Daily Archives: October 8, 2021

Google on Product Price As a Ranking Factor

By | October 8, 2021


Google’s John Mueller discusses product price as a ranking factor and explains whether it can impact the positions of ecommerce stores in search results.

This topic came up during the Google SEO office-hours hangout recorded on October 8.

It’s a poignant topic considering the rising cost of goods these days.

Many companies are finding themselves in the position of having to raise prices due to increased operational costs, scarcity of parts and materials, and other reasons that are out of their control.

Let’s say two businesses are selling the same product online, but one of them has to drastically increase the price because of extenuating circumstances.

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Suddenly the product they were selling $100 is selling for $500. However, the other business is still selling it for $100.

Assuming all else is equal in terms of SEO, could the price gap have an impact on rankings?

It’s easy to think Google may want to direct searchers toward the lower price.

According to Mueller, that assumption would be wrong.

Here’s what he has to say.

Google’s John Mueller on Price As a Ranking Factor

It’s no secret that Google can recognize the prices of products on sales pages.

There’s structured data created for that purpose, and you’ll often see prices listed directly in search results.

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Although Google can understand how much a product costs, it does not use that information to rank the product page.

Mueller says:

“Purely from a web search point of view, no, it’s not the case that we would try to recognize the price on a page and use that as a ranking factor.

So it’s not the case that we would say we’ll take the cheaper one and rank that higher. I don’t think that would really make sense.”

He adds that product pages also show up in shopping results, which are ranked different from Google’s regular set of search results.

As it relates to shopping search results, Mueller says he doesn’t know how they’re ordered.

It’s possible that price is a factor for shopping searches, but he has no idea.

Users can definitely sort shopping search results by price, though. So that’s always something to consider when it comes to the cost of items.

“However, a lot of these products also end up in the product search results, which could be because you submit a feed, or maybe because we recognize the product information on these pages, and the product search results I don’t know how they’re ordered.

It might be that they take the price into account, or things like availability, all of the other factors that kind of come in as attributes in product search.”

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The key takeaway is price is not a factor for web search.

Mueller doesn’t rule out the possibility of it being a factor for shopping search, but he can’t confirm anything.

“So, from a web search point of view, we don’t take price into account. From a product search point of view it’s possible.

The tricky part, I think, as an SEO, is these different aspects of search are often combined in one search results page. Where you’ll see normal web results, and maybe you’ll see some product review results on the side, or maybe you’ll see some mix of that.”

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Hear his full response in the video below:


Featured Image: Screenshot from YouTube.com/GoogleSearchCentral, October 2021. 





Source link : Searchenginejournal.com

Google is Developing ‘Big Moments’ Feature For Breaking News

By | October 8, 2021


Google is reportedly developing a new search feature called “Big Moments” to highlight important information about breaking news events in real-time.

The Information reports that Big Moments has been in development for over a year and aims to address Google’s shortcomings with news curation.

Work on this project began after employees within Google expressed frustration regarding the lack of timely, useful information about breaking news.

Google Search tends to be the destination for people to get the facts about a news event after it has occurred.

Twitter and Facebook, on the other hand, are where people are more likely to go for information while an event is unfolding.

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Google wants to be peoples’ one-stop source for news whether they need information about something that happened yesterday, or they want the latest details of an event happening right now.

Big Moments will provide historical context about events when possible, and go beyond what Google typically shows in search results for news stories.

If the story is a natural disaster like a hurricane, for example, Big Moments may list authoritative facts about deaths and injury counts, as well as data about the frequency of hurricanes in the area.

Google may pull in information for Big Moments from open source data repositories such as Data Commons, which gathers data from US government agencies and is hosted by Google.

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While this feature is an entirely new project, it partly relies on the machine learning capabilities added to Google News in 2018.

The team developing Big Moments is lead by Google veteran Elizabeth Reid, a senior executive in charge of product and engineering for search experiences.

