 2021

Guest Posting – A Complete Guide

By | October 18, 2021


While the digital marketing landscape has continually evolved over the past few years, the practice of guest posting remains a singularly effective way of growing your website’s visibility, traffic, and domain authority.

Of course, that doesn’t mean you want to just dive in and start writing for anyone that’s willing to publish you. Success is dependent on picking the right publications, forging positive relationships, and of course creating relevant and useful content!

We’ve been employing guest posting for as long as we can remember, both internally, and often on behalf of our clients. So we decided we’d consolidate all of our learnings into a guide for your benefit.

Without further ado, here’s our complete guide to how you can leverage guest posting for your own business or budding agency.

Why Guest Post In The First Place?

In short, when done correctly, it can have a powerful effect on your search presence. Plain and simple.

Take our own business as an example. In an effort to grow our own audience and earn high-quality placements, we’ve doubled down on our contributions to other publications in recent years.

This has been a powerful asset, and continues to deliver improved rankings and engagement.

Truth be told, It’s really a case of practicing what we preach.

With the data and feedback we’ve received in just 12 short months, we can safely say that data corroborates what we already knew to be true…

Blogging, and specifically guest posting, definitively moves the needle.

Next up, let’s cover why that’s the still the case.

External Links are Still Critically Important

Link building has gotten a bad rap over the past decade, and that’s because it’s been largely abused by unscrupulous players, and bad apples tend to ruin it for the bunch.

Just take a look at what you’ll see on Fiverr if you type in “link-building”. Yikes. 1,000 spam links for $10. Count me out.

Or course, established and reputable digital agencies never take this approach anymore. After all, we’re pretty darn far removed from the days when PBNs were a thing.

These days, SEO agencies focus on earning quality links, naturally and without money trading hands.

If you’re like me, sometimes seeing numbers helps. Look no further than Moz’s ranking factor report. Every two years they run the numbers and a survey, and each time external links claim the top spot as the most important factors determining a page’s rankings in Google.

moz-ranking-factors-links

Image courtesy: Moz

So let’s be direct, any website’s link porftolio is still going to be a huge factor when it comes to how well they showcase in the SERPs. The focus just needs to be increasingly on building strong and relevant links.

Make no mistake, if you cut a bunch of corners, Google will unfriend you. But earning natural links is an extremely effective way to improve your position in the SERP results.

The most common way to do this? Blogging. To be more specific, the oft-touted tactic of guest posting.

Engaging in this practice is really a win-win. Not only will you be building relevant links, you’ll also be getting your brand and your voice in front of new readers and hopefully earning some new subscribers and/or leads.

As I mentioned earlier, we’ve used this to great effect over the past 6 months. Here are just a few of the articles I’ve written for other publishers recently.

But in order to get the ball rolling, you’ll first need to get an editor’s ear. Let’s cover how to go about doing so effectively.

The Art of “The Ask”

I’m going to grandstand for a minute, then I promise I’ll get off the soapbox.

I can’t tell you how important it is to build up the courage to just ask for things. You’ll be amazed how often you’ll find new allies, friends and opportunities.

Are you going to get rejected? Yes! Is it scary to put yourself out there? Sure, I guess!

But at the end of the day, what do you really have to lose?

This is the mentality you need to take with your approach to landing guest posting opportunities. Don’t sell yourself short and take the leap.

Just be genuine and honest, and bring something valuable to the table. Whether it’s an opportunity to collaborate on a mutually beneficial project, or just a unique “trick of the trade”, identify ahead of time what your value is to a publisher/editor and highlight it.

Further, do yourself a favor and skip the templated emails. If you must, at least write it yourself and in your own voice.

Don’t be so stuffy and formal. Experiment with weird subject lines. Go crazy! Again, what do you have to lose?

Editors get pitched day in and day out, think of it like sending in your resume. If you simply send in a bland resume through the “front door application system”, you’ve already lost.

A few things to try instead…

Mutual connections

Remember, think of this process like a job hunt. If you have a mutual connection to an editor, you know what to do. Make the ask and get the ball rolling. Don’t overthink it! LinkedIn is your friend.

Trading up

Don’t be shy about name-dropping the most recent outlets you’ve been published at. It’s instant credibility and will show you’re not just ******* it.

I’ve used this technique to great effect over the past 6 months. It works like a charm. Just be tactful and tasteful in your name-dropping. Or at least crack a joke about it at your own expense.

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Stand out from the crowd

Preferably without being obnoxious, but do what you’ve gotta do. Let your freak flag fly.

I’ve successfully gotten responses from publications that would have been “out of my league” by…

  • Opening the email with a joke
  • Employing horribly bad puns to great effect
  • Writing bizarre or witty subject lines to prove I can engage readers and attract clicks

Once you’ve earned the permission to pitch or write a draft, it’s time to get down to business.

Pro Tip: There’s no point working on the ask or your email copy if you don’t end up in an editor’s inbox. Do yourself a favor and use an email finding tool to help ensure you have the right email address before clicking send. Or if you want a deeper dive, here’s a more complete guide on how to easily find any specific publisher’s contact information.

Write Original and Entertaining Content

Well, duh.

I could prattle on for hours about how to create entertaining content . But then I’d be running the very real risk of failing to heed my own advice.

Start by assessing the goals of your current content strategy.

Do you want to land a ton of low-impact opportunities? A handful of middle-of-the-road publishers? Going after the big fish?

Your goals will determine your course of action, and I’d encourage you to keep this in mind at every step of the way.

Top Tier Outlets

If you really want to trade up to increasingly valuable outlets, spinning a new piece on a topic that’s already been beaten to death is a surefire way to stall your progress.

Instead, be original. Bring something novel to the table. Try writing from your own experiences and tell a story.

Readers **** a good story, and they want to hear your thoughts and stories. This is also one of the best ways to build your own credibility as an influencer.

Middle Tier Outlets

If you’re looking to earn a handful of posts on DA 40 domains, this will give you a bit more freedom and liberty as it pertains to covering topics that may not exactly be “groundbreaking”.

You’ll still want to focus on writing something entertaining and original, but it’s not as important that you write a masterpiece. Those types of articles require exceedingly more effort, and the cost-benefit ratio diminishes as the value of the outlet decreases.

Keep it concise and remember to be actionable! Advice that someone can act on after reading is still one of the best ways to endear yourself to readers.

Lower Tier Outlets

This is where rewriting and covering “tired” topics can start to become acceptable.

It’s simply an ROI calculation. How much time can you really spend on creating a fantastic piece of content for an outlet that won’t drive as much traffic or generate much of a difference in terms of SEO results?

Scaling these opportunities as appropriate is a good way to ensure you don’t end up squandering valuable time.

Every Link Counts

I don’t want to give the impression that you should start totally phoning it in at outlets with lower DA. In fact, I’d caution you to never truly phone it in.

Every link matters. Every single link. But all links were not created equal.

So when you’re crafting your own guest posting strategy, I’d encourage you to plan for a diverse and relevant portfolio of publishing opportunities.

Last but not least (and one more time for good measure) aim high! You never know what you can achieve unless you reach out and grab for it.



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SEO Newsletter Issue #17 (8/27/2021) | SEOSLY

By | October 18, 2021


Last updated on September 14, 2021.

seo newsletter 17

Welcome to episode #17 of the SEO Newsletter. Hope you are going to have a fantastic weekend. 

As always, I am coming with a bunch of the latest SEO news, SEO tips, and SEO resources for you to check out.  A lot of super interesting things have been happening over the last two weeks.

📰 TOP SEO NEWS

Google changes how it generates titles for SERPs

Google confirms that it no longer uses the query to generate titles in SERPs. Instead, it is now taking into account “the main visual title or headline shown on the page” while still relying on the content of the HTML title tag 80% of the time. This change caused some negative feedback among SEOs and – as a result – Google opened a thread in the Search Console Help where users can post examples of BAD titles generated by Google. 

