Daily Archives: September 3, 2021

Global Feed Anti-insect ***** Market Research Report (2021-2026)

By | September 3, 2021

Bharat Book Bureau Provides the Trending Market Research Report on “Global Feed Anti-insect ***** Market 2021 by Manufacturers, Regions, Type and Application, Forecast to 2026”under Food & Beverage category.

Google Shows How to Optimize for Beta Discover Follow

By | September 3, 2021


Google added new documentation for a beta feature that allows users to follow a website on their Google Discover feed. The feature allows users to follow a website and see them in their Discover feed when a new article is published.

The new feature will show up for users in the United States who are using Chrome Android Beta (also known as Chrome Canary).

Google has been testing this feature since May 2021 and today they have added documentation for it in Google Search Central.

The Discover Follow feature is being shown to a limited set of users but it still may be useful to get in first and begin obtaining loyal readers through Discover.

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Screenshot of Follow Feature in Chrome Android Beta

Screenshot of Discover Follow feature in Chrome

How to Optimize for Follow Feature

Publishers don’t necessarily have to do anything to be successfully followed.

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However Google does recommend that publishers have an up to **** RSS or Atom feed that Google can use to identify new articles.

Not only that, but Google has a way for publishers to communicate which feed can be used for following in Discover.

“By default, the Follow feature uses RSS or Atom feeds on your website.

If you don’t have an RSS or Atom feed on your website, Google automatically generates a feed for your entire domain based on our view of your site.

If you have one or more feeds on your website, you can optimize your Follow experience by explicitly telling Google which feed you want people to follow for a given page on your site.”

The feeds must be linked from the head section of the web page.

Hub and Leaf Feeds

Google requires adding the feed to what it calls hub and leaf pages.

Hubs are the main landing pages like the category and archive pages. Leaf pages are the pages the individual articles that the hub links out to.

If the site only has the one feed then the same feed can go into the head section of every page.

Add Feeds for Each Category

With this hub and leaf feed structure a publisher can also specify a specific feed for each of the different categories like Business, Technology, etc.

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Google gives the example of a single technology article that’s a part of the technology section.

That article (and every other article in the technology section) can have a feed for the technology section like this:

<head>
<link rel="alternate" type="application/rss+xml" href="https://example.com/technology/feed/" />
</head>

Can Add Multiple Feeds to the Home Page

Publishers also have the option to specify multiple feeds that correspond to different sections of the site to the home page. The order of those feeds specify the order of importance.

Google’s new documentation explains:

“Add multiple feeds in order of your preference. For example, you might prefer that people follow the feed for the front page, then the business section, then technology, in that order. Google uses this information to understand more about how multiple feeds are used across your site.”

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Discover Follow in Beta – Should You Participate?

It’s not open yet to all Chrome users. But it seems like a good opportunity to get in on it, even if it only leads to a few new readers, anything that builds word of mouth is a good thing.

Citations

Read Google’s new documentation on how to optimize for Google Discover:

The Follow Feature and Your Website (Beta)

Read original announcement of the new feature

An Experiment in Helping Users and Web Publishers Create Deeper Connections on Chrome





Source link : Searchenginejournal.com

Bitcoin4U Bitcoin ATM

By | September 3, 2021

Address
Big Bear Food Mart, 159 Highland Rd E
Kitchener, ON
N2M 3W1
Canada
Phone
+1 519-579-3695
Description
Located near Spadina Road East (Glen Road) and Highland Road East, this Bitcoin ATM in Big Bear Food Mart conveniently serves customers in Kitchener, Mill Courtland Woodside Park, Mill Courtland Woodside Park, Southdale, Cedar Hill, Cherry Hill, Victoria Hills, Forest Hill, Forest Heights, Meinzinger Park and nearby surrounding areas. This location offers lots of on-site customer parking and good hours to serve you well. You can purchase cryptocurrencies like Bitcoin (BTC), Ethereum (ETH) and/or Litecoin (LTC), instantly, here with Canadian cash.
Social Links
https://www.facebook.com/bitcoin4uCA

https://www.linkedin.com/company/bitcoin4u
https://www.instagram.com/bitcoin4u.ca
GMB
https://goo.gl/maps/HatPjoJvJK3b9V7a7