Reid began overseeing Google’s search experiences in April of this year, but has been with the company for over 17 years. Previously, Reid lead the engineering teams working on Google Maps, Google My Business, and other geo-related projects.

Too Ambitious For Google?

With Big Moments, Google is moving closer to making the kinds of editorial decisions news publications have to make every day.

The key difference is those decisions will be made by algorithms, while editorial decisions for news publications are made by humans.

Even with advances in machine learning, is it possible to replicate the level of critical thinking that goes on in a newsroom?

That can end up being particularly challenging when it comes to maintaining an impartial stance while covering polarizing events.

Google already has powerful critics who allege its search results are biased. Imagine how much more scrutiny Google will be under when it starts curating news in real-time.

Information about fast-changing events is notoriously difficult to cover.

In fact, Google recently added a notice in search results to tell people when news results can’t be populated because the events are changing too quickly.

Google is Developing ‘Big Moments’ Feature For Breaking NewsScreenshot from blog.google.com, September 2021.

Human curators are not an option in this case, as that would only add more time to getting the information out and Google’s goal is to curate news at lightning speed.

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A Google spokesperson tells The Information that Big Moments has been tested in live search results already.

It’s unclear when the feature will launch and in what form. Google plans to put it through more testing and evaluation before that time comes.

Source: The Information


Featured Image: K3Star / Shutterstock





Source link : Searchenginejournal.com

Google publishes new help documents on controlling titles and descriptions in search

By | October 8, 2021


Google has just published two new help documents to help publishers control what Google shows in the search results for the title and description of the listing. Also, Google introduced a new term for the title of a search result, “title link.”

Control your title links in search results. The first document is named control your title links in search results and it first defines what a “title link” is. A title link “is the title of a search result on Google Search and other properties (for example, Google News) that links to the web page.”

Google then uses a screenshot to point to the title link:

The document then goes through best practices for writing <title> elements, how Google creates title links for the search results, how to avoid common issues with <title> elements, and how to submit feedback to Google on this topic.

As a reminder, in August, Google made a change to the title links that upset a number of publishers, Google then explained why and scaled it back a bit.

Check out the full help document over here.

Control your snippets in search results. The second new help document is named control your snippets in search results and it first defines what a snippet is. A snippet “is the description or summary part of search result on Google Search and other properties (for example, Google News).”

Google then uses a screenshot to point to the snippet:

The document then goes through how snippets are created, the differences between rich results and meta description tags, how to prevent snippets or adjust snippet length, and the best practices for creating meta descriptions.

Check out the full help document over here.

What changed. What changed with the help documents is that Google made two separate documents, instead of having these in a single document. Google also added the term title links, added examples of how Google adjust title links and other minimal changes to the text.

Why we care. These documents should provide additional clarity on how Google shows your search result snippets in its search results and how you can better control what comes up in Google Search. Also, I always found it awkward writing about the title in the search results, so having a defined name for it, i.e. “title link,” makes it easier.


About The Author

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry’s personal blog is named Cartoon Barry and he can be followed on Twitter here.



Source link : Searchengineland.com

Probiotics And Prebiotics Market Size, Share, Growth Analysis

By | October 8, 2021

Probiotics And Prebiotics Market: By Application (Food and Beverages, (Fermented Meat Product, Baked Food, Dairy, Cereals, Dry Food, Others)), By Dietary Supplements, (Food Supplement, Specialty Nutrients, Nutritional Supplement, Infant Formula), By Distribution Channel (Retail Pharmacies, Online Pharmacies,Supermarkets, Hypermarkets), and Geography

Medical Device Technologies Market Size, Share, Growth Analysis

By | October 8, 2021

Medical Device Technologies Market: By devices (Neurostimulators, Insulin pumps, Passive implants, Orthopaedic implants, Cochlear implants, Pacemakers, Cardiac devices, Kidney device, Endoscopy devices, Diagnostic and imaging devices, Others), By application (Disease diagnosis, Identification, Prevention, Imaging), end user (Diagnostic centres, Multi-speciality hospitals, Ambulatory surgical centre, Research centres) and Geography