Data anomalies in Google Search Console

Google confirms that – as of August 23-24 – there was an internal problem that causes data loss in the GSC Search and Discover performance reports. You might see drops on those dates but they are not reflective of any actual drops in clicks.

Google Link Spam Update complete after a month

The Google Link Spam Update that initially began rolling out on July 26, 2021, and was supposed to be fully rolled out in two weeks is finally complete (as of August 24). The rollout lasted two weeks longer than Google had previously announced.

The How Search Works website fully redesigned

new post by Danny Sullivan on Google helping people and businesses learn how Search works appears on the Google blog. The post, among others, announces the fully-redesigned version of the How Search Works website by Google.

A performance-focused workflow based on Google tools

This article will suggest how the various performance-focused toolsthat Google has made freely available can be combined to effectively evaluate website health and identify pain points, debug and optimize pages that need attention, and continuously monitor and prevent regression.

The site: command is not supposed to show all indexed pages

In the most recent episode of #AskGooglebot, John Mueller answers why the site: command does not necessarily show all the indexed pages of the website and how Google indexes websites.  

SEO Basics guide that covers all basic SEO questions

If you are new to SEO and want to learn some basic SEO concepts, then you definitely want to take a look at my SEO basics guide where I explain all the basic SEO concepts and answer the most popular beginner questions about SEO.

📍 LOCAL SEO 

Google Posts can appear on both Google services and third-party sites

Google added a notice informing that Google Posts posted within Google My Business (GMB) can now also appear on both other Google services (Maps or Search) and third-party sites. 

15 local SEO mistakes and how to avoid them

In this article from SEJ, you will discover 15 local SEO mistakes and learn how to avoid them. Some mistakes include, among others, unlocalized keyword targets, no customer reviews, inconsistent NAPW data, and more.

New research shows how to win in local search

New research from Silicon Valley agency Milestone Inc. reveals how local and organic search generate more traffic, produce higher engagement rates and it converts at higher revenue rates per transaction than other channels.

⚙️ SEO TOOLS OF THE WEEK 

Sitebulb

The SEOSLY newsletter is sponsored by Sitebulb, an awesome desktop site crawler I use every day. My newsletter subscribers can get an extended 60-day free trial of Sitebulb (no credit card information required). 

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Did you know that Sitebulb contains the Code Coverage report that shows how much of the CSS and JavaScript code loaded in across the whole website is actually being used for rendering? 

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Cleaning this up so you only include the code you need will allow you to reduce the size of your pages and improve load time.

Here is the full guide on how to audit your site using Sitebulb in case you want to learn more. 

WP Rocket

WP Rocket is the most powerful caching plugin in the world that requires no technical knowledge to set it up. Thanks to WP Rocket, I have 100% of GOOD URLs in Google Search Console (my URLs pass Core Web Vitals).

☝️ SEO TIPS OF THE WEEK 

And here are the SEO tips for you.

#1: Clicks to the site from newsletters and e-mails do not impact SEO
John Mueller 
answers the question about whether clicks received from newsletters and e-mails can have a positive impact on rankings. No, they don’t influence rankings similar to ads and social media. 
#2: Personalization in search results is very light and rare
Danny Sullivan confirms that personalization outside of location and language is very light and rare when it comes to being a ranking factor. 

🤓 DON’T MISS THESE RESOURCES 

Why lab and field data can be different (and what to do about it)

In this article, you will learn why tools that monitor Core Web Vitals metrics may report different numbers, and how to interpret those differences.

Ask the expert: demystifying AL and machine learning in search

Artificial intelligence encompasses multiple concepts, deep learning is a subset of machine learning, and natural language processing uses a wide range of AI algorithms to better understand language. Eric Enge explains AI and machine learning in the context of search.

10 top SEO scams & cons (plus how to avoid them)

SEO scams are as old as search engine optimization itself. In this SEJ article, you will learn the top scams, how to spot them, and what you need to know to steer clear.

The case for advertising on search engines other than Google

If we break out of that loop and adopt these new platforms, despite our hesitations about volume and UX, we give them the chance to get better. In case you are interested, here is the list of 30 alternative search engines.

SEO and Google Discover

In this episode of Whiteboard Friday, Moz’s own SEO expert, Tom Capper, talks about the untapped organic traffic opportunity that is Google Discover. 

Four ways to improve page speed and master Core Web Vitals

In this Search Engine Watch article, you will learn about 4 ways to improve and master Core Web Vitals. These ways include, among others, getting rid of oversized images and dynamic ads. 

📢  SEO JOBS

Starting with this SEO newsletter issue, I will be sharing information about the available SEO jobs. 

Please note that I am getting hundreds of messages and I am not always able to respond to all of you quickly. Please be patient. I am doing my best.

See you next week!





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What Makes a Web Design Company Good? – Brand North

By | October 18, 2021


Trying to figure out what makes a web design company good is one of the most difficult and challenging tasks people have had since websites were invented. From small business owners to Fortune 500 companies, having a reliable web team is always a challenge because you need the work done quickly and correctly. Any mistakes can cause damage to the entire site and keep you from getting conversions from internet marketing. Web designers are often compared to contractors, good ones are hard to find and reliable ones are even harder to keep. Here are some things to look for when you are choosing a company or designer. 

Schedule A Free Strategy Session!

They Answer The Phone 

Nope, this is not a joke. One of the most frustrating things about dealing with web design companies is that they do not answer the phone or return emails. Anyone who has had more than five years of experience in the industry can tell you that they’ve worked with someone who gave them a great price and had a great ability to work, but they never returned phone calls or emails and it was extremely frustrating. This is something you need to be aware of as you start to look for the right company. 

Strong Proposal & References 

You have to observe the work they’ve done and contacted the company as well. If someone says they’ve built a Shopify site in the past and sends you examples, don’t hesitate to call those companies up and ask about the work that was done and if they had a good experience. Good teams stand by their work and are excited for the chance to show it off to potential clients who want similar types of sites. 

We were recently featured on a list of top digital agencies in Design Rush.  

Good Web Design Companies Do More Than Just Make Website, They Solve Operational Problems.

An HTML or WordPress site may be a great option and deliver high-quality results, but if you sell hundreds of items from your business, there may be other sites to check out including Shopify or even Magento. Depending on your budget and needs, a good company will work with you to find what works best for you, not just sell you on whatever makes them the most money. 

Following these tips gives you the best chance to find a reliable web design company because these are the things that make them great. If you aren’t sure where to begin, try asking around and contacting businesses where you frequently use their sites to shop on or get information from. 

If You Liked This Article, Please Share it!






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How to Stay Focused on Your OnlyFans Business

By | October 18, 2021


Losing Focus on your OnlyFans content and promotion can be a big factor in failing to make money on the site.

OnlyFans Tips and Tricks – Staying Focused on OnlyFans – Last Updated: October 3, 2021 Reading Time: 15 Minutes

For many content creators having an OnlyFans is a side business that helps them pay for extras in life. For others it is part of a larger enterprise that encompasses your brand and monetizing yourself online. For both groups it can be hard to keep focused on your OnlyFans page as well as your OnlyFans Promotion. I wanted to go ahead and discuss the power of focus as well as how to keep yourself focused and engaged with your OnlyFans work as a creator on the site.

How Do You Remain Focused?

In a world full of distractions it can seem almost impossible to find time for your OnlyFans content creation let alone time to promote it. You know though deep in your heart that if you don’t focus well on something it is likely to earn less money and be less successful over time. Below are the best ways to stay focused on your OnlyFans content and promotions.

1. Create a To-Do List

Although it may seem like an extra task to create a to do list before you begin working on your OnlyFans content and Marketing it will actually save you time in the long run. When you create a to-do list it gives you the opportunity to stay on task long term which leads to increased focus. Not only that but it will ensure that you complete all of your goals and leave you with a feeling of accomplishment when everything on the to-do list is completed. Think of the to do list as the outline of a drawing you are trying to complete. Very few artists just paint or create something before they first outline it on canvas. In the same way when you are trying to complete your OnlyFan Marketing or content, a to-do list will give you the important framework you need to get all of the work done and keep focused on it.