Bitcoin4U Bitcoin ATM

By | September 3, 2021

Address
Big Bear Food Mart, 159 Highland Rd E
Kitchener, ON
N2M 3W1
Canada
Phone
+1 519-579-3695
Description
Located near Spadina Road East (Glen Road) and Highland Road East, this Bitcoin ATM in Big Bear Food Mart conveniently serves customers in Kitchener, Mill Courtland Woodside Park, Mill Courtland Woodside Park, Southdale, Cedar Hill, Cherry Hill, Victoria Hills, Forest Hill, Forest Heights, Meinzinger Park and nearby surrounding areas. This location offers lots of on-site customer parking and good hours to serve you well. You can purchase cryptocurrencies like Bitcoin (BTC), Ethereum (ETH) and/or Litecoin (LTC), instantly, here with Canadian cash.
Social Links
https://www.facebook.com/bitcoin4uCA

https://www.linkedin.com/company/bitcoin4u
https://www.instagram.com/bitcoin4u.ca
GMB
https://goo.gl/maps/HatPjoJvJK3b9V7a7

Global Food Sucrose Esters Market 2021 by Manufacturers, Regions, Type and Application, Forecast to 2026

By | September 3, 2021

Bharat Book Bureau Provides the Trending Market Research Report on “Global Food Sucrose Esters Market 2021 by Manufacturers, Regions, Type and Application, Forecast to 2026”under Food & Beverage category. The Global Food Sucrose Esters Market is projected to exhibit highest growth rate over report offers a collection of superior market research, market analysis, and competitive intelligence and industry reports.

Bing content submission API now available to all

By | September 3, 2021


Microsoft has opened up its Bing content submission API after over two and half years of it being in a private beta. The content submission API is different from the Bing URL submission API, in that the content submission API lets you submit not just your URLs but also your content, images, HTML and more directly to Bing’s index.

Microsoft said “the API provides the ability for webmasters to notify Bing directly about the changes in their site content in real-time.”

Bing Content Submission API. The Content Submission API is a method that enables websites to directly send content to Microsoft Bing whenever website contents is updated or created without waiting for BingBot crawl. This is different from the URL submission API. With the URL submission API you only can send URLs for Bing to crawl and index. With the Content Submission API you not only send the URL but you send along the your HTML, content, images and so on directly to Bing to index, technically bypassing the crawling process completely.

Open to all. After expanding the beta version of this in May, Microsoft said “with an overwhelming response and great feedbacks from website owners who had adopted the API, we are pleased to announce that Bing Content Submission API is now open for all to implement and to start sending their content changes to Bing, not only to reach more relevant users on Bing but also to reduce bingbot crawl load on their sites.”

API documentation. You can learn more about how to technically send this information to the Bing API within the Bing API docs. Here is a screenshot of a JSON request example:

Why use it. Bing says it not only helps you get your content and pages into Microsoft Bing Search faster but also “will reduce BingBot crawl load on your sites.”

How to get started. Microsoft said you will need to request an API key within Bing Webmaster Tools. This API key can be generated from Bing Webmaster Tools by following these steps:  

  1. Sign in to your account on Bing Webmaster Tools. In case you do not already have a Bing Webmaster account, sign up today using any of Microsoft, Google or Facebook ID.
  2. Add & verify the site that you want to submit URL for through the API, if not already done. 
  3. Click on Settings button on top right corner and then go to API Access section. If you are generating the API key for the first time, please click Generate to create an API Key. Else you will see the key previously generated

The company shared code examples in its API docs on how to submit this content through the API.