Food Antioxidants Market Size, Share, Growth Analysis 2021

By | October 8, 2021

Food Antioxidants Market: By Origin (Natural, Artificial), By Source (Oils, Fruits and vegetables, Nuts and seeds, Spices and herbs, Flowers and leaves), By Products (Vitamin C, Vitamin E, Beta Carotene, Glutathione, Polyphenols, Others), By Application (Confectionary, Diary and frozen products, Canned food, Meat and poultry products, Beverages), By Form (Liquid, Dry), and Geography

Dairy Ingredients Market Size, Share, Growth Analysis 2021

By | October 8, 2021

Dairy Ingredients Market By type ( Whey ingredients, Skim Milk Powder (SMP), Milk protein concentrates and isolates, Lactose and its derivatives, Milk protein hydrolysates, Casein and caseinates, Others ) by application ( Dairy products, Bakery and confectionery products, Infants products, Convenience foods, Sports and clinical nutrition, Other ) by source (Whey, Milk ) by origin ( Conventional, Synthetic) and Geography

Hearing Protection Devices Market Size, Share, Growth Analysis

By | October 8, 2021

Hearing Protection Devices Market report by Precision Business Insights provides in-depth research analysis of market size, share and growth.

Something is off with this morning’s newsletter; Friday’s daily brief

By | October 8, 2021


Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily.

Good morning, Marketers, does this morning’s newsletter seem a bit off to you? It does to me…

Carolyn Lyden, our Director of Search Content, is off part of this week and the day I write the newsletter has been moved to the Friday slot – so everything just seems off to me. For me, having a consistent and strict routine helps me do my job better and more efficiently. 

The same is true with SEO — consistency is key and to some, like Google’s John Mueller, the number one piece of SEO advice is to be consistent. Why? The goal with SEO is to not confuse Google by sending mixed, inconsistent signals. Make sure your navigation and URL structure match what you tell Google in your XML sitemap file and canonical tags or hreflang attributes. Make sure what you are showing your users is the same as what you are telling Google Search.

Consistency is key for SEO in that anything you can do to clearly define your site to search will help you rank better. The same is true in life, the more consistent you are with your family, your children, your business, your clients, the more they can all learn to rely and trust you. You need to earn Google’s trust too so that your site can perform its best in search.

Barry Schwartz,
Feeling less consistent today…

Google Search Console rich results status reports errors are more actionable

Google announced it has added a new set of detailed errors to the rich results reports in Google Search Console for some sites. These are called the rich results status reports and you will see a report only if Search Console has data for that rich result type on your site and Search Console implements a report for that type.

“The key is that it’s not new errors, just better details on a bunch of cross type errors,” Ryan Levering of Google said, “These are things that may have been exposed in SDTT but we haven’t had in reports yet. These are very common errors and now they should be more actionable.”

There are five new errors that were also added, they include: Invalid attribute string length

Invalid attribute enum value, Invalid object, Type conversion failed and Out of numeric range. 

Read more here.

Google announces the new Analytics 360

On Thursday, Google announced a revamped version of Analytics 360, the company’s suite of products designed for enterprise-level companies, which builds on Google Analytics 4 as a foundation. The new features include the ability to create product line sub-properties, custom user roles and larger caps on dimensions, audiences and conversion types.

Why we care. Google Analytics 4 is the company’s vision for the future of analytics, and the new Analytics 360 is that same vision, but for enterprise-level organizations. The features Google announced emphasize flexibility and scalability, which may help the tool meet the needs of more businesses.

Read more here.

New bug impacts AMP links in Google Search for iOS 15 devices

Since the release of iOS 15, Apple’s latest mobile operating system, some have begun to notice that when you click from the Google Search results to a publishers site, you won’t be landing on the AMP URL anymore. Instead, you are taken to the main URL or even the publisher’s mobile app (if you have it installed on your device).

This is a bug and Google’s Danny Sullivan said this will be resolved soon. “It’s a bug specific to iOS 15 that we’re working on. We expect it will be resolved soon,” Sullivan said on Twitter. 