2. Keep Your Work Space Organized

If you are working on your OnlyFans content in a cluttered room or have a computer on a messy desk this will actually decrease your ability to focus on the tasks at hand that you want to get accomplished. Making sure that your workspace isn’t cluttered and that you have room to work is very important. If you are doing the majority of your work on your mobile phone the same rules can apply but more so in organizing the apps that you are going to be using and making sure your phone has plenty of space and memory to get the tasks done. It might be best to create one area on your mobile phone where you collect all of the apps you will need to edit, create and eventually post your content. Not only will this save you time but you’ll also be able to focus better knowing that everything you need is just one finger stroke away.

3. Put Your Tasks into a Work Calendar

Making a work calendar can help with keeping you focused on your OnlyFans tasks as well as keep your promotion and content creation on track. When you know what tasks you need to do each day it gives you a sense of accomplishment to finish them. It also makes you focus more clearly at the tasks at hand and not worry about other tasks that are not due to be done that day. Creating a work calendar or social calendar is easy to do and there are numerous free templates online to get you started. If you are a creative person you can even make one that is on paper instead of on your phone or computer and add stickers when you accomplish important tasks. Calendars also provide a good way to manage your time in an effective manner and keep you from straying to tasks that are unrelated to your OnlyFans goals.

4. Set Time Limits and Stick to Them

One way that you can lose focus is by always being behind or late to complete your OnlyFans tasks. If you set time limits on completing your tasks and then ignore them you will always be working from behind and you will never get ahead. This will give you a sense of purposelessness which will defeat your drive and motivation. So when you set time limits on your tasks make sure they are realistic ones and that they give you enough time to complete a goal. If you are working on something you’ve never done before you want to go ahead and work on it the first time without a time limit. This way you’ll be able to see how much time it really takes before adding it to a work calendar and giving yourself a certain amount of time to get it done. By setting realistic time limits and sticking to them it will make you focus intently on what you are trying to get accomplished whether it’s creating content or posting promotion for your OnlyFans page.

5. Don’t Multi-task

Although Multi-tasking is a big buzz word when it comes to business achievement and work most people are not able to accomplish this effectively right away. It may take years to learn how to do multiple things effectively all at once. It is better to work on a singular goal and dis-regard all of the other distractions around you. If you try to do to many things at once you will likely accomplish all of them poorly and it will show up in the quality of the work that you produce. This also counts for non work and work multi tasking as well. If you attempt to post your OnlyFans on Reddit at the same time as you are cooking dinner you will likely forget one of the steps in your marketing efforts. If you are able to do certain things together effectively make sure that they aren’t similar in nature. You can listen to a Podcast on Marketing while posting on Reddit because your brain will be able to absorb knowledge in your brain while your hands post your promos. It is a rare case where multi tasking will lead to efficiency in even one of the things you are trying to accomplish.

6. Turn Off Social Media Alerts

Most of your OnlyFans updating work is going to be done on a smart phone or a laptop. Both of these will likely have Social Media alerts popping up while you are trying to focus on your tasks. If you are constantly stopping your work to answer a tweet or DM on Instagram you are never going to get much done. So it’s important while you work that you try to shut off all Social Media alerts on your device. You can do this under most devices App settings, simply turn off push notifications while you are working. This can apply to e-mail or text communication as well, as both can be very distracting. Obviously you want to remain available for emergencies but work time should be devoted to the tasks at hand not stopping to answer DM’s even from clients. It may be best to try to accomplish the tasks that require the most focus at times when Social Media use is low, like in the early morning or late at *****.

7. Take Breaks

If you feel yourself start to drift off mentally or are feeling like you are no longer at pique performance it could be because you have burned out. It is very hard to focus on any task when you are tired or worn out from working. This is why it is important to take consistent breaks while you are working throughout the day. If you have a specifically tough task to accomplish you may need to setup breaks within your work calendar itself. You know yourself better than anyone else and will know which tasks drain your battery the most. Typically we have the most energy for tasks that we enjoy and the least amount for those that we find taxing. Good ways to use your break time include: taking a walk, meditating, listening to music and taking a short drive. You want to make sure that your break time activities are not as strenuous as what you are taking a break from. Once you come back from a break you’ll be able to tell just how much more motivated and able to focus you are at the task at hand.

8. Find Soothing Music to Work to

One great way to lose focus is to try to watch TV or a movie at the same time as you work on something else. No matter how hard you try, you will find yourself drifting off to watch the movie and lose tons of time doing so. It can be boring trying to get work done and it can be tempting to try to find other things to stimulate you at the same time. The only good distraction can come from soothing music that doesn’t interfere with your thought process. Most of this type of music does not contain words but simply just pleasant melodies. I recommend songs without words because you don’t want words distracting you from your work. There are many types of music without works from Classical to EDM music that you can have on in the background while you work and it can even enhance your brain function from listening to it.

9. Train Your Brain to Focus

If you have a hard time focusing or suffer from ADHD or other issues that make it hard to spend a long time focusing on one task you may need to do some exercises to help your mind focus before you attempt to work on OnlyFans promotion and content. You can utilize some apps online that help with Brain stimulation and focus. You may also with the consultancy of a doctor get medication to help you with focusing as well. Doing work beforehand to improve your ability to concentrate can be very helpful in making your work time more productive. It can be frustrating trying to accomplish goals without being able to fully focus on them by no fault of your own.

10. Do What You’re in the Mood to Do

It doesn’t always work out this way, but in an ideal situation you want to try to do tasks that you are actually in the mood to do. If you’re making your mind and body accomplish tasks that they have no energy for you are going to get poor results. You might feel attractive one day and want to take a lot of pictures and not feel up to it another day. You want to try to balance your work output out so that you accomplish tasks when you feel you may be in the mood for them. You want to setup your work calendar to accomplish certain tasks in the morning or ***** time based on your moods and when you have the most energy for those sort of tasks. You will get much better results if you want to get something done and are feeling up to doing it that day.

The Power of Focus

So many people fail at OnlyFans and other ventures because they attempt to try to accomplish too much too quickly or fail to focus on those tasks that are gaining them the most success. By focusing your energy on the correct tasks you can succeed at OnlyFans and almost anything you put your mind to. Here are five factors that will help you understand how important the power of focus can be.

1. Mastering One Thing is Hard Enough

Have you ever been watching an old movie and someone has a cart with a magic elixir that they say will cure ten different ailments? With our modern sensibilities we know there are no such thing as magic elixir’s but to people in the past desperate for cures they would buy these formulas. You can be sure that they didn’t cure any of the ailments they claimed they would. In the same way if you attempt to have an OnlyFans page that appeals to everyone you will likely not be able to satisfy anyone with your content. If you put all of your focus into being the best at one niche or content area you are likely to see your sales grow. It is hard enough to master any one thing let alone multiple areas of content. This is why the power of focusing on the content that will lead you to the greatest success is important. That doesn’t mean you never can branch out, it means once you get your core area of competency mastered and have a successful OnlyFans page with plenty of subscribers and income coming in, you can then start to look at different areas to expand out to. 

2. Be in the Present When Working

Many people approach their work tasks with what it’s going to accomplish in the future. While it is good to set goals for yourself, you need to be sure that your focus is on the present goal at hand. If you are always looking at something for what it’s not (i.e. hugely successful) you are likely going to get burned out and disappointed quickly at the outcome. Almost all successful OnlyFans pages started out small and grew steadily over time. Only celebrities who came onto the site had instant success and that is because they were known previously. Building up your online presence through Social Media takes time and it can sometimes feel like it’s taking forever. The people who have the most success in marketing are making themselves known in the present and being available to their fans. They know that bigger success is right around the corner but they don’t focus on that now. You want to do the daily tasks that will lead you to success and make sure those are all done on time. If you keep yourself and your focus grounded to your current situation it will make you a better content creator and make you appear more available to your fans.