Why we care. This solution not only helps expedite indexing for your new or updated URLs like the Content Submission API offered, but it also bypasses the crawling of that content and lets you submit content directly to the search engine. This solution might be something you want to test out on your sites or client sites and see if it makes a big difference on indexing and your server resources.


About The Author

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry’s personal blog is named Cartoon Barry and he can be followed on Twitter here.



Source link : Searchengineland.com

Why are in-house SEOs looking for new jobs?; Friday’s daily brief

By | September 3, 2021


Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily.


Good morning, Marketers, and what is “next?”

The semantics have been on my mind as the SMX team has been programming SMX Next, but also as I’m seeing lots of career shifting in the search marketing community. Companies are hiring a ton. Marketers are quitting their jobs, starting new ones, or founding their own businesses. People are saying, “Thank U, next” to in-office work, low salaries, and inflexible schedules.

At the same time, automation is a big “what’s next” for our industry (as well as what’s now). NLP is an existing technology that will take our industry to the “next” level. All of us are learning to do more with less data (a trend that will likely only continue).

And these all play into the career aspect too. We have to learn how to navigate our excelling careers with all these next-level technologies. It’s a lot, but search marketers are pros at coping with (and conquering) what’s next.

Carolyn Lyden,
Director of Search Content


Google page experience update is now rolled out

Google confirmed that it completed the page experience update rollout yesterday. This includes the updates to the Top Stories carousel on mobile search but the Google News app changes won’t be done for a week.

Google began rolling out the page experience update on June 15th and told us it would be completed by the end of August. It technically was not finished before the end of August and has about a week more to go, but it is essentially done rolling out, say Google reps.

Read more here.


Why are in-house SEOs looking for new jobs?

Eli Schwartz, author of Product-Led SEO, tweeted about some contacts looking for new in-house SEO jobs. Mark Preston, Head of Digital at The Hakim Group, asked in response, “Why are so many great in-house SEOs looking for a new job?” Here are some of the top reasons Schwartz listed:

  1. In WAY too many companies there are limited vertical opportunities for growth within SEO. For someone that loves SEO the only way to keep doing SEO is to move on.
  2. There is not enough value placed on SEO so therefore salaries are arbitrarily capped. The SEO manager that knows they are contributing significantly to the bottom line will eventually get frustrated at not getting great raises and will move on to a company that is willing to pay $$$ precisely b/c they have to pay to hire.
  3. Companies are making employees go back to the office after a year or more of remote work. Those companies are going to end up losing their highly skilled SEOs and won’t know how hard they will be to replace until it’s too late.

Why we care.  It’s food for thought for in-house marketing departments on how to keep their SEOs feeling heard, fulfilled, and like they’re growing in their roles. Even if your SEO manager doesn’t want to move into a management position, there should be practitioner options for growth within your organization. No one wants to stay stagnant, especially with all the great job opportunities out there in today’s fiery market.


What to do now that ETAs are going away

What happens when ETAs sunset and those in regulated industries still have to get ad coy and variations approved? “ETAs might be going away, but your ability to control ads is not. All you need to do is use ‘pinning’ at scale and you still have full control over your ad messaging. This is going to be essential for regulated industries and those who see poor RSA performance (*many* people),” tweeted Brad Geddes, Co-Founder of Adalysis. 

Data from our own contributors has found that pinning ad components can hurt performance: “In our analysis, we looked at ads with at least one pinned component and compared them to ads with no pinned components. Ads without pinning did better on CTR, conversion rate, CPC and CPA. But the opposite was true for ROAS where ads with a pinned component did better,” said Frederick Vallaeys, CEO at Optmyzr.

So what happens if you have to pin? “My opinion is that pinning headlines will be necessary for many ad groups.  Yes, it hobbles the algorithm somewhat, but so be it. I doubt Ad Strength measurement has any predictive value for low volume ad groups,” predicted Matt Van Wagner, President of Find Me Faster.