Sadly, this is not a feature and AMP will still be the default URL for mobile searches, over the site’s main URL or app deep link URL. Of course, you have the right to remove AMP URLs from your site and many publishers have been doing that since the Page experience update rollout finished and AMP URLs are no longer required for top stories or other Google surfaces.

Read more here.

John Mueller’s cryptic tweet spins off penalty speculation

Above is a screenshot of what John Mueller, a Google search advocate, posted on Twitter the other day. SEOs, including myself, went off on speculating what this tweet can mean. Did it declare Google is going after a new link scheme with a set of new manual actions? Did Google algorithmically release a new version of the Penguin algorithm targeting these types of links. Or maybe John Mueller just liked the movie Blade Runner 2049.

Check out the Twitter thread.

Scaling Bing, the five local pack and healthier Google Ads

Bing scaling. Microsoft released a blog post that shows how Microsoft Bing has scaled to hundreds of petabytes of data and is still able to achieve sub-second data freshness. It is called RocksDB in Microsoft Bing — check it out.

Five pack in local. Google is testing, or maybe it is a bug, a five pack, five local search results in the local pack, instead of the typical three.

Healthier Google Ads. A new Google Ads policy prohibits the marketing of high fat sugar salt foods and beverages to minors in the EU and UK regions. Is Google making their ads healthier?

We’ve curated our picks from across the web so you can retire your feed reader.


About The Author

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry’s personal blog is named Cartoon Barry and he can be followed on Twitter here.



Source link : Searchengineland.com

10 of the Worst SEO Mistakes Even the Experts Make

By | October 8, 2021


SEO is like any other industry that you can master over time: If you get too comfortable with it, you can think of yourself as being above making mistakes.

We all know how it goes. You’re in it for five years, 10 years, or longer, and you get into a sort of autopilot mode.

But wait a minute, someone else might say. Isn’t SEO the very thing we can’t “set and forget?”

Absolutely, but it’s a strange thing that the more knowledgeable you get at something, the easier it can be to forget the details.

And with SEO, you also have to keep in mind that Google changes its methods pretty much all the time.

With this in mind, every SEO out there could use some prodding on how to be better.

Here are 10 of the worst SEO mistakes even the old masters can still make.

1. Presenting a Poor Internal Link Structure

As your website balloons in size with all of your awesome content, you’re bound to encounter some pretty basic internal linking errors.

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This includes everything from producing mass duplicate content to 404 page errors cropping up.

I think internal linking structures are vastly overlooked by webmasters, yet serve as one of the most valuable functions in your UX and SEO strategy.

Internal links provide five valuable benefits for your website:

  • Providing clear pathways to conversion pages.
  • Spreading authority to webpages hidden deep on your site.
  • Providing additional reading or interactive material for users to consume on your site.
  • Organizing webpages categorically by keyword-optimized anchor text.
  • Communicating your most important web pages to search engine crawlers.

Resubmitting an XML sitemap to search engines is a great way to open up crawl paths for search engines to unlinked webpages.

Along the same lines, it’s important to use your robots.txt file and noindex tag wisely so you don’t accidentally block important webpages on your site (or a client’s).

As a general rule of thumb, no webpage should be more than two clicks away from the homepage or a call-to-action landing page.

Reassess your website architecture using fresh keyword research to begin organizing webpages by topicality, in content and topic clusters.

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2. Creating Content for Content’s Sake

Best practices dictate that you should produce content consistently to increase your brand’s exposure and authority, as well as increase your website’s indexation rate.

But as your website grows to hundreds of pages or more, it becomes difficult to find unique keywords for each page and stick to a cohesive strategy.

Sometimes we fall for the fallacy that we must produce content just to have more of it.

That’s simply untrue and leads to thin and useless content, which amounts to wasted resources.

Don’t write content without completing strategic keyword research beforehand.

Make sure the content is relevant to the target keyword and utilizes closely associated keywords in H2 tags and body paragraphs.