3. Keep Your Promises

When you are absolutely focused on your goals and your tasks people never have to worry about you not keeping your promises to them. Your reputation is going to stay in tact and you are going to get more referrals from satisfied fans. People with focus realize that the big picture requires a lot of little pen strokes along the way. Your ability to stay to a work calender, post consistently and interact with your fans will make you a trustworthy and dependable creator on OnlyFans. This will in turn increase your reputation in the community and make you a lot more money on OnlyFans than a lot of your counterparts. Keeping your promises to your fans and to yourself is a huge key to success.

4. Be Consistent and Persistent

Those with focus end up being the most consistent when it comes to promotion and content creation on OnlyFans. The consistency of your promotions is important because it will get you in front of potential buyers over and over again. As I’ve mentioned previously most potential buyers need to see your pictures over seven times before they are likely to take action. By being focused on delivering good content and promotion on a daily or weekly basis it will make you stand out. With your laser focus on success on OnlyFans it will also make you someone who is persistent about getting OnlyFans subscribers and fans when others are off doing other things. Most people who are successful were simply around at the right place and the right time. With focus you will be in more places than many of the other creators on OnlyFans and that will end up leading to more money in your pocket.

5. Do What You Enjoy Doing

When you are focused on your goals and keep a consistent work schedule you will find you have more time to do the kind of content and work you are most passionate about. That’s right, being focused will actually free up more time for the things you **** to do. This isn’t just about work either, when you are focused you create more time to not be working on your OnlyFans page. It gives you more time to spend with family, loved ones or just relaxing and enjoying your life. There are always going to be tasks that we enjoy doing more than others and ones we do just because we know it leads to success. With the power of focus you can get both of those types of tasks completed in a more efficient and timely manner leaving you free to find new avenues of promotion and expand out your OnlyFans followers.

Can Focus Lead to More Success on OnlyFans?

As I’ve pointed out focus certainly can lead to more sustained success for your OnlyFans page. It allows you to get work done in a timely manner as well as increasing the quality of the work that you produce. You need to take steps beforehand to ensure success by making sure your workspace either virtual or real life, is organized and not cluttered so that you can concentrate. Creating to-do lists, work calendars, taking breaks and sticking to time schedules is also vital in helping you keep yourself focused. You will find that by taking a few steps to improve your focus you will be able to get a lot more accomplished with the time you a lot yourself each day to work on your OnlyFans.

If you enjoyed my tips on staying focused on OnlyFans please check out my Guide to OnlyFans Promotion as well as reach out to me directly @OnlyFansHero on Twitter or email [email protected]

If you’re new to OnlyFans and want to support our site you can click here to Sign Up to OnlyFans . Disclosure: SEO Bounty will earn a commission if you sign up via our link but it will not effect the amount you earn from OnlyFans.





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SEO Trends for 2021- Part Two

By | October 18, 2021


About a month ago, I reached out to some highly successful SEOs to find out what SEO trends to keep an eye on in 2021. I was specifically interested in publishing trends that you the reader could turn into actionable insights.

Wondering if anyone would reply, I waited…

After a few days, I was literally swamped with great content. So much so that I had to break it up into different parts. This is part two.

If you missed part 1, you can see it here:

SEO Trends for 2021 Part 1

In part two you’ll learn:

  1. Google’s long term content goals and how that could affect your content strategy today
  2. How Google uses machine learning to understand your content and how you can easily use this to your advantage
  3. How to easily use online reviews to scale your local business rankings
  4. How to broaden your SEO strategy to include other tools and platforms

Let’s dive in…

Mordy Oberstein 

Mordy Oberstein

Mordy is the official liaison to the SEO community for Wix. Despite his numerous and far-reaching duties, Mordy still considers himself an SEO educator first and foremost. That’s why you’ll find him regularly releasing all sorts of original SEO research and analysis!

It seems that there’s a push at Google to create search marketing equity. That is, Google doesn’t want to show your over-optimized content when, in truth, there is better content out there that an SEO has never gotten their hands on.

The clearest example of this would be Passage ranking. Here, the entire idea is that a page that might not be overly optimized can be assimilated by the search engine and shown to users when appropriate.

However, this trend goes well beyond Passages per se. If you look at Google holistically, there’s a lot to the company beyond traditional search itself. One such property is Google My Business. This is a property that has not only seen Google invest more into it, but is also targeted towards those who are not SEO professionals.

The entire idea of the product is to help local sites thrive and is meant to be seen as a way to provide your business with value. What sort of value does the average business owner get here if the only way to succeed is to spend a fortune on a search marketing professional?

Taken to its logical conclusion, the search marketing equity Google seems to be advocating for is set to fundamentally change the SEO industry as we know it. (Not that SEO won’t be important, it will be, more than ever, but it will be vastly different). This won’t happen during 2021 (or even 2022), but it’s still worth taking notice of and moving towards.

Meaning, for a large demographic of sites, technical issues are not where Google thinks the focus ought to be. Google doesn’t want nor thinks there needs to be a focus on the technical aspects of SEO when business owners have options at their disposal to help them do otherwise. What does seem to be lacking is overall direction and content (which to me are one and the same). For SEOs that means that having an outlook on SEO is more important than it ever has been. Being able to think strategically about SEO is no longer just for the upper-echelons of SEOs or those managing SEO teams agency-side, etc.

Your greatest commodity is going to be the ability to provide “SEO direction” by helping the sites and businesses that you work with develop the right SEO/content strategy.

If Google is reaching for search marketing equity by removing the barriers of optimization as we now know them, then understanding the nature of content vis-a-vis search engines takes on new importance. Being able to craft a strategy for a site out of this understanding is crucial in such an environment.

In other words, Google doesn’t want to have to rely on secondary signals (think links) nor does it want to have to put much weight on top-level identifiers (think title tags). What it really wants is to be able to better understand the content on the page because it, not a link nor a title tag, is the commodity that searchers are after. The ability to do so brings with it more ‘search equity’ for sites that have not focused on the traditional aspects of optimization but do offer a staunchly relevant content offering.

Being able to provide guidance to sites that have the potential to offer substantial and relevant content to their target audience will be and is quickly becoming a highly in-demand skillset.

If you want to see this in action in 2021, just take a look at BERT.

Rebecca Todd – Don’t Forget About BERT 

Rebecca Todd

Rebecca Todd is an SEO consultant, coach, & public speaker based in the UK. Her main interest lies in psychology and semantics, which are the basis of her talks and podcasts.
She is the owner and founder of Honeypot Marketing, working with brands all over the world, including Ryman, Wix, SEMRush, Nanny Mcphee, and more.

A few years ago, the SEO industry was abuzz with chatter about natural language processing algorithms, BERT. Since then it’s gone a little quieter.

If you keep on top of industry developments and Google announcements, like we do at Honeypot Marketing UK, you will know that most SEOs are focusing their 2021 efforts on web vitals. Google announced its core web vitals update coming in late July but we still believe that we should be talking about BERT in 2021. Let’s take a look at why, what it actually is, and four things you should be doing this year for BERT.

What Is BERT? 

BERT stands for Bidirectional Encoder Representations from Transformers. It sounds super complicated. But actually, it’s just about understanding human language.

A machine can understand what we say, but as you would expect, it struggles to understand what we mean. BERT is a clever bit of machine learning designed to do just that. It can help to understand things like: named entity recognition, sentiment analysis, and question and answering.

As of October 2019, BERT is used in Google’s search algorithm. It was actually produced by Google in 2018 and quickly open-sourced, which means that it is accessible to everyone in the research field. It has arguably changed the future of machine learning when it comes to natural language processing (NLP), but its widest use is still in the Google algorithm for search.

How Does BERT Affect Search? 

BERT is all about machines being able to understand the meaning behind the human language. So BERT helps Google to understand the words we use when we ‘Google’ something. In other words, it helps Google to understand search intent.