Why we care. While the PPC community knew it was coming, the phase-out of ETAs is making many start brainstorming new strategy ideas. With the advanced notice (ETAs won’t disappear until late June 2022), now’s the time to start testing, adjusting, and migrating your ad strategy to accommodate the changes. Those tests should probably include pinning, just to see how it goes.


SEO Specialist @ EmberTribe (USA, remote)

  • Salary: $55k-70k/yr
  • Audit client and prospect digital portfolios to identify improvement opportunities, and deliver these findings both verbally and in writing in such a way that supports new business acquisition.
  • Track and report on relevant KPIs for organic search, teaching and guiding clients on what metrics are relevant and applicable. Use this performance data to drive strategic updates and iterative tests aimed at increasing overall search performance.

Web Content Manager @ WorkMoney (USA, remote)

  • Salary: $90k/yr
  • Create content that drives traffic to our soon-to-be released website
  • Work within the member value team in close coordination with teams focused on direct member outreach, advocacy and digital engagement to refine our overall tone and offerings

Paid Search Associate @ Velocity Global, LLC (USA, remote)

  • Salary: $55k-65k/yr
  • Assist in creation, launch, and management of paid search campaigns to bring in qualified leads resulting in pipeline growth
  • Monitor, optimize, and report campaign performance on an on-going basis to ensure KPIS are met or exceeded

Demand Generation Manager/Senior Manager @ Clarify Health Solutions (USA, remote)

  • Salary: $120k-132k/yr
  • Lead, design, and execute demand generation strategy and campaigns
  • Own the development of a content strategy and creation of content (white papers, case studies, e-books, webinars, videos, etc) that will drive demand and is aligned to the stages of the buyer’s journey.

Enter a job opening for an opportunity to be featured in this section.


Search Shorts: Google Ads location targeting, Sept. 1 algo update, and post-cookie measurement

Understanding & optimizing Google location targeting settings. If you choose to have your ads showing in the US, why do you see people from Germany, France, and Japan clicking on your ads? If you are only targeting Chicago, why do you have clicks from San Francisco? The real question is: Are those clicks converting, and if not, how can I stop them?

Was there another algo update on September 1? Barry dives into the chatter on SERoundtable: “There are not a huge number of complaints, but the tools are picking up on the fluctuations in the Google search results.”

Google analytics chief addresses critics and plans for measurement in post-cookie world. “With paradigm shifts you end up having a phase of ambiguity, where there’s a lot of education that has to go around before the industry as a whole can coalesce to a solution,” said Vidhya Srinivasan in the interview with AdAge.


Upcoming Events: MarTech is just 11 days away 

We’re featuring keynotes by Chief Martec himself Scott Brinker, author and email guru Kath Pay, rising marketing ops star Darrell Alfonso and our own Kim Davis. Those are included in over 70 sessions packed with actionable information to hone your stack and your strategy. It’s all yours. And it’s all free. Secure your pass now.

Don’t miss this opportunity to join thousands of senior-level marketers to learn how to make data-driven decisions that power organizational success.
Psst… Hungry for more? Expand your training with a live, deep-dive workshop on agile marketing, buying technology, customer experiences, CDPs, and attribution analysis — just $149 each. (Buy more than one to unlock 15% off registration!) The agenda and registration link are here.


About The Author

Carolyn Lyden serves as the Director of Search Content for Search Engine Land and SMX. With expertise in SEO, content marketing, local search, and analytics, she focuses on making marketers’ jobs easier with important news and educational content.



Source link : Searchengineland.com

A Guide to Star Ratings on Google and How They Work

By | September 3, 2021


The elusive five-star review used to be something you could only flaunt in a rotating reviews section on your website.

But today, Google has pulled these stars out of the shadows and features them front and center across branded SERPs and beyond.

Consider that 48% of consumers won’t even look twice at a business with less than 4-stars.