This will convey the full context of your content to search engines and meet user intent on multiple levels.

Take the time to invest in long-form content that is actionable and evergreen. Remember, we are content marketers and SEO specialists, not journalists.

Optimized content can take months to reach page one results; make sure it remains relevant and unique to its industry when it does.

3. Not Investing in Link-Worthy Content

As we understand it, the quantity and quality of unique referring domains to a webpage is one of Google’s three most important ranking factors.

Link building is a major industry pull for agencies. But going out and pursuing mass links through guest posting, manual outreach, and influencer marketing can be costly and resource-intensive.

The best way to acquire links is naturally is by leveraging stellar content that people just want to link to.

Instead of investing time in manual research and creating hundreds of guest posts a year, why not invest in a piece of content that can acquire all of those links in one day of writing?

As previously stated, invest the time in crafting long-form content that adds value to the industry.

Here, you can experiment with different forms of content, whether it’s a resource page, infographic, interactive quiz, or evergreen guide.

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Dedicate some of your manual outreach strategy to promote a piece of content published on your own website and not someone else’s.

4. Failing to Reach Customers with Your Content

Continuing this discussion, you must have a strategy in place to actually get people to view your content.

I believe that much of the industry and many businesses don’t invest as many resources into content promotion as they do in production.

Sure, you share your content over social media. But how much reach does it actually acquire without paid advertising?

Simply posting your latest article on your blog, social media channel, and e-newsletter limits its reach to a small percentage of your existing audience.

If you’re looking to acquire new leads for your business, you’ll need to invest more resources into promotional tactics.

Some strategies include:

  • Paid social campaigns.
  • Targeted sharing using keyword-optimized hashtags.
  • Promoting content over influencer channels.
  • Link building.

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While it’s rather chicken and egg, you need to promote content to get links to it.

Only then can you begin to acquire more links organically.

5. Optimizing for the Wrong Keywords

So you invested the time in crafting a piece of long-form content, but it’s not driving large-scale traffic to your website.

Just as bad, your visitors have low time-on-page and are not converting.

More than likely, you’re optimizing for the wrong keywords.

While most of us understand the importance of long-tail keywords for informational queries, sometimes we run into some common mistakes:

  • Failing to segment search volumes and competition by geography.
  • Relying too much on high-volume phrases that don’t convert.
  • Focusing too many resources on broad keywords (external links, internal link anchor text, etc.).
  • Ignoring click-through rates.
  • Trying to insert awkward exact match phrases into the content.
  • Ignoring Google Ads value.
  • Allocating target keywords to irrelevant content.
  • Choosing keywords irrelevant to your audience.

It’s important to actually research the search phrases that appear in top results for both national and local searches.

Talk to your customers to see what search phrases they use to describe different elements of your industry. From here, you can segment your keyword list to make it more relevant to your customers.

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Use keyword tools like Google Keyword Planner and Semrush’s keyword generator for relevant keyword ideas.

Don’t forget to optimize for informational and commercial search queries.

6. Not Consulting Paid Media

As the industry currently stands, SEO focuses on acquiring and nurturing leads, while paid media focuses on acquiring and converting leads.

But what if we broke down those silos to create a cohesive message that targeted the buyer at every step of the journey?

As an SEO provider, do you even know what your client’s advertising message is or the keywords they use? Are you promoting the same products/service pages with the same keywords as the paid media department?

There is a lot of insight that SEO consultants can learn from PPC keyword research and landing page performance that can aid them in their own campaign.

Beyond this, Facebook and Twitter’s advertising platforms offer robust audience analysis tools that SEO consultants can use to better understand their client’s customers.

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By focusing on a unified message and sharing in each other’s research, SEO consultants can discover keywords that convert the highest and drive the most clicks in the search results.

7. Forgetting About Local

Google’s Pigeon update completely opened up an entirely new field of local SEO.

Between local directory reviews, customizing a Google My Business page, and the local three-pack, local SEO is highly targeted and high converting.