Search intent is all about what it is that we’re searching for and what outcome we expect from our search. With BERT, Google’s algorithms are more fine-tuned to understand intent than they have ever been. So Google is providing more relevant and useful results for searchers than ever before.

What Does BERT Mean For SEO In 2021? 

With the core web vitals update coming in 2021, most SEOs are focusing on their page performance. But you shouldn’t be neglecting your content in favor of web vitals. Because, no matter how quick your page loads or how great it is on mobile, BERT will not rank your content if it doesn’t provide the answer the searcher wants.

BERT isn’t an algorithm penalty – it doesn’t judge sites but it will always choose to rank a page based on search intent over quality. So that means in some instances a website will rank below another smaller site despite the detail or quality of their content.

That means that publishing content based on search intent this year is still as important as ever. So what can we do as SEOs in 2021 for BERT?

How To Optimize For Google’s BERT 

Technically, you can’t directly optimize for BERT. Many experts will tell you that unlike other algorithm updates in the past, there is nothing you can do specifically for BERT. After all, it changed the way Google understands search queries, rather than the way it ranks query results.

However, I believe that there are things that you can and should be doing (if not already) to help optimise your site for BERT in 2021.

1. Understand Search Intent 

You can optimise your site based on an understanding of search intent. Which, in effect, is sort of optimising for BERT too. To do this you need to understand the search intent behind individual keywords. This will help you to optimise existing content and inform content creation.

My trick for discovering search intent is to GOOGLE IT. Yes, just Google your keyword. By doing this you can look at the types of results Google is ranking. Are there blogs? Are there products? Are there tutorials? Are there local results? Whatever you see ranking is the type of content you should create for that keyword.

2. Write Answers To Questions 

It sounds obvious, but if there is an implied question in the search query, you should provide an answer. For example, “Roast Beef Temperature Guide UK” search query isn’t a question, but there is an implied set of questions: “what temperature should rare/medium/well done roast beef be?”

My tip here is to use simple sentences and answer the question within the first sentence. If you’re struggling, imagine the answer Alexa would give you if you asked her the question. It would be short and concise.

3. Make It Easy For BERT 

BERT is clever, but it’s not infallible. So you still need to make it easy for BERT to understand your content. Its meaning needs to be obvious and the specific answer to the searcher’s query should be apparent.

My tip here is to think about asking someone for directions. If you’re on holiday and get a little lost, you don’t want to ask someone who is going to speak so quickly you can’t understand them, or tell you a story about the place you’re headed. Instead, you want turn-by-turn instructions so you can get there quickly and easily. Writing content is the same for both BERT and users. They want their answer to be given to them without having to work for it.

4. Use Nouns 

By using nouns it is obvious to BERT what or who exactly you are talking about. So if you are writing a product blog, use the product name more than once. Especially if there is more than one product featured in your blog. You should still use pronouns, like “it” or “they” so you don’t impact readability. But make it clear what you are talking about by using nouns more often than you would normally.

My tip here is to think about buses. In the classic sentence ‘the folder was on the bus, but now it’s gone,’ what has gone? The buses or the folders? A human may be able to decode this based on context, but BERT would struggle.

BERT Overview 

No matter what changes are happening in 2021, BERT is something you should still pay attention to. It will become more refined and be better able to understand search intent as time goes by.

BERT isn’t perfect yet. It still struggles to understand negation, e.g. what things are not. Having said that, BERT has still had a big impact on Google’s algorithms and has therefore had an effect on search results. So make sure you are still optimizing your content for BERT and for search intent this year.











Garrett Sussman 

Garrett Sussman

Garrett Sussman is the Head of Marketing at Grade.us, an online review management platform. He’s also the host of the Agency Ahead podcast by Traject. When he’s not creating content, he’s scouting the perfect iced coffee, devouring the newest graphic novels, and concocting a new recipe in the kitchen.

Local SEO requires a completely different approach than traditional SEO. Darren Shaw of Whitespark recently completed his 2020 Local Search Ranking Factors Survey and online reviews continue to dominate as a ranking factor in the opinion of the experts.

Online reviews are a tricky entity for SEO practitioners because they require coordination across business departments and depend more on business quality, customer support, and business attributes than purely optimizing a Google My Business profile.

Your Google reviews will continue to increase in SEO value. Not only do they offer fresh content that indicates to Google that your business is popular and active, but they will also typically include keywords used by your customers that can show up in justifications in the local pack or Google Maps.

These little review snippets can increase relevancy for search queries beyond your primary business categories.

Liraz Postan 

Liraz Postan

Liraz Postan is an International SEO and Content Expert for more than 13 years. Liraz led SEO and content strategies from B2C to B2B, from gaming to business niches. … Liraz is an International SEO speaker at global conferences: from SMX, SEMrush offline and online events to BrightonSEO and more.

There’s a new wind blowing in SEO, as more and more business owners are abandoning their one-dimensional use of this tool.

I believe people have started realizing that to maximize the efficiency, quality of service, and the overall process of digital marketing based on smart SEO, we have to think about collaborative techniques and tools that help optimize a business.

Given recent business requirements, for an SEO strategy to fully take effect for a business, a combination of smart marketing tools needs to be implemented to approach the issue from multiple angles at once. It is only through carrying out a combination of efficient digital marketing tools that SEO strategies can work and deliver the desired results. Some of the most fruitful digital marketing strategies include:

SEO + Product Marketers – through setting up regular meetings, and addressing issues as they come, product marketers help establish proper marketing goals and determine the KPIs used to measure your success. Product marketers are essential to SEO-run business as statistics show that 69% of B2B buyers enjoy the content that directly speaks to your company.


SEO + Pay Per Click
– most times PPC and SEO are done separately but they work amazingly well together. Using both PPC and SEO tools ensures an increase in search engine presence, with PPC helping businesses recover missed search engine clicks. Remarketing campaigns are favorable for reaching out to previous visitors, and encouraging them to revisit your brand, or convert them into leads.


SEO + PR
– The PR team ought to be largely supported by the SEO team.

This enables link optimization across all media channels, via releasing company press releases or organically managed stories. While SEO can choose the keyword-friendly links for higher ranking, PR can pull the right URL to link these to. When used together, PR and SEO tools can enhance the media presence and share targeted content efficiently.

Starting 2021, the SEO industry will shift its client focus towards building brand authority, technical management, minimizing the competitors’ gap, and understanding a business’ USPs and downsides to maximize market efficiency.


Understanding Google for Higher Rankings 

As we can see from this post, Google is putting much emphasis on understanding content. This means as an SEO, the more analysis you can put into this, the more long-term insights you will glean.

In other words…

Getting this right will not only help you for 2021 but for years to come.

This doesn’t only mean looking at how Google currently understands content. Where is Google headed? Understanding where Google is headed should inform where your SEO strategies should be headed.

This should not only improve your rankings but also help you along when updates happen.

Hope you enjoyed the content. I’ll be publishing part three around this time next month.

About The Author

Darrell Mordecai

Darrell is a content marketer at Rank Ranger. While working as the SEO manager at a small marketing agency, Darrell discovered his **** of marketing and SEO.



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Our Favorite SEO Tools in 2021

By | October 18, 2021


Our Favorite SEO Tools

Author - Volume Nine

Our Favorite SEO Tools In 2021

Do you hate the giant paragraphs of text that articles make you read through before you get to the main point? Us too! Without 800 words of rambling text about why SEO tools are important, here’s a few of our favorites 🙂 

SEMRush: A fan favorite, SEO users **** that you can easily compare your website against your competitors. A detailed report allows you to better understand your website’s traffic, paid and organic keywords, SEO content, position tracking, and overall website analytics. A helpful tool is the writing assistant that quickly quantifies content optimization and offers suggestions for improvement. 

Cost: Pricing ranges between $119 to $449. 

Screaming Frog: Considered one of the best among SEO experts, Screaming Frog quickly extracts data to provide valuable insight for each page on your website. It’s incredibly user-friendly and has one of the best copy/paste features, and includes any other URL data you may need as well. A beneficial feature is that it provides a complete list of 404 errors and a list of where to find and fix them. 