Star ratings can help businesses earn trust from potential customers, improve local search rankings, and boost conversions.

This is your guide to how they work.

Stars and SERPs

Star ratings on Google are powered by consumer reviews from different properties, and Google uses an algorithm and an average to determine how many stars are displayed.

These ratings appear on a scale of 1 to 5 stars.

When a person searches Google, they will come across star ratings on standard blue link listings, ads, rich results like recipe cards, local pack results, third-party review sites, and on app store results.

John Mueller recently confirmed that Google does not factor star ratings or customer reviews into web search rankings. However, Google is clear that star ratings influence local search results and rankings:

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“Google review count and review score factor into local search ranking. More reviews and positive ratings can improve your business’ local ranking.”

Even though they are not a ranking factor for organic search, star ratings can serve as an important conversion element, helping you display social proof and build credibility.

Here’s what the different types of star-rating results look like in Google, and how they work on each listing type.

Standard “Blue Link” Listings and Google Stars

Google star rating post with star ratings present in search engine.Screenshot from SERPs, Google, August 2021

Websites can stand out from their competitors by getting stars to show up around their organic search results listing pages.

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It was only recently that Google started testing star ratings in organic search.

How to Get Google Stars on Organic SERPs

If you want stars to show up on your organic search results, add schema markup to your website.

Learn how to do that in the video below:

As the video points out, you need actual reviews to get your structured data markup to show.

Then you can work with your development team to input the code on your site that indicates your average rating, highest, lowest, and total rating count.

Average rating schema markup example.Screenshot JSON-LD script on Google Developers, August 2021

Once you add the rich snippet to your site there is no clear timeline for when they will start appearing in the SERPs, that’s up to Google.

When you’re done, you can check your work with Google’s Structured Data Testing Tool.

Adding schema is strongly encouraged. But even without it, if you own a retail store and have ratings, Google may still show your star ratings in the search engine results.

They do this to ensure searchers are getting access to a variety of results. Google says:

“If you have structured data markup on your website, your products will automatically show in free listings (with the exception of the Shopping tab) without directly participating in the feature.”

If you want star ratings to show up on Shopping Ads, you’ll have to pay for that.

Paid Ads and Google Stars

Google Shopping ads about shoes with star ratings present.Screenshot from SERPs ads, Google, August 2021
Paid search text ad for Amazon showing star ratings.Screenshot from SERPs ads, Google, July 2021

When Google Stars appear in paid search ads they’re known as seller ratings, “an automated extension type that showcases advertisers with high ratings.”

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These can appear in text ads, shopping ads (as seen above), and free listings. Both the star rating and the total number of votes or reviews are displayed.

How to Get Google Stars on Paid Ads

To participate in free listings, sellers have to do two things:

  • Follow all the required policies around personally identifiable information, spam, malware, legal requirements, and more.
  • Submit a feed through Google merchant center, or have structured data markup on their website (as described in the previous section).

And again, some ecommerce sellers who do not have structured data markup may still have their content show up in the SERPs.

For text ads and shopping ads to show star ratings, sellers are typically required to have at least 100 reviews in the last twelve months.

Google treats reviews on a per-country basis, and so the minimum review threshold of 100 also applies only to one region at a time.

For star ratings to appear on a Canadian ecommerce company’s ads, for example, they would have to have obtained a minimum of 100 reviews from within Canada in the last year.

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Google considers reviews from their own Google Customer Reviews, and also from approved third-party partner review sites, which makes it easier for sellers to meet the minimum review threshold each year. Google also requests:

  • The domain that has ratings must be the same as the one that’s visible in the ad.
  • A research evaluation of your site must be conducted by Google or its partners.
  • The reviews included must be about the product or service being sold.

Finally, Google provides a (really confusing) requirement stating that:

“Additionally, both of the following criteria must be met: Average, composite, rating of 3.5 or more stars for Text Ads. Currently, Google can show seller ratings if the average rating is less than 3.5 stars.”