Consider some of the statistics:

  • 76% of searches over a mobile device result in an in-store visit that day.
  • Half of local, mobile searches are for local business information.
  • 97% of people read an online review before making a purchase.
  • 79% of people trust reviews as much as personal recommendations.

It’s important to segment your keyword research for both local and national intent.

If you provide local services, be sure to create content that reflects local intent, such as including city names next to target keywords and in the body of content.

While many of us focus on growing business at a national scale, the importance of local SEO should not be ignored.

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8. Not Regularly Auditing Your Own Website

One of the biggest mistakes we all make is not continuing to optimize our own site and fix mistakes that crop up over time.

A site audit is especially important after a site migration or implementation of any new tools or plugins.

Common technical mistakes that occur over time include:

  • Duplicate content.
  • Broken links.
  • Slow site speed through oversized images or poor JavaScript implementation.
  • Unoptimized meta tags.

Duplicate content can occur for a number of reasons, whether through pagination or session IDs.

Resolve any URL parameter errors or duplicate content from your cookies by inserting canonicals on source webpages. This allows all signals from duplicate pages to point back to the source page.

Broken links are inevitable as you move content around your site, so it’s important to insert 301 redirects to a relevant webpage on any content you remove.

Be sure to resolve 302 redirects, as these only serve as a temporary redirect.

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Auditing your website is paramount for mobile search. Simply having a responsive web design or AMP is not enough.

Be sure to minify your CSS and JS on your mobile design, as well as shrink images, to provide a fast and responsive design.

Finally, one part of the audit that is often overlooked is reevaluating your onsite content strategy. Most industries are dynamic, meaning that new innovations crop up and certain services become obsolete over time.

Google Analytics graph showing page interest over time.Screenshot from Google Analytics, September 2021

Remodel your website to reflect any new product offerings you have.

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Create content around that topic to showcase its importance to your hierarchy to both search engines and users.

Continually refresh your keyword research and audience research to find new opportunities to scale and stay relevant.

9. Not Regularly Examining Google Analytics

This next point is on Google Analytics. It’s not quite the same as auditing your website, since an audit shows you technical errors on the back end that you need to correct on your own.

Google Analytics is more audience-facing, and examining the data presented in the program is crucial to discovering where your website needs attention.

Have bounce rates been increasing on this or that page? Look into it to figure out why.

Has traffic from one channel been steadily decreasing over time? Check out your resources to fix it.

Even if you’re intimidated by data and numbers, Google Analytics presents things in easy-to-understand ways so that even a beginner can comprehend what’s going on.

The point is, installing a Google Analytics tracking code and then ignoring it completely is the wrong approach.

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I know it takes time and effort to go in every so often to check things out, but you’ll learn so much about how the public is interacting with your site that you won’t be able to ignore the problems you find.

10. Ignoring Technical SEO

Finally, you can’t forget the nitty-gritty technical SEO stuff.

This may not be an area that many website owners want to tackle due to the often mind-numbing nature of fixing these issues, but I can guarantee you that if you’re ignoring technical SEO, you’re doing it wrong.

Do you have uncrawlable pages? Broken internal images or links? A thousand temporary redirects?

How about orphaned pages, pages with no internal linking, or broken external links?

These are all problems that negatively affect your site’s crawlability and increase your crawl budget.

What’s the bottom line? Those problems will keep you from being found by the people who matter most to you.

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Use tools such as Semrush or Screaming Frog to identify and correct these issues before they build up too much and cause you a big headache. Maybe audit these technical issues once a month to stay on top of them.

It may not be the most glamorous part of SEO, but fixing technical problems is vital to a successful website, so get to it.

Final Thoughts

Everyone is susceptible to mistakes in their craft and one of the best ways to rectify them is to consult the best practices.

My best bit of advice: Keep your mind nimble and always take a step back here and there to evaluate whether you are doing the best to scale your or a client’s business.

More SEO Resources:


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Source link : Searchenginejournal.com