Cost: Screaming Frog is free, however you can purchase a license to crawl more URLs and have access to advanced features. 

Sitebulb: A website crawler or search engine bot, this tool provides enhanced visuals and a prioritized list with actionable recommendations for a comprehensive analysis. Many of its features go far beyond standard SEO audits for a deep dive to communicate complex ideas with your users better.

Cost: $35 per month for single user license, then $3.50 per month per extra user.

Google Search Console: A free tool for everyone with a website, Google Search Console allows you to monitor your website in Google’s SERP (Search Engine Results Page). It is different from Google Analytics in that it is search-engine focused, rather than user-oriented, and provides insight to improve website visibility and presence in Google search results. Easy to read graphs and reports, Google Search Console supports multiple domains and can sort based on times and pages.

Cost: Free

Google Analytics: A SEO staple, Google Analytics is tried and true to track overall website activity and collect visitor insights. Especially helpful in reporting to a general audience, Google Analytics provides detailed data yet easy to understand insights such as demographics, bounce rate, time on page, incoming traffic, etc. An internet standard, Google Analytics is extremely user-friendly, and best of all, it’s free.

  Cost: Free

Clearscope: A SEO content writing tool, Clearscope gives you a letter grade for top-ranked articles. It makes revamping content easy with its text editor tool that outlines SEO content, suggests relevant keywords to use, performs competitive search terms, and gives an overall “score.” Excellent for new content development, Clearscope helps streamline the writing process with an easy-to-use interface and delivers robust SEO algorithms.

Cost: The Essentials plan starts at $170.00 per month with custom pricing available. 

SpyFu: A bit more complex but reasonably priced, SpyFu is a great overall package. It offers a wide selection of keyword search and management tools along with interactive reporting. A helpful tool is the ability to see how competitor websites rank in a keyword search, how much they spend on pay per click and view their ads. 

Cost: There are three subscription levels available: 

  • Basic – $79/month or $49/month (paid annually) 
  • Professional – $193/month or $75/month (annually) 
  • Agency – $999/month (monthly) or $833/month (annually) 

Rank Math: A WordPress SEO plugin, Rank Math is an upgrade from the free version of Yoast but comes with premium features at no extra cost. Rank Math has many features, including SEO analysis with a position chart, adding alternate attributes to images, redirect manager, social media optimization, multiple keyword focus, and more. With all of these free features, you can see why Rank Math is one of the fastest-growing SEO plugins. 

Cost: Plans are available for individuals at $59 per year and businesses for $199 per year.

Yoast: One of the most popular SEO plugins for WordPress sites, Yoast is a valuable tool in setting targeted keywords, managing sitemap integration, meta descriptions/titles, built-in readability score analysis, and improving overall website optimization. Offering both a free and premium option, Yoast is user-friendly, with detailed on-screen instructions for each feature. Plus, you can find a comprehensive offering of free tutorials and guides since it is widely implemented across millions of WordPress sites. 

Cost: Free trial with price per website 

Check out how our team of experts can help improve your SEO with an actionable plan.  



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All You Need to Know About Website Architecture

By | October 18, 2021


Ever wondered why as a freelancer, you delve into some websites and you feel like you have finally reached your haven, while on the other hand, you open some and you can’t even wait for a second to close them immediately?

Well, the latter was my case last week when I was looking for some ideas on how to design my outdoor space in a minimalist way. The home page was jumbled up and this is just to say the least.

I couldn’t wait for another second to close the website and continue my search. This is how profound your site architecture is to driving traffic and as in the example above- customers.

It is essential that in your quest for building an online presence, you don’t get too excited and build a dormant website with little or no traffic.

This article will show you how your site architecture relates to search engine optimization (SEO) and how you can improve your site structure to get you your desired result- traffic!

What is Site Architecture?

Website architecture, otherwise known as site architecture or simply site structure, refers to how your website is structured. It covers every aspect of your website from the overall design to usability.  

Importance of Site Architecture

My friend has worked with a few clients over the years and often times we wonder why business owners and their web designers trivialize site architecture.

On the one hand, the site architecture covers the visual, functional and technical aspects of a website and as such, it is what makes a website good or bad.

A medical blog (name withheld) that was created about three years ago had so great difficulties in getting past fifty readers per article posted. About ten months ago, my friend was called to review the website and we changed nearly everything from the choice of colors, the navigation, content organization, management and a host of others.

We also introduced site maps, improved the interactivity and changed the URL link.

All these changes, however little they might seem, shot up traffic to the website brought big changes as they have been getting now get up to 600 viewers consistently per article for the last 7 months with the figures increasing.

On the other hand, there are just a few web designers and developers who understand what it takes to have a site structure that enhances search engine optimization (SEO).

There are other great reasons you should pay maximum attention to your site structure asides the visuals, and we are going to cover a few in this article.

1. Better crawling

Spider Index SEO

Having a superb website architecture not only improves your traffic, but it also aids crawling.

In simple terms, a good site structure equals good crawling. Crawling basically refers to an automated fetching of some website page by a software program commonly called a crawler.

Other names include spider, robot, bots etc.

Search engines like google do not automatically know what exists on your website. It is with the aid of a crawler or a bot that search engines get access to your website and index them.

By getting access to your website, your web page can pop up on the search list whenever an internet user searches something related to one of your website content.

It is no longer enough to write content every week on your blog. The discoverability highly depends on their SEO quality with depends on whether they were seen by crawlers which in turn depends on the structure or architecture of your website.

To put things in layman terms, crawlers do not magically detect everything on your website, even google has once disclosed that there are some web pages that may not be discoverable by their normal crawling process.

You can then imagine how things would look like for a website with poor architecture. It is important to point out that this is not to undermine the importance of keywords in your website contents.

Keywords, over the years, have proven to be one of the most effective tools to get your web pages to rank favorable on your search engines (what you call search engine optimization).

But at the same time, it is quite essential that you understand the process by which web pages appear on your favorite search engine and align your website properly so you can get your desired outcome.

Suffice to say that with a correct site structure, crawlers won’t have a hard time getting through your website and indexing the pages for the ultimate reason- search engine optimization.

2. Easy navigation

optimized website is easy to navigate
Easy navigation to what the website has to offer from one drop-down menu.

The importance of interactivity and usability of your website cannot be overemphasized. I cringe at the thought of going through a website where I have to concentrate all my brain cells to get to my desired web page. Yuck!

These horrible websites with poor navigation still exist and if yours is one of them, you should get it done as soon as possi… scratch that- immediately!

The key to getting traffic and likes is the ease of use of your websites. And again, so many factors come into play when it comes to improving the interactivity of your website.

A good structure improves user experience and reduces your website’s overall bounce rate. Wondering what that means? Remember that time I hurried out of that disgusting website that caused me so much distress? Yes, that simply is a bounce rate.

It is an index that measures the total number of people that land on your website page without actually interacting with it and leave. Now, it is important to know how this affects your website in the SEO race.

Search engines especially Google can detect when users click on your web page. Want to know how?

Well, that is beyond the scope of the article. But looking at it, google knowing that users clicked on your webpage is logical since they showed users your page in the first instance.

So, when users click on your page and leave without any iota of interaction, this is a sign that users do not enjoy your website (not just the content, can be the structure as we have been discussing).

This leaves negative feedback, all culminating into one thing- lower ranking for your page. When you have a decent site structure, users visit your page, interact with it and overall, your bounce rate reduces, shooting up your page in the rankings.

3. Increased link juice across a site

Ever been glued to a website so much that you can stop reading their content? Well, I bet that most of the time, the attention they got from you as a result of the internal links they included in their articles.

What are the internal links? Internal links are links that go from one page on a website to another page on the same website.  

These internal links are very important for three reasons:

  1. They aid readers in navigating a website
  2. They establish a content hierarchy for the website
  3. They spread link juice around the site.