Basically, paid advertisers must meet a minimum number of stars for seller ratings to even appear on their ads.

This helps higher-quality advertisers stand out from the competition.

Local Pack Results and Google Stars

Star ratings on local search results in Google.Screenshot from SERPs local pack, Google, August 2021

Local businesses have a handful of options for their business to appear on Google via Google Maps, a Google My Business page, and more – all of which can show star ratings.

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Google may aggregate reviews from other local review sites on your local business properties with Google.

It can take up to two weeks to get new reviews to show in your overall score.

How to Get Google Stars on Local Search Results

Customers have to leave reviews directly on your local business properties, and other local review websites.

Google encourages business owners to solicit reviews from their customers, including best practices like:

  • Asking your customers to leave you a review and making it easy for them to do so by providing a link to your review pages.
  • Making review prompts desktop and mobile-friendly.
  • Replying to customer reviews (make sure you’re a verified provider on Google first).
  • Being sure you do not offer incentives for reviews.

Once customers are actively leaving reviews, Google My Business profile owners have a number of options to help them manage these:

Page on how to manage reviews on Google.Screenshot from GMB Help, Google, August 2021

Rich Results, Like Recipes, and Google Stars

Tofu recipe results on Google with star ratings present.Screenshot from search for [tofu recipe], Google, August 2021

Everybody’s gotta eat, and we celebrate food in many ways — one of which is recipe blogs.

While restaurants rely more on local reviews, organic search results and even paid ads, food bloggers seek to have their recipes rated.

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Similar to other types of reviews, recipe cards in search results show the average review rating and the total number of reviews.

The outcome has become a point of contention among the food blogging community, since only three recipes per search can be seen on Google desktop results (like shown in the image above), and four on mobile.

These coveted spots will attract 75% of the clicks, leaving anyone who hasn’t mastered online customer reviews in the dust.

That means that the quality of the recipe isn’t necessarily driving these results.

How to Get Google Stars on Recipe Results

Like the steps to have stars appear on organic blue-link listings, food bloggers and recipe websites need to add schema to their website in order for star ratings to show.

However, it’s not as straightforward as listing the average and the total number of ratings. Developers should follow Google’s instructions for recipe markup. There is both required and recommended markup:

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Required Markup for Recipes

  • Name of the recipe.
  • Image of the recipe.

Recommended Markup for Recipes

  • Aggregate rating.
  • Author.
  • Cook time, preparation time, and total duration.
  • **** published.
  • Description.
  • Keywords.
  • Nutrition information.
  • Recipe category by meal type, like “dinner”
  • Region associated with the recipe.
  • Ingredients.
  • Instructions.
  • Yield or total serving.
  • Video (and other related markup, if there is a video in the recipe).

The markup for recipe instructions would look something like this, for example:

"recipeInstructions": [

{

"@type": "HowToStep",

"name": "Preheat",

"text": "Heat oven to 425°F.",

"url": "https://example.com/recipe#step1",

"image": "https://example.com/photos/recipe/step1.jpg"

},

Third-Party Review Sites and Google Stars

Acquisio review and star rating on third-party review site Capterra.Screenshot from SERPs listing of a review site, Google, August 2021

Many software companies rely on third-party review sites to help inform their customer’s purchasing decisions.

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Third-party review sites include any website that a brand doesn’t own where a customer can submit a review such as Yelp, G2, and many more.

Many of these sites, like Capterra shown above, can display star ratings.

How to Get Google Stars on Third Party Review Sites

The best way to get a review on a third-party review site depends on which site is best for the brand or the business.

For example, if you have active customers on Yelp, you may choose to engage with customers there.

Star ratings shown on Yelp search result listingScreenshot from SERPs listing of a review site, Google, August 2021

Similarly, if a software review site like Trust Pilot shows up for your branded search, you could do an email campaign with your customer list asking them to leave you a review there.