Now, unto the next question: what is link juice? Link juice is an informal SEO term that refers to the value passed from one page to the other.

link juice modified
Internal Link Juice Credit:WooRank

Internal links are most useful for establishing a website structure an increasing the link juice. A well-defined website helps improve your link juice or equity in no small way.

First, there is nothing sweeter than a reader knowing that they are not lost in a **** of contents. Your site structure being top-notch automatically translates to a great organization of content.

Inserting internal links between these contents just serve as connections literally, upgrading your linking juice.

Now I am aware that this is such a bold statement to make but a decent site structure magically translates to increased linking juice.

Best Practices

Here are some of our recommended practices to build or maintain a site with great architecture:

1. Fewer clicks

Everyone on earth –or at least almost everyone- would like to surf on the internet, hit a website, and click just two or three times to reach their chosen destination.

This wish is even heightened when it comes to huge content websites where a click doesn’t even guarantee they are one step close to the end. There have been studies that greatly support this practice.

Fewer clicks have been shown to result in higher sales for e-commerce websites

Now, this is one central recommendation for good website architecture. There is a good practical approach to this and I’m going to lay it bare. Say you have a website that sells foot wares, here are some steps to decrease the multiple click mantra and expand your sales.

i. Ensure that customers can get to your products within two clicks

Not a lot of things are worse than having to click through a dozen categories and sub-categories to find one’s desired good.

I’d recommend that you present your goods as customers reach the second or third level of your grouping. This ensures they see their products within two or three clicks.

ii. Ensure your customers can see major items in one click

One thing that puts me off is seeing so much hype about a particular link and finally clicking and discovering that it’s not even worth it. You have made your pages worth it.

Make consumers know that you value their click by putting major stuff at each page level

iii. Keep your customer moving forward

Although this comes to align a bit with a decent site structure, an active effort still has to be put in ensuring that your shopper is not lost in the middle of anywhere.

That’s a rather simplistic approach to ensuring fewer clicks for e-commerce websites. It is noteworthy to mention that the same applies to writing blogs and a host of others. I have just picked e-commerce as an example because people tend to complain about the lack of customers very often.

2. Plot out a navigation structure

As I mentioned earlier, a good structure means better crawling and better SEO. If you are just starting out, you should plot out your navigation structure in the best way possible.

If you already have a website, you will do well with some editing too. I will be going right into the points.

i. Have a hierarchy

A site hierarchy means a way to arrange your information. It is crucial that your hierarchy is logical and simplistic. Also, I would recommend that you keep the number of your main categories between two and six, or max-seven. You don’t want to create this complex-sophisticated impression to your visitors except you are Amazon.com. you should try to even out the number of subcategories in each main category too. It adds some special, untold, beauty to your website.

ii. Have a URL structure that is exactly the same has your navigation structure.

Say you are into shoe sales and under your Sneaker’s section(as a main category), you have Nike as a subset, let your URL look like www.websitename.com/sneakers/nike. It’s far better off this way has your URL links will have real names and not some strange symbols.

iii. Use HTML or CSS

Keep the coding simple. These two recommendations are about your safest options.

iv. Create a header that lists your navigation page

Usually, I would recommend that you have a top header that lists out your main pages. This even infuses some sense of seriousness in your visitor as they go through your homepage.

3. Use a sitemap

XML sitemap
XML sitemap tell search engines the complete hierarchy of your webpages. This will ensure all pages are crawled.

Imagine going to where you have never been to, have no relative or friend or somewhere very far away without a map. Yes, that’s how it usually feels like for some visitors.

Sitemaps have been shown to increase the overall engagement of visitors thereby increasing SEO. They have also been found out to increase your site’s crawlability.

Remember what we said about that yeah? Well, the good news is that you can manually create a sitemap on your website. There are relatable ways to create them all over the internet. 

SEOPressor Connect has an XML-sitemap generator and it can generate sitemap for you automatically. 

Next, if you’re not using WordPress, you can use XML-sitemaps,a third-party sitemap generator tool that can save you a lot of headaches.

It easily produces an XML file that you can use as a sitemap. You then need to submit it to Google.

To do this, simply search for and select your website on Google search console homepage, click sitemaps on the menu, type sitemap.xml in the text area next to your domain name and click submit. Easy-peasy right? Yeah, that’s how pleasant things have become.

Conclusion

Site structure is a function of the visual, functional and technical aspects of your site. It is, therefore, an indispensable tool to increase your site’s SEO.

The best time to get a good site structure is before you design it. However, there’s still hope for you if you already have a website. If you have a great site architecture, your desired result will follow.

Updated: 18 October 2021

Winnie

Winnie is an aspiring copywriter & internet marketer in the vast world of digital marketing. She’s as curious as she can be; constantly hunting for answers to her questions, never saying no to new experiences. When she’s not spending her time typing up a storm, she is at home keeping up with her never-ending movie marathon & books.







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Why CX and UX Are Critical to Meeting User Intent – Here’s Why #269

By | October 18, 2021


In this series, Eric Enge and Duane Forrester, VP of Industry Insights at Yext, have demonstrated why and how user intent impacts search. So, what should you do to ensure success? How and what should you prioritize?

Eric and Duane walk through how to identify if you’re providing a great customer and user experience today and where to focus your time and efforts to be successful long-term.

This video is the fourth in a four-part series on the impact of user intent on search. If you missed the previous videos, watch them here: Part 1, Part 2, Part 3.



Don’t miss a single episode of Here’s Why. Click the subscribe button below to be notified via email each time a new video is published.

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Transcript

Eric: Hey, everybody. Eric Enge here. I’m the Principal for the Digital Marketing Solutions business unit here at Perficient. This is the fourth and final part of a four-part series that Duane and I have been doing on the impact of user intent on search.

In part one, we discussed broad core algorithm updates that Google has been doing since March of 2018. In part two, we talked about the implication of all these things, both the user intent and those algorithm updates on the rest of us that publish websites. In part three, we talked about how important it was to create really the best and broadest content and the most comprehensive answers.

And in this one, the fourth and final part, we’re going to start talking about where you should focus your time and effort to be successful with all of this.

And to start us off, I want to introduce Duane Forrester. If you don’t know who he is and you’re in the search industry, then you’ve been seriously living under a rock because he’s out there just about everywhere. But thanks so much for joining me again, Duane, and let’s go.

Duane: Absolutely, Eric. Again, thanks for having me on the show. I’m so grateful we got to do this four-part series. This is awesome. For those who don’t know, Eric and I have a very long relationship and we’re good friends. We spend a lot of time talking outside of this environment. So, it’s always nice to get things on the record and actually share this with you.

And, you know, it’s funny because out of everything we’ve kind of talked to, you know, as I go down through the notes that we’ve had on the show and the different topics, like, you know, the one thing that really kind of gets me is at some point we have to have this conversation that we’re having right now is, what do you do? You know, where is the rubber meeting the road, where is it at, and what do you focus on? You get up in the morning. You have your coffee. You go to your computer. What are you focused on? How are you prioritizing and what are you prioritizing? And, I think a really good way to look at this is take a look at dominant players. So, let’s call out Google in the world of search, right? That’s pretty easy. What have they been focused on over the last five years? Because when you see what Google is focused on, it suddenly starts to become important. And you suddenly understand what you should classify as important.

So, look, I’m not saying the keyword research you were going to do today isn’t important because at some point you have to do that. But really for me, for my money, I see what Google’s investing in. They’re investing in the core user experience and the customer experience. That’s what they’re looking at.

I want you guys to go look up a whitepaper that Google did last summer called “The Messy Middle.” It’s going to talk about the new customer journey. And I know we’re all burnt out on customer journey, but bear with me. The customer journey has always been here. It will always be here, whether we’re bored with the phrase or not. It is your funnel. You know, that path to conversion, the money you want. So, you’re never getting away from it.

Go take a look at what they had to say in that whitepaper because it’s not linear. It’s more like a ball of yarn. It’s a bit of a mess. You have to understand where your value is throughout that process so that you will own the customer journey.

And if you look at investments Google has made, if you look at the technologies, if you look at the improvements in search, if you look at the new features that we’ve seen, all of these things generally align that way.

And take it a step deeper. Go look up the Wikipedia page that shows the acquisitions that Google and Alphabet make as a company. And you’ll see that the technologies and the other businesses, the companies they buy are designed to support these experiences in a certain dimension.

You don’t believe me? Take a look at Google Maps recently. You look at the last three years of the new features we’ve gotten in Google Maps, and you look at the pace at which we’ve gotten them, and you will see that all came because those are the popular things in Waze. Everybody knows that Waze is only used by a small percentage compared to Google Maps. So, the reality is, if you want Google Maps to be better, you give them Waze-like features in Google Maps. And that’s what we have today. It makes that difference. So, I want you guys thinking about that in terms of your business and your customers. Eric, what do you, on this topic, where’s your head at with this?

Eric: So, I think those are great points, and I’m totally down with CX and UX being incredibly important. And, actually, Google has weighed in on this in another regard when they gave us the page experience signal, right?

Duane: Yeah. A hundred percent.

Eric: The reality is that isn’t the beginning of when Google began to think about things that related to customer experience and user experience from the point of view of sending messages out to those of us who publish websites.

So, just to be clear, even basic things like making sure your website is secure, that really is a customer experience kind of issue or someone clicks on the search results, they don’t want an interstitial interfering where they’re getting at least at the initial content that they were looking for, right? So, that’s just another one of those things. And that your site hasn’t been hacked. Well, that’s kind of an obvious one, right, that you don’t get a worm when you visit somebody’s website.

So, these are all examples of addressing customer experience. And it’s also the way they think about page speed. So, you know, we have the three metrics that they’re looking at there, Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift. Those are all about, what is it like for the user? And these are really, really good things for us to think about and take our clues from, right?

Duane: Right.

Eric: So, especially on the page speed side of things, it’s like Google, who has more data than anybody, has given us what they think the three most important aspects of page speed are right there.

Duane: Exactly.

Eric: So, you know, okay, I’ll stop worrying about time to first byte, right, and you know, first contentful paint. I won’t worry about those things. You know, I mean, they matter. They’re part of the gateway to those other metrics, but they’re not sufficient. So, we should just take advantage of those things.

And, in addition, we really should be looking at what our competitors are doing, both from the point of view of the whole page experience signal, but really other aspects of what they’re doing with customer experience and user experience. So, that’s sort of my immediate thoughts on it, but Duane, why don’t you share?

Duane: Yeah. You know what? I’m really glad you brought up things like the colloquial core web vitals, that whole area of data that we now have, because, look, you got to fight a battle, right? Just pick the right ones. Don’t go after those ones that they don’t mean anything. If Google is calling something out, there’s a reason they’re calling it out. It’s because their data testing shows them that that has the biggest impact on core customer satisfaction. So, just line up with that.

Look, you’ll be able to fight the other battles later when you have time. Trust me. And you’ll never get to them because they’re never going to matter. But hey, look, if you’re struggling with mobile-first, I can’t tell you enough how important it is that you fix that. That is a critical step today, right? And Eric mentioned it. Page speeds. We’re talking about secure. These are table stakes now. These aren’t optionals. These aren’t the, “Oh way, hopefully, one day I’ll get there.” No, these are the, if someone in your competitive set is already there and you’re not, they look better to Google than you do. So, you have no choice but to step up the ladder to that rung. That’s the reality today. It’s very complex and it does take a lot of levers and a lot of knobs. You have to move these things.

And the mix is a little bit different today. Hopefully, over the last four videos here, we’ve given you guys some clear guidance, some good ideas, at the very least. A lot of these topics, you know, you hear people talking about them, and you want to think maybe they’re cliched. They’ve been talked about for a while. No, they’re talked about because they’re fundamentally important. That’s kind of where my head is, Eric.

Eric: I couldn’t agree more. So, I mean, all of these things matter, you know, from the beginning to the end, because it really gets down to, how are you matching up with user intent in creating that great user experience and customer experience.

Duane: Oh, I thought of one other thing. I want people to make sure they keep this in mind. When you’re using the tools and you’re looking at your core web vital score, you get this nice graph. It’s a circle, and it’s going to give you a number and it’s going to be color-coded. Don’t panic. Jeez, don’t panic, right? Like, if you score a 30 and you’re in the red, take the time to run your competition through this thing. If everybody’s in the red and scoring a 30, then you’re no better or worse than your competition. That’s a good place to be because it gives you the opportunity to step forward and look better than them. If you’re scoring a 30 and they’re scoring an 80, you might want to grab some panic sauce at that point and get moving, but just keep that in mind, right? That’s my final thought.

Eric: Absolutely. No, thanks for adding that in there, Duane. And I think that’s a really great place to leave it. So, hopefully, you’ve all enjoyed this particular episode, as well as the whole four-part series that Duane and I have done on user intent and its impact on search. And if you’ve enjoyed these episodes, please click on the subscribe now button below. And you won’t have to miss any future episodes of “Here’s Why.”

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About the Author

Eric Enge leads the Digital Marketing practice for Perficient. He designs studies and produces industry-related research to help prove, debunk, or evolve assumptions about digital marketing practices and their value. Eric is a writer, blogger, researcher, teacher, and keynote speaker and panelist at major industry conferences. Partnering with several other experts, Eric served as the lead author of The Art of SEO.

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September Winners & Losers — Tyson Stockton // Searchmetrics

By | October 18, 2021


GUESTS & RESOURCES

Episode Overview:

Tyson Stockton, leading expert SEO consultant and advisor at Searchmetrics, joins Ben for the September edition of Winners and Losers. With Google constantly reinventing its SEO strategy, who managed to stay in the loop this past month? Who missed the mark? Tyson and Ben discuss the impact of the page experience update and more.


Looking to revive your content and make it evergreen? Read our blogpost on How to Use Searchmetrics Content Analysis to Repurpose Your Content!





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New in SEOprofiler: even more locations for local SEO and rank tracking

By | October 18, 2021


Most searches on Google are done on smartphones and other mobile devices. Many of these searches have a strong local touch. That means that people get different search results based on the location from which they search.

Rank tracking for all 111,173 locations that are supported by Google

We have added 9,358 new locations to SEOprofiler. The ranking monitor in SEOprofiler enables you to check the positions of your web pages in these locations. We support all locations that are supported by Google. For example, 53,869 positions in the United States, 6,302 in India, 6,260 in Germany, 4,919 in the Netherlands, etc.

Why is local rank tracking important?

Different regions have different search results. For example, searchers in New York get different results for the keyword “plumber” than people in San Francisco.

The Ranking Monitor checks your rankings in 169 countries and languages. You can check your local rankings from all locations that are also supported by Google.

How to set a ranking check location

Setting the location for the ranking check is easy. Just click the “Add your keywords” button on the “Ranked keywords” page:

add locations for local ranking checks

Then enter the keywords that you want to check and select a country. Start typing a city name to get location suggestions:

select a location for local SEO

Your local SEO rank tracking solution

Local rank tracking is is important if you have a brick and mortar business. Your website must be found for searches that are done by potential customers in the area where your business is located.

The Ranking Monitor in SEOprofiler enables you to track your rankings on city-level. You can specify the exact location from which your rankings should be checked (cities, zip codes, airports, etc.). If you do business in multiple locations, you can track all the locations in one campaign.

Local results tracking for businesses without websites

Google also shows businesses that do not have a website in the local results.

The Ranking Monitor monitor enables you to track the positions of these businesses in the search results, even if Google does not show a website address.

Just enter the business name and the Ranking Monitor will take care of it. It’s really easy.

Try SEOprofiler now risk-free

If you haven’t done it yet, create your SEOprofiler account now. In addition to the ranking monitor, SEOprofiler offers many more powerful SEO tools that help you to get higher rankings on Google and other search engines.

Try SEOprofiler risk-free



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