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Here are a few of the third-party review websites that Google recognizes:

  • Trust Pilot.
  • Reevoo.
  • Bizrate – through Shopzilla.

When it comes to third-party reviews, Google reminds businesses that there is no way to opt out of third-party reviews, and they need to take up any issues with third-party site owners.

App Store Results and Google Stars

Star ratings present in app store results on GoogleScreenshot from SERP app store results, Google, August 2021

When businesses have an application as their core product, they typically rely on App Store and Google Play Store downloads.

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Right from the SERPs, searchers can see an app’s star ratings, as well as the total votes and other important information like whether the app is free or not.

How to Get Google Stars on App Store Results

Businesses can list their iOS apps in the App Store, prompt customers to leave reviews there, and also respond to them.

They can do the same on the Google Play store; instructions to do so are here.

Shoot for the Stars

Stars indicate quality to consumers, so they almost always improve click-through rates wherever they are present.

Consumers tend to trust and buy from brands that have higher star ratings in local listings, paid ads, or even app downloads.

Many, many, many studies have demonstrated this phenomenon time and again. So don’t hold back when it comes to reviews.

Do an audit of where your brand shows up in SERPs and get stars next to as many placements as possible.

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The most important part of star ratings across Google, however, will always be the service and experiences companies provide that fuel good reviews from happy customers.

More Resources:


Image Credits

Feature Image: BlueberryPie/Shutterstock
All Screenshots Taken by Author





Source link : Searchenginejournal.com

Google’s Top 5 SEO Tools

By | September 3, 2021


Google offers a constantly updated suite of tools that are useful for SEO.

These tools help publishers understand why a page is underperforming and guide them with specific advice for improving webpage performance for the purpose of ranking better.

Here are Google’s top five SEO tools.

1. Lighthouse

Lighthouse is a web page performance improvement tool that is built into every browser that is based on Chrome. The tool is accessible within the Chrome Dev Tools panel.

Multiple Ways to Access the Google Lighthouse Tool

  • On a Windows machine, press the F12 function button.
  • On Windows or Mac right-click the page and choose “Inspect” then choose the “Lighthouse” tab.
  • On Mac press: Command+Option+C
  • On Windows, Linux, and Chrome OS press: Control+Shift+C
  • In Chrome, click the 3-dot menu on the top right corner then, More Tools > Developer Tools
Step by Step of How to access Google Lighthouse on Chrome browser.Screenshot from Google Search, August 2021

Screenshot of Lighthouse within the Chrome Dev Tools panel.Screenshot from Chrome Dev Tools, August 2021

Lighthouse Offers 5 Feedback Categories

It currently provides five categories of SEO performance feedback:

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  1. Performance.
  2. Progressive Web App.
  3. Best Practices.
  4. Accessibility.
  5. SEO.

While accessibility isn’t strictly an SEO-related metric, it is related to good user experience for disabled site visitors.

Using the feedback from these five categories will help improve the search visibility of most webpages.

The SEO section of Lighthouse provides 10 points of feedback on factors that matter for Google.

Some Metrics Chrome Lighthouse Reports On

  • Viewport Meta Tag.
  • Title Element.
  • Meta Description.
  • HTTP Status Code.
  • Descriptive Text on Links.
  • Page Status for Successful Crawling & Indexing.
  • Validates Hreflang.
  • Validates rel=canonical.
  • Checks mobile-friendliness.
  • Validates font legibility for mobile devices.
  • Checks mobile tap targets.
  • Checks if document avoids browser plugins for viewing.
  • Checks crawling and indexing.
  • Checks the Robots.txt.
  • Checks if the page sends a successful HTTP status code.

Why You Should Use Lighthouse SEO Tool

I won’t deny it, Lighthouse is a lightweight site review tool.

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But it’s an important site review tool because it represents Google’s opinion of 10 metrics you should be looking at.

If Google feels that these metrics are important, then you should, too.

To make the most of this tool, be sure to check out A Technical SEO Guide to Lighthouse Performance Metrics.

2. Test My Site

Google’s Test My Site auditing tool offers two metrics:

  1. Estimated loading time on a 4G mobile network.
  2. Recommendations for speeding up the website.
Google Mobile Speed Test Recommendation.Screenshot of Test My Site, August 2021

This is a good tool for obtaining a quick snapshot of the speed health of a website.

It’s a good starting point for obtaining an overall picture of mobile optimization.

The tool also offers to email a full report containing suggestions for speeding up the tested webpage.

Why You Should Use Test My Site

You can obtain similar information by using Page Speed Insights.

But the Test My Site tool provides the information in an easy-to-understand manner that’s easy for non-developer stakeholders to gain an understanding of what may be wrong with the mobile site performance.

Yet it’s also good for developers to get a quick overview, as well.

If you want granular details about what needs fixing, then head over to Google’s Page Speed Insights.

3. Page Speed Insights

Page Speed Insights is the tool that provides lab Core Web Vitals performance scores.

Core Web Vitals are important metrics created by Google to represent what a user experience on a webpage is.

This information is important because fixing the highlighted problems will improve SEO, sales conversions, ad clicks, and (if successful in fixing performance bottlenecks) give a small ranking factor boost.

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This online tool provides specifics on what is causing the slowdown and gives suggestions for how to fix the problems.

It tells which scripts and style sheets are slowing down the site, which images are too big, and offers numerous other tips for speeding up affected webpages.

Why You Should Use Page Speed Insights

Page Speed Insights not only offers useful solutions for hidden technical issues impacting page speed, but it is also a resource for learning what those issues are.

Each highlighted issue links to a Google Developers page that offers more in-depth background information and an explainer of how to fix the problems.

4. Safe Browsing Test

Google crawls billions of pages every day to check for malware. This tool reports if there is any malware on a site.

The tool also provides the **** for the last time the site was checked for malware.

Some sites are tested more often than others.

Why You Should Use the Safe Browsing Test Tool

Many people do not consider website security an SEO problem.

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But website security quickly becomes an SEO issue when Google starts dropping URLs from its index because the site is hacked.

That’s why website security should be considered a part of SEO. Failure to secure a site can severely affect search visibility.

5. Google Trends

Google Trends provides information about keyword popularity and also segments the information by time and geography.

The time segment can give you an idea of how seasons may affect keywords. It can also show you if a keyword is losing popularity.

If you see a downward trend in a keyword, this could indicate that a product or trend is causing searchers to lose interest in that search.

Why You Should Use Google Trends

Google Trends is also important for competitive research. It shows you how often people are searching Google with a competitor’s brand name.

The trend line by time will show you how steady this trend is – if it’s going up, down, or steady.

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Obviously, a competitor trend line that is trending down is good. A trend line that is trending up is bad.

A trend line that is steady (the most common) means a competitor is doing well and you’ll have to identify their weaknesses and make those your strengths – among many considerations.

For more tips, check out 10 Ways to Use Google Trends for Better SEO.

Make Good Use of Google’s SEO Tools to Improve Rankings, Visibility, and User Experience

While SEO professionals tend to take much of what Google says about what helps rankings (or not) with a healthy dose of skepticism, it would be foolish not to take advantage of the tools it has on offer.

In these tools, you can see exactly what Google is looking for in a quality site, webpage, and user experience.

Use this to your advantage to optimize as closely to Google’s (and your audience’s) expectations as possible.

More Resources:

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Featured Image: ImageFlow/Shutterstock





Source link : Searchenginejournal.com

Apply rti Online

By | September 3, 2021

RTI stands for Right To Information Act. The RTI meaning is hidden in RTI full form that is Right To Information. As per RTI Act India or Right To Information Act, Every citizen of India has the right to get information from govt online or by other means. It can be state or central government departments and offices of India.